Day 032 - 06 Oct 94 - Page 73
1 A. Yes.
2
3 Q. Which is a single table headed "frequency of visit"?
4 A. Yes.
5
6 Q. This, we are told, is based partly on the coloured tables
7 but, more particularly, on black and white tables which
8 are presently based on a sample of about 5,000 people,
9 which is a running sample.
10
11 MS. STEEL: We have not got a copy of this here, which is
12 probably our mistake, but from what I can remember about
13 this table, there was a great deal of controversy about
14 where the figures came from.
15
16 MR. JUSTICE BELL: Mr. Rampton has specifically said that he is
17 not asking Dr. Lobstein to accept it as accurate. He is
18 asking for the purposes of his questions to assume that it
19 is accurate.
20
21 MR. MORRIS: Could we have a spare copy?
22
23 MR. RAMPTON: Just look at that chart, Dr. Lobstein. You have
24 three and a half minutes.
25 A. Yes.
26
27 Q. Have you digested it? If it should turn out that those
28 figures are accepted by this court as being substantially
29 accurate, I am right, am I not, that you cannot level any
30 kind of nutritional gun at McDonald's?
31 A. I think you would be wrong because, as I have said
32 already, there are portions of the population who are
33 eating far more frequently than that.
34
35 Q. How many?
36 A. There is a proportion of the population that is eating
37 more frequently.
38
39 Q. You are talking about four per cent that eat there more
40 than once a week?
41 A. No, I am saying if you took all their customers across
42 all of Britain, you might well come up with figures like
43 this. I am not disputing that as a cross-section; what
44 I am disputing is that there may well be pockets of much
45 greater consumption.
46
47 Q. You mean sort of dens of McDonald's maniacs?
48 A. The purpose of the study in Peckham was to see whether
49 fastfood consumption was greater amongst lower income
50 social class by the younger eaters.
51
52 MR. JUSTICE BELL: We take that point. You are not being asked
53 to decide whether that is so or not, I may have to, but
54 I think Mr. Rampton is asking you if this were the whole
55 and fair picture, that is it, Mr. Rampton?
56
57 MR. RAMPTON: Yes.
58
59 MR. JUSTICE BELL: Then would you have a concern about
60 McDonald's?
