Day 032 - 06 Oct 94 - Page 30


     
     1        forthright individual?
     2        A.  Yes, it was one forthright individual, but it may well
     3        have reflected 295 others!
     4
     5   MS. STEEL:   Just going back to page 25, at the bottom there is
     6        a reference to -----
     7
     8   MR. JUSTICE BELL:  Is this the information point?
     9
    10   MS. STEEL:   Yes, I thought it was this survey but I am not
    11        sure whether it is the MAFF survey, do you know, regarding
    12        labelling?
    13        A.  The last two paragraphs refer to the MAFF survey.
    14
    15   Q.   Which showed that people were concerned about ingredients?
    16        A.  Indeed.
    17
    18   Q.   Half the respondents said they would like more information
    19        and the majority would like this information to come from
    20        food labels?
    21        A.  Yes.
    22
    23   MR. MORRIS:  We were going to bring up labelling a bit later
    24        on, but is there anything -- we have not got this
    25        particular MAFF survey.  Do you recall reading a copy of
    26        it?
    27        A.  Not sufficiently to be able to answer factual
    28        questions, I fear.  They would have done a more structured
    29        cross sectional survey of the population than obviously
    30        this Peckham survey was.
    31
    32   MR. JUSTICE BELL:  Did Miss Carruthers write the discussion?
    33        A.  Yes.
    34
    35   Q.   She wrote the summary and the introduction?
    36        A.  Yes.
    37
    38   Q.   Because, if I may say so, the last paragraph on page 25
    39        sounds as if she is arguing with people that there is a
    40        fairly high level of consumer concern regarding a healthy
    41        diet but, in fact, putting it in different phrases, less
    42        than 25 per cent of women, albeit not much less, were
    43        concerned about ingredients, and less than 10 per cent of
    44        men showed very much concern about ingredients.  I have to
    45        say I am surprised that it was so low even in the middle
    46        80s.
    47        A.  Well, that was 1982 and I agree it does seem low.  I
    48        would suggest that such concerns probably had risen,
    49        particularly amongst women and parents, in the last
    50        decade; that there has been a lot of media discussion 
    51        about food issues and additive issues and so forth.  And 
    52        that a new survey, I would imagine, would reflect a 
    53        greater interest now than there had been then.
    54
    55   MR. MORRIS:  We will go on to labelling a bit later.  Is there
    56        anything else you would like to say on this particular
    57        survey?
    58        A.  Well, in that discussion at the end, our concerns were
    59        primarily what type of tactic might best be used if one
    60        were to alter the dietary patterns of people consuming

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