Day 046 - 04 Nov 94 - Page 64


     
     1        the whole world.  I'm glad the food is what it is.
     2        Children can get well balanced meals here".  What is he
     3        talking about there?  Is he talking about Happy Meals?
     4        A.  I think he is talking about Happy Meals and other
     5        meals, yes.  I think he says pretty much what he means
     6        underneath it.
     7
     8   Q.   Do you serve potatoes other than as chips?
     9        A.  No.
    10
    11   Q.   Just as chips.
    12        A.  As french fries.
    13
    14   Q.   Sorry, french fries.
    15
    16   MR. RAMPTON:  Are we suggesting that french fries are not made
    17        of potatoes?  I do not know.
    18
    19   MR. JUSTICE BELL:  Leave it, Mr. Rampton.  We have things in
    20        paper bags which are thin and sliced and salty and oily,
    21        whatever.  We call them "crisps", you call those "chips"?
    22        A.  Potato chips.
    23
    24   MS. STEEL:  I was referring to french fries.
    25
    26   MR. JUSTICE BELL:  That is why Mr. Rampton has had to force
    27        himself to refer to "french fries" throughout.
    28
    29   MS. STEEL:  I have tried to, I just forgot then.  It slipped my
    30        mind.
    31
    32   MR. JUSTICE BELL:  I can read this through, and you can refer me
    33        to it.  I do not want you to cut your cross-examination
    34        short because of the time of day, but it is a point upon
    35        which you think Mr. Green might have a particular aspect to
    36        help us?
    37
    38   MS. STEEL:  Just on the next page, the advertisement in the
    39        bottom left-hand corner, which looks like an advertisement
    40        by the American Association of Advertising Agencies.  The
    41        heading above the picture is:  "Without advertising
    42        everybody would think Ronald was just the name of a former
    43        president."
    44        A.  I guess that is a cute headline.
    45
    46   Q.   "The remarkable thing is, when you think about McDonald's
    47        you've got to think about people.  A friendly crew person
    48        welcoming you.  Kids, moms and dad having a good time at
    49        McDonald's, even a funny clown named Ronald.  Those
    50        pictures in your mind are advertising at work".   Is that 
    51        something you would agree with? 
    52        A.  Certainly those are things that we both advertise and 
    53        hopefully actually do in the restaurant.
    54
    55   Q.   I mean, it appears that they kind of think that the
    56        advertisements are making more of an impression than the
    57        real life experience?
    58        A.  Since this is the American Association of Advertising
    59        Agencies, I think it probably would concentrate -----
    60

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