Transcription: I think it's absolutely important that creative people come on board this technology and apply their minds as to how it's going to develop because otherwise the major corporates are going to decide what the language is. And I think the next two years are absolutely paramount for developing this language. So I think that we're getting on board, a number of other people we know are getting on board, to try and look at other ways of development of this. And as I said, if people aren't getting on board now, they're going to miss the boat.