Day 012 - 18 Jul 94 - Page 68
1
Q. You think he was not representing McDonald's?
2 A. He certainly was representing McDonald's. I cannot
tell you whether it was a major concern. What I can tell
3 you is that the form of the food facts booklet and the way
we dispersed nutritional information has pretty well
4 remained constant since the first time we put it in place
until today, and has been sufficient under all laws.
5
MR. JUSTICE BELL: Who is Tom Dentice? You probably told me
6 this morning.
A. I am not sure that I did, my Lord. He is one of our
7 executive vice presidents in McDonald's, senior officer of
the corporation.
8
Q. He is an administrator rather than of one particular
9 discipline or professional background, is he?
A. He is a senior administrator with -- at that time,
10 I believe, he had responsibilities over operations.
11 MISS STEEL: Would you agree that reading this memo of 3rd July
1986, which was sent to all owner operators, all zone
12 regional and district managers and all regional operations
marketing personnel and all officers, that it is quite
13 apparent that the major reason or a major reason for the
introduction of these ingredient brochures was to, as it
14 is put there, blunt the growing interest of state and
federal law makers for ingredient labelling legislation?
15 A. It is stated in this memo as a reason.
16 MR. JUSTICE BELL: Is there any other reason given there in the
memorandum? That is the only reason I -----
17 A. I did not realise you were addressing me. Let me just
take a minute and look at this again.
18
Q. To be fair, in the second paragraph it says: "Customers
19 feel good about our making this information available".
A. Those are only the two reasons that I see here. Let
20 me just say that when I am giving an answer, I am giving
it from the perspective of a lawyer in the corporate legal
21 department as opposed to a senior manager of the
corporation.
22
MR. MORRIS: Just one question on this document, Mr. Horwitz:
23 It also says that there are only going to be 100
distributions to local stores, is that not correct, in the
24 third paragraph?
A. That is correct.
25
Q. Then they would have to pay for any future ones after
26 that?
A. That is correct.
27
Q. I think this is coming up later on, but one of the demands
28 of the Attorneys General was that the brochures should be
provided at no cost to local stores; were you aware of
29 that as being one of the demands?
A. I do not have it in front of -- I do not recall it but
30 if it is there, it is there.
