Day 292 - 01 Nov 96 - Page 24
1 references for Mr. Mallinson - what I might do is come back
2 to this - I have completed my whole core submission - if
3 you like, before I go into the references.
4
5 MR. JUSTICE BELL: Yes.
6
7 MR. MORRIS: I mean, we would say Mr. Mallinson, effectively
8 his evidence led to the same conclusions as Mr. Hopkins,
9 although obviously not in as clear and as strong terms, but
10 then he was chair of the Forest Forever Campaign, an
11 organisation set up by the Timber Trade Federation, of
12 which he was formerly president, Terence Mallinson, to
13 represent the interests of the forestry and timber
14 industries' environmental issues, so he was clearly an
15 industry spokesperson. Not surprisingly, he would do his
16 best to defend the industry and their right to carry on
17 exploiting forests on the scale that they are doing at the
18 moment. So we will come to the detail of him a bit later
19 on.
20
21 The next point I want to deal with is environment/index.html">litter. We start off
22 with Mr. Paul Preston, the UK president's assertion that if
23 one million customers each bought a soft drink he would not
24 expect more than 150 cups to end up as environment/index.html">litter. And
25 photographs were put to him by Ms. Steel, which she had
26 taken herself, showing 27 pieces of McDonald's environment/index.html">litter in
27 one stretch of pavement alone near where she lived.
28
29 And in fact, we - I cannot remember who we put this to -
30 but one of the High Levels magazines that come from company
31 head office that Ms. Steel referred to this week - it was
32 read out to the court and I cannot remember when this was -
33 which referred to McDonald's packaging being prevalent on
34 the streets as part of a general problem with littering.
35 That was referred to on day 6.
36
37 There is something which I have not been able to find - but
38 I might as well say it now because I will forget - where in
39 one very revealing document there was something about that
40 they are beginning to be seen as part of the -- because of
41 their support by people like the Tidy Britain group, they
42 are beginning to be seen as part of the solution rather
43 than the cause of the problem.
44
45 MR. JUSTICE BELL: Who said that?
46
47 MR. MORRIS: That was a McDonald's document. I cannot remember
48 where it is. I don't expect you to hunt for it, but in
49 case it is in your notes somewhere, I think that is a
50 highly significant admission in terms of the deceptiveness
51 of McDonald's approach. We will check that. I hope I can
52 find that other document, because it would be our case that
53 obviously McDonald's is part of the cause of the environment/index.html">litter
54 problem but at the same time they want to be seen as part
55 of the solution and they are engaged in a huge PR process
56 to try and rescue their bad reputation on the subject.
57 I hope I can find that other document.
58
59 MS. STEEL: I think the one that was mentioned was actually the
60 one that I was asking Mr. Preston about, all the charitable
