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- Path: sparky!uunet!srvr1.engin.umich.edu!destroyer!cs.ubc.ca!uw-beaver!Teknowledge.COM!tigger!jdavidso
- From: jdavidso@teknowledge.com (Jim Davidson)
- Newsgroups: misc.consumers
- Subject: Re: Discover Card - Pffffft!
- Message-ID: <JDAVIDSO.93Jan22112307@tigger.teknowledge.com>
- Date: 22 Jan 93 16:23:07 GMT
- References: <1993Jan19.153456.5168@spdcc.com>
- Sender: jdavidso@Teknowledge.COM
- Distribution: na
- Organization: Cimflex Teknowledge Corporation, Knowledge Systems Division
- Lines: 32
- In-reply-to: rdonahue@spdcc.com's message of 19 Jan 93 10:34:56 EST
-
- In article <1993Jan19.153456.5168@spdcc.com> rdonahue@spdcc.com (Bob Donahue) writes:
-
- > Smart Rate[SM] - A new program that lets you lower your interest rate!
- > ---> *IF* you've spent $1,000 in the last year.
- >
- > *This* is incentive?
- > ...
- > But, Discover has decided that although I've never missed a payment,
- > and have been a cardholder for 5 years, I don't merit the same incentive
- > as other might to use their card more. Moreover, they *are* willing to
- > lower their rates, but only for about 1/5th of their customer base...
- > ......
- > Me, I'm cutting up my card and mailing it in.
- > BBC
-
- Lemme get this straight: you're complaining because Discover
- expects you to charge a whopping $1000/*year* on the card?
-
- Welcome to reality. The credit card business has become very competitive.
- Small accounts (and anything under $1000/yr is *very* small) don't make
- enough money for the card company. The fact that you've had the card
- for 5 years or whatever doesn't make any money for them.
-
- Also, are you saying that only 1/5 of Discover card holders charge
- more than $1000/yr? That's hard to believe.
-
- Let's look at the three ways that card companies make money: (a) annual fees;
- (b) interest payments; (c) the percentage of every charge that they take from
- the merchant. Cards that have no annual fees are dependent on the latter two
- sources. Small account just don't generate much money either way.
-
- -Jim
-