Day 298 - 11 Nov 96 - Page 12


     
     1        calories, concentration of fat, and the amount of fibre in
     2        the diet and the amount of antioxidants in diet.
     3
     4        On day 21, page 49, starting at line 21, he agreed with the
     5        statement which was in his own publication, summing up the
     6        World Health Organisation publication of Diet, Nutrition,
     7        and the Prevention of Chronic Diseases, where he summed it
     8        up as the group concluded that there was a close and
     9        consistent relationship between the type of diet now common
    10        in western developed industrialised countries which was
    11        characterised by an excess of energy dense foods rich in
    12        fat and sugar but low in dietary fibre and the emergence of
    13        a range of chronic non-infectious diseases, including heart
    14        disease, various cancers, diabetes, et cetera.
    15
    16   MR. JUSTICE BELL:   Do you want to have a break there?
    17
    18   MS. STEEL:   Well, Mr. Morris was just going to say some bits
    19        and pieces.
    20
    21   MR. JUSTICE BELL:   Right.
    22
    23   MR. MORRIS:   I have a sheet to hand up here, which is
    24        calculations regarding effect of fatty meals on the diet.
    25        It is not brilliantly photocopied.  (Handed)  It is a
    26        calculation on effect of eating McDonald's meals three and
    27        six times a week.  We have the figures for those, which
    28        were the Fairgrieve figures, and that is going to be dealt
    29        with a bit later on.
    30
    31        But as far as we can see, something like half a million to
    32        a million UK customers, that is the fifth line in my note,
    33        eat three to six times a week at McDonald's, based upon the
    34        Fairgrieve figures of 2 percent and 4 percent in different
    35        surveys, 2 to 4 percent of their customer base.  And 23
    36        percent of US customers eat over four times a week.  That
    37        was in the pie chart, if you remember the pie chart.
    38
    39   MR. JUSTICE BELL:   Yes.
    40
    41   MR. MORRIS:   The pie chart that was on, I think it is volume
    42        6D, tab 16, possibly internal 218, which was the US pie
    43        chart which had super heavy users being 23 percent in terms
    44        of frequency of visits.  And definition of super heavy was
    45        four plus times a week.
    46
    47        So, anyway, 23 percent of US customers base is probably
    48        something like 23 million people.  Wait a minute.  Sorry,
    49        23 percent of visits are from people that were eating four
    50        plus times a week.  Sorry, I was getting that slightly
    51        wrong there.  A slightly different calculation for the US
    52        from the UK.  So the word "visits" ought to be inserted
    53        after the word "customers" in that line, the fifth line
    54        down, US customer visits.
    55
    56   MR. JUSTICE BELL:   Yes.
    57
    58   MR. MORRIS:   77 percent of course of all US customer visits are
    59        heavy to super heavy, which is once a week or more.
    60

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