- Anything Else -
see advertising for what it is
Posted by: ginger ( usa ) on August 23, 1997 at 13:24:43:
In Reply to: advertising directed at children on the internet posted by Fiona Mclean on August 22, 1997 at 00:07:14:
: Currently doing some research for Australian Broadcasting Authority, into this issue of regulating advertising directed at children on internet. Has anyone seen some explicit or implicit attempts directed at children? Or does any one have an opinion or even care about this issue, and no I'm not interested in the issue of protecting children from pornographic sites etc etc. Any ideas at how companies and their adverts on the internet could be regulated. Appreciate any constructive comments...thanks
I think parents should spend more time teaching their children to see advertising for what it is instead of working to regulate it. I let my children earn money doing chores and since I started doing this they have learned to be more choosy about what they purchase. They have even been "burnt" a few times by buying something that doesn't live up to its advertising.
I don't like the idea of government regulating advertisements. It's conceding to the idea that we can't make informed decisions ourselves.
We need to spend more time teaching our children to think for themselves instead of depending on the government to take that lead.
I hope this kind of commentary is what you were looking for. It's a very interesting issue.
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