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- From: beaver.cs.washington.edu!gnosys!vms.cis.pitt.edu!RASTROFF
- Subject: Re: Northern Exposure
- Message-ID: <01GST79R27688YBAQH@vms.cis.pitt.edu>
- Date: Sun, 27 Dec 1992 17:44:00 GMT
- Lines: 44
-
- Original-Sender: vms.cis.pitt.edu!RASTROFF
-
- A reply to Peshewegunzh --
-
- My job in no way relies on my taking aparticular attitude towrard the media,
- in fact, many of the most vociferous critics of our mediated society are
- professors of communication and media. And, in fact, I have spent a lot of
- my career showing or encouraging students to be critical in their media
- use -- and by critical I mean analyzing the images they are presented with,
- the origins and benficiaries of those images, and how the students themselves
- and their lives are flooded with those images.
-
- I do appreciate the serious nature of your reply, and will answer in kind --
- there is no culture that does not create representations of its values,
- conflicts, concerns, and pleasrues. McLuhan wanted to argue that electronic
- media -- because it was electronic media -- affected the way we process
- what we see and hear. He made the sme argument about print, by the way.
- Though he saw the two media having different effects. But a culture's myths,
- legends, storytelling, songs, and all other creative expressions are all
- representations of the culture and of differing segments of that culture.
- I am less concerned about the machinery of television than being and helping
- others to be a critical viewer.
-
- I am also wary of claims that tv is a narcotic. I think that trivializes the
- devastating slavery of real addiction. I find it significant that college
- students don't watch much tv, that in the summer there are
- fewer viewers, that people knit and quilt with the tv on and then knit and
- quilt in groups. We DO have the power to consider and design our own use of
- technology. Yes, as the quote from the Wall St. Journal shows, the powers
- that be have their own agenda, one we must be aware of and one they have the
- power to try to impose on us.
-
- But it is also possible to use that technology is other ways. Speaking of
- native uses: the Kayapo in Brazil use camcorders to present their presence,
- needs, and demands to the world, and to make sure that they have records of
- their dealings with miners, etc. And the Seminole took sewing machines
- and developed strip quilting, a system that is now being taught around the
- United States as the foundation for qultmaking and design.
-
- The struggle involved is clear, but let's acknowledge , along with the power
- of the dominant culture, the power we have to rethink things.
-
- Roberta
-
-