Day 006 - 05 Jul 94 - Page 41


     
     1        did not do any business.
 
     2   Q.   Did you have people from the company?
              A.  On October the 1st?
     3
         Q.   Yes, apart from strictly the workers in there?
     4        A.  I do not know, there might have you been one more but
              that's all.  There was no party, there was no celebration
     5        on October the 1st 1974.
 
     6   Q.   Did any members of public come in at all off the street?
              A.  A few, yes.
     7
         Q.   How many?
     8        A.  Enough to spend about 130/£140, I suppose- I suppose
              we must have had, you know, a couple of hundred over the
     9        day, maybe a few more.
 
    10   Q.   What did you conclude after that non-event, as you say,
              what did you conclude about what McDonald's would have to
    11        do?
              A.  I figured we would have do work very hard just as I
    12        originally thought, I knew we had a large job to do when I
              arrived on this soil and this merely confirmed in my mind
    13        the monumental nature of the task.
 
    14   Q.   Did you conclude that you would have to use a lot of
              advertising?
    15        A.  Advertising would most definitely play a part in the
              building of McDonald's here.
    16
         Q.   You said yesterday, I believe, in fact both yourself and
    17        Mr. Justice Bell looked shocked at the suggestion that
              your advertising budget could be instead given to the
    18        employees to increase their wages.  And ----
 
    19   MR. JUSTICE BELL:  Since this is going on the record, I do not
              remember being shocked- I cannot say by anything I have
    20        heard in case so far as all.
              A.  I did not say I was shocked either- all I said was I
    21        do not believe we ever would have built a business without
              advertising; there would have been no people to employ in
    22        the first place.
 
    23   MR. MORRIS:  Well, right.
 
    24   MR. JUSTICE BELL:  What are you meaning to ask on that?
              I am not laughing it off.
    25
         MR. MORRIS:  No. 
    26 
         MR. JUSTICE BELL:  What I queried was the premise to the 
    27        questions you were asking: If for instance one spent 5 per
              cent of turnover on advertising, that 5 per cent could be
    28        spent on increasing employees' pay.
 
    29   MR. MORRIS:  Yes.
 
    30   MR. JUSTICE BELL:  What I queried with you was whether you were
              really suggesting that if, for instance, you cut

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