Day 123 - 09 May 95 - Page 32


     
     1        give back to the community.
     2
     3   MS. STEEL:   Just while we are on that, you said about helping
     4        to embellish a way of life in America.  I read a report
     5        somewhere that said in America now homes are being built
     6        without kitchens because people eat out so much; is that
     7        something that you are aware of?
     8        A.  I am not aware of that.  I still think it is pretty
     9        common that homes that are being built or are being
    10        renovated still have a kitchen.
    11
    12   Q.   But certainly?
    13        A.  One out of every two meals today are being consumed
    14        outside of the home in America, in the United States.
    15
    16   Q.   That is an increase in the past 10, 20 years?
    17        A.  It used to be one out of three, now it is one out of
    18        two, but it has not -- it has not deterred the building
    19        of  ---
    20
    21   Q.   Kitchens?
    22        A.  -- homes with kitchens.
    23
    24   Q.   When was it one out of three, do you know?
    25        A.  I beg your pardon?
    26
    27   Q.   When was it one out of three, do you know?
    28        A.  I do not know exactly.  I would go back, I would say at
    29        least 15 or 20 years, probably our marketing executives
    30        could give you that specific time period.  But, in general,
    31        one out of every two meals is consumed outside of the home
    32        in the United States whether it is at McDonald's or some
    33        other in a restaurant or place of ......
    34
    35   Q.   That is something that has been increasing for some time,
    36        and is it continuing to increase?
    37        A.  I do not know whether or not -- I do not have any
    38        statistics that would support that it has gone beyond that,
    39        but I can tell you the updated information that I have
    40        reviewed has indicated one out of two.  That is also
    41        growing in other places around the world.
    42
    43   Q.   Sorry?
    44        A.  That is also growing in other places around the world
    45        as well.
    46
    47   Q.   More people are eating out all around the world?
    48        A.  That is correct.  Life styles are changing.
    49
    50   Q.   Do you feel that you have played a part in that? 
    51        A.  I think we have. 
    52 
    53   Q.   Does McDonald's have an idea of how many meals you would
    54        like to see people eating out?
    55        A.  No.  We do not establish any targets or any figures in
    56        that respect.  We would like to be as convenient as
    57        possible to wherever people work, play or live.
    58
    59   Q.   So you would be happy, you would be very happy, if they
    60        were coming in three out of three meals?

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