Day 012 - 18 Jul 94 - Page 73


     
     1
         Q.   It is eight years ago now?
     2        A.  That is true.
 
     3   MR. JUSTICE BELL:  It just shows it is better to be appointed
              than elected!  That is just the way things go, is it?
     4        A.  It is, yes, my Lord.
 
     5   MS. STEEL:  So you are saying you did not come to any agreement
              with Texas or California offices with regards to nutrition
     6        brochures?
              A.  That is correct.
     7
         Q.   Can you just turn to the letter of 21st July 1986?  It is
     8        actually tab 11, page 188?
              A.  This is the letter to Mr. Mattox and Mr. Van Der
     9        Kamp?
 
    10   Q.   Yes, that is right.  I want to turn to page 2 of that
              letter?
    11        A.  I am there.
 
    12   Q.   Here it says on paragraph 1:  "McDonald's decision to put
              ingredient and nutrition booklets in its restaurants
    13        nationwide culminates in a process that began years before
              we had any contact with your offices.   Over the past ten
    14        years the company has taken the lead among quick-service
              restaurants by distributing brochures setting out full
    15        nutritional information as well as brochures intended for
              persons on calorie, sodium or cholesterol-restricted
    16        diets." If these documents were widely available, do you
              know why the Attorneys General were bothering to write to
    17        you?
              A.  I do not know what motivated the Attorneys General to
    18        write us other than the fact it was, as I mentioned
              before, during this time period it was a matter of greater
    19        interest to the American public and it was something
              McDonald's had been reacting to.
    20
         Q.   If you are saying that information is already available,
    21        why did you not write back to them and say:  "This
              information is readily available"?
    22        A.  It does not say, it does not say nutritional brochures
              are available.  There is a wide variety of material that
    23        was available for diabetics, for people on salt restricted
              diets, there were brochures available for that, but in
    24        terms of comprehensive type of information, that was all
              placed in one place at one time in our "Food - the Facts"
    25        brochure and the subsequent posters that went up in the
              stores that was not available before. 
    26 
         Q.   But it does say over the past ten years the company has 
    27        taken the lead by producing brochures setting out full
              nutritional information?
    28        A.  That is correct.  There are brochures setting out
              nutritional information which could be obtained either
    29        from headquarters by people calling headquarters
              McDonald's in Oak Brook or by the regional offices, but in
    30        terms of them being -- I cannot recall them being as
              comprehensive as our "Food - the Facts" brochure.  I mean,

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