Day 292 - 01 Nov 96 - Page 24


     
     1        references for Mr. Mallinson - what I might do is come back
     2        to this - I have completed my whole core submission - if
     3        you like, before I go into the references.
     4
     5   MR. JUSTICE BELL:   Yes.
     6
     7   MR. MORRIS:   I mean, we would say Mr. Mallinson, effectively
     8        his evidence led to the same conclusions as Mr. Hopkins,
     9        although obviously not in as clear and as strong terms, but
    10        then he was chair of the Forest Forever Campaign, an
    11        organisation set up by the Timber Trade Federation, of
    12        which he was formerly president, Terence Mallinson, to
    13        represent the interests of the forestry and timber
    14        industries' environmental issues, so he was clearly an
    15        industry spokesperson.  Not surprisingly, he would do his
    16        best to defend the industry and their right to carry on
    17        exploiting forests on the scale that they are doing at the
    18        moment.  So we will come to the detail of him a bit later
    19        on.
    20
    21        The next point I want to deal with is environment/index.html">litter.  We start off
    22        with Mr. Paul Preston, the UK president's assertion that if
    23        one million customers each bought a soft drink he would not
    24        expect more than 150 cups to end up as environment/index.html">litter.  And
    25        photographs were put to him by Ms. Steel, which she had
    26        taken herself, showing 27 pieces of McDonald's environment/index.html">litter in
    27        one stretch of pavement alone near where she lived.
    28
    29        And in fact, we - I cannot remember who we put this to -
    30        but one of the High Levels magazines that come from company
    31        head office that Ms. Steel referred to this week - it was
    32        read out to the court and I cannot remember when this was -
    33        which referred to McDonald's packaging being prevalent on
    34        the streets as part of a general problem with littering.
    35        That was referred to on day 6.
    36
    37        There is something which I have not been able to find - but
    38        I might as well say it now because I will forget - where in
    39        one very revealing document there was something about that
    40        they are beginning to be seen as part of the -- because of
    41        their support by people like the Tidy Britain group, they
    42        are beginning to be seen as part of the solution rather
    43        than the cause of the problem.
    44
    45   MR. JUSTICE BELL:  Who said that?
    46
    47   MR. MORRIS:   That was a McDonald's document.  I cannot remember
    48        where it is.  I don't expect you to hunt for it, but in
    49        case it is in your notes somewhere, I think that is a
    50        highly significant admission in terms of the deceptiveness
    51        of McDonald's approach.  We will check that.  I hope I can
    52        find that other document, because it would be our case that
    53        obviously McDonald's is part of the cause of the environment/index.html">litter
    54        problem but at the same time they want to be seen as part
    55        of the solution and they are engaged in a huge PR process
    56        to try and rescue their bad reputation on the subject.
    57        I hope I can find that other document.
    58
    59   MS. STEEL:   I think the one that was mentioned was actually the
    60        one that I was asking Mr. Preston about, all the charitable

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