Trademark law is like patent law in that the first one who
claims it gets to own it. The Beatles recorded on their own
label, Apple Records. When Apple Computer was founded it agreed
not to use the Apple name in the music business. Later, when the
Macintosh played music, the Beatles sued. Apple Computer settled
paying about $30 million dollars to use the name
"Apple." I have been publicly accused of extorting Apple. Did I extort
Apple? Did the Beatles extort Apple? Should the computer business
have its own sui generis trademark law? (Last updated on 10/06/98) Intellectual Property Creators
Trademarks: Apple paid $30 million to use
the name "Apple"
Intellectual
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© Paul Heckel 1995-7