Day 125 - 12 May 95 - Page 34


     
     1        obviously, that was quite expensive to bring people, you
     2        know, from all around the world to participate.
     3
     4   Q.   Do you remember when it was that McDonald's sold its 12
     5        billionth hamburger?
     6        A.  When we sold -- no, I do not recall.  I mean, we have
     7        been clicking off beans at a pretty rapid pace and I do not
     8        know.
     9
    10   Q.   You are aware of the firm Cooper and Goland?
    11        A.  Yes, I am.
    12
    13   Q.   Do you recall that at the time of the sale of the 12th
    14        billionth hamburger, Cooper and Goland said that it would
    15        require an area greater than Greater London -- sorry.
    16
    17   MR. JUSTICE BELL:  Start again.
    18
    19   MS. STEEL:   Greater London was the area required to accommodate
    20        all cattle standing flank to flank that had gone into the
    21        making of the 12th billion burgers.  Do you remember that
    22        as a piece of publicity at the time?
    23        A.  I remember a number of quotations.  I do not remember
    24        that specifically.  I remember, you know, 12 billion
    25        hamburgers would be enough hamburgers end to end to stretch
    26        around the moon and back, things like that, and enough
    27        ketchup to fill the Gulf of Mexico, things of that nature,
    28        but I do not remember specific -- that specific quotation.
    29
    30   MR. MORRIS:  If you can borrow a copy of the Behind the Arches
    31        book.  I want to refer to something in it.
    32
    33   MR. JUSTICE BELL:  Borrow mine, Mr. Beavers. (Handed).  Give the
    34        references as close as you can so I can make a note and it
    35        goes on the transcript.
    36
    37   MR. MORRIS:  Yes.  On page 129, the last paragraph starting with
    38        the words "Turner and Karos".  As we come through this, we
    39        will see it applies to the 1960s.  "Turner and Karos set
    40        the toughest standard for hamburger that the meat industry
    41        has ever known.  One that still produces some of the
    42        leanest hamburger to be found in either the supermarket or
    43        the fast-food industry.  The US Department of Agriculture
    44        still allows hamburgers with up to 33 per cent fat, but
    45        McDonald's holds fat content between 17 per cent and 20.5
    46        per cent.  While some hamburger even now contains non-beef
    47        additives, McDonald's prohibition against additives is
    48        absolute.  100 per cent beef was not used by McDonald's to
    49        encompass unwanted beef parts.  The meat, Turner and Karos
    50        decided, was to consist only of 83 per cent lean chuck 
    51        shoulder from grass fed cattle and 17 per cent choice 
    52        plates, lower rib cage, from grain fed cattle." 
    53
    54        As far as you know, it is all true up to that point?
    55        A.  Yes.  You are making reference to Karos.  This is the
    56        Karos that I referred to earlier in the drafting of the
    57        original Operations Training manual with Fred Turner.  It
    58        is also, I might make reference to, is an example of what
    59        I meant earlier when I said that our standards, our
    60        parameters, were usually the best in the industry or were a

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