Day 159 - 20 Jul 95 - Page 36
1 area used to come.
2
3 Q. You mentioned about children's birthday parties and going
4 out to schools; were they the main things that you were
5 concerned with in this local store marketing?
6 A. Yes, yes. It is like we used to do the environment/index.html">litter picks,
7 you know, we used to be on the Keep Britain Tidy, and then
8 we used to try and enhance them come to our store to look
9 at our store on a store tour we used to call them.
10
11 Q. To the schools?
12 A. To the schools, yes. Many of the schools have been
13 there.
14
15 Q. The environment/index.html">litter picking was part of that, was it?
16 A. No, the environment/index.html">litter picking was in Keep Britain Tidy week.
17
18 Q. Sorry, I am not quite sure -----
19 A. Well, when we used to go to the schools, you know, we
20 would tell them about, or we would send out about our
21 schools the store tours, like, you know, to the school ---
22
23 Q. Right.
24 A. -- or to the Brownies or to any of them who would like
25 to come, you know, to look at our store.
26
27 Q. Sorry, can you just explain where the Keep Britain Tidy
28 came into this?
29 A. Yes, every year in, you know, Islington there is a Keep
30 Britain Tidy week, and we used to enhance that by going to
31 the school, to see if they would do environment/index.html">litter picks with us
32 around their area of the school or out anywhere they chose
33 to pick up the rubbish, and then they used to bring it back
34 to us and we used to give them a free meal and present them
35 with a plaque to say they had done that.
36
37 Q. That was part of the marketing group's responsibility?
38 A. Yes.
39
40 Q. Was there usually publicity from that?
41 A. Yes, yes, we have had publicity from that, yes.
42
43 Q. Was that something you were hoping for?
44 A. What?
45
46 Q. The publicity, was that something you were hoping?
47 A. Yes, well, it was always very nice to have it, yes.
48
49 MR. MORRIS: Just regarding that issue, the store's marketing
50 group, was there a number of stores involved in this group?
51 A. No, it was just our store. You know, we would go to
52 the schools, it was only our store, it was only McDonald's.
53
54 Q. So the other stores, did they have similar people to ----
55 A. No, no, you are getting me -- it was only McDonald's
56 that, you know, would go to the schools. You know what
57 I mean?
58
59 Q. No, I mean, sorry, the group that you were part of, the
60 local stores marketing group?
