Day 246 - 09 May 96 - Page 27


     
     1        press conference."
     2
     3        That is something you have put in your own statement.  You
     4        heard it from the communications department. Did you ask
     5        them where they got that from?
     6        A.  No.  I thought it was totally consistent with the
     7        information of a press release nature that had been given
     8        out.  Before that, I thought really nothing of it.
     9
    10   Q.   Well, it was incorrect, but if you do not know anything
    11        about it then -- Do you personally actually know of any
    12        press conference that we have held?
    13        A.  I did not attend any, no.
    14
    15   Q.   Have you actually heard of any?
    16        A.  I heard there was one intended.  Whether it took place
    17        or not, I do not know.  I do know press releases were made
    18        and conferences and releases sort of go together.
    19
    20   Q.   Then carrying on reading from No. 2: "Demonstrate
    21        McDonald's is open and friendly and has nothing to hide."
    22
    23        The third one is: "To position McDonald's as a victim."
    24
    25        Again, you were trying to draw public sympathy away from us
    26        to McDonald's with the aim of trying to discredit us,
    27        dissuade people from donating money to enable us to fight
    28        this case and so on; were you not?
    29        A.  No.  I have never ever said anywhere at any time, nor
    30        have any of my people said anywhere at any time:  "You
    31        should not give money to these people".  That is just not
    32        true.  People can do with their money that which they
    33        choose.  I have no part to play in that.  You are just
    34        imagining.
    35
    36   Q.   How can a 26 billion dollar a year Corporation who chose to
    37        bring a case against two unwaged (at that time) Defendants
    38        be a victim?
    39        A.  Ms. Steel, the leaflet, as I have said on countless
    40        occasions, speaks for itself.  It is untrue.  It is
    41        intended to damage.  In your own Aims and Objectives
    42        document you speak of trying to "smash McDonald's".  It
    43        speaks totally for itself.
    44
    45   Q.   You had a US$1.5 billion advertising budget with which to
    46        counter that?
    47        A.  No.  Advertising and legal expenses and countering this
    48        are two totally separate issues.
    49
    50   Q.   In 1990, you did in fact produce a series of advertisements 
    51        in the national press dealing with some of the issues which 
    52        were covered in the leaflet; did you not? 
    53        A.  I am sorry, you will have to show me what we did in
    54        1990; I cannot recall.
    55
    56   Q.   You do not remember?
    57        A.  Well, if you show them to me I may be able to, but I do
    58        not know in the plethora of 1990 in 6 passing years I am
    59        not sure what we did in those 12 calendar months, I am
    60        sorry.

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