Day 044 - 02 Nov 94 - Page 65


     
     1        A.  It certainly happens in families, yes.  I do not think
     2        it is a huge problem at all -- at least from my experience
     3        it is not a big problem -- but certainly kids enjoy telling
     4        their mum and dad what they would like.
     5
     6   Q.   You must be aware because you are a parent, yes?
     7        A.  Yes.
     8
     9   MR. JUSTICE BELL:  Yes.  I think what he is saying is he is
    10        aware it happens, but he is not conscious of it being a
    11        problem.
    12
    13   MR. MORRIS:  Right.  You would not want to see it being
    14        interpreted in your ads, would you, that the children
    15        should make demands over the head of their parents?
    16        A.  Right, we do not ------
    17
    18   Q.   Or against their parents?
    19        A.  We do not encourage that.
    20
    21   Q.   But if this was shown to, in fact, happen would that be
    22        something that would disturb you in terms of the effects
    23        your ads were having on children?
    24        A.  Again, I do not think it is having that kind of
    25        significant effect that you are saying.  The parent
    26        establishes a relationship with his child.  It is within
    27        the context of that family relationship that the child
    28        talks about what he wants or what he does not want.  I am
    29        sure to some parents it is a problem, to other parents it
    30        is not.
    31
    32   Q.   I am trying to get through these before ten past 4.  I am
    33        on to 44 now so we are getting quite down the list.   A
    34        couple of the characters, there was the Grimace who is
    35        obsessed with milk shake.  Do you call them "thick shakes"
    36        or "milk shakes"?
    37        A.  Milk shake.
    38
    39   Q.   So Grimace is obsessed with milk shakes?
    40        A.  He enjoys milk shakes but mostly in these commercials
    41        he is sort of a bumbly big character, that just sort of
    42        roams around in a bumbly way, but, yes, he does likes milk
    43        shakes.
    44
    45   Q.   He is always saying:  "Hi, I am thirsty and I want a milk
    46        shake"?
    47        A.  I do not think he always says that, no.
    48
    49   Q.   A lot?  And the Hamburglar is always wanting, is it,
    50        cheeseburgers or hamburgers? 
    51        A.  I think it is hamburgers as well as cheeseburgers. 
    52 
    53   MR. JUSTICE BELL:  It was not for me always easy to see whether
    54        in the burger there was a slice of cheese or not.  They are
    55        pretty small.
    56
    57   MR. MORRIS:  Just on the subject, is that -----
    58
    59   MR. JUSTICE BELL:  What are you getting at now?
    60

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