Day 125 - 12 May 95 - Page 34
1 obviously, that was quite expensive to bring people, you
2 know, from all around the world to participate.
3
4 Q. Do you remember when it was that McDonald's sold its 12
5 billionth hamburger?
6 A. When we sold -- no, I do not recall. I mean, we have
7 been clicking off beans at a pretty rapid pace and I do not
8 know.
9
10 Q. You are aware of the firm Cooper and Goland?
11 A. Yes, I am.
12
13 Q. Do you recall that at the time of the sale of the 12th
14 billionth hamburger, Cooper and Goland said that it would
15 require an area greater than Greater London -- sorry.
16
17 MR. JUSTICE BELL: Start again.
18
19 MS. STEEL: Greater London was the area required to accommodate
20 all cattle standing flank to flank that had gone into the
21 making of the 12th billion burgers. Do you remember that
22 as a piece of publicity at the time?
23 A. I remember a number of quotations. I do not remember
24 that specifically. I remember, you know, 12 billion
25 hamburgers would be enough hamburgers end to end to stretch
26 around the moon and back, things like that, and enough
27 ketchup to fill the Gulf of Mexico, things of that nature,
28 but I do not remember specific -- that specific quotation.
29
30 MR. MORRIS: If you can borrow a copy of the Behind the Arches
31 book. I want to refer to something in it.
32
33 MR. JUSTICE BELL: Borrow mine, Mr. Beavers. (Handed). Give the
34 references as close as you can so I can make a note and it
35 goes on the transcript.
36
37 MR. MORRIS: Yes. On page 129, the last paragraph starting with
38 the words "Turner and Karos". As we come through this, we
39 will see it applies to the 1960s. "Turner and Karos set
40 the toughest standard for hamburger that the meat industry
41 has ever known. One that still produces some of the
42 leanest hamburger to be found in either the supermarket or
43 the fast-food industry. The US Department of Agriculture
44 still allows hamburgers with up to 33 per cent fat, but
45 McDonald's holds fat content between 17 per cent and 20.5
46 per cent. While some hamburger even now contains non-beef
47 additives, McDonald's prohibition against additives is
48 absolute. 100 per cent beef was not used by McDonald's to
49 encompass unwanted beef parts. The meat, Turner and Karos
50 decided, was to consist only of 83 per cent lean chuck
51 shoulder from grass fed cattle and 17 per cent choice
52 plates, lower rib cage, from grain fed cattle."
53
54 As far as you know, it is all true up to that point?
55 A. Yes. You are making reference to Karos. This is the
56 Karos that I referred to earlier in the drafting of the
57 original Operations Training manual with Fred Turner. It
58 is also, I might make reference to, is an example of what
59 I meant earlier when I said that our standards, our
60 parameters, were usually the best in the industry or were a
