eBook content is rarely designed so that (for example) a certain image might be guaranteed to appear at a certain position on a certain page. Instead, font sizes can be changed by the user as desired, to increase readability, to create a large-print edition, or to maximize the amount of text per page. This flexibility makes for a better reading experience for the reader who buys the book, but is another challenge for the graphic designer who structures the eBook text for publication.
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