20.1.2000

Coming from the "You Get What You Pay For" department, Lockergnomie Brad Buffington has a warning for the world of Net newbies. Here's what he wrote to me the other day: "I was naive and listed my site with one of those FFA (Free For All) links pages and for the next several days I received 300 - 500 e-mail messages a day! That's CRAZY!" You're right. Getting a link on those kinds of pages isn't gonna do you a bit of good, gang; you could be selling your soul for half a click-thru. What you should be doing is concentrating on building relationships with complimentary services elsewhere on the Internet. That is to say, find sites related to yours, and set up reciprocal links. You'll get more qualified visitors that way.