Transcription: Sophisticated data mining encompasses four operations. One, creating prediction and classification models. This uses data warehouse contents to automatically generate a model to predict consumer behavior. Two, analyzing links. Relevant connections between database records are established. Three, segmenting databases. This operation pinpoints collections of records with common characteristics, allowing you to perform model creation and link analysis. Four, detecting deviation. This is the opposite of database segmentation. It identifies outline points in a data set, records that do not belong t ...