Program Features
The HouseNet community is separated into
four interest areas so our visitors can easily
find information relevant to their needs:
- Home Improvement
a weekly listing of improvement ideas for
the home
- Home Decorating
great ideas for adding a personal touch
to your home
- Lawn & Garden
gardening ideas and tips from the
National Gardening Association
- Shopping Center
where you can shop and order home and
garden products from your computer
The explosive growth of the Internet and online
service industry is unparalleled. HouseNet,
a leader in this industry, offers visitors access
to this medium through both the World Wide
Web and AOL. Within each online community,
you will find the following areas of interest:
- Library of Articles
tips and how-to advice
- Chat Rooms
talk with HouseNuts and experts
- Contests
play and win big in contests, games and
give-a-ways
- Do-It-Yourself
a how-to resource, including project
calculators
- Shopping Center
an assortment of home and garden related
catalogs provided to make shopping fast
and convenient
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- The Source Book & Service
Directory on AOL site
reference tool comprised of contractors
and suppliers
- HouseNet Mail
get the latest buzz and current news
- Message Boards
post questions for professionals to answer
Benefits
As a sponsorship partner with HouseNet, you
have the opportunity to promote your company
and products to a highly targeted audience of
a half million home and garden enthusiasts every month.
The profile of this market is an educated
individual who is:
- a homeowner
- a do-it-yourselfer
- a building professional
- between the ages of 26-54
- earning over $40,000 per year
- 60% male, 40% female
HouseNet is committed to helping you reach
our online audience in the most effective and
efficient way possible.
To keep up with the ever-changing Internet
environment, the HouseNet community is
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being enhanced continually with new and
innovative ideas for the home and garden
community. Theses enhancements include:
- an electronic "back fence" allowing
visitors to interact with other home
enthusiasts in live chat sessions
- the ability to seek the advice of professionals
on home services and products
- access to the "How To" library which offers
articles, useful tips and unique information
on topics ranging from remodeling a
basement to relocating a tree
- entering contests to win prizes
- using interactive project calculators to
help determine how much paint or
materials to buy for a project
As a member of the HouseNet community,
we provide you with the following tools
and services to ensure your marketing
effectiveness.
- Traffic reports summarizing total
impressions displayed, click rates and
a detailed analysis of ad responses.
- Maintenance of your banner ads on a
regular basis; creative is reviewed on
request
- Creative, original ideas for the most
efficient use of your sponsorship area,
including implementing and managing
contests and promotional campaigns,
conducting surveys, and fulfilling product
requests
- Direct links to product-specific articles,
tips and chat rooms
- Placement of your new products in
HouseNet's New and Notable Section
- An additional marketing presence in
magazine and catalog publications
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