Day 025 - 16 Sep 94 - Page 36
1 Q. Turn to tab 19, please.
2 A. Yes, sir.
3
4 Q. That is a document called: 'McDonald's Food: The Facts',
5 yes?
6 A. I see it.
7
8 Q. In the top right-hand corner is written "US April 1987"?
9 A. Yes, sir.
10
11 Q. In fact, that was the document that I asked you to look at
12 earlier where it does contain all the nutritional
13 information. It contains all the ingredient information.
14 Then from page 36 onwards it contains a complete
15 nutritional analysis.
16 A. Yes, sir.
17
18 MR. MORRIS: Could I ask if that is the relevant document
19 because some of these ads went out before April 1987,
20 I believe.
21
22 THE WITNESS: That is the confusion I have, Mr. Rampton. This
23 is dated, on the face of it, April 1987, the document, the
24 Time Magazine.
25
26 MR. JUSTICE BELL: If you look at the previous tab, that is
27 July 1986.
28
29 THE WITNESS: That is where my confusion lay, your Lordship, is
30 that if this is indeed the July 1986 document, it does not
31 appear to contain any of the nutrition information that
32 I frankly thought it did contain.
33
34 MR. RAMPTON: Will you bear with me a moment? Mr. Morris is
35 always a little impatient with me -- he thinks I think I
36 do not know what I am doing. Can you take back volume VI
37 A and turn to tab 42?
38 A. Yes, sir.
39
40 Q. Which is a letter from Dewey Ballantine dated 30th July
41 1986?
42 A. Yes.
43
44 Q. Look at the first blob on the first page, or just before
45 that: "The specific details of the national program are
46 as follows: McDonald's has now combined its ingredient
47 and nutrition information in a single booklet. A copy of
48 the booklet is enclosed." This letter is addressed to
49 you. "The format and content of this new booklet are
50 practically identical to the booklets McDonald's sent you
51 for comment on July 7 and July 8. As Mr. Horwitz
52 discussed with you on July 8, the ingredient booklet was
53 being revised to include nutrition information from the
54 Hazelton Report."
55
56 So it looks, does it not, Mr. Gardner, as from the date of
57 this letter, at least if not earlier, the format of the
58 booklet contained both ingredient and nutritional
59 information?
60 A. That is the source of my confusion, Mr. Rampton. My
