Day 296 - 07 Nov 96 - Page 45


     
     1        crop up later with the reference -- obviously,
     2        Mr. Fairgrieve referred to a survey where one of the
     3        positives that McDonald's had found in their customers was
     4        that they had -- his words, in the survey -- a craving for
     5        the food.  So, McDonald's were quite aware of the value of
     6        putting fat, salt and sugar in their foods to encourage
     7        people to come back and eat more of it.  They are not only
     8        aware of it, but they positively have a policy of
     9        encouraging it.
    10
    11        The last part I think I wanted to say about today's
    12        submissions was about: what do McDonald's mean by
    13        nutritious?   As we have heard, they say: "Every time you
    14        eat a McDonald's, you will be eating good, nutritious
    15        food."  That is in their pamphlet "Nutrition:  A question
    16        of balance".  Their advertising portrays the food as
    17        nutritious, according to their Head of Advertising,
    18        David Green, according to Robert Beavers; and that when it
    19        comes down to it, the only definition they can give of
    20        "nutritious" is "contains nutrients", which is a
    21        completely meaningless definition.
    22
    23        I don't think this has been emphasised enough.  This is a
    24        complete colossal deception which the organisation in this
    25        world with the highest advertising budget of $1.8 billion a
    26        year can be maintaining -- not maintaining, but promoting
    27        -- this colossal deception to the public, worthy of
    28        Goebels -----
    29
    30   MR. JUSTICE BELL:   Well, just hold back.
    31
    32   MR. MORRIS:   I think it is a very important part.
    33
    34   MR. JUSTICE BELL:  You are not going to impress me with things
    35        like that.  You have put the argument, actually, or
    36        Ms. Steel did, quite well this morning.  I am not going to
    37        stop you having a go at it yourself.
    38
    39   MR. MORRIS:   I don't think it has been emphasised enough
    40        what -----
    41
    42   MR JUSTICE BELL:  I do not think Goebels helps very much.
    43
    44   MR. MORRIS:   OK.  But I don't think it has been emphasised
    45        enough what a colossal deception it is, because it strikes
    46        at something so fundamental, which is that the food that
    47        people are eating and the food that is being promoted to
    48        them, and considering the alarming degeneration of health
    49        in countries where processed food and fast food is on the
    50        rise, that, in terms of any deceptive allegation in the
    51        fact sheet, in particular about the food -- in the whole
    52        fact sheet -- that this must be one of the most -- this
    53        must be enough to prove the deceptive nature of McDonald's
    54        Corporation in itself.  I just feel that this is, in some
    55        ways, the most colossal deception in the case.
    56
    57   MR. JUSTICE BELL:  What I suggest you might do, when you come to
    58        the end of your submissions -- I remember the comment A
    59        which you have in tab 8 of the abstract; it is not quite in
    60        the words I recall: "The more one finds out about the First

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