Day 012 - 18 Jul 94 - Page 46


     
     1        have -- page 161 of the file we were looking at?
              A.  Yes, I do.
     2
         Q.   You do.  I stopped at the paragraph ending just above the
     3        subheading "Attacking the campaign as a whole".  Yes?
              A.  Yes.
     4
         Q.   I want to continue with the footnote which qualifies what
     5        is said there about Federal law.  The footnote reads:
              "McDonald's has, in fact, made saturated fat information
     6        readily available to its customers.  In the particular
              advertisement to which you refer, McDonald's sought to
     7        address the public's concern about cholesterol content.
              For those consumers who have special concern about
     8        saturated fat levels, McDonald's has provided complete
              information on this subject against ingredient and
     9        nutrition disclosure booklet. The booklet to which the
              advertisement calls attention breaks out the fat content
    10        of all of McDonald's products, including the regular
              hamburger into three separate categories: monounsaturated
    11        fatty acids polyunsaturated fatty acids and saturated
              fatty acids"?
    12        A.  Yes.
 
    13   Q.   If one goes through the version which we have at tab 5,
              McDonald's Food - the Facts which is 1986, one can find
    14        reference to saturated fat appearing there and other kinds
              of fat, but there is not for every item a complete break
    15        out that I can find at any rate.  Look, for example, at
              page 64.  Do you have that?
    16        A.  Bear with me for one moment, please.  OK.  I have it
              open.
    17
         Q.   Which describes beef pattie, the meat inside the hamburger
    18        sandwich?
              A.  Yes.
    19
         Q.   In the second paragraph in that box it says:  "One regular
    20        McDonald's hamburger pattie supplies 15 per cent of the US
              regulated daily allowance of protein, with only 93
    21        calories. Hamburger meat from the supermarket may have up
              to 30 per cent fat, but the hamburger meat at McDonald's
    22        never has more man 22.5 per cent fat".
 
    23        There is nothing there I can see about saturated fat.  May
              we deduce from that that this leaflet, McDonald's Food -
    24        the Facts, or similar material was developed from its
              version in 1986, so that by the time we are in May 1987 a
    25        new version was on offer?
              A.  That is correct.  In addition, there should have been 
    26        in every store at the beginning of this campaign a large 
              chart, approximately two and a half feet, two feet across 
    27        the top and three feet going down which has a full
              nutritional break out of every single product.
    28
         Q.   In the manner here described?
    29        A.  Yes.
 
    30   Q.   By Mr. Califano?
              A.  Yes, Sir.

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