Day 060 - 02 Dec 94 - Page 53


     
     1
     2   MS. STEEL:  It was not 72 per cent for the Apple Pie Box for the
     3        whole of 1991 either, was it?
     4        A.  I am not sure that is correct.
     5
     6   Q.   It is correct, according to your statement; you say it was
     7        May 1991 you made the change?
     8        A.  Yes, but what I am not sure about is not the date there
     9        but the end column figure.  I do not know if this is an
    10        amalgam of 72 per cent and what it was previously to arrive
    11        at that figure.
    12
    13   Q.   Surely, if it had gone up to 100 by the end of year, that
    14        part in brackets next to "carry-out bags" would say
    15        "between 60 to 100 per cent recycled material"?
    16        A.  You would think so, yes.  But I think what they are
    17        trying to do is relate the end figure in total savings in
    18        kilos to the recycled content.  That is where I cannot be
    19        sure what that end figure exactly relates to.
    20
    21   MR. JUSTICE BELL:  You see, the McNuggets Boxes have all 72 per
    22        cent there, and the change to 72, you say, was in
    23        February/March 1991?
    24        A.  Yes.
    25
    26   Q.   So they have the 72 per cent even though, say, two months
    27        of the year is less than that?
    28        A.  But they may not have included the whole year in the
    29        end figure, is my point.
    30
    31   Q.   No, there we are.  Anyway, you are being challenged on the
    32        basis that you may be wrong about the carry-out bags
    33        because it might be thought to be inconsistent with that?
    34        A.  Well, I think it would be fair to ask Mr. Van Erp of
    35        Perseco next week exactly what that end saving in kilos
    36        relates to, because that is where I have the uncertainty.
    37
    38   MS. STEEL:  This document, this Fact Book, who was this
    39        distributed to or what was it created for?
    40        A.  It was created for opinion formers, the media generally
    41        and for anybody interested in facts about McDonald's.
    42        Quite often, we get applications coming in asking for
    43        information. We did not have information tabulated in any
    44        one place, so this document was created for that reason.
    45
    46   Q.   So it is sent to members of the public?
    47        A.  If they request it.
    48
    49   Q.   I believe it was also sent out in some kind of organised
    50        mailing to all members of the press or a lot of members of 
    51        press? 
    52        A.  The media and the opinion formers, yes. 
    53
    54   Q.   Right, yes.  So, if that was the case, it would be
    55        important to make the information right, would it not?
    56        A.  Well, yes, exactly.
    57
    58   Q.   So does it concern you that this does not appear to be
    59        giving the whole story?
    60        A.  No, because we have not verified those end column

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