Transcription: When the publishers of Longevity magazine, General Media, wanted to sell more ad space to beauty products manufacturers, they created an interactive media kit using Action. Action allowed them to add sound and animation to tell the story of longevity's emphasis on beauty and a healthy lifestyle. The media kit disc offers potential advertisers a view of longevity's demographics, an editorial overview, and comparisons to their competitors on the issue of beauty. Their new media kit The first use of interactive media to sell print advertising is helping to establish longevity as the magazine for ...
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