Day 009 - 08 Jul 94 - Page 58
1 Q. Just briefly you talked about third wave of the
environmentalists movement. You mentioned earlier on from
2 that 1970 was a hallmark year in the kind of birth of
environmental awareness, is that correct?
3 A. The birth in the United States.
4 Q. Yes.
A. A rebirth.
5
Q. Whatever. It was an important hallmark year in the
6 development of environmental awareness?
A. I would say it is the most significant date in
7 American environmental thinking.
8 Q. Yes. Are you aware that London Greenpeace, the subject of
the fact sheet, was formed at that time, 1970, 1971?
9 A. No. I heard you say in court earlier something about
1984, but I do not know anything further about that.
10
MR. JUSTICE BELL: Was there a time, do you know, when
11 McDonald's began to feel that it was a specific target of
any kind of environmental movement, McDonald's itself?
12 A. I am not aware of that. I know we had customer
concerns about our use of trees in the early 70s. I also
13 know that we spent a lot time on energy issue. That was
not a customer driven issue. As you know, in the mid 70s,
14 that was a world issue. But in terms of being a specific
target .....
15
Q. Yes. If any kind of environmental movement was directing
16 itself particularly at McDonald's, you are not aware of
it?
17 A. I am not aware and I do not think it ever happened.
I would say if you classify the environmentalists,
18 portions of the environmental community targeting
McDonald's, I think you can refer to the McToxic campaign
19 from before as being an example of that and the only
example that I know of.
20
MR. MORRIS: You are not aware of the anti-McDonald's coalition
21 in the States in the late 80s?
A. No.
22
Q. Of hundreds of environmental and social and community
23 groups?
A. I never heard that term.
24
Q. When the McDonald's Corporation was preparing legal action
25 in this case, were you asked to provide any opinion or
information to the company about it?
26 A. There was a lot of information that are in these books
are information from the files that I have in my office.
27 Obviously, my testimony was prepared for this trial.
28 Q. I do not mean just strictly for your statement, I mean at
the time in 1989 when there were preparations for legal
29 action, 1989/90, you were not asked at that time?
A. No.
30
Q. Just to come back to in store recycling, customer
