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How to add Meta tags in Freeway
Defining keywords which describe your site
Defining the Description of a page
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Unseen by the visitor to your site, Meta tags play an important part in enhancing your site's effectiveness. Their most important use relates to making it easy for potential visitors to your site to find out about it and what it can do for them. Without the correct Meta tags to help search engines to bring visitors, no matter how well designed your site, or how compelling the content, the chances of achieving much impact are greatly reduced. Meta tags added to an HTML document do not show up when the page is viewed, but they can be seen by viewing the source of the page using the appropriate command in a Web browser. If you are new to Web publishing, it's a good idea to visit some sites which resemble the one you are going to design, and view their source to see how the designers have used Meta Tags. You'll find that successful sites and those created by professional designers will usually have well-specified Meta tags, whereas those created by novices or casual Web publishers won't. There are many potential uses for Meta tags, but here are some of the commonest:
The most important uses are the first two - it is the content and keywords which have the most effect on the ability of Internet search engines to correctly store and retrieve your site in response to user queries. Be sure to define the Description and Keywords Meta tags correctly for the home or index page for your site, so that you will get the most benefit from search engines and people will find it easy to locate your site if they don't have the actual URL. Opinions differ on whether it is a good thing to add Description and Keywords tags to every page in your site or not. On balance, it is probably best to define these tags only for the home or index page - the reason for this is that once your site becomes live, and has been indexed by several search engines, references to your site abound in the outside world, and are largely outside your power to change. This becomes a problem if you subsequently move or rename the pages which are referenced by outside agencies, as the links to your site will be broken and people will find it far less easy to get to your pages. The one page which will always be there in the future, and whose name is unlikely to change, is the index page. Another reason is that you generally want visitors to come through the front page so that they will see any new information you have added since the last time they visited. How to add Meta tags in FreewayMeta tags are added to pages in Freeway using the Meta Tags command on the Page menu. The tags are added to the HTML output for the current page when you use the Meta Tags command. If you want particular tags to appear on more than one page, consider adding the Meta tags to a common master page.
Here is an example of a Meta tag: <META NAME="GENERATOR" CONTENT="Freeway 1.0.1"> This tag is added to every page that Freeway creates by default. When you choose the Meta Tags command in Freeway, it displays the Meta Tags dialog box, which is divided into two parts; System Variables and User Variables. You can add new tags to either of these using the Add, Delete and Edit buttons given beside the listing for each section. Defining a new Meta tagTo define a new Meta tag for a page:
Defining keywords which describe your siteSearch engines function in a variety of different ways, but while many will index the actual textual content of your site, and list any pages which physically contain the search words entered by someone making a query, priority is often given if the words used to search on are defined as KEYWORDS for a page, as opposed to just appearing in the body of a page. This means that someone searching on a particular word will be offered pages which have that word defined as a keyword before pages which merely contain that word. Effective use of the Keyword tag could potentially mean the difference between someone finding your site, as opposed to a competitor's. To define keywords for your page:
Defining the Description of a pageWhen the search engines bring up a list of found sites which relate to the search criteria entered by a user, they often have the option to display a description of what the site contains. If you have defined a DESCRIPTION Meta tag, the contents of this are used to describe your site in the found list. If you haven't, then the listing may either display no information beyond the URL and page title, or it may display the first sentence or two of text from the page. To define the description of your page:
Loading another page automaticallyUsing a particular Meta tag, REFRESH, it is possible to cause the Web browser software to reload the page after a certain delay, and adding a different URL to the tag allows the loading of a different page automatically. This is used for practical purposes when a popular page or site has moved to a different location - frequently, a special page is left in the old location to inform people of the change and asking them to update their bookmarks, and this page can be used to transfer the visitor automatically after a preset delay. This technique is often used as a special effect where on entering a new site, a cover page is displayed for a few moments before automatically entering the main home page of the site. Although over-used for a while, this can still be a very effective way of branding a site, or heightening the "dramatic tension" before revealing something sought-after. To load another page automatically, define a Meta tag as follows:
Finding out more about META tagsThere is a great deal more to learn about Meta tags, their origins, and their use - one of the best resources is the following: http://vancouver-webpages.com/META/ |
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