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DAVID ROSEN

Vice President Business Development

Mr. Rosen has twenty years professional experience as a senior corporate marketing executive, a strategic planning consultant and in media production. In addition, Mr. Rosen is a nationally-recognized authority on the entertainment and communications media who writes and lectures extensively.

Prior to joining VIScorp, Mr. Rosen was founder and managing director of Praxis, Inc., a business-development and marketing firm, specializing in new-product development and introduction. Praxis provides consulting expertise to many of the worlds leading communications and entertainment companies, including Ameritech, BellSouth, ElectroGig, Fujitsu, GTE, Home Box Office, Landmark/Weather Channel, IBM, M2 Interactive, NHK/Denstu, OmniBox, Phillips, SNET, Socratic Dialogues/MIT Media Lab and Van Gogh TeleVision. In addition, Mr. Rosen advises many of the nations leading non-profit organizations, including Benton Foundation, Consumers Union, Robert Wood Johnson Foundation, KQED/San Francisco, MacArthur Foundation, Museum of Modern Art (NY), National Video Resources/Rockefeller, San Francisco Opera, Station Resources Group (public radio) and WNET/New York.

Prior to forming Praxis, Mr. Rosen served as Commodores international marketing director responsible for the world-wide introduction of the first consumer CD-ROM system player, titles and accessories; in addition to naming the product and overseeing all marketing efforts, he served as the companys principal product spokesman. Previously, he was Vice President, Entertainment Services, LINK Resources, an IDC Company, overseeing a staff of ten and establishing one of the nations foremost research and market-planning companies. Earlier, he was Director of Development and then a Producer at WNET/Thirteen (New York), the leading PBS station.

Mr. Rosen is the author of numerous commissioned pieces, including Distributing Digital Video, NVReports (National Video Resources), Multimedia & Future Media, Multimedia: Gateway to the Next Millennium (Academic Press), Multimedia & the Future of Television, Multimedia 2000 (National Assn. of Broadcasters), Welcome to the Future, San Francisco Focus, The Electronic Home in the Year 2000 (Center for Advertising Research) and Off-Hollywood: The Making & Marketing of Independent Film (Grove), commissioned by Robert Redfords Sundance Institute. Mr. Rosens television credits include the six-hour ABC mini-series, The Trial of Lee Harvey Oswald, and the Emmy-Award winning PBS series, The American City (WNET). Mr. Rosen holds a BA from City College of New York (CUNY) and a MA, Philosophy, New School for Social Research, New York.

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