Day 013 - 19 Jul 94 - Page 26


     
     1
         Q.   Do you know whether that booklet is still available?
     2        A.  I do not know.
 
     3   Q.   Because we have not seen a copy of that, but certainly the
              one that we have has not got nutritional information in
     4        it, has it, the one that is in this file here?
              A.  The one we looked at yesterday, that is correct.
     5
         MR. JUSTICE BELL:  The Time one?
     6
         MS. STEEL:   No, tab 5.  "McDonald's Food - the Facts".
     7
         MR. JUSTICE BELL:  Yes, all right.
     8
         MS. STEEL:   It has the ingredients but not the nutrition
     9        information.  I think you also said that the adverts were
              intended to address topics of importance to McDonald's
    10        customers?
              A.  That is correct.
    11
         Q.   These adverts were talking about cholesterol, fats, and
    12        sodium?
              A.  Cholesterol, fats, and sodium?
    13
         Q.   Yes.
    14        A.  Yes, that is correct.
 
    15   Q.   And about food additives?
              A.  Yes.
    16
         Q.   So people were concerned about those things?
    17        A.  People were more interested in these things, yes.
 
    18   Q.   Why do you think they were interested in those things?
              A.  I think at that time there was a greater general
    19        awareness occurring through the United States on health
              and what people put in their bodies, and it was for that
    20        reason that people were more interested.
 
    21   Q.   Yes.  So there was general concern about the links between
              diet and health?
    22        A.  I do not know the percentages, how many were and how
              many were not, I mean, it certainly was an increasing ----
    23
         MR. JUSTICE BELL:  If instead of general concern, the question
    24        was growing concern, would you agree?
              A.  Yes, I would agree with that.
    25
         MS. STEEL:   Thank you.  So what were your adverts trying to 
    26        say?  Were they trying to say that McDonald's food in its 
              own right is healthy and nutritious, or were they trying 
    27        to say that as long as you eat lots of other things that
              are good for you, it is OK to eat McDonald's food once in
    28        a while?
              A.  I think the ads were trying to say, and that is
    29        consistent with the theme of balance and moderation going
              through, that McDonald's food can be part of any well
    30        balanced diet.  Once again we did not say:  "Eat
              McDonald's food all the time or 21 times a week".  They

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