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- <( Courtesy of TWGSC ][ 209/526-3194 )>
-
- HIGH TECH PHONES RING A BELL WITH NEW TOUCHES....... (01/03/85)
-
- After a long day on the job,social worker Betty Johnson returns to her
- Harrisburg, Pa., home to find the telephone ringing. Before she reaches the
- phone, the caller hangs up. But Johnson doesn't fret. She just punches three
- buttons and the instrument returns the last call received. Later, the
- telephone rings again. A small box flashes the caller's number. It's an
- acquaintance who loves nothing better than to complain. Rather than listen to
- the gripes, Johnson just leaves the phone on the hook.
-
- This is no futuristic fantasy. Johnson is benefiting from a remarkable new
- telephone service that could soon be available to telephone subscribers
- nation-wide. It's called CLASS -- for Custom Local Area Signaling Service --
- and it takes telephone service to new levels of utility and convenience.
-
- Suppose you're tired of being pestered by a salesman. In the new world of
- CLASS, you can tell the telephone company never to put through calls from that
- number again. When someone dials you from that station, there will be a
- recording telling him that his call has been blocked. Should you wish to give
- some parties special priority, you can ask the telephone company to use a
- different ring when they call.
-
- GREATEST THING
- --------------
- CLASS, which is currently being tested in Harrisburg and Orlando, Fla., also
- lets the telephone company easily trace annoying calls. Through she pays an
- extra $7 to $10 a month for the full package of CLASS services, Johnson calls
- it "the greatest thing since sliced bread."
-
- Bread it's not, but with CLASS and a host of other new services that have come
- to market since the breakup of AT&T, the 22 newly independent Bell operating
- companies (BOC's) are trying to bring in the dough. With state regulators
- restricting rates for basic telephone service, the local operating companies
- need these bells and whistles to provide badly required revenue growth, says
- Richard Eichhorn, an executive at Bell Atlantic, which controls most local
- telephone service in the Mid-Atlantic states.
-
- The search for new services is made possible by a revolution in technology.
- Today, a growing number of the switches used by the telephone company to
- complete your calls are actually giant computers that work at rates far faster
- and cheaper than was previously possible. By converting voices or data into
- computer language, or "digital codes," as it is known, the telephone system's
- transmission quality is also being improved significantly. In addition,
- fiber-optic cable, with the capacity to transmit 125,000 simultaneous telephone
- conversations through a thin glass strand, is being installed throughout the
- network.
-
- One of the hottest new gimmicks is a reincarnation of the nearly extinct party
- line. Named Phone-a-Friend or Talkline in some states, this service allows as
- many as 10 people to speak together on the phone. In New Mexico, Mountain Bell
- offers two "Open Line" numbers-one for teenagers, one for adults. The charge
- for Albuquerque residents: 20 cents for the first minute, 10 cents each extra
- minute. At least two couples have heard a different sort of ring -- that of
- wedding bells -- as a result of meeting through party-line service.
-
- For all of the allure of CLASS and its brethren, the most remarkable advances
- will involve data, rather than voice, communications. Come January, Pacific
- Bell will begin testing a device that converts a single phone line into two
- voice and five data channels. Called Project Victoria, this engineering tour
- de force not only expands the number of voice conversations that can be handled
- on a line but it may make services such as electronic shopping, home banking
- and utilty-meter reading by remote control economical for the first time.
-
- USHERING IN THE FUTURE
- ----------------------
- Such services are a precursor to the phone system of the future, a global
- computerized network that will make it dramatically easier, cheaper and quicker
- to transmit sound, data and video images. The Integrated Services Digital
- Network (ISDN) will, for example, let an architect transmit drawings to a
- colleague overseas almost instantly while they carry on a conversation.
- Illinios Bell will install the first ISDN system in the U.S. -- for McDonald's
- Corporation headquaters -- next year. The network will allow the fast-food
- giant to send thousands of messages between telephones, data terminals,
- personal computers and facsimile machines without costly rewiring of its
- offices.
-
- Soon it will even be possible to assign calling numbers to individal customers,
- rather than to their home or office telephones. Your personal account number
- will travel with you wherever you go. By just dialing in the number at the
- nearest telephone station, callers will be able to reach you regardless of
- where you are.
-
- Before these exotic new services can be made publicly available,local and
- long-distance phone companies, equipment makers and foreign telecommunication
- authorities must reach agreement on ISDN standards. Moreover, the BOC's and
- AT&T must win Federal Communications Commission approval to offer computerized
- services through their networks. For many business users, the new world of
- telephony should bring great cost savings and productivity dividends.
-
- How quickly the innovations spread to the home will depend on consumer taste
- and budget. The question, says Gary Handler of Bell Communications
- Research-and-development support to the BOC's, is not whether these services
- are technically possible, but whether the consumer will want them. "We don't
- want to build white elephants," says Handler. "We want to make sure services
- have consumer acceptance."
-
- U.S. NEWS AND WORLD REPORT (DEC 85)
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