Day 258 - 07 Jun 96 - Page 17


     
     1
     2   Q.   Right.  But apart from the grand opening, say, for example,
     3        in the UK, is there anything apart from the grand opening
     4        which--
     5
     6   MR. JUSTICE BELL:  What are you batting at here?
     7
     8   MR. MORRIS:  The sales building priorities, and this is a
     9        particularly -- the on-going community relation down the
    10        left hand side there include, for example, in the second
    11        in-store basics, 'execution of market wide programmes, kids
    12        marketing, birthday parties, store toys', that kind of
    13        thing.
    14
    15   MR. JUSTICE BELL:  Yes, I can read all that.  Tell me what you
    16        are having a go at here.
    17
    18   MR. MORRIS:  They are all sales building priorities in the UK as
    19        well as in the US; yes?
    20        A.  Individually they might be, but probably management
    21        within the UK would disagree as to the -- what I mean, this
    22        is the US plan, this is how the US in 1991 were
    23        recommending their stores opened.
    24
    25   MR. JUSTICE BELL:  What I have difficulty is seeing where we are
    26        going.  McDonald's, whatever else it is, is a commercial
    27        enterprise which wants to sell to more restaurants and has
    28        said through its witnesses on several occasions already
    29        that advertising to children is very important in that
    30        objective.  Now, does this take the matter any further?
    31
    32   MR. MORRIS:  Well, I suppose it underlines.
    33
    34   MR. JUSTICE BELL:  It does not need underlining, it has been
    35        stressed by McDonald's own witnesses.
    36
    37   MR. MORRIS:  Right.  I will just see if there is anything else
    38
    39   MR. JUSTICE BELL:   Do.  If there is something completely fresh
    40        I do not want to deter you from it, but what I have just
    41        said seemed to me to be common ground.
    42
    43   MR. MORRIS:  Right.
    44
    45   MR. RAMPTON:  With this additional feature, my Lord, and perhaps
    46        I need not add it now, but I will add it in closing the
    47        case, that it is accepted that ronald mcdonald himself is a
    48        useful marketing tool.
    49
    50   MR. JUSTICE BELL:  Yes, absolutely.  I was only attempting to 
    51        give the briefest summary. 
    52 
    53   MR. RAMPTON:  If they want to put that--
    54
    55   MR. JUSTICE BELL: There we are.
    56
    57   MR. MORRIS:  Actually, that raises a legal point.  If the
    58        Plaintiffs want to make a large number of admissions before
    59        the closing speeches it might cut down on the work needed.
    60

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