23rd March 2000

Don't tell me how many hits your Web site gets; I don't care. After all, if you have fifty graphics sitting on a page, your logs may show that you had fifty-one hits -- when, in fact, you had ONE unique impression. It's a marketing game for some people, a simple misinterpretation for others. Now, I'm a stickler when it comes to ending links with a slash (when appropriate); there's all the more reason to do so with this secret. Without the ending slash, directory URLs can cause your server to get 'hit' twice. Essentially, doubling the server load and giving you incorrect stats. So, when you link to a site, or use a URL that ends with a directory, do NOT forget to add that final forward slash! Castigate others for linking to your site without the slash -- and be sure to tell them WHY. With your help, we can make these lazy habits disappear.