Day 006 - 05 Jul 94 - Page 53


     
     1        paragraph says:  "As well as McDonald's receiving
              recognition for caring about people in the community, we
     2        received a significant amount of advertising in a
              newspaper that goes into 517,503 homes"?
     3        A.  Yes.
 
     4   Q.   You are getting a lot of publicity for free, are you not?
              A.  Yes, I think -- I think that is great.
     5
         Q.   It is significant, is it not, that you see fit to mention
     6        all this free publicity and add on sales; you obviously
              consider it a very important part of the reasons for your
     7        charitable activity?
              A.  Surely, it is part of the whole package.  It is not
     8        the exclusive reason, but it is part of it.
 
     9   Q.   Just one final point -- this is not quite on the same
              subject but it is a helpful document, helpful page in this
    10        document, on page 100?
              A.  Yes.
    11
         Q.   "McDonald's working towards a tidy Britain"?
    12        A.  Yes.
 
    13   Q.   I will just read the first paragraph:  "It is strange that
              when one questions the public about their impression of
    14        McDonald's, the cleanliness of our restaurants is
              renowned, yet we are attacked by the same public on the
    15        basis of our environment/index.html">litter in the streets.  As long as littering
              our streets is prevalent in the UK, McDonald's stand to be
    16        attacked as a major contributor to this social disease".
 
    17        A.  Yes.
 
    18   Q.  "When one considers that McDonalds each day is serving food
              and drink to approximately three-quarters of a million
    19        people in the UK, it does not take a genius to conclude
              that our packaging will be prevalent on the streets whilst
    20        littering continues"?
              A.  Yes, it goes on to say -----
    21
         Q.   Do you agree with that statement?
    22        A.  I agree with what it says, but again do not take it
              out of context, take the next paragraph.
    23
         Q.   Yes.  I see that you are seeking to shift the blame.
    24
         MR. RAMPTON:  My Lord, may we have the next paragraph.
    25
         MR. JUSTICE BELL:  Yes, read the paragraph you want to draw my 
    26        attention to? 
              A.  "However, it is unfair to blame McDonald's for a 
    27        problem they can do little to control, just as it is
              unfair to blame car manufacturers for road traffic
    28        accidents.  McDonald's trades in over 50 countries
              throughout the world and in some of the most beautiful
    29        cities in the world and when you walk the streets of New
              York, Paris or Rome, you do not see McDonald's packaging
    30        littered about."
 

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