Day 046 - 04 Nov 94 - Page 44


     
     1        A.  I think, again, that the commercial was specifically
     2        put together, as far as I know -- since I did not work on
     3        it specifically -- to show what the basic foods groups are
     4        that children and, to some degree, adults, everyone, should
     5        be using.
     6
     7   MR. MORRIS:  On the transcript of, I think it was yesterday,
     8        when you were examined by Mr. Rampton, on page 65 of the
     9        transcript of that day, Mr. Rampton said:
    10
    11        "Are you proposing that a person could or should sensibly
    12        eat McDonald's food as his sole diet?"
    13
    14        Answer:  "No, as I do not think anybody would want to eat
    15        any one thing as their sole diet."
    16
    17        Question by Mr. Rampton: "Or as part of a diet composed
    18        largely of that kind of food?"
    19
    20        Answer:  "No.  I think balance and moderation,
    21        responsibility and balance and moderation are the keys."
    22
    23        When you say "moderation", as regards eating a diet, a diet
    24        composed largely of that kind of food -- McDonald's kind of
    25        food -- when people are asked for moderation, when you use
    26        the word "moderation" in your advertising campaigns, what
    27        are they moderating in that kind of food?
    28        A.  Well, from my perspective, to me, the word "moderation"
    29        means that you should not over-stuff yourself.
    30
    31   Q.   You are aware that there are governmental recommendations
    32        for reducing fat, sugar and sodium, specifically for health
    33        reasons; you are aware of that?
    34        A.  There are guidelines, yes.
    35
    36   Q.   So are those the kinds of things that people should be
    37        moderating in their diet?
    38        A.  Certainly, that is part of a well balanced diet.
    39
    40   Q.   If found----
    41        A.  I am not a nutritionist, so I cannot give you an exact
    42        answer.  I am giving you a layman's answer.
    43
    44   Q.   When you say "moderation", that applies to moderation of
    45        the things which are bad for you, does it not?
    46        A.  It would certainly mean the things that you do not want
    47        to eat or those things in your diet that you do not want to
    48        partake in.
    49
    50   Q.   What I am saying is that people are being encouraged to eat 
    51        more of some things, are they not?  Are you aware of that, 
    52        as a promoter of McDonald's food, that the government is 
    53        recommending people eat more of certain items -- is that
    54        correct -- like vegetables, fruit and salads, for example?
    55        A.  Again, I am familiar with the basic guidelines.
    56
    57   Q.   Yes.  So "moderation" then, when you use the word
    58        "moderation", are you referring to things which the
    59        government says you should have less of?
    60        A.  Again, for me, I am referring to not over-stuffing

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