Day 013 - 19 Jul 94 - Page 19


     
     1        A.  During the summer, I believe, within the last couple
              of months.
     2
         Q.   In 1986?
     3        A.  Are we talking about in the United States?  The law
              just changed compelling almost all products to have an
     4        ingredient and nutritional break out which includes
              saturated fats and sodiums, and so forth, and the national
     5        change just took place within the last couple of months.
 
     6   MR. JUSTICE BELL:  One of the Attorneys General talks about the
              need to label packaged food or foods, I think is the
     7        phrase he uses.  Is that what you are talking about?
 
     8   MR. MORRIS:  I think we are getting crossed wires here.  I am
              talking about in the 70s or 60s, whenever the first laws
     9        came in, compelling all -----
 
    10   MR. JUSTICE BELL:  Forget supermarkets because I would be
              surprised if anyone could define what a supermarket is.
    11        Are you talking about packaged food?
 
    12   MR. MORRIS:  Packaged foods, yes.  When did ingredients have to
              be put on labelling of packaged foods?
    13        A.  I cannot remember.  It has been some time.
 
    14   Q.   But it would have been five, ten, 15 years before 1986?
              A.  I cannot remember.  I cannot remember when it began
    15        but it certainly has been a while.
 
    16   Q.   A long time, OK.  Just a couple of points.  We want to
              finish this subject off and get on to the next one.
    17
         MR. JUSTICE BELL:  You have to go on to the advertising.
    18
         MR. MORRIS:  Yes.  Just a last question. Could you just repeat
    19        why McDonald's Corporation did not want to put the
              ingredients on the packaging?
    20        A.  This was as a result -- you are asking this question
              as a result of a comment in one of our letters.  Can you
    21        just refer me to what you are --  There was initially many
              years ago some concern that with all the quick service
    22        restaurants, with all the variety, variations of soft
              drinks and the variety of pizzas, salads and hamburgers
    23        that were being sold with different ingredients and with
              customers saying:  "Leave the pickles off this one,"
    24         "Please put extra ketchup but leave the mustard off that
              one", it would be impossible and very expensive to have
    25        all of the different types of packaging that one would
              need in order to possibly do that.  That is why the 
    26        nutrition booklets were looked at as an alternative. 
  
    27   Q.   For example, some of your items are completely consistent,
              are they not, your apple -- I cannot remember what it is
    28        called now -- apple pie packaging contains the same thing?
              A.  No, that is -- that is correct, but we could not just
    29        say, "We will do it for this one and we will not do it for
              all the others".
    30
         MR. JUSTICE BELL:  Can we just look at tab 9, 186C; if you just

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