Day 247 - 10 May 96 - Page 32
1 in book form, so I think both of the them are very
2 interesting. I thought the Kroc one was wonderful. It was
3 a great story of an entrepreneur.
4
5 MR. JUSTICE BELL: I think it boils down to this: Are you
6 content for students to rely on both those books as an
7 accurate factual portrayal of McDonald's?
8 A. I think so, sir.
9
10 MS. STEEL: Hopefully the next bit that you come to -- do you
11 have them all stapled into separate batches?
12 A. Yes.
13
14 Q. Is one headed "The McDonald's Student Information Pack"?
15 A. That is this one.
16
17 Q. If you go to page 2 of that document. The page numbers are
18 at the bottom?
19 A. OK.
20
21 Q. The introduction?
22 A. Yes.
23
24 Q. It says:
25
26 "McDonald's is the largest and fastest growing restaurant
27 chain in the world. From Peking to Paris the 'Golden
28 Arches' have become a universal symbol of McDonald's."
29
30 It goes on to say:
31
32 "Founded in 1955 a by Ray Kroc, the Company has expanded at
33 a dramatic rate. It now operates over 14,000 restaurants
34 in 70 plus countries worldwide and opens restaurants at a
35 rate of over per day (600 per year). With 75 billion
36 burgers sold each year and serving 28 million customers
37 daily."
38
39 Is that an accurate record? Is that true?
40 A. Well, the numbers have grown since then up to today,
41 but I think at the time it was written they were probably
42 accurate, yes.
43
44 Q. Right.
45
46 MR. JUSTICE BELL: I was going to ask what date are we dealing
47 with here? I have been looking for one and have not found
48 it so far.
49
50 MS. STEEL: It looks as though most of it is 1993/94, although
51 I think it is 1993 actually.
52
53 MR. JUSTICE BELL: (To the witness): Can you remember when that
54 went out?
55 A. The table on page 4 ends at 1993, so I am guessing this
56 must be -- Iceland opened in September 1993, so this had to
57 come a little bit after that.
58
59 MS. STEEL: So it was probably printed in 1994?
60 A. I would guess, yes.
