Creative's new LAVA! Technology revolutionizes Internet audio by adding interactive real-time visual expression to open a new dimension of audio experience. LAVA! scenes are comprised of "dancing" interactive 3D visuals that express the emotions of the music.

Exercise your creativity by customizing LAVA! scenes and associating them with your MP3 songs. This instant music video production allows you to create your own unique album "covers" and add visuals to your audio content.

Visit our dedicated web site www.LAVAmusic.com, and gain access to a huge library of MP3 content and graphic textures for your LAVA! music video authoring and publishing needs.

The New Creative Digital Audio Center from MusicMatch delivers an enhanced Internet Audio experience.

With its capability for unlimited CD-ripping and MP3 conversion, you can customize your own MP3 album collections with ease.

You may even encode your MP3 songs with the multi-dimensional realism of Environmental Audio. Use environmental effects to simulating playback in a concert hall environment, or have fun with special effects to gender-switch the vocals in a song. So now, you can enhance your MP3 creations with Environmental Audio.

Enjoying your MP3 creations need not be restricted to your desktop. You can store your MP3 creations and customize your own albums on any MP3 player and listen to them wherever you go. Creative Nomad Player is highly recommended for the best experience and performance.

Creative MediaRing Talk, the Next Generation Internet Voice Communication Software for the Net Generation, connects you with users worldwide who have similar interests.

Creative MediaRing Talk's patented knocking technology allows you to call anyone from your PC without the other party logged on to the Internet. So you never have to pre-schedule a time to chat.To call, simply key in the telephone number. You can make FREE long distance PC-to-PC calls worldwide or have the option to make PC-to-Phone calls. It's hassle-free and cost-saving!

With Creative MediaRing Talk, you can join the Creative VoiceChat online community and talk to new friends who share your interests. And to have some fun, use Creative VoicePersonas such as chipmunk or male-to-female to add effects that change your voice in real-time and surprise your friends!

Live!Task, located on the new Creative Launcher, makes it intuitive for you to perform any task on your system including Internet-related applications. Using its "I want to" selections, all you need to do is to choose the task that you want to perform and your system will be automatically configured for that task.

At the same time, Live!Task provides you a task guide and offers you useful tips for your task at hand in real-time. It also keeps you in touch with Live!News, Creative's latest updates on attractive promotions, new complementary products and exciting activities on the community sites.