Day 124 - 10 May 95 - Page 55
1 had a reasonably fine track record in our selection and
2 training of people that wear the uniform.
3
4 Q. In the case of people that are particularly ronald mcdonald
5 personnel, that are particularly experienced or given a
6 position of prominence, would be particularly someone that
7 has satisfied your Corporation that they were aware of what
8 their purpose is and why they are doing what they are
9 doing, and things like that?
10 A. Yes. Let me make this clear, though, they are not
11 employees of McDonald's Corporation.
12
13 Q. Right.
14 A. The Ronalds are generally hired by the agency, that is,
15 local advertising agency, that is retained by the local
16 McDonald's advertising co-operative, the local co-op.
17 McDonald's provides the training, the guidance and counsel
18 for those Ronalds, if that is helpful.
19
20 Q. But you have control over what they do?
21 A. We have control over what -- we establish parameters
22 for their performance, their conduct, that sort of thing.
23 As I have indicated earlier, their performance behaviour is
24 scrutinized by the local franchisees and executives of the
25 agency from time to time.
26
27 Q. I am not sure if he answered the question. The ones that
28 are particularly experienced or particularly prominent as
29 ronald mcdonald personnel, would they be expected to be
30 particularly au fait, if that is the word, with what is
31 being expected of them as opposed to a recruit that
32 is -----
33 A. I missed the word you used, I am sorry?
34
35 MR. JUSTICE BELL: Au fait.
36
37 MR. MORRIS: Au fait is knowledgeable about what the role
38 entails and what the Corporation's ethos is and whatever?
39 A. Yes, it would be expected, yes.
40
41 Q. McDonald's Canada, is that a subsidiary of the Corporation?
42 A. That is a subsidiary of the Corporation.
43
44 Q. A directly owned subsidiary?
45 A. Yes.
46
47 Q. Are you aware of a particular person who was a Ronald
48 McDonald, who appeared as ronald mcdonald in a commercial,
49 had their own TV show and did safety shows, or whatever,
50 for McDonald's Canada called Geoffrey Juliano? There was
51 some controversy when he -----
52
53 MR. JUSTICE BELL: Ask him if Geoffrey Juliano, the name means
54 anything and then by all means give further information in
55 case it helps, but -----
56 A. I do not know who Geoffrey Juliano is.
57
58 MR. JUSTICE BELL: Spelt with a "G".
59
60 THE WITNESS: I do not know who Geoffrey Juliano is.
