Day 032 - 06 Oct 94 - Page 72
1
2 Q. Let us call it 70 per cent, shall we, is that fair?
3 A. Yes.
4
5 Q. I do not know if you can do an average in your head. I
6 certainly cannot. McDonald's has three-quarters of that
7 15 per cent.
8 A. How has that changed over the years, I would wonder.
9
10 Q. That is what you need to know, is it not?
11 A. It would help to know whether the targeting of a
12 campaign of any sort to consider their responsibilities in
13 manufacturing should be targeted towards those that are
14 growing, yes.
15
16 Q. But, Dr. Lobstein, this is a share of the burger market?
17 A. Yes, but -----
18
19 Q. What you actually need to know, am I right ---?
20 A. Yes.
21
22 Q. -- I think you agreed with this earlier, is how many times
23 a person visits a McDonald's restaurant, is it not?
24 A. An individual person?
25
26 Q. Yes. We are talking about individual people's health, are
27 we not? If 40 million people go to McDonald's once each
28 every year, it does not matter, does it -- it is good for
29 McDonald's business, but it has no significance to the
30 health of the nation, does it?
31 A. If that was -- we have been through this argument once
32 already -- just visiting McDonald's alone once, obviously
33 does not tell us very much about their health.
34
35 MR. JUSTICE BELL: Or if it was McDonald's and half a dozen
36 other places once a year?
37 A. Then that would tell us that their diet is not
38 consuming very much fastfood, so that particular aspect
39 need not be a health issue for them. They may have other
40 problems.
41
42 MR. RAMPTON: I would like you to look at one more document.
43 Again, I have to say that this is not yet finally proved,
44 so do not say that you accept it as it stands. I want to
45 ask you a question on the basis that it may turn out that
46 it is accurate. After the coloured charts, there is
47 another bunch of tables AF2. Can you turn those over?
48 The last table is Influence on Children on Visits and
49 Favourite Eating Place of Children. Do you see those
50 ones?
51 A. Yes.
52
53 MR. MORRIS: Page number?
54
55 THE WITNESS: Page 6.
56
57 MR. JUSTICE BELL: It is the last one before Exhibit 3.
58
59 MR. RAMPTON: Next after that you find AF3, or I hope you do,
60 do you?
