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If you are delivering content as a multicast stream through a server running Windows Media Services, you must create an announcement (.asx) and multicast information (.nsc) file. You must have access permission to the Windows Media Services service through DCOM to create the files on the encoding computer. If you do not have access permission to the service, you must create the files on the server.
If you are delivering content as a unicast stream through a Windows Media server, you do not need to create an announcement.