Association of Home Appliance Manufacturers Advertising Opportunities

Advertising Opportunities

Program Features
The HouseNet community is separated into four interest areas so our visitors can easily find information relevant to their needs:
  • Home Improvement
    a weekly listing of improvement ideas for the home
  • Home Decorating
    great ideas for adding a personal touch to your home
  • Lawn & Garden
    gardening ideas and tips from the National Gardening Association
  • Shopping Center
    where you can shop and order home and garden products from your computer
The explosive growth of the Internet and online service industry is unparalleled. HouseNet, a leader in this industry, offers visitors access to this medium through both the World Wide Web and AOL. Within each online community, you will find the following areas of interest:
  • Library of Articles
    tips and how-to advice
  • Chat Rooms
    talk with HouseNuts and experts
  • Contests
    play and win big in contests, games and give-a-ways
  • Do-It-Yourself
    a how-to resource, including project calculators
  • Shopping Center
    an assortment of home and garden related catalogs provided to make shopping fast and convenient
  • The Source Book & Service
    Directory on AOL site reference tool comprised of contractors and suppliers
  • HouseNet Mail
    get the latest buzz and current news
  • Message Boards
    post questions for professionals to answer
Benefits
As a sponsorship partner with HouseNet, you have the opportunity to promote your company and products to a highly targeted audience of a half million home and garden enthusiasts every month.

The profile of this market is an educated individual who is:

  • a homeowner
  • a do-it-yourselfer
  • a building professional
  • between the ages of 26-54
  • earning over $40,000 per year
  • 60% male, 40% female
HouseNet is committed to helping you reach our online audience in the most effective and efficient way possible.

To keep up with the ever-changing Internet environment, the HouseNet community is

being enhanced continually with new and innovative ideas for the home and garden community. Theses enhancements include:
  • an electronic "back fence" allowing visitors to interact with other home enthusiasts in live chat sessions
  • the ability to seek the advice of professionals on home services and products
  • access to the "How To" library which offers articles, useful tips and unique information on topics ranging from remodeling a basement to relocating a tree
  • entering contests to win prizes
  • using interactive project calculators to help determine how much paint or materials to buy for a project As a member of the HouseNet community, we provide you with the following tools and services to ensure your marketing effectiveness.
  • Traffic reports summarizing total impressions displayed, click rates and a detailed analysis of ad responses.
  • Maintenance of your banner ads on a regular basis; creative is reviewed on request
  • Creative, original ideas for the most efficient use of your sponsorship area, including implementing and managing contests and promotional campaigns, conducting surveys, and fulfilling product requests
  • Direct links to product-specific articles, tips and chat rooms
  • Placement of your new products in HouseNet's New and Notable Section
  • An additional marketing presence in magazine and catalog publications