Day 003 - 30 Jun 94 - Page 32
1 Q. Do you remember giving an interview to the Evening
Standard magazine, I think it was in December 1991?
2 A. I give a few interviews over time.
3 Q. I know. This is the first of these bundles, and there
will not be very many, that I am going to ask you to look
4 at. My Lord it is pink volume 5, section F, tab 48. They
are a bit unmanageable. The tabs are in the side. The
5 one in my volume is a pink divider and it has 48
handwritten on it. Have you got that far?
6 A. 701 at the bottom?
7 Q. Yes, 741 it should be.
8 MR. JUSTICE BELL: 701 is mine.
9 MR. RAMPTON: My Lord, I am sorry they have been altered.
10 MR. JUSTICE BELL: It should be 741 but for some reason someone
has written 701. I will change mine to 741. The next one
11 should be 742. Then we are back in number again.
12 MR. RAMPTON: Mr. Preston, before I draw your attention to part
of this article, can I ask you this. I think in fact you
13 may have already answered it. You told us that McDonald's
have a concern for the environment in different ways.
14 What is it, Mr. Preston, that prompts that concern for the
environment?
15 A. Well, there is obviously a business concern, which
stems from the very beginnings of the company and its
16 founder Ray Kroc, where in the earliest days of the
company he demanded, and was right to do so, that the
17 company be a good corporate citizen. There is obviously a
personal interest in this. We alluded to it a few minutes
18 ago. I would like to think that what I leave for my
children, and hopefully grandchildren, will be at least as
19 good as I inherited when I arrived here, and hopefully
they will take the same attitude.
20
Q. Now, Mr. Preston, on environment/index.html">litter, I do not know whether you
21 know as a fact or not, but for this purpose it does not
matter. Is it part of the McDonald's tradition that
22 Mr. Ray Kroc, apart from other matters, had a concern
about environment/index.html">litter?
23 A. Yes.
24 Q. What is the culture, what is the folk law about that?
A. The folk law is he was seen when touring a marketplace
25 with a regional manager or to visit owner/operator store,
for example, would often times insist long before they
26 ever drove on to the car pack to circle the block having a
look about for what he saw, and he was darned upset if he
27 having made that block or two circumference around the
location found trash lying there he would insist that
28 people would pick it up. He himself on many occasions
stopped the car and did so.
29
Q. That particular little piece of McDonald's cultural folk
30 law, when did you first come into contact with it? When
did you first learn of it?
