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- LONG DISTANCE COMPETITION?
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- THE TELECOMMUNICATIONS WORKERS' UNION
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- POSITION PAPER ON
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- THE ROGERS/UNITEL APPLICATION
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- TO THE CRTC
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- FOR PERMISSION TO SELL
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- PUBLIC LONG DISTANCE TELEPHONE SERVICE
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- FALL, 1990
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- In countries where telephone competition has
- strongly progressed as in US, UK and Japan, the
- common driving force has been the needs of large
- [corporate] users. It is inevitable that the
- benefits of liberalisation flow principally in the
- first place to large users, businesses with
- intensive telecommunications needs.
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- Michael Beesley
- Professor of Economics
- London Business School
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- Remarks delivered at a Financial
- Post conference Toronto, May 2, 1990
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- (Professor Beesley has been hired by Ted Rogers to
- help with Unitel's application to the CRTC for
- permission to compete in selling long distance
- telephone service.)
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- INTRODUCTION
-
- For the past decade, Canadian telecommunications has been subject
- to increasing pressure from would-be competitors and corporations
- anxious to reduce their telephone costs. Until recently, the
- Canadian Radio-television and Telecommunications Commission
- (CRTC), which oversees the operations of Canada's private
- telephone companies, has restricted competition in this sector to
- private line and enhanced services, and customer-owned terminal
- equipment. While these areas are significant, they are of
- secondary importance when compared to the core of the industry,
- where competition is still prohibited: public long distance voice
- and data service.
-
- There is, however, increasing pressure being exerted by
- corporations to allow competition in public long distance voice
- and data services. In the spring of 1990 the newly-named Unitel
- company (formerly CNCP Telecommunications), owned by cable
- television magnate Ted Rogers, applied to the CRTC for permission
- to sell long distance service in competition with the existing
- telephone companies.
-
- It is the view of the Telecommunications Workers' Union that
- competition in long distance telephone service would not be in the
- public interest. The advent of long distance competition would
- make it difficult, if not impossible, to continue using toll
- revenues to cross subsidize local service. Furthermore, it would
- reduce regulatory authorities' ability to ensure that services and
- rates to meet the needs of Canadians generally and not just those
- of the corporate sector and the wealthy.
-
- In addition to our general concerns about the effects that the
- introduction of long distance competition will have on the
- Canadian telephone system, we believe that the current applicant,
- Rogers/Unitel, has little credibility. Although Rogers/Unitel
- argues that the introduction of competition is necessary in order
- to reduce Canadian telephone costs, the concern for lower rates is
- very selective. When it comes to the cable television industry,
- in which Mr. Rogers' companies play a prominent role, they have
- taken advantage of their monopoly status to increase their rates
- without fear of either competitive reprisal or strong regulatory
- supervision. (See Appendix 1.)
-
- Rogers/Unitel has applied this same self-serving approach in the
- telecommunications sector. When Bell Canada and B.C. Tel sought
- permission from the regulator to lower the rates charged for
- certain services, CNCP/Unitel opposed the move. (See Appendix 2.)
- And in its application to the CRTC, Rogers/Unitel is seeking a
- regulated price advantage over the rates for long distance service
- charged by Bell and B.C. Tel. As well, Unitel wants the CRTC to
- prevent the telephone companies from matching its rate reductions!
- Clearly Mr. Rogers' goal is to secure a piece of the lucrative
- long distance market for himself. Any benefit which might accrue
- to Canadian telephone subscribers as a result would be strictly
- incidental.
-
- THE EXISTING SYSTEM
-
- At the inception of the telephone industry, Canada's private
- telephone companies were granted monopoly control over low-cost,
- premium-priced long distance and business services. In exchange,
- our regulators have required companies like Bell Canada and B.C.
- Tel to use the profits from long distance and business services to
- make up for the revenue shortfalls incurred on local, residential
- and rural service. These internal subsidies constitute an
- essential part of Canada's telephone system.
-
- The large profits generated by long distance service have always
- attracted would-be competitors. But it is essential to remember
- where these large profits come from: the price of toll service is
- set substantially above related costs in order to generate
- revenues which are used to subsidize the price of local,
- residential and rural service.
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- For some time now, it has been technically possible for potential
- competitors to provide toll service in competition with the
- existing common carriers. To date, our elected representatives
- and regulators have not allowed would-be competitors to enter the
- long distance market, since such a move would undermine the
- foundations of our national telecommunications system. Thanks to
- this continuing prohibition, Canada enjoys one of the finest
- telephone systems in the world while our overall rates are among
- the lowest.
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- THE AMERICAN APPROACH
-
- There are those -- predominantly members of the corporate sector
- -- who argue that government supervised telecommunications regimes
- should be abandoned and replaced by competition in network
- services. We strongly disagree.
-
- The competitive, market-driven alternative is not one we should
- embrace. In the United States and elsewhere, corporations mounted
- major campaigns to convince governments and citizens that the
- advent of long distance competition and the dismantling of their
- unitary telecommunications networks would have beneficial results.
- These companies were successful. As a result, the unitary
- American telecommunications infrastructure was dismantled.
- Contrary to the advertisements, however, all this has not
- benefited ordinary telephone users.
-
- The negative impacts are legion. Ignoring this evidence, however,
- self-interested corporations continue to promote the American
- approach to telecommunications as the way to go for Canada. But
- we must not restrict our policy deliberations to the concerns of
- potential competitors and corporate-based organizations like the
- Communications Competition Coalition which support them. To do so
- would increase the likelihood that a major segment of the Canadian
- public will not have access to the affordable telecommunications
- services they will need to lead productive lives in the
- information age.
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- If we continue on our current path, Canadian telecommunications
- will not escape the problems experienced in the United States,
- where inter-corporate rivalry has dominated American telephony
- since the early 1980s. Problems experienced there include:
- skyrocketing local rates; redistribution of income from the
- poorest to the most affluent members of society; abdication of
- responsibility for service; hugely expensive duplication of
- network facilities; endless legal and regulatory wrangling over
- the terms on which corporate competitors are allowed to hook up to
- each others' networks and whether or not these terms are being
- adhered to; wasteful advertising campaigns designed to capture
- competitors' customers; and voluminous bills which are difficult
- to understand because of complicated and confusing pricing
- schemes. Some observers of the American long distance industry
- fear that they are witnessing a trend away from price competition
- in favour of public relations promotions. (See Appendix 3.)
- Others are concerned that basic mistakes were made in the 1980s by
- the proponents of telephone deregulation. (See Appendix 4.)
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- Ironically, the U.S. approach has not reduced government's role in
- the telecommunications sector. Instead of being the guardian of
- affordable, high quality service, however, American regulators
- have become referees in inter-corporate rivalries. The costs of
- this irrational and wasteful approach are borne by American
- taxpayers and telephone subcribers. Do we really want to
- introduce a similar system in Canada?
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- PROBLEMS HAVE ALREADY SURFACED IN CANADA
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- Inter-corporate disputes have already arisen in Canada over the
- terms governing the interconnection of different
- telecommunications companies. Marathon Telecommunications and
- CNCP, for instance, are battling over allegations that Marathon
- has not paid $250,000 in overdue bills for private line facilities
- rented from CNCP. The latter has filed a lawsuit in the Supreme
- Court of British Columbia to recover the money in question.
- Marathon responded that it is refusing to pay the bills in
- question because CNCP's service has been poor and has asked the
- CRTC for a reprieve which would allow it to secure alternative
- sources of service.
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- In addition to generating inter-corporate problems which must be
- adjudicated by regulatory agencies and the courts, the
- market-driven restructuring of Canada's telecommunications
- industry will lead to tremendous increases in the rates charged
- for local telephone service. (See Prairie Provincial Study on
- Telecommunications, "An Examination of the Potential Impacts of
- Competition in Long Distance Service on Rural and Urban
- Subscribers," by Dr. R.E. Olley of the University of Saskatchewan;
- this expands upon the warnings contained in the 1988 Federal-
- Provincial-Territorial study of long distance competition,
- commonly known as the Sherman Report; see Appendix 5.)
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- The U.S. has responded to these problem by initiating lifeline
- service and targetted subsidies for low income groups. As a
- result, our neighbours to the south are now forced to deal with a
- telephone welfare bureaucracy whose task it is to provide relief
- from the anti-social effects of telephone competition! And, in
- some areas, telephone companies are being allowed to charge their
- customers for local calls as if they were toll calls under a
- system known as local measured service in order to generate the
- lost revenues from long distance service.
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- If Rogers/Unitel gets the go ahead, there is no reason to believe
- that Canada will avoid the problems that have plagued American
- telecommunications since the advent of network competition south
- of the border. Given the larger land mass, greater distances and
- smaller population densities in this country compared to the
- States, it is difficult to see how the disruptions caused by
- competition would not be far worse than those which have bedeviled
- American telephony since the early 1980s.
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- THE NEED FOR PERSPECTIVE
-
- To date, the debate about Canada's future telecommunications
- policy has had the wrong focus. The proponents of long distance
- competition would like to confine the debate to the question of
- whether the magnitude of local telephone rate increases resulting
- from long distance competition will be sufficiently large to force
- a significant number of Canadians off the network. This narrow
- focus does not deal with the larger underlying issue: the steps
- which should be taken to ensure that all Canadians are able to
- take advantage of the benefits that new information technology has
- to offer.
-
- As we move into the information age, the concept of basic service
- should be expanded to encompass the full range of
- telecommunications-based services which can be made available via
- the public telephone network. If we handle the matter properly,
- Canadians from every walk of life, living anywhere in the country,
- will have access to powerful communications tools and services on
- an affordable basis.
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- In the TWU's view, it is the responsibility of regulators and
- politicians to ensure that the full range of information-based
- services as well as plain old telephone service (POTS) are
- available in every region of the country at rates that are
- affordable for everyone. If our elected leaders and regulators
- pursue this goal instead of succumbing to the pressures for
- increased competition, Canada will maintain its place at the
- forefront of telecommunications internationally.
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- OTTAWA FAVOURS THE COMPETITIVE APPROACH
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- Unfortunately, the federal government appears to be moving in the
- opposite direction. Ottawa is weakening regulatory constraints
- and allowing public and private corporations to abandon their
- social responsibilities. In this increasingly market-driven
- setting, businesses are cutting back on service, raising prices on
- their reduced service offerings, and targeting high revenue, low
- cost customers situated in larger towns and urban centres.
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- In the airline, trucking and rail industries, this approach has
- already had devastating effects. There have been sharp cut-backs
- in some service offerings, while others have been eliminated
- altogether. In the public sector, many services have been
- privatized. Not even the postal service has been spared.
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- The resulting social and economic damage has been compounded by
- the passage of the Canada-U.S. free trade agreement. Since the
- enactment of this pact, a significant number of manufacturers have
- closed their Canadian operations and relocated in the United
- States. The cumulative result is that our small towns and
- outlying regions have been hit with a combination of rate and
- price hikes, curtailments in service, and dramatic cuts in
- manufacturing activity.
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- If we allow this country's telecommunications future to be
- determined by corporations' bottom line considerations, there is
- every reason to believe that Canada's small towns and outlying
- regions will get the short end of the telecommunications stick, as
- well.
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- This is not an idle threat. When CNCP applied to the regulator
- for permission to enter the long distance business in 1984, the
- phone companies planned to respond to this threat to their long
- distance revenues by cutting back on service to outlying areas
- (see Appendix 6) and raising the price of basic service. During
- the same proceedings, CNCP made it clear that it intended to sell
- service only in major population centres.
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- In this era of increasing economic pressure, businesses in
- outlying areas as well as those in our major population centres
- must have affordable access to the full range of
- telecommunications services over a state-of-the-art network. As
- things are going, however, policy decisions based on certain
- corporations' short term financial considerations could undermine
- the universal character of Canada's telecommunications
- infrastructure just as we are entering the information age.
-
- If we allow this scenario to be played out according to the
- corporate game plan, there is every likelihood that the provision
- of telecommunications services will be curtailed in outlying areas
- while prices charged for local, residential and rural services are
- increased. This would simply be the normal response of
- profit-maximizing companies functioning in a competitive
- environment.
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- As a result of introducing network competition, entire regions of
- the country could be frozen out of the information age. When the
- dust from the competitive battles has settled, vast numbers of
- Canadians may find themselves condemned to live in what the Kline
- Report termed an "information desert", with no access to the vast
- potential that telecommunications services of the future have to
- offer.
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- In an attempt to convince Canadians that theirs is the right
- approach, big corporations like the Royal Bank have formed the
- Communications Competition Coalition. Determined to reduce their
- communications costs, these companies are promoting
- American-style, market-driven decision-making as the only
- alternative that Canadians should consider. But according to a
- recent study conducted by the Organization for Economic
- Cooperation and Development (OECD), Canadian telecommunications
- costs are not out of line. (See Appendix 7.) Furthermore, if we
- adopt their position, there is a real danger that the Canadian
- telephone system as we know it will be destroyed.
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- IS COMPETITION THE ONLY WAY?
-
- Clearly, there are significant problems with allowing market
- forces to shape our telecommunications infrastructure. An
- alternative approach, one which expands upon the capacity of
- existing unitary system, is gaining adherents among industry
- experts:
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- ...In Europe, Japan and the Pacific rim countries,
- government-controlled telecommunications authorities are
- pouring huge sums into public-network infrastructure
- modernization and subsidizing the broad deployment of
- new services such as videotex and integrated services
- digital network, even in the absence of significant
- demand. This "supply-push" approach assumes that
- telecommunications is a component of the economic
- infrastructure -- like roads and ports...
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- In the United States...the free-market, "demand-pull"
- model has led to a broad array of new facilities and
- service opportunities for large business customers, but
- has discouraged the development of public network
- capabilities that cannot be justified on the basis of
- today's market.......
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- "For the high-end users and private networks, our
- services are as good as anyone's and probably better,"
- said Manhattan Institutes' (Peter) Huber. "But for the
- smaller users, there are growing indications that we are
- not moving as fast as others."
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- "We could end up with have and have-nots," said Nynex's
- Ferguson. "The big guys that can buy competitively will
- have a network for their own services, but others will
- be left out."
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- Fritz Ringling, an analyst with Robert A. Sayles
- Associates Inc., San Jose, Calif., sees a similar
- problem. "I fear a reduction in service quality to less
- densely populated areas; new services will not be made
- available in those areas. We are falling behind in
- homogeneity, and that will cause problems."
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- There is a danger, Ringling and others said, that the
- United States could end up with a patchwork of networks,
- some highly advanced, others relatively primitive...
- European telecom authorities, by contrast, are placing
- "very strong emphasis on the integrity of network
- infrastructure," according to Herbert Ungerer of the
- European Economic Commission's information technologies
- (group).
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- ...The New York PSC's (Eli) Noam called the issue a
- "classic question of infrastructure. Other countries
- see telecommunications as a component of their
- industrial policy....The problem [for a market-driven
- system] is that the financial rewards are societal, and
- so they do not accrue to those who take the financial
- risk." If the United States does not find a way to
- counter that disadvantage, it will end up with an
- inferior national telecommunications infrastructure,
- Noam said.
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- Jonathan Weber, "Is the U.S. Losing Its Telecom Edge?"
- Communications Week, 22 May 1989, pages 40-46.
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- Clearly, leaving the fundamentals of telecommunications
- decision-making to the market, as the United States has done, is
- fraught with problems. Yet it is being suggested that Canada must
- take follow the American lead in this field.
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- THE ALTERNATIVE
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- As we approach the 21st century, Canadians should look forward to
- enjoying universal access to the full range of services that will
- become available via state-of-the-art digital and fibre
- technology. But to achieve this end, we must construct a unitary
- network that is governed by strict regulatory requirements. Such
- safeguards are necessary to ensure that socially wasteful
- duplication of network investment -- such as those that would be
- pursued as a result of the introduction of toll competition -- is
- avoided. Only in a strictly regulated environment can we be sure
- that telecommunications investment corresponds to Canada's
- economic and social needs.
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- The Department of Communications' March 1988 document, "Canadian
- Telecommunications -- an overview of the Canadian
- telecommunications carriage industry", concludes with the
- following observation:
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- ...Canada has one of the finest telecommunications
- systems in the world, which offers a very high level of
- service and is at the forefront of technological
- developments in many areas, such as digital switching
- and transmission, satellite communications, fibre
- optics, protocols for communicationg word-processors,
- videotex technology, telemedicine, tele-education
- systems and office automation. (Page 56.)
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- Having built such an infrastructure, Canadians are faced with a
- strategic choice. The challenge before us is to use this
- infrastructure to ensure that Canada remains at the forefront of
- the worldwide telecommunications revolution. There is a real
- danger, however, that our telecommunications advantages could be
- frittered away if our regulators succumb to corporate pressure and
- give the go ahead to toll competition.
-