Day 032 - 06 Oct 94 - Page 73


     
     1        A.  Yes.
     2
     3   Q.   Which is a single table headed "frequency of visit"?
     4        A.  Yes.
     5
     6   Q.   This, we are told, is based partly on the coloured tables
     7        but, more particularly, on black and white tables which
     8        are presently based on a sample of about 5,000 people,
     9        which is a running sample.
    10
    11   MS. STEEL:   We have not got a copy of this here, which is
    12        probably our mistake, but from what I can remember about
    13        this table, there was a great deal of controversy about
    14        where the figures came from.
    15
    16   MR. JUSTICE BELL:  Mr. Rampton has specifically said that he is
    17        not asking Dr. Lobstein to accept it as accurate.  He is
    18        asking for the purposes of his questions to assume that it
    19        is accurate.
    20
    21   MR. MORRIS:  Could we have a spare copy?
    22
    23   MR. RAMPTON:  Just look at that chart, Dr. Lobstein.  You have
    24        three and a half minutes.
    25        A.  Yes.
    26
    27   Q.   Have you digested it?  If it should turn out that those
    28        figures are accepted by this court as being substantially
    29        accurate, I am right, am I not, that you cannot level any
    30        kind of nutritional gun at McDonald's?
    31        A.  I think you would be wrong because, as I have said
    32        already, there are portions of the population who are
    33        eating far more frequently than that.
    34
    35   Q.   How many?
    36        A.  There is a proportion of the population that is eating
    37        more frequently.
    38
    39   Q.   You are talking about four per cent that eat there more
    40        than once a week?
    41        A.  No, I am saying if you took all their customers across
    42        all of Britain, you might well come up with figures like
    43        this.  I am not disputing that as a cross-section; what
    44        I am disputing is that there may well be pockets of much
    45        greater consumption.
    46
    47   Q.   You mean sort of dens of McDonald's maniacs?
    48        A.  The purpose of the study in Peckham was to see whether
    49        fastfood consumption was greater amongst lower income
    50        social class by the younger eaters. 
    51 
    52   MR. JUSTICE BELL:  We take that point.  You are not being asked 
    53        to decide whether that is so or not, I may have to, but
    54        I think Mr. Rampton is asking you if this were the whole
    55        and fair picture, that is it, Mr. Rampton?
    56
    57   MR. RAMPTON:  Yes.
    58
    59   MR. JUSTICE BELL:  Then would you have a concern about
    60        McDonald's?

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