Day 032 - 06 Oct 94 - Page 70
1 would not matter a row of beans, would it?
2 A. I would like to think that McDonald's were very
3 pleased to promote their foods only once a year and
4 encourage people not to eat them more often.
5
6 MR. JUSTICE BELL: Listen to the question again: If I went to
7 a McDonald's once a year you would not comment on that in
8 any way whatsoever, would you?
9 A. No, assuming you were not also going to each of the
10 other fastfood chains a great deal. I mean, obviously it
11 depends more on the overall activity you are undertaking
12 rather than one particular visit.
13
14 Q. If someone ate at McDonald's and half a dozen other well
15 known fastfood outlets each once a year, that would be
16 neither here nor there, so far as their diet was
17 concerned, or so far as you were concerned, would it?
18 A. I agree, it probably would make very little impact on
19 their diet. My concern has been much more about groups of
20 individuals where this sort of frequency -- the frequency
21 is much greater -- and also my concern is about the trends
22 over the last two or three decades towards increasing
23 consumption generally.
24
25 MR. RAMPTON: I was going to ask you about that. Has your
26 Lordship finished?
27
28 MR. JUSTICE BELL: Yes.
29
30 MR. RAMPTON: I was going to ask you about that. You remember
31 one of your documents coming from the British Nutrition
32 Foundation entitled Eating in the Early 1980s asserted
33 that, I think you said the data came from 1982 or
34 thereabouts?
35 A. I believe so.
36
37 Q. That it was published in 1985, but the data were somewhat
38 earlier than that?
39 A. That is my understanding of it, yes.
40
41 Q. Anyhow, let us suppose it is some time in the early 1980s;
42 may we do that?
43 A. Yes.
44
45 Q. Turn to table 17, perhaps page 17 (I do not know), we can
46 see that it was asserted then on the basis of, no doubt,
47 some kind of survey -- I am afraid, since I do not have
48 the document in its entirety, I cannot assert what the
49 size of the sample was or how the survey was conducted --
50 it was then asserted that fish and chips remain the most
51 popular type of take-away, we are talking about here. 63
52 per cent of adults said they buy them, followed by Chinese
53 31 per cent and hamburgers 15 per cent. That is just
54 take-away; that does not include sit down fastfood
55 outlets, does it?
56 A. I assume not.
57
58 Q. You talk about expansion. Would you like to look at some
59 up-to-date figures, as I can show them to you? These have
60 so far been proved. Can you -- and this is, I promise
