Day 009 - 08 Jul 94 - Page 17
1 want to just stay at 50 per cent post-consumer. We may
decide we want to increase the levels of post-consumer
2 content. We would look for new items that have no
content.
3
The first option is to try to increase post-consumer. If
4 that is not possible, we would then go to preconsumer. In
relative terms my thinking, in terms of the way we try to
5 direct our activities, is to place on a scale of 1 to 10,
I place a 9 on our emphasis on post-consumer; I place a 1
6 or 2 on preconsumer; 1 or 2 being that it is better than
zero, but it is not our emphasis.
7
Q. But in, say, the 1980s, in the mid to late 1980s, would
8 paper that would be described as recycled be, in general,
a very great percentage of preconsumer rather than
9 post-consumer?
A. Are you asking the question of McDonald's or of the
10 industry in general?
11 Q. That McDonald's used in those days?
A. When we refer to recycle paper it would be a
12 combination of both.
13 Q. But in general?
A. No, I would not say -- if you are asking would it
14 predominate? Of the items I mentioned earlier,
historically, napkins, Happy Meal cartons, toilet tissue
15 and pulp trays, I would gather to say, if I did
calculations for you, I think it would end up close to
16 50-50. That would be my estimate.
17 Q. On corrugated boxes it was 50 per cent of 20 per cent, if
you know what I mean; it was both?
18 A. Well, slow down for me right now.
19 Q. I am trying to see the general picture. I think we
discussed corrugated?
20 A. If I can just answer?
21 MR. JUSTICE BELL: Yes. Let him say something.
A. First of all, I know we need to be making distinctions
22 between consumer packaging and other types of packaging.
So my examples earlier were consumer packaging. I gave
23 you those items and I gave you a rough estimation because
pulp trays were pretty much 100 per cent preconsumer,
24 napkins were -- the one supplier we had that I know of
used 30 per cent post-consumer; toilet tissue was
25 similar. I would estimate 30 per cent post consumer;
Happy Meal cartons traditionally, I would estimate one
26 third of the product back in the 80's was post-consumer.
27 So in my head, taking the relative volumes of that,
I would say our average was close to 50 per cent for our
28 consumer packaging, 40 to 50 per cent.
29 MR. MORRIS: I just thought you were giving figures of 10 per
cent and 15 per cent?
30 A. Let me go on to that. In terms of transport packaging
our corrugated boxes, I told you that I knew in 1990 the
