Day 042 - 31 Oct 94 - Page 25


     
     1        into the "piano" one or not?
     2
     3                   (Another advertisement was shown)
     4
     5   MR. JUSTICE BELL:  What one is that?
     6        A.  This is going back a long way.
     7
     8   MS. STEEL:  "Super Summer Shakes" on the list?
     9        A.  Yes: "Super Summer Shakes".
    10
    11   Q.   What is on that video?
    12        A.  Milkshake puppets.
    13
    14   Q.   A shake is a product that McDonald's sells, is it not?
    15        A.  A milkshake, yes, it is.
    16
    17   Q.   Yes.  So that is an advertisement that shows one of
    18        McDonald's products?
    19        A.  Yes. It was to introduce the new banana flavour.
    20
    21   MS. STEEL:   Okay.  Carry on.
    22
    23                  (The next advertisement was shown)
    24
    25   MR. JUSTICE BELL:  What is that called?
    26
    27   THE WITNESS:  I think it is just called "Piano".
    28
    29   MR. JUSTICE BELL:  Are you going to ask a question about that?
    30
    31   MS. STEEL:  I do not really know whether I need to, actually.
    32
    33   MR. JUSTICE BELL:  Let us get a some system into it.  I will
    34        watch everything you want me to watch, among these, but
    35        I think you must say as soon as one finishes; if you are
    36        not going to ask a question, we go straight on to the
    37        next.  In fact, it will help me register any point which
    38        you seek to make, if you do ask a question of the witness
    39        merely to draw attention to your point.
    40
    41   MS. STEEL:  I am trying to, but some of them, it is kind of
    42        difficult to know what to ask, because it is so obvious.
    43
    44   MR. JUSTICE BELL:  If you say there is something sinister about
    45        it in any particular way, then point me at it.  If what you
    46        are saying is: "Surely, a three year-old would just think
    47        that is another cartoon rather than selling; they realise
    48        it is a cartoon to do with McDonald's, but they are not
    49        going to appreciate that it is meant to be selling; they
    50        are just going to think it is all part of entertainment of 
    51        their children's programme", then just put that to 
    52        Mr. Hawkes and see what he says. 
    53
    54   MS. STEEL:  Right, okay.  Part of the reason I want to go
    55        through them is to look at how many show different food
    56        products and how many show Ronald.  Then there are some
    57        other points, as well.
    58
    59   MR. JUSTICE BELL:  I am just going to make a note of the ones
    60        which do not have Ronald, because when I have looked at the

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