Day 298 - 11 Nov 96 - Page 12
1 calories, concentration of fat, and the amount of fibre in
2 the diet and the amount of antioxidants in diet.
3
4 On day 21, page 49, starting at line 21, he agreed with the
5 statement which was in his own publication, summing up the
6 World Health Organisation publication of Diet, Nutrition,
7 and the Prevention of Chronic Diseases, where he summed it
8 up as the group concluded that there was a close and
9 consistent relationship between the type of diet now common
10 in western developed industrialised countries which was
11 characterised by an excess of energy dense foods rich in
12 fat and sugar but low in dietary fibre and the emergence of
13 a range of chronic non-infectious diseases, including heart
14 disease, various cancers, diabetes, et cetera.
15
16 MR. JUSTICE BELL: Do you want to have a break there?
17
18 MS. STEEL: Well, Mr. Morris was just going to say some bits
19 and pieces.
20
21 MR. JUSTICE BELL: Right.
22
23 MR. MORRIS: I have a sheet to hand up here, which is
24 calculations regarding effect of fatty meals on the diet.
25 It is not brilliantly photocopied. (Handed) It is a
26 calculation on effect of eating McDonald's meals three and
27 six times a week. We have the figures for those, which
28 were the Fairgrieve figures, and that is going to be dealt
29 with a bit later on.
30
31 But as far as we can see, something like half a million to
32 a million UK customers, that is the fifth line in my note,
33 eat three to six times a week at McDonald's, based upon the
34 Fairgrieve figures of 2 percent and 4 percent in different
35 surveys, 2 to 4 percent of their customer base. And 23
36 percent of US customers eat over four times a week. That
37 was in the pie chart, if you remember the pie chart.
38
39 MR. JUSTICE BELL: Yes.
40
41 MR. MORRIS: The pie chart that was on, I think it is volume
42 6D, tab 16, possibly internal 218, which was the US pie
43 chart which had super heavy users being 23 percent in terms
44 of frequency of visits. And definition of super heavy was
45 four plus times a week.
46
47 So, anyway, 23 percent of US customers base is probably
48 something like 23 million people. Wait a minute. Sorry,
49 23 percent of visits are from people that were eating four
50 plus times a week. Sorry, I was getting that slightly
51 wrong there. A slightly different calculation for the US
52 from the UK. So the word "visits" ought to be inserted
53 after the word "customers" in that line, the fifth line
54 down, US customer visits.
55
56 MR. JUSTICE BELL: Yes.
57
58 MR. MORRIS: 77 percent of course of all US customer visits are
59 heavy to super heavy, which is once a week or more.
60
