Day 009 - 08 Jul 94 - Page 13


     
     1        board packaging they provided to McDonald's.
 
     2   Q.   Is that usually 50-50 or 70-30?
              A.  No.  You cannot generalise.  There is no
     3        generalisation there.  I can tell you what it is at today;
              I cannot tell you what it was back then.
     4
         Q.   There was some document you read out yesterday which
     5        talked about a massive expansion to 500 million Happy
              Meals?
     6        A.  That was not referring to the Happy Meal programme
              itself.  That was referring to our expanded use of
     7        recycled content in Happy Meal packaging; Happy Meal
              packaging began before that time.
     8
              There is one other item we have used historically to
     9        complete my answer; that would be the use of recycled
              content in tissue products, toilet tissue, hand towels
    10        that the crew personnel would use.  That is a relatively
              minor part of our business; but just to complete the post
    11        scenario.
 
    12   Q.   That would be 100 per cent recycled?
              A.  Again it would be a combination, an evolving issue
    13        over time.
 
    14   Q.   Would it be 100 per cent recycled partly post-consumer,
              partly preconsumer?
    15        A.  It depends on the supplier.
         .
    16   Q.   It could be 50 per cent recycled or ---?
              A.  It could be any combination.  Historically we would
    17        have to check to give you the exact numbers.
 
    18   Q.   When did you start identifying in your publicity the
              actual percentages of recycled content in specific items?
    19        A.  Could you ask that question again?
 
    20   MR. JUSTICE BELL:  You mean the percentage as opposed to
              identifying that some of it was recycled?
    21
         MR. MORRIS:  For example, if something is made from recycled
    22        paper, does that mean it is 100 per cent recycled paper or
              does it mean it has some recycled paper in it?
    23        A.  That is an excellent question.  Let me take about two
              minutes to tell you because this is a very complicated
    24        issue.
 
    25        In the United States the issue of post-consumer versus
              preconsumer was a significant issue in my field, in the 
    26        solid waste field, during 1990 or so.  What happened was 
              that there were many companies in the United States making 
    27        claims of using recycled paper, and that would be a
              combination of either preconsumer or post-consumer.  What
    28        happened was people in government, state attorneys for
              different states, different environmental advocates,
    29        different people in the industry, all debated this issue.
              What was trying to be found out is what would be the
    30        appropriate way to refer to recycled paper when
              communicating to the public.

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