Day 266 - 20 Jun 96 - Page 46


     
     1        be the type of food that is available at take-aways within
     2        this country.
     3
     4   MR. RAMPTON:  Part of the culture in which McDonald's, Kentucky
     5        Fried Chicken, fish and chip shops, the local butcher and
     6        all the other people, the diary farmers, the milk men --
     7        the list is endless -- a culture in which they all exist
     8        side by side; is that right?
     9        A.   In terms of the take-away food in this country being
    10        very poor, then, yes, it is part of a culture.
    11
    12   Q.   I expect you know that fish and chip shops have the biggest
    13        single share of the fast-food or take-away market, do you
    14        not?
    15        A.   Yes, and I would imagine that something like, you
    16        know, the burger take-aways -- I mean, you can probably
    17        come up with graphs where it is sort of like this year it
    18        is this one, and they are probably going up and down all
    19        the time, I would imagine.
    20
    21   MR. JUSTICE BELL:  They do not seem to be.  They seem to be
    22        remarkably stable.
    23
    24   MR. RAMPTON:  It is stable.
    25        A.   I mean, in terms of the actual brands.  I mean, over
    26        the years it probably -- McDonald's, I mean, when did
    27        McDonald's first come into this country?
    28
    29   MR. JUSTICE BELL:  1974.
    30        A.   So that is not a long time ago.  That is only, what,
    31        25 years ago.
    32
    33   MR. RAMPTON:  I do not know if you have bothered to work it
    34        out.  I think now it is probably not a useful thing to do,
    35        my Lord, but maybe you accept from what you say -- I am
    36        sure that you would -- that the meals that have been
    37        analysed here contribute for a, let us say, a 20 year old
    38        man weighing 11 stones, 11 pounds -- that is 75 kilograms.
    39        The first one contributes in fat about 18 per cent of his
    40        estimated energy requirement for that day and in the second
    41        meal about ten per cent.  I can show you figures, if you
    42        like.
    43
    44   MR. JUSTICE BELL:  Well, that cannot be right.
    45
    46   MR. RAMPTON:  My Lord, of the estimated energy requirement of
    47        the individual for the day.
    48
    49   MR. JUSTICE BELL:  Yes.
    50
    51   MR. RAMPTON:  Those calorie figures represent in the first case
    52        18.8 -- sorry ----- 
    53
    54   MR. JUSTICE BELL:   Which figure are you looking at, though?
    55
    56   MR. RAMPTON:   The contribution of McDonald's, by way of fat, of
    57        the McDonald's food to the calorie intake.  The 45 per
    58        cent, my Lord, I take to represent the proportion of fat in
    59        the calorie contribution of the meal, not of the person's
    60        energy requirement for the day.

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