Day 012 - 18 Jul 94 - Page 07


     
     1        A.    I do not.
 
     2   Q.   Do you remember the circumstances in which the decision
              was made to publish this booklet.  Perhaps I should ask
     3        you this first ---
              A.  Yes.
     4
         Q.     -- What was the purpose of the booklet?
     5        A.  The purpose was to provide our customers with greater
              nutritional information, factual information, about our
     6        foods.
 
     7   Q.   So far as McDonald's were concerned, when was the
              intention to fulfil that purpose first conceived?
     8        A.  I believe the first publication and distribution of
              the booklet took place in the state of New York, in New
     9        York State, and it was approximately in April of that
              year, 1986.
    10
         Q.   1986?
    11        A.    1986, that is correct.
 
    12   Q.   You tell us it had been in preparation for some months
              prior to that?
    13        A.    That is correct.
 
    14   Q.   Can you remember when McDonald's first formed the
              intention to publish such a booklet -- perhaps the answer
    15        is obvious, some months?
              A.    It was some months before, but I am having
    16        difficulty remembering exactly when.
 
    17   Q.   When it was published in April 1986, had McDonald's had
              any discussions with the state government of New York
    18        State?
              A.    Yes, we had, and there had ensued discussions with
    19        the Attorney General of the State of New York during the
              prior months in which they had expressed an interest in
    20        making available generally more information to the
              consumers of the State of New York, and that was at about
    21        the time that we were also looking at doing that for our
              customers.
    22
              As a result, during the course of those discussions, we
    23        formulated the idea of distributing these Food, the Facts
              books in the State of New York and the Attorney General of
    24        the State of New York was pleased with our decision and
              agreed to do a joint press release with McDonald's at the
    25        time of our dispersal of these booklets throughout the
              state. 
    26 
         Q.   That would be in the early part of 1986? 
    27        A.    That is correct.
 
    28   Q.   Did there come a time when the booklet was distributed in
              other states outside New York?
    29        A.    Yes, sometime between April and July, probably
              towards May or June, we expanded our distribution into New
    30        Jersey  and Connecticut, and as we moved into the summer,
              we expanded it into Washington DC.

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