How do I
improve my site's ranking?
HotBot's search results are based solely on comparing the user's search
query to the content of millions of Web pages. There is no list matching
certain search terms or keywords with special results.
Basic factors affecting a page's ranking are: the words in the title,
keyword META tags, word frequency in the document, and document length.
If you need to know how to structure your META tags, here are a few
pointers:
http://www.hotwired.com/webmonkey/html/96/51/index2a.html
http://www.searchenginewatch.com/meta.htm
We're aware that some people create pages to maliciously "spoof" search
engines - making search engines return pages that are irrelevant to the
search at hand or pages that rank higher than their content warrants.
Common spoofing techniques include the senseless repetition of words, the
inserting of META tags unrelated to the document's content, or the use of
words that cannot be read due to their small size or color. If HotBot
recognizes any spoofing technique, it will severely penalize a page's
ranking.
Common Questions
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