Day 246 - 09 May 96 - Page 17


     
     1        admission?
     2        A.  I do not know when the last ones were distributed, but
     3        it is quite possible that they have been, yes.
     4
     5   Q.   Does that not concern you, that you have not immediately
     6        recalled all those leaflets and told the communications
     7        department that they must not send out that press release
     8        that is incorrect?
     9        A.  The press release is incorrect in one element, it is
    10        not entirely incorrect.  There is a record in terms of the
    11        court in Dublin that I...  Yes, I am concerned by it.
    12
    13   Q.   But you are not concerned enough to actually do something
    14        to stop the dissemination of false information by
    15        McDonald's?
    16        A.  Not at present, no, not given the circumstances covered
    17        by the other far stronger matters contained within that
    18        leaflet and the fact that in your own documents talking
    19        about "us", the word I think in my appendix 8 of my
    20        supplemental statements, the term "lies" has been used by
    21        yourself in reference to McDonald's on numerous occasions,
    22        I think it is...  It may not be totally right but it is
    23        certainly not totally wrong.
    24
    25   Q.   We will come on to whether or not we are responsible for
    26        whatever documents that you are referring to and I do not
    27        know which off-hand -- and if so, if we are responsible
    28        whether or not they are true and correct.
    29
    30   MR. JUSTICE BELL:  What is the word in brackets under
    31        "correct/untruths" on page 7?
    32
    33   MR. RAMPTON:  My Lord, I cannot read it, something "wild".
    34        It might be "worldwide"
    35
    36   MS. STEEL:   I think it is probably slash "wide".
    37
    38   MR. JUSTICE BELL:  Yes.
    39
    40   MS. STEEL:   When you talk about positioning yourselves as "a
    41        truthful and ethical company whose policies and actions are
    42        in the best interests of the public, and the environment",
    43        it is beyond my comprehension how the creation of mass
    44        amounts of waste packaging, not to mention transportation
    45        of food all over the country using lorries which cause
    46        pollution, cattle ranching, the effects on the environment
    47        of the slurry from all the animals that are farmed to
    48        produce your burgers and other products, how can you think
    49        that it is OK to try and put yourself over as being in the
    50        best interests of the public and the environment? 
    51        A.  I believe we are.  I believe we use the same food 
    52        ingredients in our homes that we use in McDonald's.  I 
    53        believe packaging of food in grocery stores versus
    54        packaging of food in McDonald's taken on a comparative
    55        basis is roughly the same.  If what McDonald's is doing is
    56        wrong, then the entire rest of the food distribution system
    57        in the world must be wrong.  That just cannot be.
    58
    59   Q.   But the rest of the world, or the rest of the industry, are
    60        not all trying to say that the creation of matters of

Prev Next Index