Day 012 - 18 Jul 94 - Page 20
1 Q. (b) intended to be misleading to the public; are you
conscious of both those allegations?
2 A. Yes, I am.
3 Q. I will not ask you about the first allegation, whether or
not the advertisements were misleading, because that is a
4 question which you, as a lawyer, will appreciate has to be
decided by the judge in this case, not by you or me; what
5 I do want to ask you is this: Was there an intention by
McDonald's to mislead the public with this campaign?
6 A. Absolutely not.
7 Q. You know the campaign to which I refer?
A. Yes.
8
Q. What was the intention of the advertising campaign?
9 A. It was twofold, as I recall. The first was to bring
to the attention of the entire United States the fact that
10 the nutrition information and ingredient information
booklet, Food - The Facts, which we had discussed before,
11 are now available, readily available, in every store in
the United States, so the consumer has instant access to
12 any information they wish.
13 The second was to address a number of issues which the
public was interested in at that point in time, and which
14 were the subject of that series of advertisements which
were involved in the campaign.
15
Q. Had there been at that time any degree of adverse
16 publicity to the effect that McDonald's food was what is
sometimes vulgarly described as junk food?
17 A. Prior to the -- almost completion of ----
18 Q. Yes.
A. No; this campaign was received ----
19
Q. No, before the campaign began; I mean during 1985, 1986?
20 A. Not that I recall.
21 Q. Can you turn, please, to tab 6 in your file there, page
98, I think it is?
22 A. Yes.
23 Q. Which is or should be a copy of that, is it?
A. Yes, it is.
24
Q. I am afraid it maybe the copy you have in your file is not
25 very good, can I pass you up this coloured one?
A. Yes.
26
Q. Perhaps his Lordship would like to see it? (Handed). One
27 sees it has the facsimile of the world famous magazine
Time on the front of it. How does it work? Is it an
28 insert in the magazine, or how did it work?
29 MR. JUSTICE BELL: It is a pastiche of Time Magazine itself,
what you are holding, in fact, is it not? Is that what it
30 is meant to be?
A. I believe this specific item was done with the
