Day 032 - 06 Oct 94 - Page 70


     
     1        would not matter a row of beans, would it?
     2        A.  I would like to think that McDonald's were very
     3        pleased to promote their foods only once a year and
     4        encourage people not to eat them more often.
     5
     6   MR. JUSTICE BELL:  Listen to the question again:  If I went to
     7        a McDonald's once a year you would not comment on that in
     8        any way whatsoever, would you?
     9        A.  No, assuming you were not also going to each of the
    10        other fastfood chains a great deal.  I mean, obviously it
    11        depends more on the overall activity you are undertaking
    12        rather than one particular visit.
    13
    14   Q.   If someone ate at McDonald's and half a dozen other well
    15        known fastfood outlets each once a year, that would be
    16        neither here nor there, so far as their diet was
    17        concerned, or so far as you were concerned, would it?
    18        A.  I agree, it probably would make very little impact on
    19        their diet.  My concern has been much more about groups of
    20        individuals where this sort of frequency -- the frequency
    21        is much greater -- and also my concern is about the trends
    22        over the last two or three decades towards increasing
    23        consumption generally.
    24
    25   MR. RAMPTON:  I was going to ask you about that.  Has your
    26        Lordship finished?
    27
    28   MR. JUSTICE BELL:  Yes.
    29
    30   MR. RAMPTON:  I was going to ask you about that.   You remember
    31        one of your documents coming from the British Nutrition
    32        Foundation entitled Eating in the Early 1980s asserted
    33        that, I think you said the data came from 1982 or
    34        thereabouts?
    35        A.  I believe so.
    36
    37   Q.   That it was published in 1985, but the data were somewhat
    38        earlier than that?
    39        A.  That is my understanding of it, yes.
    40
    41   Q.   Anyhow, let us suppose it is some time in the early 1980s;
    42        may we do that?
    43        A.  Yes.
    44
    45   Q.   Turn to table 17, perhaps page 17 (I do not know), we can
    46        see that it was asserted then on the basis of, no doubt,
    47        some kind of survey -- I am afraid, since I do not have
    48        the document in its entirety, I cannot assert what the
    49        size of the sample was or how the survey was conducted --
    50        it was then asserted that fish and chips remain the most 
    51        popular type of take-away, we are talking about here.  63 
    52        per cent of adults said they buy them, followed by Chinese 
    53        31 per cent and hamburgers 15 per cent.  That is just
    54        take-away; that does not include sit down fastfood
    55        outlets, does it?
    56        A.  I assume not.
    57
    58   Q.   You talk about expansion.  Would you like to look at some
    59        up-to-date figures, as I can show them to you?  These have
    60        so far been proved.  Can you -- and this is, I promise

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