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- ADVENTURES IN SHAREWARE
- by Robert LaFara
-
- This article will describe some of my experiences in selling
- shareware. I can't match Marshall Magee's success in selling
- AUTOMENU, but I can relate some of the interesting aspects of the
- process.
-
- Each of us can list many interesting experiences that have oc-
- curred in our life. For me, one of these is having some success
- with shareware. There have been others, many of which I didn't
- appreciate the significance of at the time. For example:
-
- In 1951 I visited the Remington-Rand factory in Philadelphia and
- saw UNIVAC I, serial number 1. It had been accepted by the
- Bureau of Census but they elected to keep it in the factory for
- 90 days.
-
- Later I enjoyed wiring control panels for IBM calculators. It
- could be quite a challenge.
-
- Our first computer had to be coded in machine language (I do mean
- numbers, not assembly code.) That was fun, and who had ever
- heard of higher order languages anyway?
-
- Then came FORTRAN, wow what an innovation! (I'm still more
- competent in FORTRAN than in other languages.)
-
- The introduction of a multi-user operating system provided the
- equivalent of a personal computer on my desk with the power of a
- mainframe.
-
- In 1976 I took a microcomputer course and was introduced to CP/M.
- The instructor in charge of the course was Gary Kildall.
-
- The acquisition of personal computers at work and at home has led
- me into many new and interesting aspects of computing. One of
- these is shareware.
-
- In January of 1989, I developed a program, WORDFIND, for my own
- use to assist me in solving word puzzles. With this program you
- can enter a template which contains known letters of a word in
- known positions and wild cards where the letters are unknown.
- The program then searches a vocabulary and returns all words that
- match the given template. From this list, the user must then
- select the desired word based on its definition or use in con-
- text.
-
- I ran a classified ad in COMPUTER SHOPPER in the April, May, and
- June 1989 issues. The results were disappointing; although I
- probably sold enough to pay for the ad.
-
- I submitted an article on WORDFIND to COMPUTER SHOPPER; and
- surprise, they not only accepted it for publication, they paid me
- for it! It appeared in the May 1989 issue. This article result-
- ed in several requests for the program.
-
- At about the same time I distributed copies of my program to
- vendors such as PUBLIC BRAND SOFTWARE. To date, this avenue of
- marketing has not been very productive.
-
- I also sent a copy of my program to Jerry Pournelle, hoping to
- get a review. Again, I was lucky. He decided to add a new
- feature to his monthly column in BYTE magazine called "Shareware
- of the Month". WORDFIND was the first to be selected and mention
- was made in the August 1989 issue. This has been the most fruit-
- ful event. BYTE assigned an inquiry number which means a reader
- can circle that number on the Reader Service card to request
- information on my product. It has been interesting to learn how
- this works. BYTE keys the reader's information into a computer
- and then generates lists for the various inquiry numbers. This
- is not just a printed list, it is a list printed on pre-gummed
- mailing labels that I can then use to mail out information. A
- duplicate list is included for my retention. It is possible to
- get the list on floppy but this only makes sense for lengthy
- lists as there is a charge for that service. These lists are
- mailed on a weekly basis. The first list arrived before August 1
- and they are still coming. (BYTE has no expiration date on their
- Reader Service card.)
-
- So far, I haven't made enough money to pay me for my time; but
- I've gotten a lot of enjoyment out of the notes that I receive
- from people. One user in Virginia was using another shareware
- product called CROSSWORD CREATOR (CWC) to make crossword puzzles.
- He found that WORDFIND made it even more productive and notified
- me that he had sent a copy of my program to the author of CWC in
- California. That person, Brad Kaenel, has interfaced his program
- to mine and we have worked out a licensing agreement for him to
- distribute my program. This chain of events has added several
- new registered users including one in Luxembourg.
-
- WORDFIND has gone through various versions. The latest version,
- the one which is sent to registered users, includes the capabili-
- ty to specify that certain unknown letters are duplicates of each
- other. This is very useful in solving letter substitution cryp-
- tograms. Another shareware product, SUBSTITUTION-CIPHER UTILITY
- (SCU), which helps to solve cryptograms, also interfaces to
- WORDFIND. Its author is another Indianapolis programmer, Don
- Bryant.
-
- There has been other interesting fall-out in the course of de-
- veloping this software. Do you know the letter which is used
- most frequently in long words in the WORDFIND vocabulary (words
- of 13 or more letters?) It is "I" not "E". This is probably
- because of its use in prefixes (in-, dis-, etc.) and in suffixes
- (-ing, -ion, etc.)
-
- As I have developed new versions, I have tried to maintain a
- capability to make the program useful to the broadest range of
- users. In version 5.1, I included a CP/M version; however there
- has been no identifiable interest in it and I have not included
- it in later versions. All versions up to version 7.1 did not
- require full IBM compatibility. However, in version 7.1 I intro-
- duced some inverse video but I also provide a version 7.1M which
- will still run on MS-DOS systems that are not IBM compatible. In
- version 7.2 I have added even more IBM dependent features. The
- words scroll in a window as they are displayed and the display
- pauses every 19 lines. Included in version 7.2 is a monocrome
- version, a color version and what I call a "glitzy" version where
- the words are shown in various colors.
-
- Also included for registered users is another program that I have
- written, UNAGRAM, which unscrambles anagrams. I have other
- programs under development which I will eventually distribute as
-
- shareware. Some of these are programs that I wrote several years
- ago but I wish to improve and modernize them before distributing
- them. In the future I hope to develop even more shareware.
-
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