Day 037 - 14 Oct 94 - Page 13


     
     1        much time on generalities.
     2        A.  If I can draw your attention to chapter 17 here?
     3
     4   MR. JUSTICE BELL:  Give me the page numbers.
     5        A.  The first passage I would like to draw your attention
     6        to is page 418.
     7
     8   MR. MORRIS:  I do not know which bits you are going to refer
     9        to, but anything that is a direct quote from McDonald's
    10        representative would, I believe, carry more weight, if it
    11        carries any weight, than a general commentary by the
    12        author.  If you can bear that in mind.
    13        A.  I hope you can bear with me because I think it is
    14        rather important to understand the basic philosophy of
    15        McDonald's as an organisation which I have already
    16        characterised as being unethical, and I think this will
    17        bear it out.  Page 418.
    18
    19   MR. RAMPTON:  Sorry, I do not want to interrupt Mr. Cox, but
    20        I am a little uncertain of the basis on which this
    21        evidence is being given; if it is simply that Mr. Cox has
    22        formed certain views about McDonald's marketing attitudes
    23        and policies as a consequence of having read this book,
    24        that is one thing; I have no quarrel with that.  If, on
    25        the other hand, it is tendered as evidence of what
    26        McDonald's themselves has actually said, then that is
    27        another thing.
    28
    29   MR. JUSTICE BELL:  What I suggest is we hear the evidence.
    30
    31   MR. RAMPTON:  Yes.
    32
    33   MR. JUSTICE BELL:  And we can have an argument in due course or
    34        a discussion in due course as to whether it actually is
    35        evidence.
    36
    37   MR. RAMPTON:  Yes.  I just felt it right -----
    38
    39   MR. JUSTICE BELL:  We hear the testimony and then we decide
    40        later whether I can actually use it as evidence.
    41
    42   MS. STEEL:   We cannot remember exactly when it was, but the
    43        Plaintiffs did write a letter about this book saying
    44        something to the effect that it was authorised, or
    45        something like that.  I cannot remember.
    46
    47   MR. JUSTICE BELL:  I do not want to argue it now. I am saying
    48        that because you do not at this stage need to restrict
    49        yourself to quotes from, for instance, or supposed quotes
    50        from Mr. Ray Kroc, or something of that kind.  We will 
    51        have it in.  Hopefully, there will not be too much of it 
    52        anyway, and long after Mr. Cox has left the witness box we 
    53        can have our argument about whether I am really entitled
    54        to take it into account or not.
    55
    56   MR. MORRIS:  OK.  Mr. Cox, do not spend a long time, but do
    57        read out the quotes you want to.
    58
    59   MR. JUSTICE BELL:  I have page 418.
    60        A.  Yes.  This is the first, this chapter explains how

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