Replacement tokens are pieces of special code that allows your snippet to be customized dynamically by prompting user input.
Replacement tokens may have one of the following forms:
%[Prompt message]%
%[Prompt message]=[default value]%
The last one would result the following dialog box:
The following snippet allows you to insert custom hyperlink:
<a href="%[enter URL:]%">%[Enter link text:]=[Hello!]%</a>