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- DO NOT PLAY ADULT CONTEMPORARY ON A ROCK OR TOP 4O STATION.
- STAY CLEAR OF "DEAD AIR" TO RAISE RATINGS.
- WATCH YOUR RECORD RATINGS TO SEE WHAT THE PEOPLE WANT TO HEAR.
- DO NOT PLAY COUNTRY ON AN URBAN STATION.
- DO NOT PLAY URBAN OR JAZZ ON A COUNTRY STATION.
- TRY TO STAY WITHIN YOU FORMAT AS MUCH AS POSSIBLE.
- MAKE SURE YOU ALWAYS HAVE YOUR MUSIC AND COMMERCIALS READY.
- DO NOT PLAY COUNTRY IN AN AFRICAN AMERICAN MARKET.
- EASY LISTENING AND JAZZ IS NOT GOOD WHERE PEOPLE UNDER THIRTY LIVE.
- SENIOR CITIZENS LIKE EASY LISTENING, AND JAZZ.
- THE BETTER YOUR RATINGS THE BETTER CHANCE OF SELLING ADS.
- THE TWENTY TO FORTY GROUP LIKES OLDIES AND EASY LISTENING.
- TOP FORTY MUSIC IS GEARED FOR TEENS AND TWENTY SOMETHINGS.
- JAZZ IS A FORMAT FOR OLDER AFRICAN AMERICANS.
- MEN IN THE TWENTY TO FORTY AGE BRACKET PREFER A ROCK FORMAT.
- YOUNG FEMALES PREFER A TOP FORTY MIX OF MUSIC.
- MIDDLE AGED FEMALES ARE PARTIAL TO OLDIES.
- MIDDLE AGED WOMEN PREFER COUNTRY MUSIC.
- YOUNG AFRICAN AMERICAN MALES AND FEMALES LISTEN TO AN URBAN FORMAT.
- THE ADULT CONTEMPORARY FORMAT DOES NOT MIX WITH TOP 40, OR URBAN.
- ALWAYS CHECK THE NEWSPAPER TO FIND OUT WHAT YOU AUDIENCE IS LIKE.
- CHECK THE LOCAL "TRADES" TO FIND WHAT SONGS ARE HOT.
- KEEP POSTED ON THE OTHER STATIONS TO SEE WHAT FORMATS WORK.
- LOOKING AT STATION RATINGS PERIODICALLY WILL SHOW YOUR PROGRESS.
- THE HIGHER YOUR RATINGS THE MORE YOU CAN SELL ADVERTISING FOR.
- CHECK YOUR MUSIC RATINGS EACH DAY TO SEE WHAT THE PEOPLE LIKE.
- ALWAYS CHECK THE ENVELOPES EACH DAY FOR HELP.
- READ MAGAZINES, AND NEWSPAPERS, DAILY.
- CHECK A RECORD'S PROGRESS WEEKLY TO SEE IT'S POPULARITY.
- RECORDS WILL RISE AND FALL ON THE CHARTS AT VARIOUS RATES.
- THE MUSIC, THE JOCK, AND TIMING ALL COME INTO PLAY IN THE RATINGS.
- IF THE STATION IS NOT GOOD IN THE RATINGS, THE CLIENTS WILL NOT BUY.
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