Day 006 - 05 Jul 94 - Page 35
1 There may be a situation in the future where we need a
second or wish to make a change but it would be rather
2 normal to have one person.
3 Q. The ones that go to events?
A. There are 6 or 7 of those.
4
Q. Do they report back to the company on how it went?
5 A. They work with local store marketing people, regional
marketing managers on their programmes, yes.
6
Q. Do they report back on what the response has been?
7 A. I would guess they do. They do not do it to me. I am
sure they must do it with the people who assign them their
8 tasks.
9 Q. So do they attend any meetings of the companies?
A. Well not with me. They may very well again on a
10 regional or local basis. I have not had a meeting with
any of our Ronald actors in many, many years.
11
Q. Do they ever advise the company about the feedback they
12 have got?
A. They may very well, but they do not advise me.
13
Q. No, I am talking about the company. Do they?
14 A. I told you I do not know; you would have to ask the
regional marketing manager I suppose what his programme is
15 monitoring Ronald's feedback if there is anything. I am
not aware of any formal programme. I would find it unusual
16 if they did not complete a personal appearance that some
conversation did not take place as to how it went or what
17 one or other think about the job done but I am not party
to any of that.
18
Q. The company would not know, would it, whether Ronald
19 McDonald was having an affect on children that you did not
agree with? For example, we are saying that the affect
20 on children is in some way pernicious and you are saying
it is not, and you would not know what the effect was,
21 certainly in those personal events unless they were
reporting back and or attending meetings in some advisory
22 capacity. Would you not think it would be irresponsible if
they did not?
23 A. Well, as I said, there may very well be meetings and
conversations taking place after a Ronald appearance with
24 people charged with overseeing that appearance. I have no
knowledge of any specifics coming out of them that are
25 problematical in any way.
26 Q. Have you ever been to any meeting at any level where a
ronald mcdonald character has attended?
27 A. No. I have seen Ronald appearances, I have been to
many of those.
28
MR. JUSTICE BELL: No, I do not think that is what you are
29 asking.
30 MR. MORRIS: I mean at the company level you do not really know
what effect ronald mcdonald is having on children,
