Day 186 - 10 Nov 95 - Page 18
1 hamburgers are made" -- hamburgers in general.
2
3 In the next page, under "What's your poison?" it talks
4 about the health of people on a meat-based diet; that is
5 the very last phrase. Here we have diet again.
6
7 Obviously, the whole employment section is talking about
8 the catering industry. I will not go into that.
9
10 "Everything must go". I think the "Everything most go"
11 box is very important, where it clearly cites McDonald's
12 as, effectively, no different from all the other junk food
13 chains. It talks about them as: "They are one of the worst
14 examples of industries" (in general) "motivated only by
15 profit and geared to continual expansion and. This
16 materialist mentality", etcetera.
17
18 If I can just say something which has very rarely been
19 looked at in this case, the actual back page of the fact
20 sheet, which has not been -- it is not part of the
21 Statement of Claim -----
22
23 MR. RAMPTON: My Lord, I hesitate to interrupt again.
24
25 MR. MORRIS: It is part of the context.
26
27 MR. RAMPTON: No, I am sorry. There is a legal difficulty (in
28 Mr. Morris' words) here. If either side wants to rely on
29 any part of the context, they have to plead it. That
30 applies equally to Defendants as it does to Plaintiffs.
31
32 MS. STEEL: We have pleaded it.
33
34 MR. JUSTICE BELL: I think this argument is turning arid.
35 I want to know what in the text -- since you say
36 concentrate on the text -- I want to know your points about
37 that so far as meaning is concerned. At the moment, the
38 business about involvement of multinationals and everything
39 along that line seems a complete red herring so far as the
40 text in relation to nutrition is concerned.
41
42 MR. MORRIS: OK.
43
44 MR. JUSTICE BELL: You do not have to go through bits. All you
45 need to say is that the leaflet is clearly directed at
46 multinationals as well as McDonald's and the effect they
47 may have on our lives. OK. Now -----
48
49 MR. MORRIS: All the references on the back page to "food" talk
50 about diet; every single reference is talking to
51 -- "Liberation begins in your stomach. There are loads of
52 cheap, tasty and nutritious alternatives to a diet based on
53 the decomposing flesh of dead animals: fresh fruit of all
54 kinds, a huge variety of local & exotic vegetables,
55 cereals", etcetera.
56
57 What I am saying is, the context of this section
58 specifically is that McDonald's is just one of a whole
59 industry and it is diet that is the key to this whole
60 issue. Then we come to the actual text of this section.
