Color Creates, Intensifies, Unifies, and Hides
Choose Color Wisely
Colors may be pure ("strong") or grayed ("soft"). This characteristic is called the intensity (or chroma) of the color. Color may be light or dark. This characteristic is called the value of the color. Both intensity and value exist in all colors at the same time. For example, vermillion is a pure, medium-value red; maroon is a dark, grayed red; buff is a light, grayed yellow.
Published by the Board of Trustees of the University of Illinois
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