NetNews Usenet Archive 1992 #27/NN_1992_27.iso/spool/misc/consumer/19348

Text File | 1992-11-21 | 1.9 KB | 41 lines

Newsgroups: misc.consumers
Path: sparky!uunet!mnemosyne.cs.du.edu!nyx!jmalloy
From: [e-mail] (Joseph Malloy)
Subject: Re: Products you only buy once
Message-ID: <[e-mail]>
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Date: Sat, 21 Nov 92 18:11:20 GMT
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In article <[e-mail]> [e-mail] writes:
>I am trying to identify products that a person only purchases once.
>For example, a person buys one record album (CD)---once the item is purchased
>that person drops out of the market for that product.  Other examples are
>whole life insurance, cemetary plots, a college education (undergrad), a
>book.  Please e-mail or post any other ideas you can think of... Thanks.
>
>        Frank Mulhern   Department of Marketing
>                        Penn State 814-865-0232    FJM1 @ PSUVM

This struck me as a wonderful questions, especially as I was able to answer
your examples to the contrary.  I've bought more than one copy of a recording,
though this happens less now with CDs, I have multiple life insurance
policies, though they are renewable term policies, I've purchased a cemetary
plot for my mother, then for my father (haven't done so yet for myself), and
while I paid for only one undergrad education, I did go on to collect a
complete set of degrees.

So just what do we purchase only once?  Anything can be lost, damaged and
thus need replacing; if you own two residences, you may have multiple copies
of books, recording, prints, etc.  Good question.

Please summarize and post to the net when you get done!  Thanks!

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