Day 042 - 31 Oct 94 - Page 64
1 toys being presented together. To be honest, I am not sure
2 whether you can present the food with the toy purchase or
3 the toy purchase separate from the food. It is one of
4 those two things, but I am not sure.
5
6 Q. I do actually have some information about this, which
7 I hope I have copies of. Yes, I have a document here which
8 is actually a news report from the Danish News Agency.
9 (Handed) I just want to see if it jogs your memory.
10 I will read it out. "Advertisement sentence" -- I do not
11 think that is a prison sentence "chastisement for tempting
12 children with Disney toys" -----
13
14 MR. JUSTICE BELL: I think there may be some faintly quaint
15 translating here, but the meaning is fairly obvious.
16
17 MR. MORRIS: I think the sentence refers to the fact, it is
18 summed up in one sentence at the beginning: "The burger
19 chain, McDonald's, has been chastised by the Radio and
20 Television Advertisement Board", is that the equivalent of
21 the ITC?
22 A. I do not know, I would imagine it is.
23
24 MR. RAMPTON: My Lord, there is somewhat of a difficulty about
25 this, it seems to me. I am not objecting to the document
26 being read, but I do not know that the witness can answer
27 any questions about this. It is a translation of what is
28 plainly a double hearsay piece of information.
29
30 MR. JUSTICE BELL: What I suggest is, why do you not just ask
31 Mr. Hawkes to read it through to himself, then ask if he
32 knows anything about it.
33
34 MR. MORRIS: Yes.
35
36 MR. JUSTICE BELL: Read it through, Mr. Hawkes.
37
38 MR. MORRIS: Let me just ask you a question, for the record:
39 "After an advertising campaign on TV2" -----
40
41 MR. JUSTICE BELL: Wait a minute because, first of all, you have
42 to find whether he knows anything about it. If he knows
43 about it, you can ask him more about it, but if he does not
44 know anything about it, that is the end of it so far as
45 this document is concerned for the time being.
46
47 MR. RAMPTON: My Lord, may I say this at this stage: I notice
48 Mr. Morris said "for the record". I am very suspicious of
49 that in view of a report that appeared in the Independent
50 newspaper on Saturday morning, for example. What
51 Mr. Morris is wont to do is to read out a piece of wholly
52 inadmissible evidence and then have it distributed to the
53 press as though it constituted a case against
54 McDonald's. I am very anxious that should stop happening.
55
56 MR. MORRIS: No, the reason I am putting it on the record -----
57
58 MR. JUSTICE BELL: You do not have to put things "on the
59 record". It is a phrase which seems to have come across
60 the Atlantic which is strange to my experience of our
