Day 006 - 05 Jul 94 - Page 48


     
     1   Q.   Then on the next page -- this is slightly off the
              charitable angle but it is relevant to the children and
     2        advertising -- it says, does it not:  "Sunday fun days as
              well as being fun are a very useful marketing tool"?
     3        A.  Yes.
 
     4   Q.   "They draw attention to the fact that we are open on
              Sundays"?
     5        A.  Yes.
 
     6   Q.   "They reinforce the McDonald's experience idea, making
              McDonald's a great place to be for children"?
     7        A.  Yes.
 
     8   Q.   "And they create a great atmosphere and bringing customers
              on a day which is often extremely quiet"?
     9        A.  Yes, it says that.
 
    10   Q.   Right.  Then if you could turn to page 92?
              A.  The same document?
    11
         Q.   The same document, yes.
    12        A.  Yes, OK.
 
    13   Q.   In the section about:  "Upper Norwood, supports family fun
              day", you were talking about the standard vouchers being
    14        given out to -- well, to be honest, yes, you were talking
              about to prize winners, so perhaps this is slightly
    15        different?
              A.  In answer to your question about fates, often times
    16        they ask for a gift, we traditionally give them out a
              voucher for a meal.
    17
         Q.   But here anyway it says, does it not:  "Free hamburger
    18        vouchers were given out to all the children that
              participated in the fun and the store benefited from good
    19        add on sales"?
              A.  Yes.
    20
         Q.   Then on the following page, on page 93, you did a joint
    21        promotion with Mothercare.  In the third paragraph it says
              that Mothercare together with you thought "of a fun
    22        activity which children would enjoy and which would also
              bring people into both our restaurant and the Mothercare
    23        store"?
              A.  A face painting opportunity, yes.
    24
         Q.   Yes, that is right.  Then, I mean, lower down it mentions
    25        Mothercare, saying:  "They increased their sales on the
              face painting day tremendously because of the interest 
    26        raised by the use of balloons -- McDonald's of course"? 
              A.  Yes, it says that. 
    27
         Q.   Right.  Then on page 94?
    28        A.  Yes.
 
    29   Q.   In the Keep Barnet Tidy designer poster competition
              section, in the second column, the second paragraph, it
    30        says:  "We received add on sales from the vouchers, a high
              awareness in the borough with local newspapers all picking

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