Day 037 - 14 Oct 94 - Page 53
1 advertisement for the Mega Mac. I have not done any
2 analyses for the three extra value meals.
3
4 Q. These were all at Baker Street store?
5 A. That is right, yes. But, you know, my, essentially,
6 the same reservations would apply to those. Finally, just
7 for the sake of completeness, picture 5 is an attempted
8 photograph of McDonald's menu which is not particularly
9 easy to read and I will not refer to it.
10
11 Q. Maybe we can move on from those details. Might it be
12 possible just to have a five-minute break now, then we
13 will see if we have any further questions?
14
15 MR. JUSTICE BELL: Yes.
16
17 (Short Adjournment)
18
19 MR. MORRIS: Just one final question. It is something I picked
20 up off the floor yesterday or the day before or something;
21 it is a promotion on the back of a cinema ticket. I did
22 not photocopy the cinema ticket, but I will show
23 Mr. Rampton the actual document if that can be given to
24 the witness. (Handed) This is, I believe, and I have seen
25 personally a number of promotions where McDonald's food is
26 given away free or reduced as part of some other cinema
27 ticket or whatever?
28 A. Co-operative promotions.
29
30 Q. Or prizes or whatever?
31 A. Yes.
32
33 Q. Is that something that is quite a standard?
34 A. Very much so.
35
36 Q. A standard promotional exercise?
37 A. Yes, it is a good promotional technique.
38
39 Q. This particular meal they are offering, do you have any
40 comments about -- you have not seen this before, have
41 you?
42 A. No, I have never seen this, no.
43
44 Q. Have you any comment about the actual meal or the
45 promotion, the actual food they are promoting, with this
46 exercise?
47 A. Well, again it seems to be redefining, reinterpreting
48 the word "meal". This, unfortunately, would negative
49 health implications; hamburger, regular french fries and a
50 regular size soft drink -- sadly excluding orange juice
51 which might give it some virtue -- is not a healthy meal.
52 I think we need -----
53
54 MR. JUSTICE BELL: What is your criticism of using the word
55 "meal"? You may say it is not healthy but if I have a
56 sandwich for lunch, that is my lunch and, therefore, it is
57 a meal; whatever is in the middle of the sandwich, that is
58 my lunch?
59 A. Yes.
60
