Day 296 - 07 Nov 96 - Page 40


     
     1        are not the be all and end all, they do form a useful
     2        backdrop to the assertions that are made in the fact
     3        sheet.
     4
     5        The same Peckham fast food survey said that they gave the
     6        reasons for choosing fast food as -- well, they included
     7        convenience, taste and hunger.  And that was day 32, page
     8        26.  9.3 percent of the people ate hamburgers every day.
     9        This is a particularly significant figure, 32 percent of
    10        those coming out of McDonald's ate fast food every day.
    11        And that was on day 32, pages 27 to 29.
    12
    13   MR. JUSTICE BELL:  Just pause a moment, please.  (Pause)
    14
    15   MS. STEEL:   Dr. Lobstein also referred to the Gordon Simmons
    16        research survey ----
    17
    18   MR. JUSTICE BELL:   Just pause a moment, please, because I want
    19        to add to my note earlier.  (Pause)  So the 31 percent in
    20        grazing in Peckham was of people leaving a McDonald's store
    21        at lunchtime?
    22
    23   MS. STEEL:   I think what it is, the 31 percent is of people
    24        leaving any of the outlets and then it is slightly more for
    25        just the ones leaving McDonald's, which is 32 percent.  But
    26        that is from memory.  Obviously the best thing is to check
    27        the references.
    28
    29   MR JUSTICE BELL:  Right.  Dr. Lobstein referred to the -----
    30
    31   MS. STEEL:   Gordon Simmons research survey in 1987 which showed
    32        that 16 million adults used a McDonald's in the last year,
    33        that was 36 percent of the population, then, and that 26
    34        percent of 16 to 17 year-olds had used a McDonald's in the
    35        previous week.  That was on day 32, pages 33, 32 to 33.
    36
    37        Dr. Lobstein said that if McDonald's meals played any
    38        substantial part in the diet they would not provide
    39        essential nutrients, for example, vitamins and minerals,
    40        and obviously the point is that they are excessively
    41        fatty.  That was on day 32, page 39.  He gave an example
    42        that a child's maximum daily intake of fat as recommended
    43        in the nutritional guidelines is 78 grams.  I can't
    44        remember which age group this is for actually, but it is
    45        near that reference that I have just given anyway, and in a
    46        typical McDonald's meal they would be getting 64.4 grams of
    47        fat, so that is the vast majority of their daily maximum
    48        daily intake of fat they are getting from one meal at
    49        McDonald's.  They are getting over 80 percent of their
    50        recommended maximum, and it should be remembered, as we
    51        have stated often, that that is not even the figure which
    52        would have the optimum health benefits; that is the maximum
    53        figure which is taking into consideration all the
    54        commercial and other influences.
    55
    56        We consider that the figures, or the amounts of fat, that
    57        are in a typical individual McDonald's meal and how they
    58        compare to, for example, a child's maximum daily intake of
    59        fat, are matters of great concern and they ought to be
    60        matters of concern to a multi-national which is thriving on

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