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Unlike one-way communication that broadcasts identical content to a mass audience, Windows Media Technologies provides you with the tools to use demographics to individualize broadcasts. With the Internet, two-way communication on a large scale is readily available. This dynamic interchange of information enables content providers to know their audience and respond with customized presentations.
The following example, using a fictional company, illustrates how delivery of streaming content can be personalized. This discussion assumes that you are familiar with Active Server Pages (ASP, or .asp files) and defining variables.
News Network is a fictional broadcast news organization that has expanded its operations to include a Web site. The main feature of the site is a section where users can create their own personalized newscasts. Instead of viewing a traditional newscast that is aimed at a mass audience, a user views a complete news program that contains only topics of personal interest. The following sequence describes a typical user experience.
The following list describes how the various tools interact to create a personalized newscast.
The following example is a portion of a playlist file that a user might receive. Ad banners, MOREINFO links, and ABSTRACTS have been added to it.
<ASX Version="3">
<TITLE>MyPersonalized NewsCast</TITLE>
<ENTRY ClientSkip="no">
<!- Commercial Element 1 -->
<REF href="mms://someurl/commercial.wma" />
<BANNER href="http://someurl/images/moreinfo.gif" >
<MOREINFO href="http://someurl" target="_blank" />
<ABSTRACT>Courtesy of Windows Media Technologies
</ABSTRACT>
</BANNER>
</ENTRY>
<ENTRY>
<!- Program Element 1 -->
<TITLE>A Celebrity's Life</TITLE>
<COPYRIGHT>Copyright 2000</COPYRIGHT>
<REF href="mms://someurl/somepath/thefile.wma" />
<ABSTRACT>
:: A celebrity continues to captivate the world, even after death.
</ABSTRACT>
<COPYRIGHT>Copyright 2000-- All Rights
Reserved
</COPYRIGHT>
</ENTRY>
<ENTRY>
<!Program Element 2 -->
<TITLE>Fire:: Wildfires appear to be just the beginning</TITLE>
<COPYRIGHT>Copyright 2000</COPYRIGHT>
<REF href="mms://someurl/somepath/myfile.wma" />
<ABSTRACT>
:: So far, more than 100,000 acres have burned.
</ABSTRACT>
<COPYRIGHT>Copyright 2000 -- All Rights Reserved
</COPYRIGHT>
</ENTRY>
</ASX>
The example companies, organizations, products, people and events depicted herein are fictitious. No association with any real company, organization, product, person or event is intended or should be inferred.
See Also
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