Day 143 - 27 Jun 95 - Page 58
1 instruct the franchisees that they have to make them wear
2 uniforms specified by the Corporation.
3
4 MR. JUSTICE BELL: Yes. I do not understand Mr. Stein has tried
5 to make out they do not specify any personnel matters, if
6 what you mean by that is anything which has to do with the
7 performance and appearance of personnel. In fact, crew
8 uniforms in many cases are a large part of the
9 brand/franchisee system.
10
11 MS. STEEL: Well, the point is that the Corporation actually
12 specifies that franchisees have to make all employees wear
13 the uniform while they are working.
14
15 MR. JUSTICE BELL: Of course they do; that is all part of the
16 McDonald's system and brand. I think when you have the
17 kind of answer you were thinking about before, we were in a
18 rather different field to that.
19
20 MS. STEEL: Maybe I am wrong, but I am under the impression
21 that Mr. Stein has repeatedly tried to assert that they
22 cannot control what the franchise do with respect to
23 personnel. It is entirely up to the franchisees; they just
24 make suggestions and, you know, they hope they will follow
25 them but if they do not ----
26
27 MR. JUSTICE BELL: It may be that that has been the force of his
28 evidence in certain respects, but remember this is a
29 brand/franchisee system. I do not suppose for a moment
30 Mr. Stein was thinking about McDonald's uniforms when you
31 asked him that question. We were considering rates of pay
32 and things of that kind.
33
34 MS. STEEL: Well, it is a personnel matter though, is it not?
35
36 MR. JUSTICE BELL: It is one of the reasons I have asked you or
37 Mr. Morris it was to put questions in a specific area
38 rather than generalities. Anyway, go on to something else.
39
40 MS. STEEL: I do not know. I would say that image is part of
41 service.
42
43 MR. JUSTICE BELL: Ask another question. If you think that
44 really is a good point put it to me at the end of the day
45 if you think it destroys Mr. Stein's credibility.
46
47 MS. STEEL: I do not think it is that on its own, but together
48 with all the other things the Company is specifying.
49
50 MR. JUSTICE BELL: Put it with the other things but not at the
51 moment.
52
53 MS. STEEL: Mr. Stein, if you could get pink volume XI and turn
54 to tab 6, and then turn to page 322. Under "McDonald's and
55 Working Students" it says: "With more than 8,700
56 restaurants nationwide McDonald's is one of the country's
57 largest employers of young people." That is company-owned
58 and franchised restaurants, is it not?
59 A. That is correct.
60
