Day 044 - 02 Nov 94 - Page 55


     
     1
     2   Q.   Do you know anything about the legal or Advertising
     3        Standards sanctions against the use of ronald mcdonald in
     4        Sweden?
     5        A.  No, I do not.
     6
     7   Q.   You do not.  Do you know anything about the -- we could
     8        actually go to this document, I think.  It is actually the
     9        Siegfried Pater's book about McDonald's.
    10
    11   MR. JUSTICE BELL:  Do you have a reference for that?
    12
    13   MR. MORRIS:  Not really, no.
    14
    15   MR. JUSTICE BELL:  Parts of it are ----
    16
    17   MR. MORRIS:  It might be our supplementary list.  We have not
    18        our documents.  It is the translation provided by
    19        McDonald's actually.  I do not know where it is.
    20
    21   MR. JUSTICE BELL:  Your rainforest documents are in bundle 1
    22        which is documents 1 to 25.  Is it part of those?
    23
    24   MR. MORRIS:  I do not think it is, no.  I think it was in the
    25        supplementary list and it was translated by McDonald's.  It
    26        was a book called "McDonald's" and then it had a German
    27        title.  Mr. Atkinson seems to have found it.  I have a page
    28        number on it which is obviously from the tab, from the
    29        bundle.  I think it was an 80-page book.
    30
    31   MR. RAMPTON:  My Lord, I can tell your Lordship that in this
    32        bundle which I am holding, which is the Defendants'
    33        supplementary bundle 1 at tab 3, appears a photocopy of
    34        Herr Pater's book about McDonald's.  I am not blessed with
    35        any translation, however.  I do recall having roughly
    36        translated some parts of it which were concerned themselves
    37        with allegations -- I stress that word -- made about the
    38        rainforests but I do not remember anything about
    39        advertising.
    40
    41   MR. MORRIS:  Yes.  There was a book which was a general book
    42        about 80 pages about McDonald's specifically, and the
    43        Plaintiffs translated the whole book.  I have just got an
    44        extract of it here.
    45
    46   MR. JUSTICE BELL:  If that is so, is it one of the Plaintiffs'
    47        documents?  Does it appear in any of their bundles?
    48
    49   MR. MORRIS:  We do not in our trial bundles here have all of our
    50        documents.  I presume the rest of the court does have 
    51        them? 
    52 
    53   MR. JUSTICE BELL:  How long is the part that you wish to put?
    54
    55   MR. MORRIS:  There are two or three bits and pieces, paragraphs
    56        really.
    57
    58   MR. JUSTICE BELL:  The document which you have in your hand is
    59        what?  Is that something you think is in a bundle
    60        somewhere?

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