Day 042 - 31 Oct 94 - Page 52


     
     1        A.  It is a very popular programme, yes.
     2
     3   MS. STEEL:  Carry on.
     4
     5                  (The next advertisement was shown)
     6
     7   MS. STEEL:  Again, was that for four different ones?
     8        A.  Yes, it was.
     9
    10   Q.   Each week?
    11        A.  Yes.
    12
    13   MS. STEEL:   Carry on.
    14
    15                  (The next advertisement was shown)
    16
    17   MS. STEEL:  Carry on.
    18
    19                  (The next advertisement was shown)
    20
    21   MS. STEEL:  The same again, four different toys?
    22        A.  A different one each week.
    23
    24   MS. STEEL:   Carry on.
    25
    26                  (The next advertisement was shown)
    27
    28   MS. STEEL:  Is that something you want children to do, to start
    29        singing about McDonald's?
    30        A.  Yes.   Actually, that was at the start of a new
    31        campaign with the new music and we thought it would be
    32        quite good to have the children know the song.  In fact, we
    33        do get letters -- I would not say it is a lot of letters --
    34        asking for what the words of the song are.  There is a lot
    35        of interest amongst parents that hear from their kids that
    36        they would like to know what the song is.
    37
    38   Q.   Why would you like children to sing that song, then?
    39        A.  Because, again, it keeps the memory of McDonald's at
    40        the forefront of their minds, so that they can again ask
    41        their parents if they can come to McDonald's.
    42
    43   MS. STEEL:  Okay.  Carry on.  I think we have seen this one
    44        before.
    45
    46                  (The next advertisement was shown)
    47
    48   MR. JUSTICE BELL:  Do you want to fast forward that?
    49
    50   MS. STEEL:  I think the next one, as well. 
    51 
    52                  (The next advertisement was shown) 
    53
    54   MS. STEEL:  That is the same again, one different one each week?
    55        A.  Yes, it is.
    56
    57   MS. STEEL:  Carry on.
    58
    59                  (The next advertisement was shown)
    60

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