Day 298 - 11 Nov 96 - Page 28


     
     1
     2        And there are also the figures for the number of people
     3        eating at McDonald's by frequency break, 1993/1994 data,
     4        which states that 0.18 percent were eating at McDonald's
     5        nearly every day, which would translate in Mr. Fairgrieve's
     6        view to about 40,000 people, and that 1.77 percent were
     7        eating at McDonald's several times a week, which would
     8        translate to 385,000 people, and that 8.76 percent were
     9        eating at McDonald's once a week, which would be 1,905,000
    10        people.
    11
    12   MR. MORRIS:   They are added together, those percentages,
    13        because it is once a week up to several times a week.  So
    14        you have to add the 385,000 and 40,000 on top.  It was the
    15        same for the previous figures of 11 percent and 4 percent,
    16        it is actually 15 percent eat once a week by the previous
    17        figures.
    18
    19   MS. STEEL:   The point being that even on Mr. Fairgrieve's own
    20        calculations, there are substantial numbers of people who
    21        are eating at McDonald's on a frequent basis, and even if
    22        you want to ignore that people are eating there once a
    23        week, there are still -- it depends on which set of figures
    24        you use, but -- well, I think this was where we get the
    25        other figures from that we mentioned the other day, between
    26        round about half a million people and a million people who
    27        are eating there several times a week or more often.
    28
    29   MR. JUSTICE BELL:   Where do you -----
    30
    31   MS. STEEL:   This is the UK, yes.
    32
    33   MR. JUSTICE BELL:   Where do you get half a million to a
    34        million?  I mean, maybe you do not get it from the figures
    35        you have just given me.
    36
    37   MS. STEEL:   Yes, we do.  It is 385,000 plus 40,000, which is
    38        ----
    39
    40   MR. JUSTICE BELL:   425,000.
    41
    42   MS. STEEL:   Yes.  So that is 75,000 short of half a million,
    43        but I don't know how much that matters.  I was trying to
    44        make sort of a general point.  Those two percentages, 0.18
    45        percent and 1.77 percent, come to roughly 2 percent.
    46
    47   MR. JUSTICE BELL:   Yes.
    48
    49   MS. STEEL:   Whereas, on the other chart that we have got,
    50        several times a week comes to 4 percent.  So if you then
    51        translated that 4 percent into projected number of people
    52        visiting across the UK, you would get the round about one
    53        million people visiting several times per week.
    54
    55        I don't know why Mr. Rampton is snorting.
    56
    57   MR. RAMPTON:   Because, my Lord, the figures are all set out in
    58        the two sheets from Omnimas 1995 and one knows exactly what
    59        the numbers are.
    60

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