Day 247 - 10 May 96 - Page 15
1
2 Q. I was asking about a specific promotion?
3 A. No.
4
5 Q. Advertising the fact that more than one toy per week was
6 ----
7 A. We have done one thing and I had better clarify this.
8 It seems to me we had a promotion running with Happy Meals
9 where there was something for boys and something for girls
10 specifically targeted at the same time. I think it was a
11 hot wheels bar-be thing where there was an automobile-type
12 toy (more male orientated) and a doll-type type thing (more
13 girl orientated), although they got interchanged as well,
14 so if that is what you are after, yes, it is true.
15
16 Q. It was not but -- I think that is it for that bundle.
17
18 MR. MORRIS: Sticking with the issue of employment, we have seen
19 documents -- I could get them out but to save time I will
20 not -- which were McDonald's own research, or research that
21 had been given to McDonald's about comparing McDonald's
22 wages with others in the catering industry, which showed
23 that McDonald's were in the lowest quintile of wage rates
24 of any comparable company. The information came from the
25 companies themselves, particularly from McDonald's. You
26 are aware of that research; are you?
27 A. I know we do research comparing ourselves with other
28 people at many levels throughout the British scene for
29 wages. As to whether we are in something that shows us in
30 the lowest, what ----
31
32 Q. Quintile it is, the lowest 20 per cent?
33 A. I would be very surprised by that.
34
35 Q. This is something that has been gone over in court so there
36 is no point in going over it again, but assuming that is
37 correct, and it is found to be correct, and it was put to
38 one of your witnesses, is it the fact that research that is
39 done by organisations that is embarrassing somehow does not
40 percolate its way through to people like yourself?
41 A. No.
42
43 MR. JUSTICE BELL: I do not think you can ask that because I am
44 slightly unhappy about your summary of it not because it
45 may be essentially or totally inaccurate, but there is an
46 awful lot more detail to it.
47
48 MR. MORRIS: I seem to remember that McDonald's came bottom in
49 virtually every category.
50
51 MR. JUSTICE BELL: Yes, but was other evidence as well.
52
53 MR. MORRIS: And also their figures were 2 years behind the
54 others.
55
56 MR. JUSTICE BELL: If you pick on one page, you may get
57 something like that off it. For all I know, at the end of
58 the day, I may find that that is a fair reflection, but
59 I am sure it will be a matter of argument and it harks back
60 to what I said yesterday.
