Day 025 - 16 Sep 94 - Page 17
1 do not remember them, for adults the minimum
2 recommendations are", then it sets them out in four
3 groups.
4
5 Then in the middle column: "How to get the most out of
6 McDonald's? Now ... about our good food. Let's say you
7 order a Big Mac, regular french fries, and a medium diet
8 Coke for lunch today.
9
10 In order to balance your diet, here are the minimum
11 additional servings recommended for the rest of your day.
12 Low-fat dairy products 2 servings, fruits and vegetables 4
13 servings, protein 1 serving.
14
15 This example will give you a good start. But don't stop
16 with today. You should think about your diet every day in
17 order to truly eat healthfully.
18
19 Balance is best. Balance comes from eating a variety of
20 foods. Because nutritionists agree, no one food provides
21 all the necessary nutrients. At McDonald's, variety in
22 our menu means you can balance what you order. And make
23 sure your McDonald's meal balances with other meals you
24 eat.
25
26 How to find out even more about McDonald's nutrition. Ask
27 your McDonald's Restaurant Manager for this booklet,
28 'McDonald's Food - The Facts'."
29
30 Mr. Gardner, does that advice in that advertisement which
31 goes with the sheet in front of it not precisely reflect
32 the evidence you gave yesterday, and to me again this
33 morning, that if you have a McDonald's meal you must be
34 careful what you eat the rest of the time and then you
35 will be OK?
36 A. Not at all, sir.
37
38 Q. Why?
39 A. It is apples and oranges. This advertisement is
40 referring to the four basic food groups as you have
41 previously read. It is not talking about sodium; it is
42 not talking about cholesterol; it is not talking about
43 saturated fat and it is not talking about fat in general.
44 What this advertisement says (and also what it conveys) is
45 that McDonald's is a significant source of food from the
46 four basic food groups.
47
48 Let me point you specifically to the third paragraph
49 beginning at the very bottom of the middle column: "How
50 to get the most out of McDonald's". It says, having
51 ordered a Big Mac, regular fries, medium diet coke, which
52 I think the Big Mac and regular fries, although it is not
53 in this chart (there is no chart here so people could see
54 this for themselves), is approximately 45 to 50 grammes of
55 fat. I do not recall the sodium, but it would be
56 relatively high. That is not mentioned.
57
58 What instead McDonald's is focusing on here is, reading
59 on, "In order to balance your diet, here are the minimum
60 additional servings recommended", not the maximum
