Day 037 - 14 Oct 94 - Page 52


     
     1        talking about) that "it is a Big Mac with four patties".
     2
     3        All right, so we have some nutritional information for a
     4        Big Mac.  What we have do is to add back, if we want to
     5        calculate what kind of nutritional value this is, what we
     6        have to do is add back the value for two patties.  The
     7        information that I have from McDonald's, at least from
     8        their literature, does not specify exactly what the
     9        nutritional content of a patty is, but we do know that the
    10        difference between a cheeseburger and a Big Mac is one
    11        patty.
    12
    13        So, I actually calculated what the nutritional value of
    14        one patty is, doubled that to add in two patties, and
    15        added that to the nutritional value as already disclosed
    16        of a the Big Mac, and I came up with these figures, that
    17        this entire meal, including the large fries but not
    18        including the soft drink, in fact, constitutes nearly 1400
    19        calories.
    20
    21   Q.   Have actually got -- you gave this to us recently -- your
    22        calculations -- I can give this to the Plaintiffs.
    23        A.  I have two further copies.
    24
    25   Q.   This is your calculation on the nutritional content of
    26        this  ---
    27        A.  That is right.
    28
    29   Q.   -- "mega Mac" which is their latest promotion, it seems.
    30        (Handed).
    31        A.  Now, is this a healthy meal?  Is this really as
    32        nutritious as McDonald's would say their products are?  It
    33        contains, you can see from my calculations, 1391
    34        calories.  Well, when you add in the soft drink (which I
    35        have not done) it is going to take it over 1400 calories.
    36        Further, fats is an impressive 82.6 grammes of which
    37        saturated fat would constitute approximately 30 grammes.
    38        Expressed in terms of percentages, the calories derived as
    39        total fat are 52 per cent of that meal and saturated fats
    40        19 per cent.
    41
    42        I would point out also, in conclusion, there is a huge
    43        calorie dose there, 1400 calories.  It is getting pretty
    44        close to the average requirement of certain population
    45        groups, 2,000 calories or so.  This is not a healthy
    46        food.  It is an unhealthy food and to pretend otherwise is
    47        dishonest.
    48
    49   Q.   Maybe we can move on from that; are there any other
    50        pictures or are they just sort of scene setters or what? 
    51        A.  Picture No. 3, I would just point out to stress the 
    52        positioning of this poster, it is something that is a 
    53        central poster.  It hits you as soon as you walk into the
    54        store.  I think there is probably some central directive,
    55        there usually is, from organisations describing precisely
    56        where posters like this should be displayed.  It is a
    57        two-sided poster.  On one side, the side facing outwards
    58        into the street, the picture that you see is shown in
    59        photograph No. 4 which starts:  "Extra value meals".  On
    60        the other side within the store itself, you can see the

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