It is arguably one of the most recognized ad campaigns in history. In its heyday the interstates from Michigan to Florida were dotted with more than 900 "See Rock City" barns and billboards. Here's your chance to See Rock City up close on the web.
Started as a tourist attraction in 1932 by Garnet and Frieda Carter, Rock City gardens is a maze of rock formations, a botanical garden, and home to dozens of aging garden gnomes. Y'all scientists have carefully edited out the gift shops, snack stands, deer pens, and concrete statuary to bring you some of the garden's real splendor.
Photos by Bill McIntyre and Vince Allen
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Don't forget to check out Rock City Gardens' own website in progress!

You'll need to make sure that you have the Quicktime plug-in installed to view these panoramas.
You can grab it here.
If you're ever passing by Chattanooga, Rock City is definitely worth the visit. They're open 364 days a year ( closed Christmas ) and directions are posted every 3 miles from billboards encircling Chattanooga. For more info, call Rock City Gardens at (706) 820-2531.
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