Day 042 - 31 Oct 94 - Page 28
1 far too low an opinion of the intelligence of children.
2 They are quite able to determine on television when
3 something is fantasy. Maybe a Tom & Jerry cartoon is
4 fantasy, but they would go into a shop and buy a Tom &
5 Jerry puppet or toy.
6
7 Q. Then do what with it?
8 A. Play with it.
9
10 MS. STEEL: Carry on. (Pause) I think this one we have actually
11 seen before.
12
13 MR. JUSTICE BELL: We can fast forward through that.
14
15 MS. STEEL: We have seen this one before, but I would like it
16 to be shown.
17
18 (The next advertisement was shown)
19
20 MS. STEEL: Can you pause? What were those things floating
21 around in space?
22 A. They were supposed to be hamburgers.
23
24 Q. They are a product that McDonald's sells?
25 A. Those particular ones were not, but a hamburger
26 certainly is, yes. They were just mock-up products; they
27 were not real.
28
29 Q. They may not be real ones. Perhaps you can show that bit
30 again? I believe one of them has a wrapper on it?
31 A. Yes.
32
33 Q. A McDonald's wrapper.
34
35 (The advertisement was shown once more)
36
37 MS. STEEL: Okay. They are a product sold by McDonald's, are
38 they not?
39
40 MR. JUSTICE BELL: Are those Chicken McNuggetts?
41 A. Yes.
42
43 MS. STEEL: Yes, they are. I think we can fast forward the next
44 one.
45
46 MR. JUSTICE BELL: Do you have a point? Is that the ad which
47 -- I cannot remember whether it was Miss Dibb or Miss
48 Gallatley now who says it would lead children to think that
49 the McNuggetts were actually made from birds?
50
51 MS. STEEL: She may have said that. I cannot remember. I mean,
52 the point I was making was that the McDonald's products are
53 being shown in one form or another.
54
55 MR. JUSTICE BELL: Yes.
56
57 MR. MORRIS: I think a point was made -- the point we are
58 showing this is to put to the witness that the adverts to
59 children show McDonald's products, because it was said that
60 the adverts for children did not.
