Business Plan

January 12, 1998

Type Author's Name

Report Information

• This report contains the outline of the 1998 Business Plan for Better Bean of Boston Company. A full copy of the report will be mailed at the end of Q1.
• This report contains confidential information. Please do not distribute to people outside of the company.
• To access company information on-line, go to www.BetterBean.com .

Financial Information

The following table contains the 1998 projected sales numbers:

1998 Projected Sales
Region	Q1	Q2	Q3	Q4
North	10000	12500	11000	15000
South	11000	15000	12000	16500
East	12500	14000	15000	17500
West
* These numbers represent domestic sales only. For international sales figures, please refer to the 1998 International Sales Report .

Products and Services

New products and services must be offererd to be competitive in the food and beverage market. Following are some of the new programs that will be in place this year:

• Frequent Dunk Card - Free coffee offered after customer reaches certain purchase amount.
• Bagels and Books - Reading breakfast offered at local bookstores.
• Doughnut Fund Raiser - Doughnuts offered at a greatly reduced price so school and civic groups can sell to raise funds.