Wee Aggies big brother? - PSYCHE HIM OUT!
Define your target audience in your terms - Age, Literacy, Pain, Religion, Handicap, Size, Hobby, Rage, Pitifulness and so on.
Advertisers pick on you carefuly - just watch them.
X files versus Coronation St. versus Reeves and Mortimer
There's a million worlds out there, trouble is everyone thinks everyone elses is not too dissimilar from their own. What's your world like compared to your worst relative's?
WORSE!
What people take in is often not what they hear.
When your done with your message, take your brain out and study your work with the maximum amount of ignorance you can bring to bear on it. Maybe then you will see wonderful examples of mis-communication