Day 258 - 07 Jun 96 - Page 24
1
2 MS. STEEL: Are you in the "Ask four men, four women"
3 questionnaire, because it is the other one.
4
5 MR. MORRIS: Yes, it is the other one. The first page is '1994
6 revised fast track questionnaire'.
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8 MR. JUSTICE BELL: In AF5?
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10 MR. MORRIS: Yes, I have it as the front.
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12 MR. RAMPTON: It is your Lordship's document 3, using your
13 Lordship's numbering.
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15 MR. JUSTICE BELL: Thank you.
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17 MR. MORRIS: So on page 3 of that document there should be a
18 question Q1B on page 3?
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20 MR. JUSTICE BELL: Yes. What is your point?
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22 MR. MORRIS: The question there on which AF3 is based, the
23 regular frequency of visits, the questionnaire, is, "Do you
24 eat nearly every day, several times a week, once a week,
25 once every 2 or 3 weeks" et cetera. So there is nothing
26 that says, "Do you eat there every day".
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28 MR. JUSTICE BELL: No, but surely if the answer to "nearly every
29 day" is none, the answer to "eating more often" is none, is
30 it not, every day it must be. That is all they have said.
31 They have put no per cent on frequency of visit for nearly
32 every day.
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34 MR. MORRIS: On AF3, second page, there is a thing about nearly
35 every day, but and a nought, the daily says 'nought'. But
36 the point is that there is no question about daily?
37 A. Yes, but the second page of AF3 is based upon AF1, not
38 AF2.
39
40 MR. JUSTICE BELL: That is based, the first sheet which has
41 nearly every day, no per cent is based on the fast track
42 survey with proper reference, Mr. Fairgrieve said, to
43 Taylor Nelson, but the second sheet, which he thought was
44 more reliable, he did say because it was based on the
45 Taylor Nelson research.
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47 MR. MORRIS: Can you just help to find where the questionnaire
48 was for the second AF3? Is it the one that starts "ask
49 four men and four women only"?
50
51 MR. JUSTICE BELL: Yes, that is the Taylor Nelson questionnaire.
52
53 MR. MORRIS: If you can help us, Mr. Fairgrieve, is the question
54 about "how often you eat at McDonald's" which I probably
55 should have found myself.
56
57 MR. JUSTICE BELL: Do not worry, let us find it now. You see,
58 for all I know, it is a combination because it has a
59 variety of questions there.
60
