Day 009 - 08 Jul 94 - Page 18


     
     1        industry average for recycled content was 21 per cent, and
              that the industry average -- of that 21 per cent half of
     2        that was post-consumer.  I cannot tell you what the
              industry averages were in the 80s, save to say they were
     3        no more than that, they had to be less than that.  We
              never in our communication at McDonald's, to my knowledge,
     4        during the 80s we did not communicate that in any way to
              the public.  The numbers we communicated had to do with
     5        our post, our consumer packaging.
 
     6   Q.   So would you say it is fair to say that after 1990 there
              was a bit of sea change in McDonald's with regard to the
     7        use of recycled paper?
              A.  The word, did you say "sea"?
     8
         MR. JUSTICE BELL:  Do you know what that means?
     9        A.  No, sea, like the .....
 
    10   MR. MORRIS:  A major development after 1990 really.
 
    11   MR. JUSTICE BELL:  A complete change of attitude, as it were,
              or the way you operate.
    12
         MR. MORRIS:  Practice.
    13
         MR. JUSTICE BELL:  I think it comes from when the sea comes
    14        into a pool of water it changes, the whole lot gets
              changed, or maybe the way the sea goes in the wind or tide
    15        but it means a complete change.
              A.  OK.  No, I would not describe it as that, not a
    16        complete change.  What it was was an evolution.  If you
              refer to our report we did with the Environmental Defense
    17        Fund, which was during the same period of time, you will
              see we devoted an entire chapter on the issue of how to
    18        put recycled content into our packaging.
 
    19        What we learned during that process, that six month study
              that we did, was, yes, indeed, it sure makes a lot of
    20        sense.  We agreed with the Environmental Defense Fund and
              we agreed with the advocates at that time outside the
    21        Environmental Defense Fund that the use and the emphasis
              on post-consumer content should be stressed.  So out of
    22        our relationship with the EDF, we had an evolving
              packaging philosophy that did put more emphasis on
    23        post-consumer paper.
 
    24   MR. MORRIS:  As far as McDonald's own customer waste is
              concerned, you had a recycling programme that at one stage
    25        was up to a thousand stores which is something like 10 per
              cent of the stores? 
    26        A.  It would be at the time, I would say a thousand stores 
              we probably had 85 hundred restaurants, so that is 13, 14 
    27        per cent.
 
    28   Q.   But it was not successful for whatever reason.  Does that
              continue today?  How many stores today are recycling post
    29        customer waste?
              A.  How many -- we have a handful of stores, probably less
    30        than ten.  If you want me to explain that, I will give you
              more detail.

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