Day 247 - 10 May 96 - Page 40


     
     1        next page it talks about a commitment:
     2
     3        "Our commitment involves a continuous process of seeking
     4        and implementing practical ways to reduce levels of fat and
     5        other nutrients in line with the Government's dietary
     6        recommendations."
     7
     8        I think you dealt with that on Tuesday?
     9        A.  I did.
    10
    11   Q.   Yes.  We can move on from that then rather than go to that.
    12
    13   MS. STEEL:  The next one that I have is the "McDonald's
    14        Packaging"?
    15        A.  I have got one sheet.
    16
    17   Q.   There should be two sheets?
    18        A.  There is.  It is on both sides.
    19
    20   Q.   I see, yes.  It says:
    21
    22        "The quality of the product is often judged as much by its
    23        package as by the product itself."
    24
    25        Under the heading "What a Packet", the third sentence
    26        reads:
    27
    28        "A good package will enhance the appearance of the product
    29        by making it look appetising and attractive to the
    30        customer, and it can also carry the brand's name or the
    31        Company logo as a form of indirect advertising."
    32
    33        Are you in agreement with that?
    34        A.  I am.
    35
    36   MR. JUSTICE BELL:  I do not want you to ask any more questions:
    37        "Do you agree with that" unless you want to make an
    38        additional point on it.  You can assume he agrees with
    39        everything in this.
    40
    41   MS. STEEL:  Right.
    42
    43   MR. JUSTICE BELL:  It is just as if you were just reading the
    44        document to me, and I will take it home and read it all the
    45        way through.
    46
    47   MS. STEEL:  (To the witness): That indirect advertising, it
    48        would apply when the products are outside of the store;
    49        would it not?
    50        A.  There are logos on most of our packaging, yes. 
    51        I suppose it is a message to people on the street that if 
    52        they see someone walking down the road, if they see a 
    53        person with a McDonald's bag in their hand, there is a
    54        McDonald's nearby, yes.
    55
    56   Q.   And it would be a reminder of the company if they saw the
    57        packaging on the pavement or anywhere else?
    58        A.  Yes.
    59
    60   Q.   Right.

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