ProfitPress Mega CDROM2 …eeware (MSDOS)(1992)(Eng)/ProfitPress-MegaCDROM2.B6I/MAGAZINE/MISC/NEWS0392.ZIP/ALDUS.TXT

Text File | 1992-04-02 | 5.4 KB | 101 lines

SEATTLE, February 24, 1992--Aldus Corporation today announced that it will
host the 1992 Aldus International Developers Conference from April 13
through April 16,1992. The conference will be held at the Four Seasons
Olympic Hotel in Seattle. Attendees can choose from more than 25
presentations and round-table discussions designed to help developers
expand their products' connectivity with Aldus software and explore
co-marketing opportunities with Aldus.

"As with last year, the Aldus International Developers Conference is a
great forum to bring third parties together from around the globe," said
David Cloutier, director of Aldus third-party marketing. "Developers will
receive information on new technologies such as Aldus Additions, and learn
about revisions to existing technologies such as TIFF (tag image file
format) and OPI (open prepress interface). They will also get a chance to
speak directly with Aldus engineers and executives, both to get in-depth
information on the products, technologies, and specifications that Aldus
develops and to learn about co-marketing opportunities."

The keynote speaker will be Paul Brainerd, president of Aldus. Luncheon
speakers include representatives from Microsoft Corporation and Apple
Computer Inc.

Conference discussion topics

Conference sessions fall under seven topics, or tracks, including:

∙ Aldus Additions Track--an overview of the Aldus Additions technology and
the three different forms of Additions; tips on how to write an Addition;
advanced discussion of command and query mechanisms, macros, development
and debugging tools; marketing support from Aldus for third-party
Additions; and an opportunity to work one-on-one with Additions engineers
to resolve specific development issues.

∙ TIFF Track--a look at Aldus' role as administrator of this
industry-standard image file format; a technical presentation on new
components of TIFF 6.0, including increased support for color and the JPEG
compression scheme; plus an opportunity to work one-on-one with TIFF
engineers, support specialists, and other TIFF developers.

∙ Connectivity Track--a preview of an upcoming revision to the text
import/export mechanism and support for new tokens; the new Aldus
image-import mechanism; and complete information on the new interface that
allows developers to work with the Aldus FreeHand file format on the
Macintosh and Windows.

∙ Open Interfaces Track--an overview of the TWAIN image-acquisition
interface, its advantages over proprietary interfaces, and its current
supporters; the new revision to the OPI specification; plus tips on how to
implement on OPI reader.

∙ International Track tips on working with Aldus in Europe and the Pacific
Rim; the value of having international product compatibility; the
engineering implications of localizing dialog boxes, menus, and
documentation, and a discussion on the localization process at Aldus
Europe.

∙ Marketing Track--a look at the Aldus marketing organization and its focus
for 1992; plus information on creating exposure for third-party products
through Aldus Magazine, Aldus Catalog of Products and Services, and
co-marketing opportunities.

∙ Compatibility Testing Track--a look at the software quality-assurance
process for Aldus applications; how Aldus ensures product compatibility
with third-party software and hardware; establishing quality-assurance
relationships; idea and information exchange on improving the quality
assurance process.

∙ Other topics of special interest include Aldus printer driver extensions
and OEM opportunities.

Conference fees and registration

The fee for the three-day conference is $595 (U.S.); additional registrants
from the same company pay a discounted fee of $495, as do members of the
Aldus Developers Association. Fees include sessions, materials, and meals.
Interested parties should contact Aldus by telephone at [phone] or
by fax at [phone]. A special air fare offering attendees a discount
of up to 45 percent off the regular fare has been arranged with United
Airlines and Mutual Travel. Participants may contact Mutual Travel at the
Aldus Travel Desk by calling [phone].

Aldus Corporation (NASDAQ:ALDC) creates computer software solutions that
help people throughout the world effectively communicate information and
ideas. In addition to PageMaker--the company's flagship program--and Aldus
FreeHand, the Aldus product line includes Aldus Digital Darkroom, Aldus
Gallery Effects, Aldus Personal Press, Aldus Persuasion, Aldus
PhotoStyler, Aldus PrePrint, Aldus SuperCard, Aldus SuperPaint, and Aldus
Super 3D. The company distributes its products through an international
network of more than 16,000 dealers and distributors.

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