Day 126 - 17 May 95 - Page 13


     
     1        see it?  I do not have one, that is the trouble.  Would you
     2        write a "4" on that, please?  Can you look inside and see
     3        what the date of that is, Mr. Fairgrieve, please?
     4        A.  It says:  "Prepared February 1993".
     5
     6   Q.   What did you write on that, a "4"?
     7        A.  I wrote a "4" on that, yes.
     8
     9   Q.   Could you cross out the "4" which you have written on that
    10        and put a "5" on it because I would like you to see if you
    11        can find in that file (which apparently has been
    12        disclosed), the 1991 equivalent?
    13        A.  I may be able to help here.  This document was prepared
    14        in 1993 on data collected in 1991/1992.  It was an analysis
    15        done in arrears on the original pricing research conducted
    16        by MWR.
    17
    18   Q.   This is really what we have called the 1991 survey?
    19        A.  We previously called that, yes, the 1991 survey.
    20
    21   MR. JUSTICE BELL:  Shall we have that as "4" again?
    22
    23   MR. RAMPTON:  Yes, sorry, entirely my fault.  (To the witness):
    24        In 7, Mr. Fairgrieve, you should find a similar document,
    25        I am told.
    26        A.  In 7 I have the quantified version of what we call the
    27        Brand Audit of 1994, 1993/94 in fact, which is one of the
    28        two documents we submitted following requests from my
    29        previous appearance.  We also submitted the 1991/92 version
    30        of the same.  To be of assistance with reference to the
    31        previous document, the "Who Eats What?" study, another
    32        piece of information we were asked to submit, following my
    33        last appearance, was what we called the "demographics" or
    34        basically who we spoke to to get the results from the "Who
    35        Eats What?" survey.  That was actually conducted, I think,
    36        in 1991/92 and was submitted following, as I say, following
    37        my previous appearance.  That may help your -----
    38
    39   Q.   What I would like to do, if I may -- that I think your
    40        Lordship does not have; is that right?
    41
    42   MR. JUSTICE BELL:  I have just been given these now.
    43
    44   MR. RAMPTON:  Has your Lordship got that which is the third
    45        one?
    46
    47   MR. JUSTICE BELL:  McDonald's Price Sensitivity Research?
    48
    49   MR. RAMPTON:  Yes.
    50 
    51   MR. JUSTICE BELL:  Yes, I had that already. 
    52 
    53   MR. RAMPTON:  You have those two in your file, Mr. Fairgrieve?
    54        A.  I have the documents you are holding.
    55
    56   Q.   The McDonald's Brand Audit Research?
    57        A.  Yes.
    58
    59   Q.   Those are what I mistakenly have described as the 1991 and
    60        1993 surveys; is that right or not?  What I am asking you

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