18th February 2000

Everybody's trying to make money with their Internet property. However, there's a right and a not-so-right way to do it. Banner exchange programs are great, but I don't suggest putting fifteen of them in a row on any given page. One or two MAX! And for goodness sakes, don't slap 'em up against one another. Same goes for Web rings; how many do you really need? Now, the easiest way to generate revenue online is through affiliate programs. The idea is somewhat of an electronic finder's fee. However, this doesn't mean you should cram your codes down everybody's throat. There are times when you won't want to use an affiliate link. When communicating via e-mail, think twice before passing along a traceable URL; don't get greedy. It's not very professional. Again, there's a time and place for everything.