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2001-06-14
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149 lines
Introduction
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Tiscali S.p.A.
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(Nuovo Mercato, Milan:
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TIS
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) is the leading pan-European Internet
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Communication Company, with local operations in 15 European countries as well as
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in South Africa. It provides access, content, applications and innovative
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communication services throughout Europe to 16 million registered subscribers, of
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which 7 million are active, developing a monthly Internet traffic in excess of over 3.4
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billion minutes and over 9.5 million monthly unique visitors to its websites, as of 31
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March 2001. In terms of number of subscribers, total Internet traffic, number of page
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views and pan-European footprint, Tiscali has established itself as the leading Internet
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Communication Company in Europe.
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Background
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Tiscali was founded in June 1997 and started operating in January 1998. Based in
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Cagliari, Sardinia, the company was initially established as a regional telephone
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operator and Internet Service Provider (ISP), before expanding its operations
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throughout Italy, where the convenience and user-friendly nature of its services
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immediately differentiated it from its competitors.
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In March 1999, through the launch of Italy's first free Internet access service, Tiscali
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made a significant contribution to the development of the Italian Internet market and
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established itself as a first mover.
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Tiscali was officially listed on the Nuovo Mercato in Milan in October 1999.
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The company has made a number of European acquisitions, including the acquisition
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of World Online, the Netherlands based ISP, in December 2000, and the deal for the
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acquisition of Liberty Surf, the second largest Internet Provider in France, in January
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2001; Tiscali has also undertaken a number of joint ventures and participations,
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including the establishment of Andala (recently renamed Hutchison 3G Italy), which
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successfully bid for an Italian UMTS license.
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Tiscali, through its subsidiary Nets S.A., also owns the largest proprietary optical IP
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network in Europe and has focused on building a unified network with the largest
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European customer base. Tiscali is investing Euro 140 million in 2000-2002 for the
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construction of this high-speed pan-European fibre-optic backbone network linking
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cities throughout Europe: it has already completed the Northern Loop, which links
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Paris and London as well as major cities in Germany and the Benelux, and is
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constructing the Southern Loop, which connects major cities in Spain, France,
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Switzerland and Italy.
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Strategy
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Having consolidated its position in Italy, Tiscali continues to develop its business on a
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pan-European scale. Its goal is to establish itself as the leading ISP and portal in
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Europe and to achieve 'critical mass' it has a target of being one of top three ISPs in
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each major European country.
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Tiscali's strategy involves utilizing Internet technologies to build a successful business
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model based on a new concept of a proprietary, IP based, interconnected network.
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The company will provide customers throughout Europe with a full range of services:
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voice, Internet and audio/video streaming, to compete effectively with traditional
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telecoms and cable players. The company is convinced that communications-related
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services should be available to customers, regardless of the access means: fixed or
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mobile telephones, PC or television. Being an independent player represents a key
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factor in successfully developing and providing the best and most innovative services
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to customers.
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Tiscali's business plan is centered around new telco, media and retailing products and
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services:
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New Telco
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Includes voice, access and business services.
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Tiscali is able to provide both consumer and business customers with a
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comprehensive range of internet and telephony services. The enlarged subscriber
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base, geographic reach and network infrastructure of Tiscali improves time-to-market
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and supplies enhanced opportunities for the International roll-out of new products and
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services such as voice over IP, unified messaging and video services.
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Media aggregator and distributor
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Includes content distribution services and advertising.
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Tiscali is an aggregator of audience and a distributor of content. It represents an
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appealing and powerful platform for companies to distribute content thanks to the high
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level of audience aggregated. Revenues are therefore generated from subscribers
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consumptions and advertising collected from investors.
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New retailing platform
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Tiscali is a new retailing platform for all the authoritative partners interested in offering
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their products and services through preferred/privileged channels, aggregating
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Internet users. Tiscali provides its partners both with a large "window" to a massive
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audience on Tiscali's portal and with special sites addressed to targeted audiences.
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Tiscali's corporate website can be found at
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www.tiscali.com
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Tiscali/World Online's website in the Czech Republic can be found at
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www.worldonline.cz