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Attributes are a collection of optional entries, also called metadata, that provide information about your content. The attributes are included in the encoded stream and can be extracted by search tools or custom applications that are built on the Microsoft Windows Media Format Software Development Kit (SDK). Default attributes include the title, author, copyright, rating, and description of your content. These attributes are displayed when your content is played in Windows Media Player and any other player programs built on the Windows Media Format SDK. You can create custom attributes, such as the date that the content was edited, the name of your producer, and so on. Custom attributes are not displayed in Windows Media Player but can be extracted by using search tools or other custom programs that are built using the Windows Media Format SDK.
Click Add to create an attribute. To edit or delete an attribute, select an attribute from the list, and then click Edit or Remove respectively.