Day 046 - 04 Nov 94 - Page 53
1 A. Yes. The characterisations are a bit different, but
2 I think they are having fun in here, too. So you have to
3 make that assessment yourself.
4
5 MR. JUSTICE BELL: Do you want to go on with it?
6
7 MS. STEEL: In some ways, it would be helpful if it could be
8 put back to the start, because we did miss the very first
9 part of the soundtrack.
10
11 (The video recording was shown again)
12
13 MS. STEEL: The last part, the voice in the last part is not
14 the same person. So that is why I was saying-----
15
16 MR. JUSTICE BELL: Can you identify that?
17
18 MS. STEEL: It is Lord Haughton. I am not sure how it is
19 pronounced.
20
21 THE WITNESS: I think I remember the gentleman's name now. It
22 is Barry Kline.
23
24 MS. STEEL: What he was saying was representative of McDonald's
25 views, at that time at least, would you think?
26 A. I think we even have a document now that says that kids
27 have an influence on their parents.
28
29 MS. STEEL: And that you spend most money on children's
30 advertising?
31
32 MR. JUSTICE BELL: That is not what was said. Most of their
33 money, do you mean, or more money than others?
34
35 MR. MORRIS: I think he said, "We are the largest."
36
37 MR. RAMPTON: No. He said, "We are one of the largest."
38
39 MR. MORRIS: After that, he said: "We spend the largest amount
40 of money----"
41
42 MS. STEEL: "We spend the most money on children's television."
43
44 MR. RAMPTON: He did not mean of McDonald's own money.
45
46 MS. STEEL: I did not think I was actually saying that.
47
48 MR. JUSTICE BELL: No. But you were not suggesting that?
49
50 MS. STEEL: I think it is ambiguous, but I was not specifically
51 saying it was meant to mean-----
52
53 MR. JUSTICE BELL: Very well. If we are going to actually to
54 look at words in detail, there is no hurry about it at all
55 as far as I am concerned, but I think I ought to have a
56 transcript of a particular ad where people want to refer to
57 the wording.
58
59 MS. STEEL: I have served a Civil Evidence Act Notice on this
60 and, when I did that -- it is dated 22nd June -- I did
