Day 005 - 04 Jul 94 - Page 22


     
     1        A.  May I read the next sentence?
 
     2   Q.   I am not disputing that he qualifies it, but the fact is
              he does make that statement.  He does say that there is no
     3        dispute that many of McDonald's products are relatively
              high in fat and saturated fat.
     4        A.  Yes, he says that, but he says it as a statement.  It
              is compared to what?  High compared to what?  He goes on
     5        to say, "It must be recognised that the product range at
              McDonald's is very limited compared with the variety of
     6        foods currently available on the market".  He continues
              through the paragraph.
     7
         Q.   Right.  To go back to the leaflet, what about fibre?
     8        Would you agree that many McDonald's products or the
              average McDonald's meal is quite low in fibre?
     9        A.  Certainly, if we are low on anything, fibre would be
              the range where historically it has been low.  Some of
    10        that has been changed with the breakfast programme, the
              addition of muffins, brands of muffins in many of the
    11        restaurants.  Fibre is the low end, sure.
 
    12   Q.   When were those menu items added?
              A.  We started selling breakfast in 19 -- it must be about
    13        1984 in a limited way in London, then expanded it over the
              next five years to cover most of the country, except the
    14        north.  The north has come in the last, say, three or four
              years, something like that.
    15
         MR. JUSTICE BELL:  When you say:  "In many restaurants fibre is
    16        the low end sure", what did you mean by that?
              A.  Well, we are not selling brand flakes or something
    17        like that, where with one bowl of cereal an individual
              could get all of their daily intake of fibre.  We tried
    18        once and customers did not buy it, they did not like it,
              they did not want it.  So, the menu across its width and
    19        breadth is not high in dietary fibre.  It is at the low
              end of the spectrum.  But there are items which have been
    20        added over the last few years which are there to speak to
              those deficiencies.
    21
         MISS STEEL:  Last week you were talking about balance and about
    22        the components of McDonald's food being made from the
              commodities that would be found in any household?
    23        A.  Most households, yes.
 
    24   Q.   It is true though, is it not, that whilst McDonald's uses
              those basic commodities, it takes them and, in the
    25        preparation of McDonald's products, adds fat and sugar and
              salt? 
    26        A.  We add no fat.  Beef comes to us in its natural 
              proportions.  Dairy products:  Milk is normally three and 
    27        a half per cent butter fat.  That is exactly what comes in
              McDonald's milk shake.  We cook french fries in the same
    28        way you would do at home.
 
    29   Q.   Yes, but you still have to add the fat?
              A.  Well, they are cooked in fat in the same way as any
    30        household would.
 

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