Day 043 - 01 Nov 94 - Page 60


     
     1
     2        3.  The advertising claim that McNuggetts is '100 per cent
     3        Chicken' is false because the product is fried in beef fat,
     4        which leeches to the chicken meat, and sodium phosphate is
     5        added to the chicken".
     6
     7        You say you remembered this complaint?
     8        A.  I remember the event; I do not remember the specifics.
     9
    10   Q.   I read you that just to remind you if you ever knew what
    11        the specific complaint was.  My question is this:  It is
    12        asserted by the Defendants in this case that in consequence
    13        of that complaint that series of Chicken McNuggetts
    14        advertisements was discontinued or terminated by
    15        McDonald's.  Do you remember whether that is true or false?
    16        A.  I do not remember any discontinuance of any advertising
    17        campaign for Chicken McNuggetts.
    18
    19   Q.   Do you remember whether -- you can put that file away as I
    20        ask the question -- any advertising campaign by McDonald's
    21        in your time has ever been discontinued or terminated in
    22        consequence of a complaint by any authority in the United
    23        States of America?
    24        A.  No, I cannot.  The only times that I can remember us
    25        discontinuing advertising is when a consumer did not like
    26        the advertising, in which case he might come and tell us he
    27        did not like it and, if we agreed with him, we would stop
    28        it.  For example, I remember we featured a car wash in a
    29        particular commercial, and the Car Wash Association did not
    30        think that it was represented in a fair manner as to what
    31        car washes actually do, so we actually stopped the spot,
    32        but that is the only time I can remember anything.
    33
    34   Q.   What might be described as a council of commercial
    35        prudence?
    36        A.  Yes.
    37
    38   Q.   Could you put that one away, please?  Now we will turn our
    39        attention to the last thing which I want to ask you about
    40        it which is to be found in file VIA.  This time, please,
    41        turn to tab 33 which actually is at the beginning of the
    42        file.  It is the second tab in the file.
    43
    44   MR. JUSTICE BELL:  Which folder and tab is this?
    45
    46   MR. RAMPTON:  My Lord, tab 33 of file VIA pink.  It has
    47        "Nutrition" on the spine.  For your convenience,
    48        Mr. Green, can I pass you up an original because that will
    49        mean you can look at two documents at once, if you need to.
    50          (Handed)  Do you recognise that document? 
    51        A.  Yes, I do. 
    52 
    53   Q.   Do you remember the campaign which this document
    54        foreshadowed?
    55        A.  Yes, I do.
    56
    57   Q.   Were you involved yourself personally in the preparation of
    58        that campaign?
    59        A.  Yes, I was.
    60

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