Transcription: Questions 39 through 42. Listen to part of a lecture given by a business professor. Well, I guess that's it for today's discussion on advertising as an important aspect of marketing. Next week, I'd like to move away from marketing and into distribution, that is, the chain of movement of goods from their sources, often factories, to their final destinations, us, the consumers. For that discussion, you'll need to read Chapter 5 in your text. Make sure you read it carefully. We may have a short quiz on it at the beginning of our next class. As you are reading Chapter 5, pay careful attention to t ...
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