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- From: pebi@aem.umn.edu (Peter A. Bidian)
- Subject: Re: Taurus now #1 seller?
- Message-ID: <pebi.728166238@zephyr.aem.umn.edu>
- Sender: news@news2.cis.umn.edu (Usenet News Administration)
- Nntp-Posting-Host: zephyr.aem.umn.edu
- Organization: University of Minnesota
- References: <74095@cup.portal.com> <wfMrhV200WBM86MWo8@andrew.cmu.edu> <1993Jan26.220510.24138@tandem.com>
- Distribution: usa
- Date: Wed, 27 Jan 1993 20:23:58 GMT
- Lines: 18
-
- norcott_bill@tandem.com (Bill Norcott) writes:
-
- >The other thing to consider is that Ford chooses to market the same
- >car as two different models: Ford Taurus and Mercury Sable. The Sable
- >sells almost half as many units as the Taurus. In the U.S. market,
- >the Japanese companies sell only one model in each size/price class.
- >Suppose they split their production and called 2/3 of them Honda
- >Accord and the other 1/3 Acura something. Then the Honda Accord would
- >be nowhere close to the Taurus in sales. Or to put it another way,
- >if you combine the sales of the Taurus and Sable, they far surpass
- >sales of the Honda. By the way, in their home market the Japanese
-
- In fact I don't understand why they don't count them together, they are
- really the same car, even though one has a lit christmas tree in front
- and the other doesn't!
-
- Peter
-
-