Day 060 - 02 Dec 94 - Page 67
1 A. Yes.
2
3 Q. "McDonald's will use the term 'recycled' only to refer to
4 recycled content that has a significant post-consumer
5 component. For example, the Task Force discussed the best
6 approach to communicate results for 1991 directed to
7 McDonald's napkins suppliers to use 100 per cent recycled
8 content with a minimum 30 per cent post-consumer waste
9 content. An embossed message stating 'made from recycle
10 paper' should be on the napkin".
11
12 So, McDonald's is recognising, is it not, that unless there
13 is a significant post-consumer waste content for an item --
14 certainly they recognise this in America -- it will not use
15 the term "recycled" to describe that product?
16 A. I think they have been directed to recognise this fact
17 in America.
18
19 Q. This is their own publication, joint publication?
20 A. By the EDF, the Task Force, in fact.
21
22 Q. It is the task force which is jointly endorsed by
23 McDonald's Corporation and Environmental Defence Fund?
24 A. Correct.
25
26 Q. If we just go to page 80 of that report, 263 in the bundle?
27 A. Yes.
28
29 Q. The second to last paragraph, the last complete one, reads:
30 "McDonald's will help to close the loop in the recycling
31 process by using first its purchasing power to buy products
32 made from recycled materials, such purchases could also
33 drive manufacturing innovations that incorporate greater
34 use of recycled materials and packaging equipment and
35 construction materials. Post-consumer material should be a
36 major factor in such purchases. Post-consumer waste
37 includes products or packaging that have served their
38 intended use and have been discarded by the consumers such
39 as an old newspaper. In contrast", then it talks about
40 post-industrial waste. It refers to: "Manufacturing waste
41 generated during the intermediate steps in producing an end
42 product, but excludes material such as mill growth that are
43 routinely internally recycled to make the same or a very
44 similar product."
45
46 MR. JUSTICE BELL: The definition of "post-consumer waste" at
47 the bottom of that page 263 would include the cartons used
48 for delivering items to the restaurants?
49 A. Yes.
50
51 Q. Is that what you generally mean by "post-consumer waste" to
52 include that as well?
53 A. Oh, yes.
54
55 Q. So it is not post-McDonald's customer waste; it is what it
56 says at the bottom of that page?
57 A. Yes.
58
59 MR. MORRIS: Once it has served its intended purpose. It is
60 interesting to note that at the bottom it says: "Excludes
