Day 044 - 02 Nov 94 - Page 53


     
     1
     2   Q.   I am just using the words in your code about the magic
     3        moments.  So, that ruling, that criticism, never made it to
     4        the USA, the fact of that.
     5        A.  It did not make it to me.
     6
     7   Q.   It did not make it to your department?
     8        A.  It did not make it to me.  I do not know if anyone else
     9        in my department saw it.  No-one brought it to my
    10        department.
    11
    12   Q.   If it made its way to your department, it was not felt to
    13        be important enough that you, who are in some of kind of
    14        responsible position, should hear about it?
    15        A.  May be it would be best to explain what I thought I
    16        had explained this morning.  The majority of my job is
    17        concerned about the United States.  The role that I play on
    18        an international basis is to consult in those kinds of
    19        meetings once or twice a year as to what is going around
    20        the world.  It is not my role to specifically look at,
    21        judge or work with individual countries.  There are other
    22        people that do that.
    23
    24   Q.   It was not important enough to bring up in an international
    25        marketing conference which oversees, the general, you know,
    26        themes and the purpose of your advertising?
    27        A.  It may well have been important and it may well have
    28        come up in one of those meetings.  I do not chair those
    29        meetings and I do not attend them all, the ones that
    30        I attended, I did not hear about this particular case.
    31
    32   Q.   OK, if we move on to the next one.  You really did not say
    33        if you know anything about the government's concern about
    34        promotion of Happy Meals in Korea?
    35        A.  I do not.
    36
    37   Q.   Again that goes to something quite fundamental, does it
    38        not?
    39
    40   MR. JUSTICE BELL:  Yes, what I suggest is this, because you can
    41        make a comment about it, if you wish, later on:  It sounds
    42        as if there is not any system -- whether there ought to be
    43        or not Mr. Morris can argue if he wishes later -- for
    44        promulgating adverse court or regulatory authority rulings
    45        in any one country internationally around the McDonald's
    46        system.  So, for instance, if in Australia an ad has been
    47        run which is suggesting that blowing agents used are ozone
    48        friendly and there has been regulatory authority criticism
    49        of that, other companies involved in the McDonald's system
    50        around the world might know to beware of using the same 
    51        kinds of terms in advertising of their own. 
    52        A.  I am not aware of a system, at least I am not a 
    53        participant if there is a system that does that.
    54
    55   MR. MORRIS:  Do you not think that is grossly irresponsible of a
    56        corporation that operates on an international scale not to
    57        be taking note of criticism from established statutory
    58        authorities and bodies?
    59        A.  There may be people who do take note of that criticism
    60        in the countries that are involved and in the countries

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