Day 025 - 16 Sep 94 - Page 36


     
     1   Q.   Turn to tab 19, please.
     2        A.  Yes, sir.
     3
     4   Q.   That is a document called: 'McDonald's Food: The Facts',
     5        yes?
     6        A.  I see it.
     7
     8   Q.   In the top right-hand corner is written "US April 1987"?
     9        A.  Yes, sir.
    10
    11   Q.   In fact, that was the document that I asked you to look at
    12        earlier where it does contain all the nutritional
    13        information.  It contains all the ingredient information.
    14        Then from page 36 onwards it contains a complete
    15        nutritional analysis.
    16        A.  Yes, sir.
    17
    18   MR. MORRIS:  Could I ask if that is the relevant document
    19        because some of these ads went out before April 1987,
    20        I believe.
    21
    22   THE WITNESS:  That is the confusion I have, Mr. Rampton.  This
    23        is dated, on the face of it, April 1987, the document, the
    24        Time Magazine.
    25
    26   MR. JUSTICE BELL:  If you look at the previous tab, that is
    27        July 1986.
    28
    29   THE WITNESS:  That is where my confusion lay, your Lordship, is
    30        that if this is indeed the July 1986 document, it does not
    31        appear to contain any of the nutrition information that
    32        I frankly thought it did contain.
    33
    34   MR. RAMPTON:  Will you bear with me a moment?  Mr. Morris is
    35        always a little impatient with me -- he thinks I think I
    36        do not know what I am doing.  Can you take back volume VI
    37        A and turn to tab 42?
    38        A.  Yes, sir.
    39
    40   Q.   Which is a letter from Dewey Ballantine dated 30th July
    41        1986?
    42        A.  Yes.
    43
    44   Q.   Look at the first blob on the first page, or just before
    45        that:  "The specific details of the national program are
    46        as follows:  McDonald's has now combined its ingredient
    47        and nutrition information in a single booklet.  A copy of
    48        the booklet is enclosed."  This letter is addressed to
    49        you.  "The format and content of this new booklet are
    50        practically identical to the booklets McDonald's sent you 
    51        for comment on July 7 and July 8.  As Mr. Horwitz 
    52        discussed with you on July 8, the ingredient booklet was 
    53        being revised to include nutrition information from the
    54        Hazelton Report."
    55
    56        So it looks, does it not, Mr. Gardner, as from the date of
    57        this letter, at least if not earlier, the format of the
    58        booklet contained both ingredient and nutritional
    59        information?
    60        A.  That is the source of my confusion, Mr. Rampton.  My

Prev Next Index