Day 083 - 06 Feb 95 - Page 64
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2 MR. JUSTICE BELL: I will extend the time to Friday of this
3 week.
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5 MR. MORRIS: On the previous documents ----
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7 MR. JUSTICE BELL: Do you need to ask now? It is on your list.
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9 MR. MORRIS: Yes, OK. I was not clear what percentage of stores
10 that applies to in America.
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12 MR. JUSTICE BELL: What I suggest is bring that up when you come
13 to it. It is the last but one item on your list.
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15 MR. RAMPTON: They are no centrally kept statistics for the
16 franchised stores, my Lord. My recollection is that the
17 company-owned restaurants in the United States represent
18 about 20 per cent or slightly more slightly more, maybe 23
19 per cent of the restaurants. Whether it is sensible to
20 make an extrapolation or not one will see in due course.
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22 My Lord, the next thing is I think it was Mr. Hawkes was
23 cross-examined about some remarks Mr. Preston was reported
24 in a newspaper as having made at a conference, to the
25 effect, broadly speaking, that customer research had shown
26 that some people did not like McDonald's because it was too
27 American, too rash and so on. We have now obtained that
28 customers' survey. It is dated 1991. Mrs. Brinley-Codd
29 and I have looked at it separately and we cannot make head
30 nor tail of it. So I cannot tell at the moment whether it
31 is disclosable. We are going to get some help with that,
32 if may we. If there are parts of it, maybe the whole of
33 it, that are disclosable then those parts will in due
34 course be disclosed.
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36 Two other surveys mentioned I think by Mr. David Green, one
37 was an Al Golan or Goland Harris survey, relating I think
38 to the frequency with which people ate meals in the
39 restaurants. The other was what I called the Santa Claus
40 survey in which Ronald, I think, came second to Santa. The
41 Americans do not have (I say the Americans I mean the
42 corporation) does not have any copies of either of those
43 surveys. They have, however, asked Leo Burnett their
44 advertising agents and Goland Harris their communications
45 agents if they have got copies of them, and if they have
46 and they are relevant then they will be disclosed.
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48 Then, my Lord, there was a request for the nutritional
49 information underlying some statements in one of the annual
50 reports which I think I showed to Professor Wheelock. That
51 enquiry has been made to see whether it exists in
52 documentary form. If it does, then again it will be
53 disclosed.
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55 There was a question, my Lord now I am going to Germany
56 from America, of whether we needed to call or desired to
57 call Ava Maria Zuchsa from Germany to give evidence about
58 the relationship between the German unions and McDonald's,
59 if any. We have decided we shall not call her. Therefore,
60 we will answer the interrogatories which your Lordship said
