Day 032 - 06 Oct 94 - Page 33
1
2 Q. Yes.
3 A. On the following page, for paragraph 7, showing that
4 16 million adults over the last year have used a
5 McDonald's.
6
7 MR. JUSTICE BELL: This is an opportunity to go to paragraph 5.
8 A. Paragraph 5 appears to be an opportunity, you are
9 correct, near enough to visit them; at that stage half the
10 population were near enough to visit.
11
12 Q. Then (7) is use itself?
13 A. Yes, which they refer to as "pulling power" with
14 McDonald's leading the chains in, as they refer to it,
15 "pulling power" by having had 36 per cent of
16 Great Britain adults.
17
18 Q. So we should put 36 -- it may not matter -- rather than
19 40 per cent in your statement, should we?
20 A. I apologise for that. I am not sure why that
21 happened.
22
23 MR. MORRIS: Then over the page in paragraph 9 it says that
24 26 per cent of 16 to 17 year-olds had used McDonald's in
25 the previous week?
26 A. Yes.
27
28 Q. Is that correct?
29 A. Yes.
30
31 Q. Chart 11 -- what is your interpretation of chart 11?
32 A. Is the degree to which available customers become
33 actual customers, people within reasonable travelling
34 range.
35
36 MR. JUSTICE BELL: Yes. Presumably, the 36 per cent is 64 per
37 cent of the 55 per cent who had a restaurant within a
38 mile, or whatever it was?
39 A. Yes.
40
41 Q. Or near enough to visit, rather?
42 A. Yes.
43
44 MR. MORRIS: What about 12, paragraph 12, the satisfaction
45 index?
46 A. Well, I am not privy to how they estimate
47 satisfaction, so it would be hard to comment, except to
48 say that McDonald's came equal fifth after various other
49 outlets in terms of what they define as their satisfaction
50 index, but I have no definition of that.
51
52 MR. JUSTICE BELL: We would need to have more information about
53 their practice, presumably.
54
55 MR. MORRIS: We cannot make much more of that than we have
56 really. You do not happen to remember reading the entire
57 survey?
58 A. No.
59
60 Q. If it was a crucial part of the case we might be able to
