Day 258 - 07 Jun 96 - Page 22


     
     1        that.  This is "Growing Up Together" and the introduction
     2        bit is "McDonald's involvement with schools in the past has
     3        been primarily through our local restaurants.  However, our
     4        support for education took a major step forward in 1993
     5        with the creation of McDonald's education service".  Then
     6        in the second column, the kind of last paragraph before it
     7        splits in two, "The McDonald's education service provided a
     8        greater focus to our educational support.  We view every
     9        young person not only as a customer but as a possible
    10        employee, manager, supplier or business leader in
    11        tomorrow's Britain.  With our popularity and our
    12        geographical spread, we believe we are in a strong position
    13        to provide strong support to schools and teachers all over
    14        the country".
    15
    16        Then it talks about links between schools and businesses,
    17        and this was at Berkeley Infants School in Scunthorpe.  It
    18        talks about a project in June 1993.  In the second sub
    19        column it says -- and this is relevant, this is about
    20        children aged 4 to 7:  "The school then based its autumn
    21        term work on McDonald's.  This included maths, history,
    22        music, dance and language classes.  3, McDonald's
    23        restaurants were set up and children as young as four
    24        started to develop an understanding of business".  Is this
    25        area under part of the umbrella of Mary Curran?
    26        A.  That, no, it comes under the broad umbrella of the
    27        communications or public relations department and my
    28        understanding is that a gentleman called James Graham is
    29        the person who runs that area in the public relations area.
    30
    31   Q.   OK.  Just a few bits and pieces that I wanted to finish
    32        off.  We have finished with that if you want to put it
    33        away.
    34
    35   MR. JUSTICE BELL: You have finished with the Manual?
    36
    37   MS. STEEL:   Yes.  Can I ask a general question about sales
    38        promotions?  Would it be fair to say--
    39
    40   MR. JUSTICE BELL:  Just pause a moment.  How much longer do you
    41        think you are going to continue with the
    42        cross-examination?
    43
    44   MS. STEEL:   I am not really sure.  I have got -- if you mean
    45        should we have a break, then probably, yes.
    46
    47   MR. JUSTICE BELL: We will carry on.
    48
    49   MS. STEEL:  OK.  Would it be fair to say that there is some kind
    50        of sales promotion on more or less the whole time of one 
    51        kind or another? 
    52        A.  That is certainly the case now.  Maybe five years ago 
    53        that was not the case, but it has certainly become that
    54        way, yes.
    55
    56   Q.   Five years ago there would still have been quite regular
    57        sales promotions, just not all the time?
    58        A.  They would have been quite regular, yes, but it has
    59        become more regular over the last five years.
    60

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