Day 126 - 17 May 95 - Page 11
1 they are; will you do that?
2 A. Yes, OK.
3
4 Q. The first two you are going to look at, I believe the Judge
5 does not have?
6
7 MS. STEEL: I did not bring my documents today.
8
9 MR. JUSTICE BELL: Let us take it.
10
11 MS. STEEL: There are no trial bundles, so .....
12
13 MR. RAMPTON: Yes. Tell us what the document is. Read out the
14 title and explain briefly what it is.
15
16 MR. JUSTICE BELL: Right at the very back immediately before
17 tab 4?
18 A. The first document I have is what we have called a "Who
19 Eats What?" study. It was conducted in 1992 by ourselves
20 to help give us a profile of the eaters, of what our
21 customers eat when they come to McDonald's and, basically,
22 what type of person is eating each particular product.
23 That document was part of the original submission before
24 I gave evidence previously.
25
26 Q. The thing I have immediately before tab 4 is one sheet of
27 paper, the fax date is 26th October last year, and it is
28 headed: "Number of people eating at McDonald's by
29 frequency break 1993 to 1994 data". It is the very last
30 sheet before tab 4?
31 A. The very last sheet is part of the document I have just
32 described which says: "Analysis of items not detailed due
33 to small base size".
34
35 MR. RAMPTON: Can you find, please, Mr. Fairgrieve, that one
36 sheet of paper that his Lordship was talking about? I have
37 one too. It looks like that. I had mine immediately
38 before AF3. That may not help anyway.
39 A. The sheet which I have before AF3 starts with:
40 "Influence of children on visit".
41
42 Q. I am asking you -- I am sorry about this -- to scurry
43 through the file and find that single sheet, if you
44 possibly can. Mrs. Brinley-Codd says it is at the very end
45 of Appendix 5 in her bundle.
46 A. The sheet I have does not resemble the one there. It is
47 "McDonald's Persuasive Powers Verbatim".
48
49 MR. JUSTICE BELL: I wonder if the best thing, Mr. Rampton, is
50 if you can hold up the document you are going to ask about,
51 the first one. I am going to put a "1" on that. In other
52 words, it is the first document you have asked about.
53 Would you have a look at it, please, Mr. Fairgrieve?
54
55 MR. RAMPTON: It is called: "Number of people eating at
56 McDonald's by frequency break 1994 data", three columns:
57 "Frequency, of number of people eating at given frequency,
58 percentage of McDonald's use". Is that right,
59 Mr. Fairgrieve?
60 A. That is the piece paper I have, yes.
