Day 032 - 06 Oct 94 - Page 26


     
     1        someone, for instance  -- coming back to my lunch time
     2        point -- working a five day week, going in a significant
     3        number of their lunch times during the five day week, that
     4        might account for a number of that large body of 60 per
     5        cent of the fastfood eaters?
     6        A.  Yes, indeed, and similarly one might say those coming
     7        out of school because there was, in fact, a school run
     8        that dropped on that place.
     9
    10   MS. STEEL:   If you can just read out the figures for
    11        McDonald's from the average?
    12        A.  Yes, those coming out of McDonald's said they ate
    13        fastfoods on average 4.21 times in a week, of which meals
    14        comprised 2.99 and snacks 1.23 times in a week.
    15
    16   Q.   Over the page, this may touch on the area we were looking
    17        at before, the income of the consumer?
    18        A.  Yes.  Shall I take you down that page briefly?
    19
    20   Q.   Yes.
    21        A.  What we were trying to do there is to say if those
    22        were eating it every day, is there some special
    23        characteristics about those that eat it every day?  We
    24        checked it against a few of the other questions we had
    25        asked.  Of those who ate it every day, they were not
    26        necessarily of lower income than the general -- than the
    27        rest, than the general sample.
    28
    29        They tended to be more males; more males tended to eat
    30        fastfood every day, and that sub group also tended to
    31        believe that the diet was not ideal for them, both
    32        generally and specific.
    33
    34   MR. JUSTICE BELL:  Is that a combination of the average and
    35        poor lines together?
    36        A.  If I take just poor, those that ate it once a day, 30
    37        per cent of them believed their general diet was poor;
    38        overall only 20 per cent felt their general diet was poor;
    39        but both groups are fairly equal in how they regarded the
    40        food from that outlet.
    41
    42   MR. JUSTICE BELL:  It is an extraordinary result in some ways,
    43        is it not, that those who ate once a day at fastfood
    44        outlets 30 per cent thought that their general diet was
    45        poor and nearly 42 per cent thought that the food from
    46        fastfood outlets was poor?
    47        A.  What are they doing to themselves?
    48
    49   Q.   Yet there they are eating in that way.
    50        A.  Yes. 
    51 
    52   MS. STEEL:   Perhaps it might be worth bearing that in mind, 
    53        looking at the reason why people were eating there, the
    54        reasons people gave?
    55        A.  Yes, towards the bottom of that page you can see that
    56        "convenience", as they refer to it, taste and their own
    57        immediate hunger were the leading reasons given.
    58
    59   MR. JUSTICE BELL:  Fastfood and convenience might amount to the
    60        same thing?

Prev Next Index