Day 043 - 01 Nov 94 - Page 59
1 probably the most prevalent arrangement, where we pay the
2 movie studio for the rights to use those characters or
3 icons of the film.
4
5 Q. Mr. Green, I have only two other things that I want to ask
6 you. I am afraid they are somewhat ancient history. Can
7 I get rid one of them first of all? I do not know whether
8 you remember that back in 1986 for the first time, I think,
9 nutritional leaflets of a general character appeared in
10 McDonald's restaurants throughout the United States. Do
11 you remember that?
12 A. I think it was about that time, yes.
13
14 Q. Do you also remember that there was something of a dispute
15 between certain of the Attorneys General, State Attorneys
16 General, in the United States including, in particular, the
17 Attorney General of Texas, about who deserved credit for
18 that event? Do you remember anything about that?
19 A. I remember that there was a dispute, I do not remember
20 the specifics, or was I involved in the dispute?
21
22 Q. That is what I was going to ask. Were you involved in that
23 in any way at all?
24 A. No, not at all.
25
26 Q. That leaves, as I thought, only the two things you may have
27 some knowledge of. You have probably still the large pink
28 file No. VII, have you, with you in the witness box? It
29 has "Advertising" on its spine; is that it?
30 A. Volume VII, Advertising.
31
32 Q. Yes. Can you get out also VIA in the same coloured series,
33 pink? You will need that in a moment.
34
35 (Short Adjournment)
36
37 MR. RAMPTON: Mr. Green, can you turn, please, to the back of
38 this file at tab 24, if you can find it? I am afraid we
39 are going back over nine years.
40 A. I have it.
41
42 Q. This is a letter from the Department of Law of the State of
43 New York. Its date is 6th September 1985. We have all
44 seen these documents before. I will not read them out.
45 What I am going to read out are the three specific
46 complaints on the first page, the page which is numbered
47 423 of this letter. First of all, I want to ask you this:
48 Do you remember this particular event, this complaint,
49 about the Chicken McNuggetts advertisement?
50 A. Yes, I do.
51
52 Q. The complaints were: "The advertising claim that 'Only
53 Delicious Chunks of Juicy Breast and Thigh Meat Go Into
54 Chicken McNuggetts' is false because, in fact, the chicken
55 meat is mixed which chicken skin and McNuggetts are cooked
56 in high-fat beef lard which is absorbed into the chicken.
57
58 2. The advertising claim that McNuggetts are made from
59 'Whole Breasts and Thighs' is misleading because it fails
60 to disclose the presence of chicken skin and beef fat;
