Day 044 - 02 Nov 94 - Page 68


     
     1        story?
     2        A.  No, it was a different voice.  His voice led into the
     3        story, but the story itself did not have Ronald's voice in
     4        it.
     5
     6   Q.   What effect does it have for McDonald's to be associated
     7        with a good story at Christmas time that is shown on
     8        television?
     9        A.  Again, this is all family time period.  Parents are
    10        looking for good programming they can watch with their
    11        children.  If we associate ourselves with that programming,
    12        then they will think better of McDonald's and will
    13        patronize us.  It reinforces McDonald's brand.
    14
    15   Q.   It said at the end "promoted by your friends at
    16        McDonald's"?
    17        A.  I think it was "sponsored by", I do not remember the
    18        exact words, but at the end it says, yes, "your friends at
    19        McDonald's".
    20
    21   Q.   That was No. 67.
    22        A.  I think "presented" -- I think the word was
    23        "presented".
    24
    25   Q.   "Presented", OK.  It might have been "presented".  Is there
    26        some definition of "friends" that I do not understand?
    27
    28   MR. RAMPTON:  How can he answer that?
    29
    30   MR. JUSTICE BELL:  He does not know what your understanding is.
    31        It is a bit difficult.  What is the attack on that?  What
    32        is the criticism of that?
    33
    34   MR. MORRIS:  How can a multinational corporation whose objective
    35        is to make profits and promotes food that is high in fat,
    36        saturated fat, salt and sugar, and invades people's living
    37        rooms through constant simulation be described as a
    38        "friends"?
    39
    40   MR. JUSTICE BELL:  Do not answer that question.  It is comment.
    41        You can say that to me at the end that it is pejorative in
    42        this way.  Whether at the end of day it will be relevant to
    43        an issue, you will tell me, and you will tell me what
    44        issue.
    45
    46   MR. MORRIS:  Why do you want to promote yourself as "friends" of
    47        children?
    48        A.  A friend is a term that many people use.  We call
    49        ourselves "your friendly local McDonald's restaurant".  Our
    50        owner operators are friends to the community and to the 
    51        people they work with.  I think the word "friends" is 
    52        perfectly acceptable and normal within that context. 
    53
    54   Q.   The "Game's Over" one -- I am trying to find the first one,
    55        it is No. 9 -- showed the Chicken McNuggetts.  I think you
    56        said that the Happy Dancing about McNuggetts are not
    57        specifically in McDonald's box?
    58        A.  I would have to look again, but we do not serve them in
    59        a container or a box that look like that.  They are served
    60        in paper container that is much more boxy than I believe

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