Day 257 - 06 Jun 96 - Page 31
1 of the population do not claim to eat out within a typical
2 year. That is a percentages that is very comparable to a
3 country like Germany or a country like Portugal where there
4 has not previously been much of a eating out culture.
5
6 MR. JUSTICE BELL: If your figures are right, it is about 38 per
7 cent of the population eat at McDonald's in a given year
8 because those who eat out are about 77 per cent, and about
9 half of those go to McDonald's at some stage in the year?
10 A. Yes, that would be right.
11
12 Q. So it would be about 38 per cent of the population go to
13 McDonald's in the year?
14 A. Yes, that would be reasonable.
15
16 MS. STEEL: I know everyone wants to get this over and done
17 with, but on the last occasion that Mr. Fairgrieve was here
18 we did ask for the raw data and, as I understood it, that
19 was what the witness was going to try and get, and it
20 appears he has got it and then not given it to us but
21 instead done some kind of summary for himself, sort of
22 thing.
23
24 MR. JUSTICE BELL: Well.
25
26 MS. STEEL: I must say I am not entirely happy about this.
27
28 THE WITNESS: I think on the previous occasion we reminded
29 ourselves of the fact that the raw data is, in fact, an
30 AS400 computer database and therefore does not exist in
31 hard form.
32
33 MS. STEEL: But the witness managed to get from the company
34 some raw figures?
35 A. Which answered the question that was asked of me at
36 that time.
37
38 MR. JUSTICE BELL: Just pause a moment. Perhaps it does not
39 matter, I am not sure that was right. On the transcript
40 giving a summary of what I understood the position was
41 I said it was agreed that further inquiries would be made
42 and there might be some further discovery, and indeed
43 -- although this was not said -- perhaps even some further
44 evidence-in-chief from Mr. Fairgrieve, and then what
45 I wanted, I enumerated what Mr. Fairgrieve was going to
46 look for, the '88 and '91 surveys, which he said were done,
47 he drew reservations about their comparability with the
48 Taylor Nelson and fast track Harris research ones. Well,
49 that brought limited reward because there was no trace at
50 all of the '88 one and only one sheet from the 1991 one you
51 still had?
52 A. That is correct.
53
54 Q. There was a question of a hard copy of the questionnaire
55 used for the Taylor Nelson survey, which he thought was
56 about ten sheets, and a hard copy of the fast track Harris
57 research questionnaire which was said to be twice as long.
58 And then there was also the question of you trying to work
59 out what the percentages of frequency of eating meant in
60 numbers of people.
