Day 032 - 06 Oct 94 - Page 33


     
     1
     2   Q.   Yes.
     3        A.  On the following page, for paragraph 7, showing that
     4        16 million adults over the last year have used a
     5        McDonald's.
     6
     7   MR. JUSTICE BELL:  This is an opportunity to go to paragraph 5.
     8        A.  Paragraph 5 appears to be an opportunity, you are
     9        correct, near enough to visit them; at that stage half the
    10        population were near enough to visit.
    11
    12   Q.   Then (7) is use itself?
    13        A.  Yes, which they refer to as "pulling power" with
    14        McDonald's leading the chains in, as they refer to it,
    15        "pulling power" by having had 36 per cent of
    16        Great Britain adults.
    17
    18   Q.   So we should put 36 -- it may not matter -- rather than
    19        40 per cent in your statement, should we?
    20        A.  I apologise for that.  I am not sure why that
    21        happened.
    22
    23   MR. MORRIS:  Then over the page in paragraph 9 it says that
    24        26 per cent of 16 to 17 year-olds had used McDonald's in
    25        the previous week?
    26        A.  Yes.
    27
    28   Q.   Is that correct?
    29        A.  Yes.
    30
    31   Q.   Chart 11 -- what is your interpretation of chart 11?
    32        A.  Is the degree to which available customers become
    33        actual customers, people within reasonable travelling
    34        range.
    35
    36   MR. JUSTICE BELL:  Yes.  Presumably, the 36 per cent is 64 per
    37        cent of the 55 per cent who had a restaurant within a
    38        mile, or whatever it was?
    39        A.  Yes.
    40
    41   Q.   Or near enough to visit, rather?
    42        A.  Yes.
    43
    44   MR. MORRIS:  What about 12, paragraph 12, the satisfaction
    45        index?
    46        A.  Well, I am not privy to how they estimate
    47        satisfaction, so it would be hard to comment, except to
    48        say that McDonald's came equal fifth after various other
    49        outlets in terms of what they define as their satisfaction
    50        index, but I have no definition of that. 
    51 
    52   MR. JUSTICE BELL:  We would need to have more information about 
    53        their practice, presumably.
    54
    55   MR. MORRIS:  We cannot make much more of that than we have
    56        really.  You do not happen to remember reading the entire
    57        survey?
    58        A.  No.
    59
    60   Q.   If it was a crucial part of the case we might be able to

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