Day 034 - 11 Oct 94 - Page 54


     
     1        world - diseases such as obesity, diabetes, high blood
     2        pressure, heart disease, stroke and some form of cancer -
     3        are related to diet.  The typical western diet is
     4        relatively low in dietary fibre, roughage and high in fat,
     5        salt and sugar."
     6
     7        Then it goes on about what dietary guidelines or
     8        recommendations have and might be made.  Can I give you
     9        this thing?  I will tell you what it is so that it can go
    10        on the transcript.  It is the outer sleeve of a packet of
    11        French cigarettes called "Gitanes".  Can I hand them to
    12        you?
    13
    14   MR. JUSTICE BELL:  I see it is empty, so this is not an
    15        autobiographical glimpse, Mr. Rampton?
    16
    17   MR. RAMPTON:  Absolutely not and nor should it be taken as
    18        such.  (Handed)  On the front you find the name of the
    19        brand.  I tell you for your information that those are
    20        unfiltered cigarettes of quite a substantial calibre.
    21        They have on the front a stamp in black letters below the
    22        name of the cigarette -- what does it say?
    23        A.  The sentence below the?
    24
    25   Q.   Yes, in capital letters below the name Gitanes?
    26        A.  "Tobacco seriously damages health".
    27
    28   Q.   Yes.  Now will you, please, turn over to the back of the
    29        sleeve and read out what it says?
    30        A.  "Smoking causes cancer".
    31
    32   Q.   Thank you.  Do you see a distinction between what is
    33        written on the back of that sleeve "Smoking causes cancer"
    34        and what is written in this McDonald's document in 1985?
    35        A.  Can I tell them apart?
    36
    37   Q.   Yes.  Do you see a distinction?
    38        A.  One relates to diet and the other relates to tobacco.
    39
    40   Q.   Yes.  Do you see a distinction in the epistemiological
    41        message which is conveyed by the words concerning the
    42        substances about which the words are written?
    43        A.  The one on the tobacco package is considerably
    44        briefer.
    45
    46   Q.   Is?
    47        A.  Considerably briefer.
    48
    49   Q.   You do not see a distinction between the word "causes" and
    50        the words "there is a considerable amount of evidence to 
    51        suggest"?  Do you see a distinction? 
    52        A.  I see what you are pointing out, yes. 
    53
    54   Q.   Do you see a distinction or not?
    55        A.  If I am reading this, I believe I recognise what you
    56        have pointed out, yes.
    57
    58   Q.   No.  I want to know if you see a distinction and, if so,
    59        what the distinction is that you see?
    60        A.  On the pack of cigarettes it makes a statement, a

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