Transcription: IBM provides easy-to-use solutions to transform your data into knowledge and competitive advantage. Data mining applications enable you to accurately assess customer segmentation for the purpose of target marketing, cross-selling, and retaining customers, perform market basket analysis to determine a specific promotion's effectiveness, and detect fraud such as cellular and claims fraud. As one of the earliest vendors of data warehouse solutions, IBM has assembled a rich reservoir of experienced consultants and experts that can assist you in customizing data mining technology to your needs. IBM ...
(.mp3)