Day 042 - 31 Oct 94 - Page 64


     
     1        toys being presented together.  To be honest, I am not sure
     2        whether you can present the food with the toy purchase or
     3        the toy purchase separate from the food.  It is one of
     4        those two things, but I am not sure.
     5
     6   Q.   I do actually have some information about this, which
     7        I hope I have copies of.  Yes, I have a document here which
     8        is actually a news report from the Danish News Agency.
     9        (Handed)  I just want to see if it jogs your memory.
    10        I will read it out.  "Advertisement sentence" -- I do not
    11        think that is a prison sentence "chastisement for tempting
    12        children with Disney toys" -----
    13
    14   MR. JUSTICE BELL:  I think there may be some faintly quaint
    15        translating here, but the meaning is fairly obvious.
    16
    17   MR. MORRIS:  I think the sentence refers to the fact, it is
    18        summed up in one sentence at the beginning:  "The burger
    19        chain, McDonald's, has been chastised by the Radio and
    20        Television Advertisement Board", is that the equivalent of
    21        the ITC?
    22        A.  I do not know, I would imagine it is.
    23
    24   MR. RAMPTON:  My Lord, there is somewhat of a difficulty about
    25        this, it seems to me.  I am not objecting to the document
    26        being read, but I do not know that the witness can answer
    27        any questions about this.  It is a translation of what is
    28        plainly a double hearsay piece of information.
    29
    30   MR. JUSTICE BELL:  What I suggest is, why do you not just ask
    31        Mr. Hawkes to read it through to himself, then ask if he
    32        knows anything about it.
    33
    34   MR. MORRIS:  Yes.
    35
    36   MR. JUSTICE BELL:  Read it through, Mr. Hawkes.
    37
    38   MR. MORRIS:  Let me just ask you a question, for the record:
    39        "After an advertising campaign on TV2" -----
    40
    41   MR. JUSTICE BELL:  Wait a minute because, first of all, you have
    42        to find whether he knows anything about it.  If he knows
    43        about it, you can ask him more about it, but if he does not
    44        know anything about it, that is the end of it so far as
    45        this document is concerned for the time being.
    46
    47   MR. RAMPTON:  My Lord, may I say this at this stage:  I notice
    48        Mr. Morris said "for the record".  I am very suspicious of
    49        that in view of a report that appeared in the Independent
    50        newspaper on Saturday morning, for example.  What 
    51        Mr. Morris is wont to do is to read out a piece of wholly 
    52        inadmissible evidence and then have it distributed to the 
    53        press as though it constituted a case against
    54        McDonald's.  I am very anxious that should stop happening.
    55
    56   MR. MORRIS:  No, the reason I am putting it on the record -----
    57
    58   MR. JUSTICE BELL:  You do not have to put things "on the
    59        record".  It is a phrase which seems to have come across
    60        the Atlantic which is strange to my experience of our

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