Day 037 - 14 Oct 94 - Page 42
1 black marks across the top which would indicate that -----
2
3 MR. JUSTICE BELL: Yes, all right.
4
5 MR. MORRIS: That is the enclosed brochure, as far as we can
6 see?
7 A. Yes.
8
9 Q. The next paragraph says: "You will notice", presumably
10 from the enclosed document -- it is all quote -- "that a
11 relatively high percentage of the energy in our food comes
12 from fat." It goes on: "Nevertheless, there is no
13 reason why these foods cannot be included as part of a
14 varied, and therefore healthy diet". Was that quote you
15 were putting in your statement?
16 A. Could you refer me to the precise position in my
17 statement?
18
19 Q. This is page 5 in your statement, first paragraph.
20 A. You will see a reference there. "A relatively high
21 percentage of the energy in our food comes from fat". It
22 is identical to that quote anyway.
23
24 MS. STEEL: The reference given at the back is the letter of
25 McDonald's public relations.
26 A. Yes, it is that same letter.
27
28 MR. MORRIS: That is from Annette Allen, Public Relations
29 Manager. If I just point the court to the paragraphs
30 following: "You may be interested to know that our other
31 two publications are intended for consumers"; the first
32 one of those "The Facts about'" -----
33
34 MR. JUSTICE BELL: Let me read the whole letter. Yes.
35
36 MR. MORRIS: There are two paragraphs in that quote which
37 I wanted to read out: "You may be interested to know that
38 our other two publications are intended for consumers;
39 'The Facts about Eating at McDonald's'" which we have
40 referred to before and you heavily criticised it ---
41 A. Yes.
42
43 Q. -- Mr. Cox -- "is available free in all 165 of our
44 restaurants, and apart from giving energy, fat, protein,
45 carbohydrate and sodium content, it also offers some
46 general nutrition advice." Then it says the second of
47 the two documents intended for consumers is "Good food,
48 Nutrition & McDonald's" is available on request from this
49 office. It not only explains the role of the macro and
50 some of the micronutrients in the diet but also compares
51 the major nutritional content of the menu items with the
52 UK Recommended Daily Amounts (as published by DHSS). The
53 booklet also looks at typical meal combinations available
54 in our restaurants and shows how they compare with other
55 typical British meals.
56
57 Should you have any patients interested in following a
58 healthy, well balanced diet, we would be pleased to send
59 them a copy of our literature". That, presumably, was a
60 reference to the Bexley Community Health Council.
