Day 275 - 08 Jul 96 - Page 20
1 out of the conversation. And I think the same goes for,
2 you know, if everybody is regularly talking about
3 McDonald's either because of seeing their adverts or
4 because of, well, because of going to the stores, then
5 there is a pressure to fit in with the crowd and to go
6 along and also use McDonald's.
7
8 Personally, I think that that is the purpose of the
9 advertisements. That they are designed to encourage people
10 to think that they are missing out on some part of normal
11 life if they are not going to McDonald's.
12
13 Q. Are you all right?
14 A. I am trying -- there was something else I wanted to say
15 and my mind has just gone blank.
16
17 Q. We will take a five minute break early?
18 A. Okay. Thank you.
19
20 (Short adjournment)
21
22 MS. STEEL: I will just carry on.
23
24 Q. Put a mark on it and if you remember later you can
25 introduce it at some stage. If you have an after-thought
26 when Mr. Rampton is cross-examining you, I suggest you
27 declare it as other witnesses have on occasion when we
28 return after some kind of break. So, just make a note of
29 it, even if, for instance, Mr. Rampton is cross-examining?
30 A. Okay.
31
32 Q. Yes. Since 1982 then?
33 A. Since 1982 I have watched "The Animals" film a number
34 of times. I watched it first on television and then I have
35 seen it at public meetings where it has been shown, and in
36 this film shots of McDonald's-land are shown and a
37 representative of McDonald's states, "In McDonald's-land
38 there is a hamburger patch" -- the story opens with Ronald
39 harvesting hamburgers from the hamburger patch -- i.e.,
40 McDonald's feel children have a great deal of influence on
41 their parents about where to go to eat. "We are probably
42 one of the largest children's advertisers in the US. We
43 spend the most money on children's advertising". So
44 obviously, having seen that extract from the film, it
45 appeared to me that McDonald's were rather proud of the
46 fact that they were advertising to children and thereby
47 persuading the parents to come into the stores as well.
48
49 About 12 years ago -- sorry, forget about 12 years ago
50 because it is out of date now. Between 1980, I think it
51 was -- no, it would have been between 1978 and 1918, I
52 studied agricultural science. As part of these studies I
53 visited slaughter houses and factory farms. As a result of
54 what I witnessed I became a vegetarian and I have been--
55
56 MR. JUSTICE BELL: Hold on, do you think you have got that
57 right? Bearing in mind your date of birth, how old were
58 you when you started the course approximately?
59 A. 13.
60
