Day 012 - 18 Jul 94 - Page 16


     
     1        your offices."  Is that true or is it false?
              A.    That is true.
     2
         Q.   It is true?
     3        A.    Yes, Sir.
 
     4   Q.   "Over the past ten years the company has taken the lead
              among quick service restaurants by distributing brochures
     5        setting out full nutrition information as well as
              brochures intended for persons on calorie-, sodium- or
     6        cholesterol- restricted diets." True or false?
              A.    True.
     7
         Q.   So about since 1976?
     8        A.    Sorry?
 
     9   Q.   Since about 1976, I think it follows, over the past ten
              years?
    10        A.    Yes, that is correct.
 
    11   Q.   If you do not hear anything I say, tell me because I am
              not always terribly distinct.
    12        A.    I would just add to what I have already said by
              saying that going back for, even prior to 1976, specific
    13        enquiries by people on a restricted diet, or diabetics, or
              people with specific needs could be answered by placing a
    14        call to our corporate headquarters.
 
    15   Q.   That is what it says in the next sentence:  "These
              materials have been placed  in restaurants from time to
    16        time and have always been available on request from
              company headquarters".  Right?
    17        A.    That is correct.
 
    18   Q.   "The company has always responded to consumers who wanted
              to know whether its products contained particular
    19        ingredients.
 
    20         "Earlier this year, before we had had any contact with
              your offices" ----  That is California and Texas. " ---
    21        the company again took the lead when it announced that it
              would also make complete ingredient information available
    22        from corporate headquarters to any customer who requested
              it."  Was there an announcement about that earlier in
    23        1986?
              A.    I believe there was, yes.
    24
         Q.   Do you think it was part of an announcement with the New
    25        York Attorney General?
              A.    I cannot remember specifically, but it would have 
    26        been reasonable for that to have taken place at that time. 
  
    27   Q.   Paragraph 3 refers to the evidence you have already given
              about the agreement with the New York Attorney General.
    28        It says it is an unprecedented programme.  From your
              knowledge of the food service business at that time, Mr.
    29        Horwitz, had any other company undertaken anything of this
              nature?
    30        A.    No, McDonald's was clearly the leader in this area.
 

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