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If you are planning to distribute content as a multicast stream from a server running Windows Media Services, you must first create an announcement for the stream. If you have access permission to the Windows Media Services service through DCOM, you can use the Multicast Announcement Wizard in the encoder to create the announcement; otherwise, you must create the announcement on the Windows Media server. For information about creating an announcement by using the encoder, see Creating an announcement for a multicast. For information about creating an announcement on the server, see Windows Media Services Help.
If you are planning to distribute content as a unicast stream from a Windows Media server, you do not need to create an announcement.