Day 044 - 02 Nov 94 - Page 68
1 story?
2 A. No, it was a different voice. His voice led into the
3 story, but the story itself did not have Ronald's voice in
4 it.
5
6 Q. What effect does it have for McDonald's to be associated
7 with a good story at Christmas time that is shown on
8 television?
9 A. Again, this is all family time period. Parents are
10 looking for good programming they can watch with their
11 children. If we associate ourselves with that programming,
12 then they will think better of McDonald's and will
13 patronize us. It reinforces McDonald's brand.
14
15 Q. It said at the end "promoted by your friends at
16 McDonald's"?
17 A. I think it was "sponsored by", I do not remember the
18 exact words, but at the end it says, yes, "your friends at
19 McDonald's".
20
21 Q. That was No. 67.
22 A. I think "presented" -- I think the word was
23 "presented".
24
25 Q. "Presented", OK. It might have been "presented". Is there
26 some definition of "friends" that I do not understand?
27
28 MR. RAMPTON: How can he answer that?
29
30 MR. JUSTICE BELL: He does not know what your understanding is.
31 It is a bit difficult. What is the attack on that? What
32 is the criticism of that?
33
34 MR. MORRIS: How can a multinational corporation whose objective
35 is to make profits and promotes food that is high in fat,
36 saturated fat, salt and sugar, and invades people's living
37 rooms through constant simulation be described as a
38 "friends"?
39
40 MR. JUSTICE BELL: Do not answer that question. It is comment.
41 You can say that to me at the end that it is pejorative in
42 this way. Whether at the end of day it will be relevant to
43 an issue, you will tell me, and you will tell me what
44 issue.
45
46 MR. MORRIS: Why do you want to promote yourself as "friends" of
47 children?
48 A. A friend is a term that many people use. We call
49 ourselves "your friendly local McDonald's restaurant". Our
50 owner operators are friends to the community and to the
51 people they work with. I think the word "friends" is
52 perfectly acceptable and normal within that context.
53
54 Q. The "Game's Over" one -- I am trying to find the first one,
55 it is No. 9 -- showed the Chicken McNuggetts. I think you
56 said that the Happy Dancing about McNuggetts are not
57 specifically in McDonald's box?
58 A. I would have to look again, but we do not serve them in
59 a container or a box that look like that. They are served
60 in paper container that is much more boxy than I believe
