Day 258 - 07 Jun 96 - Page 25


     
     1   MR. MORRIS:  There has to be one about how often.
     2
     3   MR. JUSTICE BELL:  No, it does not.  It is a combination of
     4        answers.
     5
     6   MR. MORRIS:  Can you show us from those questionnaires how you
     7        come to those conclusions?  You say, well yes--
     8        A.  In no instance have I personally come to a conclusion,
     9        directly from the questionnaire, to the results.  That has
    10        been provided for me by the research company.
    11
    12   Q.   Yes, where in the questionnaire--
    13        A.  I am trying to check the questionnaire.
    14
    15   Q.   -- do they have that information?  I cannot find any
    16        question about regularity at all.
    17        A.  From the question I have here I cannot see a frequency
    18        question either.
    19
    20   Q.   There is a general kind of frequency about "how many meals
    21        of this kind do you eat a week".
    22
    23   MR. JUSTICE BELL:  Does it matter very much?  I would be very
    24        surprised if someone eats daily, that is, seven days a week
    25        at McDonald's.
    26
    27   MR. MORRIS:  I know at least 2 or 3 people personally who have
    28        some time in their life eaten daily.
    29
    30   MR. JUSTICE BELL:  Most extraordinary people in Denmark sit on
    31        poles for days on end for fun.  So, no doubt you can find
    32        someone who eats 7 days a week in McDonald's, but really it
    33        is not going to advance the matter.
    34
    35   MR. MORRIS:  It is just--
    36
    37   MR. JUSTICE BELL:  The most one can normally expect to find
    38        there might be a certain number eating nearly every day and
    39        a certain number eating several days a week.
    40
    41   MR. MORRIS:  OK.
    42
    43   MR. JUSTICE BELL:  The fact that there is a nought for daily
    44        seems to me to be of no significance one way or the other
    45        really.  With no disrespect to McDonald's, it would be such
    46        a bizarre habit of life that one would have to put it on
    47        one side as eccentric anyway.
    48
    49   MR. MORRIS:  Right.  We are just seeing what is next.  We have
    50        very nearly finished. 
    51 
    52   MR. JUSTICE BELL:  Yes.  Just take a moment to check back, as it 
    53        were.  (Pause).
    54
    55   MS. STEEL:   I think that is it.
    56
    57   MR. JUSTICE BELL:  Yes, thank you.
    58
    59                      Re-examined by MR. RAMPTON
    60

Prev Next Index