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- From: egilmour@ac.dal.ca
- Newsgroups: alt.supermodels
- Subject: Re: Effects of Ads (Was Re: Elle MacPherson Causes Rape?)
- Message-ID: <1992Nov15.150011.8902@ac.dal.ca>
- Date: 15 Nov 92 15:00:11 -0400
- Organization: Dalhousie University, Halifax, Nova Scotia, Canada
- Lines: 45
-
- Erik Naggum <enag@ifi.uio.no> writes:
- >...Now, what if [advertising] actually _helps_ people with a low
- >self-esteem if they can get a hair-cut they think is cool, wear jeans
- >they think are worn by someone they look up to, feel at home in a group
- >if all it takes is wearing a special jacket, etc....If ads can help you
- heighten your self-esteem,
- >would that be bad? My guess is that the hatred-focused person I'm
- >responding to is really objecting to people having a higher self-
- esteem
- >than she does.
-
- Idon't think I agree that advertising can actually _help_ people. If one's
- self-esteem is based on external things like whether they have the right
- jacket that will make them fit into the right group they are bound for
- an inevitable crashing blow from reality; if one must buy the latest
- pair of jeans or jacket in order to keep up their self-esteem they are
- only becoming slaves to the advertisers and are destined to buy every
- new product that comes along in order to continue to feel good about
- themselves. It is just this aspect of advertising that makes it so successful
- and makes it so harmful for people that need a boost in self-esteem.
- People are led to believe that they will be happier and feel better about
- themselves if they have a certain pair of jeans, but then another advertiser
- comes along and says the same thing about their jeans, and then another,
- and another until the consumer is looking at 20 different pairs of jeans,
- all which make the promise of helping him/her fit in with the most popular
- group and be the most attractive. Therefore doesn't it seem silly to look
- to advertising for ways to boost you're self-esteem?
-
- As for me objecting to people having a higher self-esteem, I
- never really thought about it. I don't object to these people
- and I don't think I understand how you come to this conclusion. Do you
- think I'm saying that people who don't look exactly like the people in
- ads shouldn't have high self-esteem? I think they should have high
- self-esteem and should believe that they are beautiful even if they don't look
- like the latest models or whatever, it's just that some people
- have a little bit lower self-esteem because they don't look like the latest
- models (although perhaps I can admit that these people have a serious and
- unfortunate problem if they hate themselves because they don't look like Elle
- or Paulina).
-
- Regards,
-
- Janet Olson
-
-
-