Day 124 - 10 May 95 - Page 55


     
     1        had a reasonably fine track record in our selection and
     2        training of people that wear the uniform.
     3
     4   Q.   In the case of people that are particularly ronald mcdonald
     5        personnel, that are particularly experienced or given a
     6        position of prominence, would be particularly someone that
     7        has satisfied your Corporation that they were aware of what
     8        their purpose is and why they are doing what they are
     9        doing, and things like that?
    10        A.  Yes.  Let me make this clear, though, they are not
    11        employees of McDonald's Corporation.
    12
    13   Q.   Right.
    14        A.  The Ronalds are generally hired by the agency, that is,
    15        local advertising agency, that is retained by the local
    16        McDonald's advertising co-operative, the local co-op.
    17        McDonald's provides the training, the guidance and counsel
    18        for those Ronalds, if that is helpful.
    19
    20   Q.   But you have control over what they do?
    21        A.  We have control over what -- we establish parameters
    22        for their performance, their conduct, that sort of thing.
    23        As I have indicated earlier, their performance behaviour is
    24        scrutinized by the local franchisees and executives of the
    25        agency from time to time.
    26
    27   Q.   I am not sure if he answered the question.  The ones that
    28        are particularly experienced or particularly prominent as
    29        ronald mcdonald personnel, would they be expected to be
    30        particularly au fait, if that is the word, with what is
    31        being expected of them as opposed to a recruit that
    32        is  -----
    33        A.  I missed the word you used, I am sorry?
    34
    35   MR. JUSTICE BELL:  Au fait.
    36
    37   MR. MORRIS:  Au fait is knowledgeable about what the role
    38        entails and what the Corporation's ethos is and whatever?
    39        A.  Yes, it would be expected, yes.
    40
    41   Q.   McDonald's Canada, is that a subsidiary of the Corporation?
    42        A.  That is a subsidiary of the Corporation.
    43
    44   Q.   A directly owned subsidiary?
    45        A.  Yes.
    46
    47   Q.   Are you aware of a particular person who was a Ronald
    48        McDonald, who appeared as ronald mcdonald in a commercial,
    49        had their own TV show and did safety shows, or whatever,
    50        for McDonald's Canada called Geoffrey Juliano?  There was 
    51        some controversy when he ----- 
    52 
    53   MR. JUSTICE BELL:  Ask him if Geoffrey Juliano, the name means
    54        anything and then by all means give further information in
    55        case it helps, but -----
    56        A.  I do not know who Geoffrey Juliano is.
    57
    58   MR. JUSTICE BELL:  Spelt with a "G".
    59
    60   THE WITNESS:  I do not know who Geoffrey Juliano is.

Prev Next Index