Day 012 - 18 Jul 94 - Page 07
1 A. I do not.
2 Q. Do you remember the circumstances in which the decision
was made to publish this booklet. Perhaps I should ask
3 you this first ---
A. Yes.
4
Q. -- What was the purpose of the booklet?
5 A. The purpose was to provide our customers with greater
nutritional information, factual information, about our
6 foods.
7 Q. So far as McDonald's were concerned, when was the
intention to fulfil that purpose first conceived?
8 A. I believe the first publication and distribution of
the booklet took place in the state of New York, in New
9 York State, and it was approximately in April of that
year, 1986.
10
Q. 1986?
11 A. 1986, that is correct.
12 Q. You tell us it had been in preparation for some months
prior to that?
13 A. That is correct.
14 Q. Can you remember when McDonald's first formed the
intention to publish such a booklet -- perhaps the answer
15 is obvious, some months?
A. It was some months before, but I am having
16 difficulty remembering exactly when.
17 Q. When it was published in April 1986, had McDonald's had
any discussions with the state government of New York
18 State?
A. Yes, we had, and there had ensued discussions with
19 the Attorney General of the State of New York during the
prior months in which they had expressed an interest in
20 making available generally more information to the
consumers of the State of New York, and that was at about
21 the time that we were also looking at doing that for our
customers.
22
As a result, during the course of those discussions, we
23 formulated the idea of distributing these Food, the Facts
books in the State of New York and the Attorney General of
24 the State of New York was pleased with our decision and
agreed to do a joint press release with McDonald's at the
25 time of our dispersal of these booklets throughout the
state.
26
Q. That would be in the early part of 1986?
27 A. That is correct.
28 Q. Did there come a time when the booklet was distributed in
other states outside New York?
29 A. Yes, sometime between April and July, probably
towards May or June, we expanded our distribution into New
30 Jersey and Connecticut, and as we moved into the summer,
we expanded it into Washington DC.
