Day 037 - 14 Oct 94 - Page 36
1 Q. Is that to increase the range in their menus?
2 A. Yes, quite so; to include this group and fruit as
3 well.
4
5 Q. When you say "emphasis", can that also mean in terms of
6 promotion as well?
7 A. Quite so. Time and time again one sees McDonald's
8 promoting for, no doubt, good, economic reasons, but
9 certainly not good health reasons, the sorts of food that
10 are extremely high-in-fat. I would like to see, if they
11 are genuinely interested in healthy eating, I would like
12 to see them promoting foods that are healthy and not so
13 high in fat and high in all the important nutrients that
14 we know are connected with the prevention of the plagues
15 that we are currently afflicted with, namely cancer and
16 coronary heart disease.
17
18 I would like to see that. I would also like to see
19 McDonald's moving more towards offering more choice for
20 vegetarians, which would mean an introduction of non-meat
21 burgers.
22
23 Q. We will come on to that in a minute. When you mention
24 fresh vegetables, you do not mention fruit?
25 A. Yes.
26
27 Q. Is that part of that picture for you though?
28 A. Yes.
29
30 Q. You said about the salads, includes -- I am just reading
31 from the leaflet that is now at the front of volume VI in
32 the nutritional analysis guide -- it has four types of
33 salad which, as far as we know, is only in a small
34 minority of stores?
35 A. I have never seen it.
36
37 Q. The chef's salad contains 12 grammes of fat of which 6.7
38 are unsaturated.
39 A. I have just referred to that.
40
41 Q. We do not have to do all the sums, but the point I was
42 going to say was that, in the items which they do sell,
43 you feel there is room for improvement, whatever the items
44 are?
45 A. Yes, very much so. Yes, absolutely. If they intend
46 to promote themselves as purveyors of healthy food, yes,
47 of course. There is a huge scope for improvement. That
48 is why I say this is an ever-broadening gulf between the
49 reality of the food that is sold and the image they seek
50 to create; hence my conclusion they indulge in unethical
51 marketing.
52
53 Q. Just on the subject of the chef's salad, 12 grammes of fat
54 out of 198 calories, what would you calculate the
55 percentage of grammes?
56 A. I do not have a calculator, but it is easy enough to
57 do.
58
59 MR. JUSTICE BELL: It is 108.
60
