On the set of The X-Files in North Vancouver, British Columbia, show creator Chris Carter emerges from an alien space vehicle. Before the TV series kept him busy, Carter was a writer for a surfing magazine. (Photograph by Ward Perrin)


t's 10:00 on Friday night, and the final credits of The X-Files scroll up the television screen. By 10:01, on computers across the country and all over the world, fans who call themselves "X-Philes" log on to America Online and the Internet to begin a weekly dissection of plots, aliens, the FBI, conspiracy theories, and the various attributes of X-Files stars David Duchovny and Gillian Anderson. One fan writes: "Is it me, or is David the most attractive man ever?"

"You don't have to wait for fan mail anymore," observes X-Files creator Chris Carter, who says he scans through the most thoughtful of the online critiques. "You know immediately what your hard-core fans think. It's revolutionized television producing."

The kind of viewer involvement associated with Net-based fans is a dream for those charged with that eternal Hollywood preoccupation: creating a buzz about a show.

In his Santa Monica office, Academy Award-winning writer/director/producer Oliver Stone logs on to answer questions from fans about his latest film, Nixon. (Photograph by Jim McHugh)


Director John Carpenter pauses for a moment on the set of Escape from LA. The movie predicts the destruction of all technology, as technology itself falls into the wrong hands. (Photograph by Jim McHugh)


At Planet Hollywood in Beverly Hills, Wing Commander 4, an interactive CD-ROM movie/game, is launched. From left to right: Tom Wilson, Chris Roberts, Mark Hammill, and Malcolm McDowell look over the creation. (Photograph by Jim McHugh)


Catching on fast, studios have started launching video clip trailers on the Internet. And many stars now feel that a promotional tour is not complete without a virtual appearance in a chat room to answer questions in real time from online fans.

Aside from marketing opportunities, Hollywood is still trying to figure out how to launch original productions on this new medium, and when and where to look for the financial payoff. Every major studio seems compelled to have some sort of online presence; many studio heads seem not to be sure why, but want to be in place as cyberspace evolves.

Says Katharine Stalter, technology reporter for Variety: "Hollywood is scrambling."




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