Day 006 - 05 Jul 94 - Page 48
1 Q. Then on the next page -- this is slightly off the
charitable angle but it is relevant to the children and
2 advertising -- it says, does it not: "Sunday fun days as
well as being fun are a very useful marketing tool"?
3 A. Yes.
4 Q. "They draw attention to the fact that we are open on
Sundays"?
5 A. Yes.
6 Q. "They reinforce the McDonald's experience idea, making
McDonald's a great place to be for children"?
7 A. Yes.
8 Q. "And they create a great atmosphere and bringing customers
on a day which is often extremely quiet"?
9 A. Yes, it says that.
10 Q. Right. Then if you could turn to page 92?
A. The same document?
11
Q. The same document, yes.
12 A. Yes, OK.
13 Q. In the section about: "Upper Norwood, supports family fun
day", you were talking about the standard vouchers being
14 given out to -- well, to be honest, yes, you were talking
about to prize winners, so perhaps this is slightly
15 different?
A. In answer to your question about fates, often times
16 they ask for a gift, we traditionally give them out a
voucher for a meal.
17
Q. But here anyway it says, does it not: "Free hamburger
18 vouchers were given out to all the children that
participated in the fun and the store benefited from good
19 add on sales"?
A. Yes.
20
Q. Then on the following page, on page 93, you did a joint
21 promotion with Mothercare. In the third paragraph it says
that Mothercare together with you thought "of a fun
22 activity which children would enjoy and which would also
bring people into both our restaurant and the Mothercare
23 store"?
A. A face painting opportunity, yes.
24
Q. Yes, that is right. Then, I mean, lower down it mentions
25 Mothercare, saying: "They increased their sales on the
face painting day tremendously because of the interest
26 raised by the use of balloons -- McDonald's of course"?
A. Yes, it says that.
27
Q. Right. Then on page 94?
28 A. Yes.
29 Q. In the Keep Barnet Tidy designer poster competition
section, in the second column, the second paragraph, it
30 says: "We received add on sales from the vouchers, a high
awareness in the borough with local newspapers all picking
