Day 003 - 30 Jun 94 - Page 32


     
     1   Q.   Do you remember giving an interview to the Evening
              Standard magazine, I think it was in December 1991?
     2        A.  I give a few interviews over time.
 
     3   Q.   I know.  This is the first of these bundles, and there
              will not be very many, that I am going to ask you to look
     4        at.  My Lord it is pink volume 5, section F, tab 48.  They
              are a bit unmanageable.  The tabs are in the side.  The
     5        one in my volume is a pink divider and it has 48
              handwritten on it.  Have you got that far?
     6        A.  701 at the bottom?
 
     7   Q.   Yes, 741 it should be.
 
     8   MR. JUSTICE BELL:  701 is mine.
 
     9   MR. RAMPTON:  My Lord, I am sorry they have been altered.
 
    10   MR. JUSTICE BELL:  It should be 741 but for some reason someone
              has written 701.  I will change mine to 741.  The next one
    11        should be 742.  Then we are back in number again.
 
    12   MR. RAMPTON:  Mr. Preston, before I draw your attention to part
              of this article, can I ask you this.  I think in fact you
    13        may have already answered it.  You told us that McDonald's
              have a concern for the environment in different ways.
    14        What is it, Mr. Preston, that prompts that concern for the
              environment?
    15        A.  Well, there is obviously a business concern, which
              stems from the very beginnings of the company and its
    16        founder Ray Kroc, where in the earliest days of the
              company he demanded, and was right to do so, that the
    17        company be a good corporate citizen.  There is obviously a
              personal interest in this.  We alluded to it a few minutes
    18        ago.  I would like to think that what I leave for my
              children, and hopefully grandchildren, will be at least as
    19        good as I inherited when I arrived here, and hopefully
              they will take the same attitude.
    20
         Q.   Now, Mr. Preston, on environment/index.html">litter, I do not know whether you
    21        know as a fact or not, but for this purpose it does not
              matter.  Is it part of the McDonald's tradition that
    22        Mr. Ray Kroc, apart from other matters, had a concern
              about environment/index.html">litter?
    23        A.  Yes.
 
    24   Q.   What is the culture, what is the folk law about that?
              A.  The folk law is he was seen when touring a marketplace
    25        with a regional manager or to visit owner/operator store,
              for example, would often times insist long before they 
    26        ever drove on to the car pack to circle the block having a 
              look about for what he saw, and he was darned upset if he 
    27        having made that block or two circumference around the
              location found trash lying there he would insist that
    28        people would pick it up.  He himself on many occasions
              stopped the car and did so.
    29
         Q.   That particular little piece of McDonald's cultural folk
    30        law, when did you first come into contact with it?  When
              did you first learn of it?

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