Day 042 - 31 Oct 94 - Page 61
1 "Store Tours" on the other side of the page; store tours,
2 is that when there is some kind of official thing from the
3 school or from a school or from a group of people that want
4 to look around the store?
5 A. It can be, it does not have to be -- it could be an
6 impromptu store tour.
7
8 Q. But store tours are something which are being advocated
9 here, that managers should organise or encourage, suggest?
10 A. Yes, that is how it is positioned here, yes.
11
12 Q. Is not the idea to be some kind of educational -----
13 A. Well, it is not just for children, it is also for
14 adults as well. People see into the kitchen and do wonder
15 how we cook the food and how the shake machine works. So,
16 it is quite interesting and informative for anyone to go
17 around.
18
19 MR. JUSTICE BELL: I notice the cost, $US cost or the pricing,
20 bottom left of 151: Just as a matter of general interest,
21 is that in addition to the cost of any food which is
22 purchased?
23 A. Well, what happens here, my Lord, is that we have a
24 standard price for the food and the birthday party items.
25 I think it is about something in the order of 2.80 or 2.90
26 per child.
27
28 MR. MORRIS: On top of the food bought?
29 A. No, that includes the food. It is the food and the
30 premium. We have a birthday party gift for the child whose
31 birthday it is, and we have a birthday party pack for every
32 child that comes to that. So, it is an all-inclusive price
33 for that.
34
35 Q. But if they want to buy food as well?
36 A. That includes the food. It includes a regular meal,
37 basically.
38
39 Q. So the store tours, is that an as an example -----
40
41 MR. JUSTICE BELL: Where are we going now on this?
42
43 MR. MORRIS: We are going somewhere.
44
45 MR. JUSTICE BELL: Yes, but I want to know where, Mr. Morris.
46
47 MR. MORRIS: On the store tours front -----
48
49 MR. JUSTICE BELL: Where does this relate to anything in the
50 leaflet or the criticism made of the leaflet by McDonald's
51 or your justification on it?
52
53 MR. MORRIS: Yes, the store tours -- I can quote here "are a
54 long-term sales builder", it says, "because the customers
55 introduced that way often become loyal customers after a
56 tour". It has been said that, for example, educational
57 links with schools, you have said, does not come under your
58 department because you do not see it as promotional
59 activity, but is it not a fact that, like there, it is
60 clear that it is not just educational, it is also "a
