Day 042 - 31 Oct 94 - Page 25
1 into the "piano" one or not?
2
3 (Another advertisement was shown)
4
5 MR. JUSTICE BELL: What one is that?
6 A. This is going back a long way.
7
8 MS. STEEL: "Super Summer Shakes" on the list?
9 A. Yes: "Super Summer Shakes".
10
11 Q. What is on that video?
12 A. Milkshake puppets.
13
14 Q. A shake is a product that McDonald's sells, is it not?
15 A. A milkshake, yes, it is.
16
17 Q. Yes. So that is an advertisement that shows one of
18 McDonald's products?
19 A. Yes. It was to introduce the new banana flavour.
20
21 MS. STEEL: Okay. Carry on.
22
23 (The next advertisement was shown)
24
25 MR. JUSTICE BELL: What is that called?
26
27 THE WITNESS: I think it is just called "Piano".
28
29 MR. JUSTICE BELL: Are you going to ask a question about that?
30
31 MS. STEEL: I do not really know whether I need to, actually.
32
33 MR. JUSTICE BELL: Let us get a some system into it. I will
34 watch everything you want me to watch, among these, but
35 I think you must say as soon as one finishes; if you are
36 not going to ask a question, we go straight on to the
37 next. In fact, it will help me register any point which
38 you seek to make, if you do ask a question of the witness
39 merely to draw attention to your point.
40
41 MS. STEEL: I am trying to, but some of them, it is kind of
42 difficult to know what to ask, because it is so obvious.
43
44 MR. JUSTICE BELL: If you say there is something sinister about
45 it in any particular way, then point me at it. If what you
46 are saying is: "Surely, a three year-old would just think
47 that is another cartoon rather than selling; they realise
48 it is a cartoon to do with McDonald's, but they are not
49 going to appreciate that it is meant to be selling; they
50 are just going to think it is all part of entertainment of
51 their children's programme", then just put that to
52 Mr. Hawkes and see what he says.
53
54 MS. STEEL: Right, okay. Part of the reason I want to go
55 through them is to look at how many show different food
56 products and how many show Ronald. Then there are some
57 other points, as well.
58
59 MR. JUSTICE BELL: I am just going to make a note of the ones
60 which do not have Ronald, because when I have looked at the
