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- Sunday, November 16, 1997
-
- Cell Phones, 'Crime Fighters of the '90s,' Are Striking Out
-
- Safety: Woman shot during carjacking sues service provider because
- 911 calls would not go through.
-
- By MICHAEL A. HILTZIK, Los Angeles Times Staff Writer
-
- There could hardly have been a worse time for Marcia Spielholz's
- cellular phone to fail her.
-
- It was a Sunday night in December, and the 37-year-old lawyer was on
- her way home to Beverly Hills from a Christmas shopping trip to Culver
- City. Along the way, it was clear, her BMW had attracted the attention
- of a pair of carjackers. For 10 terrifying minutes she played
- cat-and-mouse with a black sedan along National Boulevard and up
- Castle Heights Avenue, one hand on the wheel, the other frantically
- tapping 911 onto the keypad of her cellular phone. The call would not
- go through; she would dial again. Again, the rapid busy signal that
- meant no connection.
-
- Another try, another sickening busy. Finally her time ran out. The
- black sedan cut off her escape on Castle Heights. A man approached her
- car with a gun drawn. Spielholz held the useless phone to her face as
- if to suggest that she had reached police, hoping she might scare off
- an attack. The man didn't seem to be fooled. He thrust a .38 up to
- the window. "I said, 'Please don't do this,' and turned my head
- away," she recalled in an interview with The Times. The bullet blew
- off a part of her right lower face and came to rest just above the
- carotid artery delivering blood to her brain. The blast drove the
- phone into her face, shattering her jaw -- and more.
-
- She recently underwent her 11th reconstructive operation, raising her
- medical bills to more than $250,000. The time she has needed to devote
- to recuperation and physical therapy after the 1994 shooting forced
- her long ago to give up her job as a lawyer for MGM Studios. The
- assailants, who fled after the gunshot, have never been caught.
-
- Spielholz today is haunted by the thought of what might have been, had
- her cellular phone accomplished what she had always regarded as one of
- its fundamental purposes: to summon help. "The police told me later
- they were blocks away," she said. "They could have been there in
- minutes. The [911] dispatcher could have told me what they tell all
- carjacking victims -- to abandon the car. But I never got that far."
-
- *** Consumer advocates and cellular industry critics say Spielholz's
- ordeal, although exceptionally tragic, is not entirely the product of
- bad luck. Among the contributing factors, they argue, are federal
- regulatory policies and industry practices that have systematically
- undermined the quality and accessibility of 911 service for cellular
- phone customers. Users of conventional phones have long become
- accustomed to free 911 access as a public right. In most communities,
- the emergency number can be reached from a pay phone without dropping
- a coin, and in some communities the service is so efficient that
- emergency equipment can be dispatched before a caller completes the
- connection.
-
- That is not true in the cellular world. Although public safety
- agencies across most of the country are equipped to receive 911 calls
- from cellular phones, no state or local regulators oversee the quality
- or availability of 911 service to cellular users. (In this state, all
- cellular calls are fielded first by the California Highway Patrol,
- which passes them on if necessary to local police or fire agencies.)
- The cellular industry has also fought and delayed federal rules aimed
- at broadening access to 911 for all cellular customers. These include
- a proposal that would ensure that all cellular 911 calls be
- automatically transmitted on the strongest compatible radio signal
- available at the moment the call is made. ***
-
- Spielholz says that this regulation might have saved her if it were in
- effect at the time of her assault. One technical study she
- commissioned for a lawsuit that she filed against L.A. Cellular, her
- service provider, indicates that the company's signal is still too
- weak to carry a 911 call in the area of National and Castle Heights --
- unlike that of AirTouch Communications, the rival cellular carrier in
- Los Angeles. (Because signal strength tends to fluctuate, L.A. Cellular's
- signal might be stronger than AirTouch's at other points or at other
- times of day.)
-
- In other words, under the so-called strongest compatible signal
- standard, Spielholz's 911 call would have automatically shifted to
- AirTouch's line and her chances of summoning help would almost
- certainly have improved. But that is only part of the problem with
- cellular 911, critics say. The cellular industry has never shown the
- same commitment to easy access for all callers demonstrated by
- conventional -- or land-line -- phone companies, which are regulated
- by state authorities and routinely provide free 911 access from
- private and pay phones alike. Instead, many wireless companies favor
- their own customers by deliberately blocking 911 calls made on their
- own signals by callers using competitors' phones, by out-of-towners,
- or by users of phones that have never been activated by a commercial
- service (so-called non-initialized phones).
-
- "I believe access to 911, no matter how you get there, is an
- obligation and a public service," said James Conran, a former member
- of the California Public Utilities Commission whose San Francisco
- consumer group, Consumers First, has pressed for broader cellular 911
- service.
-
- "The industry is doing everything it can behind the scenes to kill"
- FCC rules aimed at widening cellular 911 access, he said. That's an
- important issue, because a large number of the 55 million cellular
- phones in operation nationwide are used by their owners primarily as
- emergency devices. Industry studies show that as many as 20% of all
- users pay low monthly fees for service -- $9.95 to $19.95 in most
- cases -- but never record even a single minute of elective use. Industry
- experts believe that such a pattern is characteristic of customers
- purchasing the service simply for the privilege of reaching help in a
- tight spot.
-
- Cellular companies have long treasured this so-called safety and
- security market as a wellspring of low-cost subscribers.
-
- *** Spielholz argues in court papers that L.A. Cellular promoted the
- security function of its service in advertising and customer
- mailings -- proclaiming that cellular phones are "becoming the crime
- fighters of the '90s." The company also said that two-thirds of
- cellular subscribers surveyed nationwide cited personal safety as
- their primary motivation for signing up -- without stressing the
- downside that cellular service can be spotty and unreliable. That was
- especially true on the Westside, according to a deposition given in
- her Los Angeles federal court lawsuit by former L.A. Cellular
- President Michael Heil, who said that during his tenure the company
- chronically struggled to keep up with capacity demands in the "core,"
- the West Los Angeles-Beverly Hills-Culver City area.
-
- Those problems, he said, were manifested in a large number of dropped,
- or uncompleted, calls and complaints from customers unable to make
- connections. L.A. Cellular (a partnership of AT&T Wireless and
- BellSouth) contends that customers are explicitly cautioned on their
- service invoice that cellular service can be affected by many factors,
- including terrain, foliage and weather. ***
-
- The company also said in its response to Spielholz's lawsuit and a
- related class-action complaint that its customer contracts
- specifically disclaim any responsibility for a subscriber's incidental
- losses or damages stemming from service problems. The company further
- says that it does not market phones explicitly as safety devices. "We
- market the convenience" of cellular service, said Steven C. Crosby,
- the company's vice president for external affairs. "We do not
- emphasize or exploit the 'fear factor' " in marketing or advertising.
-
- Representatives for the cellular industry say that they support, in
- principle, efforts to broaden 911 access for cellular users, but that
- many proposals involve troublesome technical obstacles. Industry
- representatives argue, for example, that with the advent of digital
- cellular phones, a number of incompatible systems will be in use for
- wireless communications, hampering efforts to standardize
- access. Ensuring that law enforcement agencies' own systems are
- compatible with those of wireless service companies will also take
- time, they say.
-
- *** But consumer advocates say those technical problems are
- exaggerated. They say what the industry really fears is that more
- customers might discover that most cellular phones are capable of
- placing 911 calls regardless of whether a user has signed up for
- service -- but only if the local cellular companies are willing to
- transmit the call.
-
- "That's the biggest scam of the cellular companies," said Mark
- Hiepler, Spielholz's attorney. "You don't have to sign up to get
- through."
-
- In California, all cellular carriers now pass all 911 calls to
- emergency agencies regardless of their source, but there is as yet no
- law or regulation requiring them to do so. The implementation date of
- an FCC regulation requiring such access was recently deferred from
- Oct. 1 to the end of this month, and industry critics fear further
- delays. Industry spokesmen argue that encouraging widespread use of
- unconnected phones would lead to mischief and abuse. "We don't want
- people making prank calls from phones they buy at swap meets," said
- L.A. Cellular's Crosby.
-
- Law enforcement officials say that's not a significant problem,
- especially compared with the benefits of broader 911 access. "The
- more cell phones on which you can make 911 calls, the better," said
- California Highway Patrol Commissioner Dwight Helmick. Cellular
- representatives also contend that because free 911 service is financed
- in part by state taxes on subscribers, nonsubscribers should not get
- unrestricted access to 911. "It's a fairness issue," said Steve
- Carlson, executive director of the Cellular Carriers Assn. of
- California. "People pay for cell service and part of what they pay for
- is 911 access. If all you need to do is buy the phone, then you
- wouldn't pay the fees and 911 taxes" that finance 911 service.
-
- As for the "strongest compatible signal" standard, "our position is
- this is a solution in search of a problem," said Michael F. Altschul,
- general counsel for the Cellular Telecommunications Industry Assn. He
- noted that all cellular phones are manufactured with two radio bands
- built in, corresponding to the two carriers licensed by the FCC to
- operate in each metropolitan area.
-
- "All cell phones allow the customer to roam on the other band if the
- preferred carrier doesn't have a serviceable signal," Altschul said.
- "The user could be educated to know how to flip to the other band."
- But critics say that manually reprogramming a cellular phone is a
- laborious procedure that is almost impossible for the average
- consumer, especially in a crisis.
-
- Critics argue that even making such a suggestion shows how well the
- industry understands that it has oversold the reliability of cellular
- phones as safety devices. When Hiepler asked former L.A. Cellular
- President Heil in a deposition whether having a cellular phone handy
- in an emergency would give him "peace of mind" -- a phrase drawn from
- a 1994 L.A. Cellular ad campaign -- the executive replied: "Yeah, if a
- criminal were chasing me and I were to be able to place a call ... and
- if my phone were working, if the battery were in proper working order
- and if I had dialed correctly ... and if ... that call were then
- routed to the California Highway Patrol ... and if those people were
- to be able to respond correctly. I'm sure [there are] a few if's I
- left out. Then I might have some peace of mind."
-
- Copyright Los Angeles Times
-
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