Day 246 - 09 May 96 - Page 67


     
     1
     2   MS. STEEL:   OK.  (To the witness):  If you could get blue
     3        bundle VI, the darker blue ones, not the light ones.
     4        Defendants' list of documents.
     5
     6   MR. JUSTICE BELL:  Original or supplemental?
     7
     8   MS. STEEL:   Original.  It is actually tab 206, but because they
     9        have not got the hundreds on it will just be No 6 towards
    10        the back.  If you could turn to the 11th page which is from
    11        "The New American", December 30th, 1985, entitled "Britain
    12        Loves Big Mac"; have you got that one?
    13        A.  It starts "Entrepreneur in Britain Loves Big Mac".
    14
    15   Q.   If you could just read the first column and down to about
    16        the middle of the second column, and then do not worry
    17        about what comes after that.
    18        A.  OK.
    19
    20   Q.   Is there anything there that you disagree with or say was
    21        inaccurate?
    22        A.  Well, it is difficult to comment on other people's
    23        quotes.  I could comment on my own.  I think it tells part
    24        of the story.
    25
    26   Q.   Right.
    27        A.  Certainly does not tell all that...
    28
    29   Q.   So you might have said more than that?
    30        A.  Well, I may very well have; I do not remember -- the
    31        man Alan Ellesnor, is that it?
    32
    33   Q.   Yes.  It is 1985.
    34        A.  I do not remember it.  Certainly, I would have said
    35        things like that.  I think I would have gone on to say
    36        more, but I would have said many of those things, yes.
    37
    38   Q.   Right.  OK.
    39
    40   MR. JUSTICE BELL:  There is one I would particularly like to ask
    41        you about.  It is at the bottom of the first column.  Can
    42        you, first of all, say what is in quotes, or something like
    43        it, "most of our television commercials...", do you see at
    44        the bottom there someone has put a mark?
    45        A.  This was not 1985.  I am trying to remember about what
    46        I was speaking.  If it was our very, very first television
    47        ads, certainly they were played in crossover-time.  They
    48        were ronald mcdonald ads, appealing to the children, where
    49        they were put in times when Mum and the kids would have
    50        been watching together.  As for most of our television 
    51        commercials went out in the afternoon when kids were 
    52        watching, I do not know that that is true.  There were 
    53        certainly limited periods of time when you could buy
    54        television advertising.  There were very few children's
    55        shows.  There was no Channel 4 in the early start-up days
    56        here.  There was no satellite.  There was one ITV with no
    57        possibility of us buying every programme that was out
    58        there.  Money budgets were too small.
    59
    60   Q.   What about the second sentence, "It was pressure from kids

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