Day 032 - 06 Oct 94 - Page 25


     
     1        film starts, it is much more scattered?
     2        A.  I agree with you.  It is quite possible that this does
     3        not represent the full breadth of those using those
     4        stores, and in a way we probably could not do such a
     5        survey, certainly not with the facilities we had at the
     6        time.  It was only our interest to ask whether if there
     7        was anybody who was using fastfoods at a high rate,
     8        consuming fastfoods at a high rate, even one example.  As
     9        it was, we found a fair number of people who were using
    10        fastfoods at quite high levels of intake, and that to us
    11        was sufficient justification for this survey for
    12        publishing it.  It was not the intention to try to do a
    13        random selection.  It was the intention to see if there
    14        were cases.
    15
    16   MS. STEEL:   If we then maybe turn to page 13.  Under Eating
    17        Habits it has the figures I have already read out.  The
    18        chart underneath shows, is it right, the number of people
    19        coming out of those particular stores saying how
    20        frequently they ate at fastfood outlets?
    21        A.  Generally, yes, it does; not that 36 per cent would
    22        eat a Kentucky meal, but that 36 per cent of those coming
    23        out of Kentucky would eat a fastfood meal of any sort once
    24        a day.
    25
    26   Q.   So 32 per cent of McDonald's customers who were surveyed
    27        said they ate fastfoods once a day?
    28        A.  That is correct.
    29
    30   Q.   A further 49 per cent said they ate fastfoods between one
    31        and five times a week; is that right?
    32        A.  Yes, less than once but more than five times a week --
    33        sorry, more than once but less than five times a week.
    34
    35   MR. JUSTICE BELL:  What does it mean in the second column?
    36        A.  Yes, the symbols are rather crudely drawn.
    37
    38   Q.   Does it mean more than once and up to five times a week?
    39        A.  Yes, it does.
    40
    41   MS. STEEL:   It looks as though the bracket should not be
    42        there?
    43        A.  The bracket should be an arrow shape facing the other
    44        way, I think, to make it a "less than" sign.  It is
    45        greater than one and less than five.
    46
    47   MR. JUSTICE BELL:  A "less than" sign, yes.
    48
    49   MS. STEEL:   Then the average number of eating occasions per
    50        week, could you explain those figures? 
    51        A.  Yes, this will give you just the average which is more 
    52        like that of a population average and hence led us to 
    53        think this spread within that population was really very
    54        significant.  Of those coming out of, say, Kentucky Fried
    55        Chicken, on average they would say they were eating
    56        fastfoods about 4.8 times a week, of which meals comprised
    57        the 3.16 and snacks 1.64.
    58
    59   MR. JUSTICE BELL:  I notice if you take the second and fourth
    60        columns together you get 60 per cent.  So, if you have

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