Day 037 - 14 Oct 94 - Page 41


     
     1        peeling his own potatoes in the store instead of using a
     2        frozen product was on the same order as insisting on
     3        slaughtering his own steers and grinding the hamburger.
     4        Not quite as messy, of course, but potato peelings gave us
     5        plenty of problems nevertheless."
     6
     7   MR. JUSTICE BELL:  Why are you reading this?
     8
     9   MR. MORRIS:  Just because -- I do not know.  It is not of
    10        relevance.
    11
    12   MR. JUSTICE BELL:  I have the point that Mr. Cox says this is
    13        how their use of processed food began or processed
    14        potatoes, that the spray is a more recent development of
    15        that theme.
    16        A.  Quite.
    17
    18   Q.   He says that if you have a processed food, that can fairly
    19        be described as synthetic.  Is that right, Mr. Cox?
    20        A.  That is right.
    21
    22   MR. JUSTICE BELL:  Let us pause there and start again at 2
    23        o'clock.
    24                           (Short Adjournment)
    25
    26   MR. MORRIS:  There is one point I missed out from your
    27        statement where you quote McDonald's, saying that "a
    28        relatively high percentage of the energy in our food comes
    29        from fat".  That was on page 5 of your statement.  If we
    30        go to document 49 of the Defendants' list of documents, it
    31        is bundle II, tab 49?
    32        A.  Which document?
    33
    34   Q.   49.
    35        A.  It is a photocopied letter.
    36
    37   Q.   Yes.  This document is from McDonald's, saying:  "Dear
    38        reader", which presumably means it is some kind of routine
    39        mail-out and it is stamped with the Bexley Community
    40        Health Council, I believe that is, CHC 29th March 1985.
    41        The date is post marked on the letter which emphasises
    42        that it is probably a routine mail-out.  If I just take us
    43        through this letter because actually it could be important
    44        in the case.
    45        A.  Yes.
    46
    47   Q.   I will not read out all the bits of it except to say that
    48        on the fourth paragraph it talks about "the enclosed
    49        brochure".  It is our impression, that is, immediately
    50        after the paragraph before talking about the nutrition 
    51        consultants they hired to prepare much of the information 
    52        in the document which is actually in tab 48, "Nutritional 
    53        Analysis of Foods Served at McDonald's Restaurants"?
    54        A.  Yes.
    55
    56   Q.   You do not know that because this was given to us, so we
    57        assume that No. 48 came -----
    58
    59   MS. STEEL:  If it is any assistance, when I got the two
    60        documents, I got them together and they do have similar

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