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48.txt
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2001-06-14
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World Online's products and services fall into four principal categories:
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Internet access
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Portal services
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E-commerce services
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World Online Business
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Internet access
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World Online offers a broad range of Internet access products that are specifically
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adapted to the local markets in which the company operates. World Online's basic
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access product comprises access via a local telephone number, e-mail, a hosting
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service for a personal homepage, access to news services, customer support services
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and a number of subscriber benefits, such as discounts on online purchases. World
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Online provides free Internet access in most of its country markets.
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World Online intends to offer its users a range of broadband and other advanced
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access platforms, such as cable, ADSL, wireless local loop, GSM and satellite access.
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World Online already provides ADSL access services to approximately half of its
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Danish subscribers and to a limited number of its French subscribers.
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Portal services
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The company operates
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World Online
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-branded portals in most of the countries, where
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it provides Internet access. World Online operates an international portal,
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worldonline.com, and country-specific, local language portals. While it adopts a
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common approach to content and service provision across Europe, World Online has
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separate editorial operations in each country that provide localized content and
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therefore address local issues in the local language. World Online's portals are
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presented in local languages and are customized to the local country markets that
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they serve.
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World Online's channels currently include: Home, News, Weather & Traffic, Money,
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Business, Health, Multimedia, Travel, Sports, Leisure, Music, Entertainment, Games,
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Kids, Women's interests, Live, Nightfly and Classifieds.
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World Online offers a wide range of multimedia entertainment on its websites,
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including webcasts of concerts, television series and special events and broadcasts
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over WOLR, its web-based radio station.
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Ecommerce services
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World Online offers a range of its own and third-party e-commerce services, including
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online shopping, secure payment processing and third-party order fulfillment.
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Currently, World Online has tenancy agreements with, among others, leading
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European retailers such as Bertelsmann Online, the European online book retailer;
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Ibazar, a French online auction service; QXL, an online auction house; and le
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Chateau, a wine retailer. All of these companies can access World Online's customer
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base via direct links from its websites.
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World Online Business
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World Online's business solutions fall into the following categories:
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Connectivity and networking services
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E-business
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Consulting and training
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Application hosting and data-center solutions
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Mobile Internet
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Connectivity and networking services
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In addition to providing dial-up and leased-line Internet access at a variety of
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transmission speeds, World Online integrates a business customer's local area
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network (LAN) to the Internet, designs and implements networking solutions such as
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VPNs, and supplies network hardware, software and related technical support.
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E-business
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World Online offers end-to-end turnkey, as well as custom-made, e-business
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solutions, which include order fulfillment, customer care, payment solutions, Internet
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marketing, and related software. World Online acts as the intermediary on logistics
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and financial services, providing for complex customer targeting systems and rapid,
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efficient fulfillment of orders. World Online enables businesses to concentrate not only
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on the business-to-business and business-to-consumer marketplace, but where the
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two converge.
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Consulting and training
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World Online consults on all Internet-related business topics. World Online offers its
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business users a wide variety of programs, which include courses on more than 150
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subjects covering a wide variety of training needs.
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Application hosting and data-center solutions
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World Online's application hosting and data-center solutions services provide
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companies with numerous advantages in running their e-business, such as secure
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and managed environments for delivering Web content. In addition to Internet
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services, World Online performs monitoring, reporting, platform maintenance and
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management, backup and restoration, and content publishing services. World Online
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manages your Web, database, and application platforms configurations, tuned to your
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professional needs.
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Mobile Internet
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World Online is establishing itself as a mobile Internet solutions and services provider.
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This includes World Online's mobile portal, partnerships with mobile operators, and
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business-to-business mobile Internet. World Online has signed first-in-Europe mobile
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application deals, including advanced unified messaging, mobile groupware, and
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mobile personalization and business intelligence tools. World Online Mobile is focused
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on "use me" applications - not simply "read me" content. WOL Mobile will provide
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businesses and consumers with mobile applications, which increasingly converge the
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communications-content-transactional spectrum, and which help personalize and
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humanize the increasing speed and pace of our personal, family, and business lives.
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The company's business customers currently include, among others, Lufthansa; Opel,
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a division of General Motors; Novartis; Sony; and Ruhrkohle AG (RAG).
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Network Infrastructure
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World Online operates its own IP "Internet protocol" network. The company currently
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provides access via different platforms, including analog, ISDN and ADSL, and
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intends to take advantage of future broadband technologies.
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World Online's network is designed to be highly redundant, which means that a
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technical failure in one part of the network will in most cases not affect the company's
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ability to provide continuous service.