Before creating a rolling or crawling title, consider setting up the text formatting defaults for such things as font, point size, leading, and kerning. To set up the defaults, see
Setting the Default Text Attributes.
When you type the text for a rolling title, lines of text wrap appropriately within the safe title area, and the title scrolls down as you type, providing a realistic sense of positioning, word wrap, and page count limitations.
When you type text for a crawling title, you can use the workflow options suggested in
Workflow Options for Creating Crawling Titles to help control your text.