We believe we're going to change the way people interact with their computers and the Internet - by connecting people with their interests. All you have to do is install BackWeb once, then subscribe to the channels that interest you. The information you want will be downloaded in the "background" during the idle time of your Internet connections. You will be automatically alerted when it's available.
The benefit: you'll no longer have to face the arduous process of tracking down the information you want on the net. It will come to you instead. And it won't just come in as text, but in the form of multimedia presentations, fun animations/cartoons, and/or audio announcements. You get the information you want for free, without the trouble and work of looking for it or downloading it.