Day 123 - 09 May 95 - Page 37


     
     1        just like there is fancy water, and it costs, just like a
     2        bottle of fancy water costs more than that which comes from
     3        your tap, I can see the same might apply to a loaf of
     4        bread.
     5        A.  My Lord, in some of our supermarkets, it almost takes
     6        you five minutes to look through the variety of offerings
     7        that are there for bread.  Where you used to have, let us
     8        say, a small section devoted to bread, now you have almost,
     9        you know, a half an aisle with different selections and,
    10        aside from that, they also -- many of the Jewel stores have
    11        a big bakery on the premises where they will bake bread
    12        each morning.  That is where the deals are made.  If you
    13        get the dual brand of bread, you can get two or three
    14        loaves for the dollar or maybe a little more than that if
    15        you get the larger loaves.
    16
    17   Q.   Is that white bread?
    18        A.  White bread.  So, I mean, there is -- I can tell you
    19        that there are some loaves of bread, small loaves of bread,
    20        that might cost $2, but that is because of their various
    21        ingredients.  Like other things, there are just a myriad of
    22        choices nowadays so it depends on what you want.
    23
    24   MS. STEEL:  This was just a brown sliced loaf.  It was not
    25        anything fancy, but I will leave it there.
    26
    27   MR. JUSTICE BELL:  If you have a witness coming from America,
    28        any future witness ---
    29
    30   MS. STEEL:  We can ask some more.
    31
    32   MR. JUSTICE BELL:  -- yes, ask him or her, if you think it is
    33        important, in relation to what an hour's pay gets you.
    34
    35   MS. STEEL:  I think it was in relation to the increase.
    36
    37   THE WITNESS:  My Lord, she mentioned brown bread.  Brown bread
    38        would be more than white bread.
    39
    40   MR. MORRIS:  Just going back to the McDonald's influence abroad,
    41        a lot of countries where you now exist did not have a
    42        hamburger industry, did they?
    43        A.  In a number of cases they did not, correct.
    44
    45   Q.   In some countries they did not even eat beef, for example,
    46        until you started?
    47        A.  I would not say that.
    48
    49   Q.   For example, Japan.  It was not a common food in Japan when
    50        you started, was it? 
    51        A.  I am not completely conversant on the various chains in 
    52        Japan, but there are a number of regional chains there that 
    53        serve beef.  I do not know what percentage of sales of beef
    54        would be on their menu.  I can tell you that we were able
    55        to provide beef at more affordable prices than our
    56        competition.  It probably is not consumed in quite the
    57        degree that it is consumed in, let us say, Germany or
    58        America, but it is still a significant item on our menu in
    59        Japan.
    60

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