Day 012 - 18 Jul 94 - Page 60


     
     1
         Q.   It was cancelled, was it?
     2        A.  That is correct.
 
     3   Q.   "We have been advised that you will not meet with us until
              we respond in writing to your 5th May letter and provide a
     4        publication schedule for these advertisements.  To get the
              discussions back on track, McDonald's is enclosing with
     5        this letter a current publication schedule or the eight
              advertisements in this series, covering the advertisements
     6        that are now on newsstands and those scheduled for future
              publication.  On the attached sheet we have indicated he
     7        publication in which an advertisement in this series
              currently appears or is scheduled to appear, the cover
     8        date, the date on which the issue went on sale or is to go
              on sale and the materials deadline.  The schedule makes
     9        clear that: None of these eight advertisements is
              currently scheduled to appear in a magazine issue that
    10        goes on sale after May 26th.  None was placed with a
              magazine after April 13th, and none of the three
    11        advertisements about which you expressed a specific
              concern is in the pipeline."
    12
              Pausing there, Mr. Horwitz, was this chronology that we
    13        see here Mr. Rosberg writing about, in any sense a
              consequence of the letters of complaint that you had from
    14        the Attorneys General, that is to say, for example, the
              last scheduled appearance of the eight advertisements was
    15        May 26th, yes?
              A.  Yes.
    16
         Q.   Was that in any sense a consequence of the pressure as
    17        they would, no doubt, describe it which the Attorneys
              General tried to put on McDonald's?
    18        A.  Let me take a second and read it.
 
    19   Q.   Just read it again.
              A.  My recollection is this was just a statement of what
    20        was.
 
    21   Q.   Yes.  It goes on:  "Assuming that a meeting can be
              arranged without unreasonable delay, McDonald's will not
    22        make any new commitment".  Did any meeting ever take
              place?
    23        A.  I do not believe so.
 
    24   Q.   No.  "McDonald's cannot agree, as I am sure you will
              understand, to terminate this entire advertisement
    25        campaign nor will it make commitment that it impair its
              ability to continue providing  truthful and accurate 
    26        information about its products to consumers.   But these 
              reservations should not stand in the way of a productive 
    27        meeting. McDonald's wants an opportunity to review the
              advertisements with you and demonstrate that they are not
    28        false or misleading, viewed as a whole or in any material
              part.  Indeed, we hope to persuade you that the
    29        advertisements represent a highly responsible effort on
              McDonald's part to make consumers more aware of the
    30        availability of complete nutrition and ingredient
              information in McDonald's restaurants, to stress the

Prev Next Index