Day 009 - 08 Jul 94 - Page 46


     
     1        for our Sundaes in Germany, and if customers, if we can
              work out all the issues related to it, I can see that
     2        growing over time within McDonald's.
 
     3   Q.   How long has that been underway in Germany then?
              A.  I really do not know for sure.  I know for at least a
     4        year probably.
 
     5   Q.   But you have not thought to introduce that into other
              countries yet or you have not done so?
     6        A.  Well, it is -- I do not know, I do not know.  Of all
              the packaging items we deal with, that particular one is
     7        probably one of the smallest items that we purchase.  So
              it is not one that I am familiar with in all countries.
     8        In the states, I can tell you that in the United States we
              have looked at options, we have tested options, we have
     9        used it in our restaurants, we have received customer feed
              back.  It is something that we are considering for future
    10        action.
 
    11   Q.   But you are not in any great hurry to do it?
              A.  We are proceeding as we normally would do with any,
    12        you know, new option, packaging option.
 
    13   MR. MORRIS:  Your department, the environmental affairs
              department, is that just packaging or do you make
    14        recommendations about other areas?
              A.  We get involved in issues where we feel the focus is
    15        necessary.  So, for example, no, I do not exclusively work
              on packaging and solid waste issues.  It is the
    16        predominant issue I deal with because we feel and I feel
              that that is our primary environmental impact and that is
    17        where I spend the majority of our time.
 
    18        If I were to say what is the second issue that I think is
              a priority in our business, I would put on that list
    19        energy.  How can we reduce our energy consumption in our
              restaurants?  If I had to list the next area where I spend
    20        my time at within McDonald's where we can make an impact
              and stay ahead of technology or stay abreast of technology
    21        and be progressive, it would be in the energy area.
 
    22   Q.   What about the third?
              A.  The third area of emphasis would be in our building
    23        and construction and the impacts thereof.  What I mean by
              that, McDonald's is a growing company.  We are, therefore,
    24        expanding our operations and building new buildings.
              I feel it is very important that we factor in
    25        environmental considerations as progressively as possible
              into our buildings.  That ties into the energy issue, but 
    26        there are other environmental issues in the building. 
  
    27   MR. JUSTICE BELL:  Does planning, we call "town and country
              planning", come into your sphere or not?
    28        A.  Pardon me?
 
    29   Q.   Does planning which in country means whether you can have
              a certain kind facility in a certain kind of place; that
    30        is not your sphere?
              A.  No, that is not what I would get involved with and

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