19.7.2000
When you upload a Web page, just about anybody with Internet access has the opportunity to view it. But who's seeing it? Who likes it well enough to link to it from their own set of pages? Using a field-supporting search engine (like ALTAVISTA.COM), you can enter in the following string to uncover a list of linkers: 'link:lockergnome.com' (sans apostrophes and spaces). Instant results! Don't forget to contact those site owners and do a bit of link reciprocation if it's feasible; that's an excellent, often-overlooked, low-cost strategy for online promotion. I'd stick to stuff in your own market segment, though; those click-thrus will be more qualified. Don't limit yourself to checking up on just your own site; scope out the competition while you're at it! The more incoming links a site has, the more 'popular' it is.