Day 001 - 28 Jun 94 - Page 09


     
     1        McDonald's prefer the name 'fast-food'. This is not just
              because it is manufactured and served up as quickly as
     2        possible - it has to be eaten quickly too.  It's a sign of
              the junk-quality of Big Macs that people actually hold
     3        competitions to see who can eat one in the shortest time."
 
     4        "Paying for the habit" is the next heading.  Another
              blob:  "Chewing is essential for good health, as it
     5        promotes the flow of digestive juices which break down the
              food and send nutrients into the blood.  McDonald's food
     6        is so lacking in bulk it is hardly possible to chew it.
              Even their own figures show that a 'quarter-pounder' is
     7        48% water."
 
     8        If that is meant to suggest McDonald's add water to their
              meat, again it is one hundred per cent false.  Nothing is
     9        added to the beef which goes to make the hamburgers. "This
              sort of fake food" - my Lord, perhaps there one finds the
    10        confirmation that the defendants in this leaflet are
              alleging water is added to the quarter pounder -
    11         "encourages over-eating, and the high sugar and sodium
              content  can make people develop a kind of addiction - a
    12         'craving'.  That means more profit for McDonald's, but
              constipation, clogged arteries and heart attacks for many
    13        customers."
 
    14        Once again, my Lord, if this is meant to mean something
              more than that, there are quite a lot of people in the
    15        world who rather like to eat McDonald's food, then again
              it is completely false.
    16
              Over the page:  "McRip-off, McTorture, McWasteful,
    17        McGarbage".  Again another box headed:  "Getting the
              chemistry right.  McDonald's stripey staff uniforms,
    18        flashy lighting, bright plastic decor, 'Happy Hats' and
              muzak, are all part of the gimmicky dressing-up of
    19        low-quality food which has been designed down to the last
              detail to look and feel and taste exactly the same in any
    20        outlet anywhere in the world. To achieve this artificial
              conformity, McDonald's require that their 'fresh lettuce
    21        leaf', for example, is treated with twelve different
              chemicals just to keep it the right colour at the right
    22        crispness for the right length of time.  It might as well
              be a bit of plastic."  Again a wholly false statement.
    23
              There is another main subheading about children:  "How do
    24        McDonald's deliberately exploit children?  Nearly all
              McDonald's advertising is aimed at children".  My Lord,
    25        again a wholly false statement.  It is a low proportion of
              McDonald's advertising which is targeted at children -- 
    26        well under 25 per cent.  "Although the ronald mcdonald 
              'personality' is not as popular as their market 
    27        researchers expected (probably because it is totally
              unoriginal), thousands of young children now think of
    28        burgers and chips every time they see a clown with orange
              hair."
    29
              Heading:  "The Normality Trap.  No parent needs to be told
    30        how difficult it is to distract a child from insisting on
              a certain type of food or treat.  Advertisements

Prev Next Index