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- At the Seybold Seminars '92, Aldus Corporation announced Aldus PressWise
- 1.0, a professional page-imposition program that will prepare multipage
- Aldus PageMaker 4.2 and QuarkXPress 3.1 documents to be printed, folded,
- and bound in the correct page sequence. Aldus also announced it intends to
- enter into worldwide distribution agreements for PressWise with Crosfield
- Electronics Ltd. of Hemel Hempstead, England, and Tegra Inc. of East
- Hanover, New Jersey.
-
- With Aldus PressWise, page imposition can be performed in less time and at
- lower cost than with traditional methods. The product is designed for
- organizations that own or rely on electronic page-layout and imaging
- devices to create printed documents. Such businesses include commercial
- printers, service bureaus, in-plant printers, and color prepress
- providers.
-
- The program's page-handling and page-adjustment tools enable professional
- film-strippers and production artists to impose virtually any PageMaker or
- QuarkXPress file from the desktop. Users will, for example, be able to
- merge the pages of multiple publications, sort them in a Page-list
- palette, then apply imposition templates that will automatically
- accommodate binding options and arrange the pages in the proper order and
- orientation for printing. A thumbnail view of the imposition will provide
- instant visual feedback.
-
- Customers will also be able to integrate single-page EPS files into their
- publications and keep track of pertinent file data, such as a document's
- page size, fonts, and colors. In addition, PressWise will offer
- comprehensive gutter control capabilities, shingling (also known as creep)
- adjustment, and support for the OPI (open prepress interface) standard.
- Using these controls and others, users will be able to design their own
- imposition templates to add to those that come with the product.
-
- "Aldus PressWise is another example of our commitment to provide the most
- advanced software solutions to the professional graphics market," said
- Paul Brainerd, president of Aldus. "PressWise will combine the ease and
- flexibility of the Macintosh with the precision and performance that's so
- vital to a print production environment. It will offer a faster, less
- expensive, and more automated alternative to traditional page
- imposition."
-
- Aldus acquired exclusive worldwide marketing rights to the PressWise
- technology from Cleveland-based Emulation Technologies Inc. in July 1991.
- The product is being completed by Aldus and Emulation Technologies in
- coordination with the San Francisco-based Professional Prepress Alliance,
- a consortium of 18 of the largest prepress service bureaus in the U.S.
-
- Distribution agreements
-
- Crosfield Electronics Ltd. and Tegra Inc. will be the first developers of
- imagesetters and electronic prepress systems to distribute PressWise.
- Crosfield plans to include PressWise with select high-end and desktop
- prepress solutions that it sells to the printing and packaging market
- worldwide. Tegra plans to distribute the software in the United States as
- a standalone product in its PrePress Direct! mail order catalog. Tegra
- also plans to distribute the software on a worldwide basis as a component
- of the VariColor Publishing System and other integrated imagesetting
- systems sold by its Varityper Inc. subsidiary and distributors.
-
- "We are very excited to work with distribution partners of the caliber of
- Crosfield and Tegra," said Michael Reiher, PressWise product marketing
- manager. "Both companies have established themselves as premier suppliers
- of integrated professional prepress solutions. They will be critical to
- the success of PressWise."
-
- Pricing and availability
-
- Aldus PressWise 1.0 will be available worldwide in the first quarter of
- 1992. Customers will be able to purchase it as part of an integrated
- prepress solution from Crosfield or Tegra, or directly from Aldus for
- $2,295 (U.S.) in the United States and Canada. Aldus is currently
- negotiating distribution agreements with other manufacturers of electronic
- prepress equipment; additional agreements will be announced as they are
- signed. To purchase PressWise or obtain more information about it,
- customers can call Aldus Sales & Services at (206) 628-2320. For more
- information on its availability through PrePress Direct!, customers can
- call 1-800-443-6600.
-
- System configuration
-
- The recommended system configuration for Aldus PressWise will be a
- Macintosh II series computer with System 6.0.5 or later (System 7
- compatible), at least 5MB of RAM, and a hard disk. Its minimum
- configuration will be a Macintosh Classic with 1MB of RAM and a hard
- disk.
-
- Aldus Corp, 411 First Ave South, Seattle, WA 98104-2871
- 206-622-5500
-
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