Day 064 - 08 Dec 94 - Page 52


     
     1        food is high in fat?
     2        A.  Yes, we do in the tables.
     3
     4   Q.   It is nowhere stated explicitly, is it?
     5        A.  I think that is pretty explicit.  It is not spelt out
     6        in words, if is what you are trying to say.
     7
     8   Q.   Yes, that is what I am asking.  Yes.
     9        A.  It is not spelt out in words.  It does say "Fattier
    10        foods should be eaten sparingly" and it does show the
    11        amount of fat in each product.
    12
    13   Q.   If you look at the paragraph that you just read out,
    14        "According to the expert, that means eating a good mix of
    15        different types of foods, breads, cereals, potatoes, fruit
    16        and vegetables, dairy products, etc., and meat are all
    17        valuable foods providing plenty of nourishment", and then
    18        on the following column: "Most of our menu is made from a
    19        few basic natural ingredients, meat, fish, eggs, grain and
    20        potatoes."  The implication there is that your food is a
    21        necessary part of the diet?
    22        A.  Well, I think all we are doing is stating the facts.
    23        Most of our menu is made from the few basic natural
    24        ingredients, meat, fish, eggs, grain and potatoes.
    25
    26   Q.   Is the implication intended to be that the type of foods
    27        you get at McDonald's is a necessary part of the diet?
    28        A.  No.
    29
    30   Q.   It is not?
    31        A.  No, it is not.  The customer has a choice and can
    32        obtain those same products elsewhere if they wish to.  You
    33        do not have to come to McDonald's for those products.
    34
    35   Q.   "Quality is very important to us.  We will only serve our
    36        customers food of the highest standards of quality
    37        nutrition, hygiene and food safety."  You see that
    38        paragraph?
    39        A.  Yes, I do.
    40
    41   Q.   What do you mean by "We only serve our customers the food
    42        of the highest standards of nutrition"?
    43        A.  I think that, as the tables clearly set out, our
    44        products obtain the nutrients that people need in their
    45        everyday life.
    46
    47   Q.   With an excess of the nutrients that they need to eat less
    48        of?
    49        A.  But that is OK as long as they balance it.
    50 
    51   Q.   Underneath that you have got: "This includes our hamburgers 
    52        which are 100 per cent pure lean beef with no additives 
    53        whatsoever"?
    54        A.  Correct.
    55
    56   Q.   Is that intended to convey to the customer that, "There is
    57        really not much fat in our products at all"?
    58        A.  No.
    59
    60   Q.   You are not trying to convey that?

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