Day 042 - 31 Oct 94 - Page 36
1
2 MS. STEEL: When I looked at it closer up last night, I did not
3 think there were any adults in there, apart from the
4 characters that are from McDonald's Land. I cannot see
5 from here, to be honest.
6
7 THE WITNESS: If it helps, there are a number of Ronald
8 commercials that we have with children in that do not have
9 adults in. That is not a problem.
10
11 MS. STEEL: That is mixing fantasy with reality again, though,
12 is it not?
13 A. What, in this instance?
14
15 Q. Because it is directly outside a normal McDonald's store?
16 A. How they got there was not exactly normal, but it is a
17 replication of the store in a ghost train scenario, yes.
18
19 MR. MORRIS: But it is not a fantasy like on the moon with
20 puppets, is it?
21 A. It is a different kind of fantasy.
22
23 Q. It is a mixture of fact and fantasy, is it not?
24 A. Yes, in terms of the restaurant itself looks realistic.
25
26 MR. JUSTICE BELL: What is the criticism of mixing fact and
27 fantasy -- so that can I follow? Is it a criticism made by
28 one of your witnesses?
29
30 MS. STEEL: It is the effect of it, really. There is a mention
31 in the ITC guidelines about children's ability to
32 distinguish between fact and fantasy varying, according to
33 age. Really, it is kind of on those lines.
34
35 MR. JUSTICE BELL: Take it up later. It was just that, if there
36 was an obvious point and I was missing it, I would like to
37 be told.
38
39 MS. STEEL: There is something else, but I think we might leave
40 it until-----
41
42 MR. JUSTICE BELL: What are you looking for now?
43
44 MS. STEEL: If we just carry on for now, and we will come back
45 to it, if necessary.
46
47 MR. JUSTICE BELL: We are not very far away from the midday
48 adjournment, so if you want to identify something you can
49 do it during the break and come back to it at two o'clock.
50 Yes.
51
52 (The next advertisement was shown)
53
54 MS. STEEL: The box that was shown there in Ronald's hands, is
55 that a box in which McDonald's products are commonly sold,
56 in polystyrene?
57 A. Yes.
58
59 MR. JUSTICE BELL: That was a Big Mac spinning around in the
60 middle, was it?
