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- From: rich@pencil.cs.missouri.edu (Rich Winkel)
- Subject: MM: 10 WORST: TIME WARNER/WHITTLE
- Message-ID: <1993Jan22.091525.2436@mont.cs.missouri.edu>
- Followup-To: alt.activism.d
- Originator: rich@pencil.cs.missouri.edu
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- Organization: PACH
- Date: Fri, 22 Jan 1993 09:15:25 GMT
- Approved: map@pencil.cs.missouri.edu
- Lines: 112
-
- [From the Dec 1992 issue of Multinational Monitor. Subscription info below]
-
- TIME WARNER/WHITTLE SELLING KIDS SHORT
-
- THE $7 BILLION MERGER of media giants Time, Inc. and Warner
- Communications in early 1990 marks a significant and dangerous stage
- in the drive toward increasing concentration of the media.
-
- Time Warner now owns and controls mass circulation magazines such as
- Time and Fortune; publishing houses including Time-Life Books, Warner
- Books, Little Brown and the Book-of-the-Month Club; two of the largest
- pay-television services in the United States, HBO and Cinemax; two of
- the largest cable-operating companies in the United States; music
- publishing companies including Warner Brothers, Atlantic and Elektra;
- and Warner Brothers Studios in the film industry.
-
- Time Warner owns a 22 percent interest in the Turner Broadcasting
- System, the parent company of CNN. The company has also recently begun
- testing a mammoth cable system in Queens, New York to provide a record
- 150 channels of programming and interactive services such as electronic
- banking. The huge company is entering into joint agreements around
- the world to produce movies, open movie theaters, manufacture and market
- compact discs and videos, even to develop cable television in Hungary.
-
- The merger of the two companies had the usual effect on the staff: in
- September 1991, Time Warner laid off 600 magazine employees, including
- 19 of 75 correspondants at Time magazine, according to the New
- York-based media watchdog group Fairness and Accuracy in Reporting
- (FAIR). At the same time, Warner chair Steve Ross was the most highly
- compensated chief executive in the United States, with a salary and
- stock option package worth more than $78 million in 1990.
-
- FAIR executive director Jeff Cohen questions about the ability of Time
- Warner employees to report fairly on business in the wake of the merger
- and the layoffs. He says, "You can't expect reporters working at Time
- Warner--no matter how valiant--to give working people the information
- they need about the dangers of mergers and business monopolies when
- they're working for one and they've just seen their colleagues laid
- off." Cohen also notes that as a result of the merger, the company now
- both owns cable stations and distributors and produces the product
- that will get on the air; Time Warner also owns magazines that review
- movies and televisions shows that it produces. Cohen cites a Time cover
- story on author Scott Turow which ran just as Warner released a movie
- based on a Turow novel.
-
- Critics of media concentration have more profound concerns about the
- mergers of huge companies like Time and Warner, charging that corporate
- giants will control the international flow of information to reflect and
- promote their own interests, and exist only to exploit information for
- profit."Concentrated power to persuade and influence is dangerous," says
- Cohen. "That's a given."
-
- Time Warner has already thrown its muscle behind a particularly
- disturbing enterprise to push a noxious mixture of media, education and
- commercialism. In 1992, Time Warner became majority owner of Whittle
- Communications, with an option to buy an additional 20 percent of
- Christopher Whittle's communications company. Whittle is the most
- blatant and well-known of the new breed of classroom hucksters,
- companies that view elementary and high school students as prime targets
- for marketing schemes.
-
- Whittle produces Channel One, a television news program beamed daily via
- satellite to 6.6 million teenagers in classrooms in over 9,000 high
- schools. In exchange for receiving free satellite dishes, video
- equipment and televisions from Whittle, schools agree to air the
- 12-minute program, two minutes of which consists of commercials hawking
- products such as Skittles candy and Nike sneakers.
-
- In January 1991, the National Parents and Teachers Association (PTA)
- approved a set of principles to guide state and local education agencies
- in their relationships with corporations. The principles, based on the
- recognition that "compulsory education confers on educators an
- obligation to protect the welfare of their students and the integrity
- of the learning environment," challenged schools' acceptance of Channel
- One: "Selling or providing access to a captive audience in the
- classroom for commercial purposes is exploitation and a violation of the
- public trust."
-
- Whittle, backed by Time Warner, is currently planning a much more
- profound and insidious assault on public schools. The company's "Edison
- Project" is scheming to set up a system of 200 private for-profit
- schools by 1996. Whittle has managed to lure former Yale University
- president Benno Schmidt to lead the project, lending it dangerous
- credibility.
-
- Karen Brown of the Washington, D.C.-based Center for the Study of
- Commercialism says, "We are very wary of a money-making corporation
- deciding the curriculum for children. Clearly, the bottom line for a
- company like Whittle may not serve the best interest of U.S. children."
-
- Whittle's current "educational" methods certainly do not bode well for
- the type of education the Edison Project may offer. As Peggy Charren,
- president of Action for Children's Television, told the Monitor, if
- the Edison Project goes through, classrooms may exist "just to give the
- kids a place to sit" while they watch Whittle television. The Edison
- Project may represent "the beginning of the downfall of education in
- America," says Charren.
-
- ------
-
- Multinational Monitor was founded by Ralph Nader and is published 11 times a
- year by Essential Information, Inc. All rights reserved.
- Reproduction for non-commercial use is allowed with proper credit to MM.
-
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