Day 247 - 10 May 96 - Page 31


     
     1        McDonald's operating system is one where most people do
     2        everything in a store, everything in a restaurant, each
     3        job.  Traditionally the union approach had been one of:
     4        You do this job.  That is it.  You do not do anything
     5        else.  I think that would have affected the way our
     6        business operates.  I think it would have affected the way
     7        the Company is managed, and I think it could have had an
     8        effect on the result of our sales in, maybe not the
     9        short-term but certainly in the longer term.
    10
    11        Is there a different way of thinking?  I think all of us
    12        think differently.  Goals, objectives are somewhat at
    13        odds.  That is not necessarily a bad thing or a good thing.
    14        I think it is a statement of fact.
    15
    16   MR. MORRIS:  I think we can leave that now thank you very much.
    17
    18   MS. STEEL:   I want to ask some questions about things in the
    19        McDonald's Education Service Students Information Pack
    20        which I think Mrs. Brinley-Codd has copies of.  (Handed).
    21
    22   MR. MORRIS:  Does everybody have a copy?
    23
    24   MR. JUSTICE BELL:  I have and Mr. Preston has.
    25
    26   MS. STEEL:   Have you seen these documents?  It is a collection
    27        of documents.  Have you seen this Pack before?
    28        A.  I have seen it, yes.
    29
    30   Q.   Right.  If you look at the third sheet, there is a picture
    31        of you.  It might not be your third sheet?
    32        A.  It is in the cover.
    33
    34   MR. JUSTICE BELL:  The inside cover inside the folder.
    35
    36   MR. MORRIS:  We do not have an original.
    37
    38   MS. STEEL:  Just one question: In the letter that goes with
    39        this, the third paragraph says:
    40
    41        Dear Student,
    42
    43        Two additional resources on McDonald's are Grinding it Out
    44        by Ray Kroc, and Behind the Arches by John Love.  These
    45        books contain many interesting facts and insights about the
    46        history, growth and philosophy of our company and may be
    47        obtained through your library and many larger book stores."
    48
    49        Those books that are referred to there, you recommend, do
    50        you, as a good way for people to get an idea of what 
    51        McDonald's is about and what it does? 
    52        A.  Grinding it Out was a book written by Ray Kroc, which 
    53        talks about him, his business philosophy, his early life
    54        and how he came to do the McDonald's thing from its origins
    55        until not long before he passed away.
    56
    57        Behind the Arches was a book written by John Love but Fred
    58        Turner, who is now Senior Chairman of the Board, instructed
    59        Mr. Love to take the McDonald's story further, with all the
    60        warts and everything that went with it, and put something

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