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- From: mzimmers@netcom.com (Michael Zimmers)
- Subject: Re: Survey impartiality (was Re: Profits to Japan?)
- Message-ID: <1992Nov23.155541.4464@netcom.com>
- Organization: Netcom - Online Communication Services (408 241-9760 guest)
- References: <1992Nov9.220847.11422@ge-dab.GE.COM> <Bxs0Hv.wt@news.cso.uiuc.edu> <1992Nov15.214038.4134@magnus.acs.ohio-state.edu>
- Date: Mon, 23 Nov 1992 15:55:41 GMT
- Lines: 44
-
- In article <1992Nov15.214038.4134@magnus.acs.ohio-state.edu> jnielsen@magnus.acs.ohio-state.edu (John F Nielsen) writes:
-
- >Most people who are against the ratings do not realize that
- >some American cars receive high marks while there are some
- >Japanese cars that receive low marks. And, isn't it just possible
- >that the Japanese cars have been more reliable than the American?
-
- I've been following this thread for a few posts now. Two thoughts:
-
- 1. One facet of impartiality is performance vs. expectation. R&T did
- a piece on this several years ago, focused on their own owners'
- surveys. The jist was that, with a few exceptions, owners' expectations
- were based on consistent criteria, and that the "better" cars were
- owned by people with higher standards. No surprises there, but it
- shoots a big hole through a claim that cars that are consistently
- rated higher are getting softer reviews.
-
- This is consistent with common sense, too. People who are recent
- Japanese car buyers are likely to have converted because of what
- they've been hearing about Japanese quality. No way are these
- people going to be soft (expect for those whose standards have been
- flattened from years of buying and driving American junk). People
- who are repeat Japanese buyers are going to expect at least as much
- as they got from their earlier cars, and the fact that they're
- repeat buyers suggests that their first experiences must have been OK.
-
- 2. Another aspect of impartiality (or lack thereof) has been hinted at,
- that somehow certain owners want their cars to do better or worse in
- the surveys. I don't buy it. Looking better, maybe, but why would
- anyone deliberately downgrade their buyers reports? You're sending
- the wrong signals to the maker, you're making your car less saleable
- on the used market, and you look like a doofus for buying it.
-
- So, I see no reason to cheapen the results of these surveys. You do
- have to know what kind of car you want, and apply your criteria to
- the choices available. As a sports car enthusiast, for example, I'd
- find the Honda Accord unacceptable. Yet it's hard to imagine a car
- with much more satisfied buyers. Once you're talking apples to apples,
- I'm inclined to put quite a bit of stock in the surveys.
-
- --
- Michael Zimmers | Home: 408 996 1984
- SoftHelp | Work: 408 996 1965
- Software Solutions for Open Systems | Data: 408 996 1974
-