Day 269 - 25 Jun 96 - Page 08


     
     1        message that McDonald's would present to their consumers.
     2
     3   Q.   Right.  So you are talking about the message they are
     4        putting over, not you saying that the food has a beneficial
     5        nature?
     6        A.   No, I am talking about the message that they would put
     7        to their customers.
     8
     9   Q.  "2.1 meals eaten per week.
    10        In 1990 there were 169,514 deaths from heart disease in the
    11        UK (British Heart Foundation)."
    12        A.   That refers to this document which I got from the
    13        British Heart Foundation.
    14
    15   MR. MORRIS:  The coronary heart disease statistics.  It also
    16        includes statistics on cancer.
    17
    18   MS. STEEL: "In the lower socio-economic groups, death from heart
    19        disease is more than two times more likely than in the
    20        higher (British Heart Foundation statistics).  There is a
    21        similar socio-economic stratification for cancer.  In the
    22        UK lower socio-economic groups (IV, V) the social trends in
    23        chronic illnesses are again at about 43%, twice those of
    24        the upper groups (I, II)."
    25
    26   MR. JUSTICE BELL:   What do you mean by the social trends?
    27        A.   The contrast, my Lord, by people to put it in
    28        extremes.  A manual worker or somebody who is lowly paid on
    29        low incomes in what the Department of Health and Social
    30        Security, rather, describe as class 5 as opposed to 1 and
    31        2.  So you can look at the individual social classes
    32        according to the statistical definitions of the Department
    33        of Health and Social Security and you can see what is
    34        done.  You see that there is a different risk for heart
    35        disease across the socio-economic stratification.
    36
    37   Q.   Yes, that is what I thought you were saying.  I understood
    38        that, but when you say "are again at about 43%, twice those
    39        of the upper groups", what is the 43%?
    40        A.   The 43% is the incidence of chronic illness in the
    41        lower socio-economic groups.
    42
    43   Q.   Chronic illness of any kind?
    44        A.   Of any kind, yes.
    45
    46   Q.   Yes.  Thank you.
    47        A.   The specific concern that we have in our work is, of
    48        course, this low birthrate where again you have the same
    49        problem and that is stratified socio-economically.
    50
    51   MS. STEEL:  "As far as the direct impact of saturated fats and
    52        trans isomers are concerned, our own data in the east end
    53        indicate that the high risk sector of the UK population can
    54        obtain up to 30% of their dietary energy from 'take-away'
    55        sources.  This is likely to apply to other inner cities
    56        regions of the UK where McDonald's have made the greatest
    57        inroads.
    58
    59        Hence mortality from heart disease is greatest in the
    60        sector of the population using McDonald's and other similar

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