Day 042 - 31 Oct 94 - Page 53
1 MR. JUSTICE BELL: When you say there are four, and they say
2 there is a different one each week, does that mean, for
3 instance, Week 1 of the campaign, one colour of car, or
4 whatever it may, will come with the Happy Meal, and that
5 the second week another colour, the third a third, and the
6 fourth a fourth?
7 A. Yes, that is correct, my Lord.
8
9 Q. So you cannot go in four days in a row in the middle of the
10 second week and collect all four of your toys?
11 A. That is not how it is supposed to be run. I am sure
12 some people do. We would not have an argument with them.
13
14 Q. The point is: can they ask for colours, or do they have to
15 go for a McDonald's meal in each of the four consecutive
16 weeks in order to get the set?
17 A. Yes. The way we would obviously like it to run would
18 be the way you put at the end, which was that they come in
19 in four separate weeks. If people come in, I mean, in
20 between times to get them, to collect them, we would not
21 wish to have an argument with the customer; we try keep the
22 customer satisfied at all times. Therefore, we would try
23 to honour their request, assuming we had all four in stock.
24
25 MS. STEEL: Can I just clarify? If people came in, you said you
26 would honour it if you had them in stock. Would that be if
27 they bought four Mac meals all at one go?
28 A. It is really up to the discretion of the restaurant.
29 Some restaurants would say that if someone really wanted to
30 collect all four for a specific reason at one time, they
31 would sell them the premium separately from the Happy
32 Meal. That does happen. It is obviously not the way the
33 programme is set up, but it can happen.
34
35 MS. STEEL: Can we just show the last one again?
36
37 MR. JUSTICE BELL: Do we need to see it again, or can you ask a
38 question about it?
39
40 MS. STEEL: I just wanted to check something.
41
42 MR. JUSTICE BELL: Yes, very well.
43
44 (The advertisement was shown once more)
45
46 MS. STEEL: In that advert, did you see any children's hands for
47 comparison?
48 A. It is interesting, because I remember this one, and the
49 ITC said that the scale of the box, the size of the box, is
50 a good enough balance between the size of the car and the
51 box.
52
53 Q. That would be all right; they thought they would be all
54 right, did they?
55 A. Yes.
56
57 Q. Were they concerned about children who might never have had
58 a Happy Meal and might not know how big the boxes were?
59 A. No, they were not. The Happy Meal is extremely well
60 established here now in the UK.
