Day 025 - 16 Sep 94 - Page 35
1
2 Q. It might, Mr. Gardner -- I will not go on with this -- go
3 to the question whether your assertion that the food is
4 bad or not nutritious is genuine, do you follow me?
5 A. I see what you are urging. I would disagree with
6 that.
7
8 Q. Do you have the detailed text page about the cholesterol?
9 A. It is in front of me.
10
11 Q. Do you see "How to find out even more about McDonald's
12 nutrition"?
13 A. I do.
14
15 Q. "Ask your McDonald's Restaurant Manager for this booklet,
16 'McDonald's Foods - The Facts'", do you see that?
17 A. I do.
18
19 Q. Can you turn to the back of the coloured thing you have?
20 It is page 119, my Lord, in the bundle. There is a page
21 headed "Get ready!".
22 A. I am there.
23
24 Q. Remembering this is published within McDonald's, it is an
25 internal document, from December 1986, so these are
26 instructions to McDonald's people: "Once the nutrition
27 advertising campaign starts, restaurant personnel will
28 probably be getting more questions concerning nutrition
29 from customers. Here's how each restaurant can prepare
30 for these questions and show support of McDonald's
31 national nutrition campaign.
32
33 Each store must have" in italics "a supply of 'McDonald's
34 Food: The Facts' brochures. The advertising campaign and
35 in-store materials direct customers to ask for this
36 brochure if they desire additional nutritional
37 information. Make sure the crew knows where to find this
38 brochure and that they hand it out when a customer asks a
39 question about McDonald's food."
40
41 I do believe it to be right, Mr. Gardner, that you accept
42 that the brochure which is available throughout the United
43 States in McDonald's restaurants at this time, early 1987,
44 did contain all the necessary information?
45 A. I cannot. If you want to represent that to me I would
46 be willing to, but the brochure that I have looked at and
47 as part of the court documents, I may have the wrong one
48 from 1986 which would have been the one available at this
49 time, does not have, from the copy I have seen, any
50 nutrition information, but only ingredient information,
51 so ...
52
53 Q. I fear that there may be something of an error in that.
54 A. There may well be; if you could help me with that,
55 I would appreciate it.
56
57 Q. I will. Can I ask you to get out the big nutrition
58 volume again, volume VI?
59 A. Yes, sir, I have the volume.
60
