Day 032 - 06 Oct 94 - Page 41


     
     1        amount, and yet several of these nutrients are well below,
     2        are very low.  There is only 8.2 per cent of vitamin A
     3        coming from this meal; only 34 per cent of calcium and 32
     4        per cent of iron.
     5
     6   MR. JUSTICE BELL:  How does it work out if it is an adult
     7        though?  Let us suppose, what is it for a man?  Is it
     8        3,000 or three and a half or two and a half?
     9        A.  Taking -- I think Mr. Wheelock's, yes, 2,500 was
    10        recommended for the adult as an average.
    11
    12   Q.   So it is 830 calories of fat would be about 92 grammes of
    13        fat; it is, therefore, providing about two-thirds of the
    14        fat recommendation?
    15        A.  Yes, I make it 70 per cent -- just over the two-thirds
    16        mark.
    17
    18   Q.   While you are just looking at that, there is a McDonald's
    19        ad running on the television at the moment -- I have to
    20        confess I did not concentrate on it enormously -- it is a
    21        youngish man who flips a coin.  I think the meal turns out
    22        to cost £2.98.  It looks to me it has a Big Mac in it, a
    23        carton of french fries -- I do not know whether they are
    24        regular, medium or large french fries -- and a drink of
    25        some kind.  Have you seen the ad?
    26        A.  I do not believe I have, but I can imagine the meal.
    27        Is there an implication?
    28
    29   Q.   No, there is not.  I would just like to know what meal
    30        they are promoting in that advertisement.  Obviously, the
    31        purpose is to promote McDonald's but what meal it is they
    32        are showing; whether they are showing regular, medium or
    33        large fries with what I take to be a Big Mac which has two
    34        hamburgers in it and what size the drink is, I think it
    35        may be a coke, whether it is diet or straight, regular
    36        coke, I do not know, but there we are, you cannot answer.
    37        A.  It would be fairly similar, I think, to these meal
    38        combinations.
    39
    40   MS. STEEL:   They do say on that page that these are typical
    41        meal combinations.
    42
    43   MR. JUSTICE BELL:  Yes, very well.  Thank you.
    44
    45   THE WITNESS:  The point I am trying to draw from this exercise
    46        is that the fat contribution here represents 70 per cent
    47        for adults, 83 per cent for children, of their total daily
    48        needs but only represents 8.2 per cent of a child's
    49        vitamin A, 5.3 per cent for an adult's vitamin A.  Now,
    50        there is much lower proportions of several of the 
    51        essential nutrients; that in order to eat healthily the 
    52        conclusion would be a child or an adult would have to find 
    53        an extremely low fat meal, very rich in nutrients to end
    54        up with an average daily intake that meets government
    55        guidelines.
    56
    57        A meal basically containing less than 20 per cent of a
    58        child's fat needs or recommended maximum fat intake, and
    59        yet over 90 per cent of its vitamin A; in other words, you
    60        are talking about carrots, spinach, seeds and nuts as a

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