Day 032 - 06 Oct 94 - Page 34


     
     1        track it down.
     2
     3   MR. JUSTICE BELL:  No, leave it for the moment.
     4
     5   MR. MORRIS:  I think that is all the surveys that we were going
     6        to refer to.
     7
     8   MR. JUSTICE BELL:  We can break off there.  What have you got
     9        to do next with Dr. Lobstein?
    10
    11   MR. MORRIS:  Well, we are moving through the statements he has
    12        made and then there is a whole lot of other matters to
    13        deal with, things that have happened in the case that we
    14        have already heard in court, comments and things like
    15        that.  We should be finished by the end of the day, I
    16        should think.
    17
    18   MR. JUSTICE BELL:  I will come back at 5 to 2.
    19
    20                         (The Court Adjourned)
    21
    22                                                     1.55 p.m.
    23
    24   MR. MORRIS:  In your statement, Dr. Lobstein, what we were
    25        talking about before lunch is that for an increasing
    26        number of people McDonald's meals represent an increasing
    27        part of the diet, and that for some parts of the
    28        population it already represents a sufficiently large part
    29        of the diet, enough to justify the concerns expressed
    30        against the promotion of McDonald's meals.  Would you like
    31        to elaborate on that statement?
    32        A.  Yes.  I assume it is not denied that the sheer
    33        quantity of meals served by McDonald's in this country has
    34        risen dramatically during the last twenty years,
    35        therefore, for the general population it would, indeed,
    36        provide an increasing proportion of the diet as an
    37        average.  From the evidence that we were looking at
    38        earlier, particularly the Peckham study, I would say that
    39        there are parts of the population, younger and lower
    40        income, perhaps living in low income areas, who are likely
    41        to be particularly consuming large quantities of this sort
    42        of diet.
    43
    44   Q.   Are you saying that McDonald's has a responsibility
    45        because of its sheer size and/or that it is a major
    46        promoter of this kind of food?
    47        A.  It is an awkward question, but I think one would not
    48        expect a company purely concerned with the production of
    49        confectionery, perhaps, to take responsibility for the
    50        overall diet that they offer, but I would suggest that a 
    51        company offering what it by its own term might call 
    52        "nutritious" but which it is offering as a full meal 
    53        should take some responsibility for the quality of the
    54        nutrition they provide.  So, yes, I would argue that
    55        because of the frequency and the image that it projects
    56        that there is a responsibility there.
    57
    58   Q.   Is it projecting an image for a type of food?
    59        A.  Sorry, is?
    60

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