Day 133 - 12 Jun 95 - Page 30


     
     1
     2   Q.   That being so, would that be an area where you would work
     3        to see that people were better aware or that better
     4        promotional opportunities were available; is that how you
     5        would react?
     6        A.  Yes, that is right.  We would identify if we were more
     7        at variance there and try to look at reasons why.
     8
     9   MR. JUSTICE BELL:  I may have had the answer to this already,
    10        Mr. Rampton, but this is McDonald's own restaurants rather
    11        than franchisees, is it?
    12
    13   MR. RAMPTON:  Yes, my Lord.  It says McOpCo which I think is
    14        American company owned.  Is that right?
    15
    16   MR. JUSTICE BELL:  I see, that is what that means, is it?
    17
    18   MR. RAMPTON:  Yes.
    19
    20   MR. JUSTICE BELL:  McDonald's operated companies, or something,
    21        is it?
    22        A.  Yes.
    23
    24   MR. RAMPTON:  Something like that.  (To the witness):  Pausing
    25        there and out of what his Lordship said, do the licensees
    26        do anything like this?
    27        A.  Yes, they can do.  They can use the same survey that we
    28        use -- and many of them to do.
    29
    30   Q.   Do they feed their information into the Company or do they
    31        just use it for their own purposes, if they do it?
    32        A.  They use it for their own purposes, but they also do
    33        let us have a copy.  It comes through us when they do it.
    34
    35   Q.   Have you seen the sort of information, the sort of results,
    36        that licensees have obtained for using these surveys?
    37        A.  Yes.
    38
    39   Q.   Do they differ greatly or not from your own results?
    40        A.  No, they are on broadly the same lines, I would say.
    41
    42   Q.   No. 4 is:  "Pay increases", "About what I expected".  There
    43        you outscore the international norm by 9 per cent, but you
    44        only got 48 per cent of those interviewed who agreed that
    45        the pay increases were above what they expected.  25
    46        disagreed and 27 per cent did not express a view; do you
    47        see that?
    48        A.  Yes.
    49
    50   Q.   Given that you only got a 48 per cent positive response in 
    51        relation to expectations of pay increases, is that 
    52        something about which you would be concerned? 
    53        A.  Yes.  Again it is something that we have had to look at
    54        and explore further.
    55
    56   Q.   I have taken that block as an example, Ms. Mead; others can
    57        ask questions about it if they are interested.  Over the
    58        page we see a summary of the responses in block form for
    59        each of the main categories, do we not?
    60        A.  Yes.

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