Toy Story Multimedia Press Kit (Mac)

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Text File | 1995-10-30 | 16.5 KB | 352 lines

Contact: Amy Malsin Daryl McCullough or Cynthia Oxley Disney Interactive Paine & Associates (818) 543-4372 (818) 382-3120 TOY STORY, The Video Game At-a-Glance Facts The Program Toy Story is a hysterically funny, breakthrough 3-D video game based on the forthcoming holiday film release, ‚ÄúToy Story‚Äù--Disney‚Äôs first ever, fully computer- animated feature film. The ‚ÄúToy Story‚Äù film is a landmark animated motion picture--the first full-length feature ever to be created entirely through the use of computer animation. Set in a world where toys take on a life of their own when people aren‚Äôt around, ‚ÄúToy Story‚Äù is the hilarious adventure of two rival toys--a pull-string cowboy named Woody, and Buzz Lightyear, a superhero space action figure. Target Players Boys and girls, ages 8 to 14 Object of the Players assist Woody as he runs, jumps, ducks, and Game lassos his way through 19 action-packed levels of non-stop play action. Help Woody and Buzz return home safely from their hilarious adventure in the outside world. In various game levels, players get to: Use Woody‚Äôs special moves to knock back obstacles and hostile opponents as he releases a crack team of toy army men from their Bucket ‚ÄòO Soldiers container and escorts them to safety. Navigate Woody through a metal maze inside the Claw Machine arcade game to save Buzz from the clutches of the Claw. Help Woody ride a rampaging Tyrannosaurus Rex through a sea of hostile toys. Maneuver Woody and Buzz as they steer a careening radio-controlled car in a fast-paced chase through a changing obstacle course. Help Woody ditch mutant toys, falling darts, spiders and other creatures to escape the workbench of Sid, the toy- torturing neighbor kid. Interactive The first time ever that three-dimensional computer Highlights animated images from a film are featured in a video game. Double-sized sprites (96 Pixels) give Toy Story‚Äôs characters more humorous expressions and lifelike appearances. Multiple perspective environments allow for an unprecedented variety of gameplay in just one game. Environments include side-scroll gameplay, immersive racecar driving-type gameplay, and a ‚Äúdoom-like‚Äù first person perspective environment. 32 MEGs allow richer graphics, a greater variety of environments and endless hours of outrageous and entertaining gameplay. Creative 3-D computer graphics so breakthrough, Components Toy Story game players can enjoy a next-generation quality experience on their current 16-bit machines. The same team of acclaimed Pixar artists and animation specialists that worked on the development of the movie also contributed to animation of Toy Story‚Äôs video game characters. Multiple software development tools (engines) and groundbreaking programming techniques result in unbelievable breadth of gameplay. Platform Sega GenesisTM and Nintendo Super NES¬Æ platforms. Formats Launch Release November 21, 1995 Date Retail Toy stores, mass merchandisers, computer superstores Locations and software boutiques. Software Disney Interactive Entertainment, a subsidiary of The Producer Walt Disney Company, develops, publishes and markets the Toy Story the video game, as well as a variety of other interactive family software. ### Contact: Amy Malsin Daryl McCullough or Cynthia Oxley Disney Interactive Paine & Associates (818) 543-4372 (818) 382-3120 FOR IMMEDIATE RELEASE DISNEY PREPARES SIMULTANEOUS LAUNCH OF HILARIOUS "TOY STORY" FILM AND BREAKTHROUGH 3-D VIDEO GAME FOR THE 1995 HOLIDAY SEASON Sidesplitting, State-of-the-Art Video Game Will Launch During the $100 Million Marketing Wave of Disney's First-Ever Fully Computer-Animated Motion Picture BURBANK, Calif., Oct. 10, 1995 -- On Nov. 21, 1995, the buzzword among moviegoers and videogame fans alike will be "Buzz," the name of one of the hilarious new characters from "Toy Story," WaltDisney Pictures' first-ever fully computer animated motion picture, planned for simultaneous release with Disney Interactive's ground-breaking Toy Story video game. Toy Story, a film marketing bonanza totalling nearly $100 million, also marks Disney Interactive's biggest video game release to date. Incredible 3-D computer animation and a non-stop "laughs-and- action" game format inspired by the movie make Toy Story the hottest ticket for moviegoers and video game enthusiasts nationwide. "Spectacular three-dimensional animation and a hysterical storyline will attract viewers of the movie to the video game -- and vice-versa," says Marc Teren, vice president of Disney Interactive Entertainment. "Our Toy Story game creates an exciting opportunity for Disney to shatter 16-bit video game limitations and literally broaden the entire 16-bit market during the most crucial sales period of the year." With groundbreaking programming techniques and multiple game engines, the Toy Story video game offers incredible next-generation quality graphics on current Sega Genesis¬Æ and Nintendo Super NESTM 16-bit systems. These game graphics have been further enhanced by the team at Pixar, the acclaimed computer animation specialists that animated the film. Adding to the "buzz" surrounding the "Toy Story" motion picture, Disney Interactive will launch its own marketing and promotional campaign targeting core boy and girl game players. This effort will include: a unique demo kiosk program in theaters nationwide; a multi-million dollar TV and print advertising campaign; promotional tie-ins with several high-visibility consumer packaged goods; and a major public relations push to help communicate Toy Story's breakthrough 16-bit technology. In the retail arena, Toy Story will benefit from comprehensive merchandising and POP display programs. The "Toy Story" motion picture will be supported by a major national television, radio and print advertising campaign, a massive consumer promotion with Burger King's 6,500 restaurants nationwide; product tie-ins with Nestle'¬Æ, Frito Lay¬Æ and other premier packaged goods; and licensed merchandise from more than 30 product partners. In addition, special Disney theme park holiday shows, a "Toy Story" soundtrack, Sing-Along and Play-Along products, and more than eight new books from Disney Publishing will also be launched in conjunction with the film. Building on the humorous storyline of the movie, the video game centers around a draw-string cowboy named Woody (voiced by Tom Hanks), who must negotiate his way through a variety of hysterical challenges and obstacles. The game's host of characters include Buzz Lightyear (voiced by Tim Allen), the latest, greatest spaceman action figure. Ultimately, Woody and Buzz form an unlikely alliance to survive in an outside world of unusual misadventures. Comic gaming adventures abound as Woody leads an elite commando team of toy army men and other colorful characters to safety with the aid of his pull-string lasso. Later, in a toy world gone mad, Woody becomes an out-of-control rodeo rider maneuvering through a sea of hostile toys atop a panic-stricken Tyrannosaurus Rex. In another scenario, Woody and Buzz maneuver a careening radio-controlled car in a fast-paced obstacle chase. Featured for the first time on the 16-bit platform, Pixar's unique, three-dimensional computer animation technology introduces humongous, realistic character sprites which are played against a variety of 3-D game environments, including Andy's bedroom, the Pizza Planet fast food arcade, the spaceship-shaped Claw Machine, and the toy torturing neighbor kid's workbench. The Toy Story video game will release nationwide beginning Nov. 21, a day before the film. Available on Sega GenesisTM platforms and Nintendo Super NES¬Æ 16-bit platforms, Toy Story is expected to retail at $55 to $65 and will be available at a variety of retail outlets, including toy stores, mass merchandisers and software boutiques. Disney Interactive, a subsidiary of The Walt Disney Company, develops, publishes and markets interactive family software. The company is the worldwide distributor of its entertainment, edutainment and educational products. # # # Contact: Amy Malsin Daryl McCullough or Cynthia Oxley Disney Interactive Paine & Associates (818) 543-4372 (818) 382-3120 FOR IMMEDIATE RELEASE DISNEY INTERACTIVE WILL INTRODUCE ITS BREAKTHROUGH 3-D TOY STORY VIDEO GAME ON THE SAME LAUNCH DAY SLATED FOR THE "TOY STORY" FILM Video Game Highlights include State-of-the-Art 3-D Graphics, Double-Size Sprites and 32 MEGs of Sidesplitting Video Game Action BURBANK, Calif., Sept. 27, 1995 -- Comedy lovers and state-of-the-art entertainment seekers alike will have two reasons to get excited this winter holiday season. First: Walt Disney Pictures will launch "Toy Story," its first-ever fully computer-animated motion picture. Second: Disney Interactive will give video gamers a chance to experience the magic and thrill of "Toy Story" on their own with the simultaneous release of the Toy Story video game. The Toy Story video game showcases the same incredible 3-D computer animation Disney will debut in the "Toy Story" movie -- along with a non-stop "laughs-and-action" game format inspired by the movie. Toy Story delivers a unique and challenging adventure that expands the limits of video game technology and entertainment. Backed by a multi-million-dollar marketing program of its own, coupled with Disney's nearly $100 million blitz for the movie, the Toy Story video game is Disney Interactive's biggest video game title release to date. "The Toy Story video game offers players with 16-bit game machines a truly `Next- Generation' gaming experience," says Marc Teren, vice president of Disney Interactive Entertainment. "The game's breakthrough 3-D computer animation provides gameplay and characters with incredible depth and realism. The result is a game you have to play to believe!" The Toy Story video game expands on the movie's humorous storyline -- a delightfully irreverent comedy adventure into a world where toys have a life of their own. The film's main character, a draw-string cowboy named Woody (voice of Tom Hanks), is secure in his position as top toy until a rival appears on the scene: Buzz Lightyear (voice of Tim Allen), the latest, greatest spaceman action figure. Ultimately, the two form an unlikely alliance to survive in an outside world of challenging obstacles. Utilizing groundbreaking programming techniques and multiple software development tools (engines), the Toy Story video game offers incredible next-generation quality graphics. These game graphics are enhanced even more by the same team of acclaimed Pixar artists and animation specialists that worked on the development of the movie. Pixar's unique, three-dimensional animation technology is used to create the most incredible, larger-than-life character sprites ever seen on a 16-bit platform. The sprites are then played against a variety of 3-D game environments -- including the Pizza Planet fast food arcade, the spaceship-shaped Claw Machine, and the toy-torturing neighbor kid's workbench. In the Toy Story video game, Woody uses his pull-string lasso to clear a safe path and lead an elite commando team of toy army men and other colorful characters to safety. Later, in a toy world gone mad, Woody becomes an out-of-control rodeo rider maneuvering through a sea of hostile toys atop a panic-stricken Tyrannosaurus Rex. In another scenario, Woody and Buzz maneuver a careening radio-controlled car in a fast-paced obstacle chase. The challenging, vibrantly animated and always comical scenarios Woody and Buzz face during their wacky journey to the outside world provide hours of sidesplitting action gameplay enhanced by incredible "see-it-to-believe-it" graphics. The Toy Story video game will release nationwide beginning Nov. 21, a day before the film. Available on Sega GenesisTM platforms and Nintendo Super NES¬Æ 16-bit platforms, Toy Story will be available at a variety of retail outlets, including toy stores, mass merchandisers and software boutiques. Disney Interactive, a subsidiary of the Walt Disney Company, develops, publishes and markets interactive family software. The company is the worldwide distributor of its entertainment, edutainment and educational products. # # # * screen shots and video game footage are available. Please contact Paine & Associates.