Day 006 - 05 Jul 94 - Page 38


     
     1        A.  Somewhere around there.  I do not know the exact
              number but it would be close.
     2
         Q.   It was 1.$1 billion in 1989, I do not know the figures now
     3        but it would have gone up presumably.  In this country how
              much do you spend on advertising per year at the moment in
     4        promotion?
              A.  Last year I suppose we must have spent somewhere
     5        between 35 and £40 million something like that,
              advertising and promotion.
     6
         Q.   Do you happen to know if any other company spends more on
     7        advertising in this country?
              A.  I think many who spend far more than that, yes.
     8
         Q.   Can you name one?
     9        A.  Historically the post office spent more than we did by
              a huge margin- people like Ford Motor Company and some of
    10        the banks, some of the people like Unilever who advertise
              all sorts of lines of products- we are certainly a very
    11        large single brand advertiser but I very much doubt
              whether we are biggest advertiser in Britain.
    12
         Q.   Are you aware there have been criticisms advertisers
    13        advertising during times when children are watching
              television?
    14        A.  Certainly the subject of advertiseing in general is
              under constant review at all levels, yes.
    15
         MR. JUSTICE BELL:  No, Mr. Morris is asking if are you are
    16        aware of criticisms of McDonald's practices so far as
              advertising?
    17        A.  No, I am aware of no criticism directed against
              McDonald's and our ads on television being at viewing time
    18        not appropriate for kids, I am aware of nothing like that.
 
    19   MR. MORRIS:  Are you aware there was quite a lot of national
              publicity- and we will be calling a witness from the
    20        National Food Alliance (Sue Dibbs) about should what they
              loosely call "Junk food" and "Sweets" be allowed to be
    21        advertised at all during children's television, are you
              aware of that controversy?
    22        A.  Not in detail. I know the subject has been talked
              about for a long, long time.
    23
         Q.   What is your view, do you think it would be better for
    24        children if they did not have adverts during children's
              television?
    25        A.  I think the system that operates currently in Britain
              is ideal where the ads going out to the world have to be 
    26        vetted first of all by an independent third party and if 
              they do not think them to be appropriate then they do not 
    27        ever see the light of the day, if they do see them as
              appropriate then they may go out.
    28
         Q.   But you said yourself, did you not, that you have
    29        additional guidelines?
              A.  Yes.
    30
         Q.   Separate from ----

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