Day 032 - 06 Oct 94 - Page 22
1
2 Q. This survey in the early 80s -- obviously it seems to me
3 that the period you were concerned mostly when you were
4 analysing fast food was the 80s as a whole; is that
5 correct?
6 A. In fact, the previous decade to writing the book was
7 the mid 70s to mid-80s, so it is that range.
8
9 Q. Since that time the fastfood contribution to the diet has
10 increased?
11 A. I think we can make that assumption simply from the
12 numbers of outlets, fastfood outlets, that are serving
13 fastfood, but it would be interesting to have the
14 company's own data on numbers of meals served.
15
16 MR. JUSTICE BELL: We have had some data from the company, but
17 can I just look at table 25? Do you understand that to be
18 where the children have ever spent their pocket money on
19 any of those items, rather than doing it every week or
20 once a month or with any particular frequency?
21
22 MR. MORRIS: I think it is the day before.
23 A. No, I am not sure it is, judging by the paragraph
24 prior to that table.
25
26 MR. JUSTICE BELL: Without knowing, I would have thought there
27 would be more than 1 per cent of 11 to 12 year-olds and
28 more than 5 per cent of 13 to 15 year-olds now who buy a
29 hamburger from time to time out of money their parents
30 have given them, but there is no way of knowing. You do
31 not have any up-to-date information on that?
32 A. I do not.
33
34 MR. MORRIS: Is there a table of conclusions to this report or
35 recommendations?
36 A. There are general impressions given on pages 3 and 4.
37
38 Q. We do not have those pages.
39 A. To be honest, they do not say a great deal that would
40 bear on this matter.
41
42 Q. So they do not have conclusions. What is the purpose of
43 this survey then? What is the role of the British
44 Nutrition Foundation? What is the purpose of this survey?
45 A. Well, the British Nutrition Foundation, as the court
46 may already know, has a large proportion of its funding
47 coming from the food industry, both retailers and
48 manufacturers and so forth. Much of their research is
49 done with a view to market analysis as much as it is for
50 the sake of academic enquiry. I would say that this was a
51 good example of a mixture of both, where there is both
52 academic enquiry and market research interest being
53 reflected.
54
55 Q. Could we safely move on from that document or is there
56 anything else you want to point out? There is nothing
57 in -----
58
59 MR. JUSTICE BELL: There is nothing in that document which
60 would be the source for the HOTAG figures, is there?
