Day 247 - 10 May 96 - Page 35


     
     1        break this down to the 'Quick Service' restaurant sector.
     2        This not only includes the obvious competition such as
     3        Burger King, KFC, and all the Pizza restaurants but also
     4        fish and chips, sandwich stops - in fact anywhere that
     5        serves food quickly."
     6
     7        You would agree with that paragraph, that that is true?
     8        A.  That is the total eating out market, yes.
     9
    10   Q.   That is what you view as your competition?
    11        A.  Yes.
    12
    13   Q.   Still in the same section on page 13, this is a question
    14        I asked you a few minutes ago but just to confirm there --
    15        although not much turns on it, but just because you told me
    16        that I was wrong -- it does say in the second line: "In
    17        1984 there were only two sizes of French Fries (Regular and
    18        Medium).
    19        A.  That is correct, there were only two sizes.
    20
    21   MR. JUSTICE BELL: What were they called?
    22        A.  They were called Regular and Medium.  I am sorry,
    23        Regular and Large at the time.  That is my recollection.
    24        They were Regular and Large.  Medium entered play when we
    25        added a third size.
    26
    27   MR. JUSTICE BELL: I do not think it takes us very far because
    28        your point would be at its best if they were Large and
    29        Enormous, would it not, so maybe Regular and Medium does
    30        not help you very much.  Anyway there we are.  You pointed
    31        out that Mr. Preston's recollection may not be right for
    32        1984.
    33
    34   MR. MORRIS:  I think early on in this case we referred to a
    35        survey which showed McDonald's had the smallest portions of
    36        any ----
    37
    38   MR. JUSTICE BELL:  There we are.  It may not make a big
    39        difference.
    40
    41   MR. MORRIS:  Of their competitors.
    42
    43   MR. JUSTICE BELL: -- Or even a Regular one.
    44
    45   MS. STEEL:   I think we have probably covered this anyway, but
    46        the bottom of that list says: "Also salads, Pizzas and
    47        Vegetable McNuggets have been added in selective
    48        restaurants"?
    49        A.  That is correct.
    50 
    51   Q.   They are still not available in all stores, are they? 
    52        A.  They are not available in all stores, and I am not sure 
    53        that they will be.
    54
    55   Q.   Right.  In fact, I think we were told that Vegetable
    56        McNuggets had been taken off the market but I cannot
    57        remember who said that?
    58        A.  They have taken a new form called McDonald's Vegetable
    59        Deluxe Sandwich.
    60

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