Day 025 - 16 Sep 94 - Page 74
1 MR. MORRIS: Yes.
2
3 THE WITNESS: Should I get that?
4
5 MR. MORRIS: Yes, please. What volume is it? Volume V.
6
7 MR. JUSTICE BELL: It is section 2.
8
9 MR. MORRIS: There are four, yes, adverts in that set?
10 A. Yes.
11
12 Q. The letter, have we got the same thing? The memorandum of
13 December 2nd has four adverts connected to it, yes?
14 A. Yes, this is the memorandum Mr. Rampton was examining
15 me about.
16
17 Q. Attached to the back there are four advertisements, yes?
18 It is the attachments we are interested in.
19 A. The December 7, 1987 memorandum.
20
21 Q. Attached to it there are four, behind the actual -- there
22 are four adverts, yes?
23 A. Well, just three -- if that is the advertisement it is
24 a copy of the newspaper, if that is the ad.
25
26 Q. Yes. As well as holding that in one hand, if you go to
27 the Time Magazine and get the "Pinch" front page, "Pinch
28 of Salt" front page advert ---
29 A. Yes.
30
31 Q. -- as well, we are then, according to the information
32 provided by McDonald's, have the complete set of adverts
33 that continued in June of 1987. Then there was a break of
34 six months and then there was some shown in early 1987, in
35 1988; is that correct?
36 A. Yes.
37
38 Q. If we just quickly look at the "Pinch" one first -- sorry,
39 if we look at all of them, can you see the words "balance"
40 or "nutrition" in any of those five ads?
41 A. The ads appended to February 2 or, rather, December 2,
42 1987 memorandum? Is that what you are referring to?
43
44 Q. And the "Pinch" one from Time Magazine?
45 A. And "Pinch". Is your question, can I see the word
46 "balance" in there?
47
48 Q. Or "nutrition" in any of those five advertisements. Just
49 for the record, in the "For Real" one, it says nutritional
50 information centre, that is just the name of the centre,
51 but in terms of describing the food or McDonald's food
52 overall?
53 A. That same nutrition reference is in the "We shop where
54 you shop" and in your calcium ad referring to the
55 nutrition information centre.
56
57 Q. But apart from that, is there anything in the text?
58 A. I see neither "nutrition" nor "balance" nor any
59 variance on those two words.
60
