Day 013 - 19 Jul 94 - Page 20


     
     1        read A, B and C, then D, and then what Mr. Shelden on
              behalf of Mr. Van de Kamp thinks; then his suggestions as
     2        a result.
 
     3   MR. MORRIS:   I will not labour this point, but if we do look
              at 59AE which is in tab 4D.
     4        A.  Sorry, what tab?
 
     5   Q.   59AE, tab 4D, McDonald's is concerned about the
              practicability.
     6
         MR. RAMPTON:  Would you care to read the whole paragraph?
     7
         MR. MORRIS:  I will not read the whole paragraph AE, "Why don't
     8        you label your products?  Quite simply, it is not
              practical or economical to do so".  It goes on to say:
     9         "It is recognised that it is a difficult thing".  But on
              the economical considerations, would you feel that if the
    10        practical considerations could be overcome you would be
              willing to put the ingredients on all your products on the
    11        packaging, if the practical matters could be resolved?
              A.  I am not the right person to be asking that question.
    12
         MS. STEEL:   Can you turn to tab 9 in that document?
    13        A.  Yes.
 
    14   Q.   The memo to Stephanie Skurdy from Al Smedley on March
              18th, 1986?
    15        A.  Yes, I am there.
 
    16   Q.   Can you turn to point 4?
              A.  I am there.
    17
         Q.   "We all seem to agree that, if possible, McDonald's should
    18        attempt to deflect the basic negative thrust of our
              critics by creating a scenario where we take the high
    19        road".  So, it is apparent from this that McDonald's was
              under some kind of criticism over its products already at
    20        this stage?
              A.  I was not at this meeting but that is, I guess that is
    21        something you might draw from that.  I mean, it is no
              secret that we are criticised, it seems, many times by the
    22        Centre for Science in the Public Interest, or other groups
              in the United States, who would rather see us doing things
    23        other than we are doing.
 
    24   Q.   Groups and people that are concerned about nutrition?
              A.  And other things.
    25
         Q.   This memo is about nutrition, is it not? 
    26        A.  Yes, this memo is. 
  
    27   Q.   So it is quite apparent that you were under criticism
              because people were concerned that your products were not
    28        healthy?
              A.  It is just hard for me to answer your question because
    29        I do not know, not having attended this meeting, not
              having been copied on this memo, and I do not know what
    30        the criticisms are but, clearly, they are criticisms as
              you point out.

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