Day 012 - 18 Jul 94 - Page 34
1 of the page?
2 MR. RAMPTON: It is awful.
3 MR. JUSTICE BELL: My left-hand column is barely legible. If
I can have another photocopy of 103?
4
MR. RAMPTON: It does get worse too, I am afraid.
5
MR. JUSTICE BELL: All I need is that page.
6
MR. RAMPTON: Your Lordship may find there are others.
7
MR. JUSTICE BELL: Could I have all of page 102 because I have
8 already marked that?
9 MR. RAMPTON: Looking at pages 102 and 103 together, page 102
is the sort of introduction page, then there is more about
10 "balance" on page 103. Is that how it works?
A. That is correct.
11
Q. Then over the next page, 104, we have "What we are all
12 about", which looks like mince beef, potato and milk.
Over the page we see "What we are all about" in more
13 detail, yes?
A. Yes, Sir.
14
Q. Then there is a repeat of the US Department of Agriculture
15 and so on, guidelines about how to remain healthy by
eating a balanced diet, more about balanced diet in the
16 middle column, then again the sources of further
information about McDonald's on the right-hand side?
17 A. That is correct. That is right. That is the
Department of Agriculture which was under the direction of
18 Mr. Califano.
19 Q. That was under Mr. Califano's direction when he was a
member of the federal cabinet?
20 A. That is correct.
21 MR. JUSTICE BELL: Do you actually dial FOOD at the end of the
number?
22 A. Yes, Sir.
23 MR. RAMPTON: Where does one find an "F" on a modern
telephone?
24 A. The phones in the United States have -- the No. 2 is
ABC, the No. 3 -- the letters are printed under the
25 numbers on US telephones.
26 Q. 106, this is the first of the specific advertisements at
which criticism was directed by the Attorneys General, is
27 it not?
A. Yes, Sir.
28
Q. It is called "Less than a pinch. That is how much salt
29 you get in a regular order of our world famous french
fries. An average of 109 milligrams of sodium. Less than
30 half of a cookbook pinch. We're careful about the salt we
add. And we're careful about salt in the foods we buy.
