Day 032 - 06 Oct 94 - Page 19
1 MR. JUSTICE BELL: Where did you get the figures from?
2 A. I suspect these were from summary reports that would
3 have appeared in the press at the time of the publication
4 of these documents which I then used in the book in 1987.
5
6 MR. MORRIS: Do the figures that you have quoted there: "43
7 per cent of those aged 15-24 and 54 per cent of unemployed
8 people and 36 per cent of students ate fastfood more than
9 twice a week", those kinds of figures, are they found
10 anywhere else? Does that accord with your belief?
11 Obviously you have your own survey coming up which is the
12 next one, the Grazing in Peckham, but do those kinds of
13 figures seem -----
14 A. They are not totally incompatible with those that have
15 been lodged with the court, the BNF survey that was
16 discussed.
17
18 Q. Which one was that?
19 A. The one that Mr. Rampton just waved at us.
20
21 MR. JUSTICE BELL: The BNF one?
22 A. Yes, although the BNF I do not think refers to
23 unemployed.
24
25 MR. MORRIS: Do you want to take us through that because maybe
26 that is a good time to look at that one specifically then?
27
28 MR. JUSTICE BELL: What I think would help is if you know where
29 in the British Nutrition Foundation publication it gives
30 the information from which you think the British Market
31 Research Bureau 1985 figures came, you can identify that
32 for us, and if there is anything in it to support the
33 HOTAG figures you refer us to that as well. Without
34 prejudging the matter in any way, any reliable information
35 that in the middle 80s 43 per cent of those aged 15 to 24
36 and 36 per cent of students ate fastfood more than twice a
37 week might be material?
38 A. The table in the British Nutrition Foundation
39 document, table 17 -----
40
41 MR. MORRIS: Shall we all go to that document? It is document
42 No. 4, which is the British Nutrition Foundation, Eating
43 in the Early 1980s, Attitudes and Behaviour: Main
44 Findings." Sorry, what page?
45 A. How long a document do you have?
46
47 Q. I have photocopied, or you photocopied, in fact, for me,
48 about 20 pages of it, including pages 15 to 34 -- well, 15
49 to 29, then 34, then page 48. So again it looks like a
50 kind of document which it would be helpful if Mr. Rampton
51 could have one.
52
53 MR. JUSTICE BELL: You have table 17, for instance?
54 A. Yes. If I can draw your attention in table 17 to the
55 second part of it overleaf, to support the suggestion that
56 take away foods, which, of course, are only a part of the
57 total fast food market in that one can sit down and eat
58 fast food as easily as take away, for take-away foods
59 survey respondents aged 16 to 24, which I agree differs
60 from that quoted by the British Market Research Bureau,
