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- April 10, 1992 (Washington, DC) - The Software Publishers Association
- announced today the results of its latest study of the sales of personal
- computer software in Japan by US firms. Twenty-two of the US industry's
- major firms reported aggregate sales of $160.1 million for 1991, a 38%
- increase over 1990 sales. Fourth quarter sales were $44.1, a 21% increase
- over the fourth quarter on 1990. Since Japanese firms did not participate
- in the study, the SPA is unable to estimate the full size of the Japanese
- applications software market.
-
- The 22 US-based software firms, including Lotus, Microsoft, WordPerfect,
- Aldus, Claris, Software Publishing, Borland, Symantec, Wordstar, T/Maker
- and others, participated in the SPA's data program by submitting
- confidential data to the accounting firm of Arthur Andersen, who prepared
- the report for the SPA. The data was collected in 16 software categories
- (e.g., word processors, graphics, and spreadsheets) and in six software
- formats (including Macintosh, MS-DOS, and Windows).
-
- Among the more interesting findings is that US firms' sales in Japan are
- still heavily DOS-based. Por the full year, 79% of US firms' sales were
- for DOS-based applications, with Windows 3.0 applications accounting for
- 10%, Macintosh 9.5% and other formats less than 2%. The report does show a
- change for the fourth quarter of 1991, however. In the fourth quarter, DOS
- applications slipped to 66% of the mix, while Windows applications climbed
- to 24%. Macintosh and other formats slipped to 8.8% and 1.2%,
- respectively. By comparison, DOS applications accounted for 56% of US
- firms' sales in Europe in 1991.
-
- Spreadsheets were by far the largest category, accounting for 53% of US
- firms' application sales in Japan in 1991. US firms' spreadsheet sales in
- Japan grew by 37% over 1990. The next largest category, accounting for 16%
- of sales and growing 20% from 1990, was languages and tools, followed by
- relational databases (8.8% of sales, 15% growth rate) and integrated
- packages (6.4% of sales, 68% growth rate). Word processors (5.6% of sales,
- 66% growth rate) were, not surprisingly, a fairly small part of US firms'
- sales in Japan.
-
- While US firms' sales in Japan in the fourth quarter were the highest of
- 1991, the growth was the lowest of any quarter of the year. Both currency
- fluctuations and the weakening of the Japanese economy were partially
- accountable for the slowdown in the later part of the year. Still, the
- Japanese market rates as one of the largest for US firms. Compared with
- similar studies of the software markets of Western Europe, Japan is among
- the largest markets for US publishers of PC applications software. For the
- year, a similar group of companies reported sales of $415 million in
- Germany and Austria, $299 million in the United Kingdom and Ireland, $279
- million in France, and $137 million in Scandinavia.
-
- The Software Publishers Association is the principal trade association of
- the personal computer software industry. Its 900 members represent the
- leading publishers in the business, consumer, and education software
- markets. The SPA has offices in Washington, DC, and Paris La Defense,
- France.
-
- Software Publishers Association
- 1730 M St Northwest, Suite 700, Washington, D.C. 20036
- 202-452-1600
-
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