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Text File  |  1996-01-28  |  439 b   |  10 lines
  1. A strong commercial department is vital if you
  2. want to survive in Formula One. If you don't find
  3. sponsors, you'll never get the money you need to
  4. compete with the best. Sponsors are interested in
  5. two things: success, and teams who put in a lot of
  6. effort trying to attract the sponsor's attention.
  7. You should also look into merchandising - team 
  8. goods, which cost us money but raise our profile, and
  9. money-earning licensing deals.
  10.