Day 006 - 05 Jul 94 - Page 35


     
     1        There may be a situation in the future where we need a
              second or wish to make a change but it would be rather
     2        normal to have one person.
 
     3   Q.   The ones that go to events?
              A.  There are 6 or 7 of those.
     4
         Q.   Do they report back to the company on how it went?
     5        A.  They work with local store marketing people, regional
              marketing managers on their programmes, yes.
     6
         Q.   Do they report back on what the response has been?
     7        A.  I would guess they do. They do not do it to me.  I am
              sure they must do it with the people who assign them their
     8        tasks.
 
     9   Q.   So do they attend any meetings of the companies?
              A.  Well not with me. They may very well again on a
    10        regional or local basis.  I have not had a meeting with
              any of our Ronald actors in many, many years.
    11
         Q.   Do they ever advise the company about the feedback they
    12        have got?
              A.  They may very well, but they do not advise me.
    13
         Q.   No, I am talking about the company. Do they?
    14        A.  I told you I do not know; you would have to ask the
              regional marketing manager I suppose what his programme is
    15        monitoring Ronald's feedback if there is anything. I am
              not aware of any formal programme. I would find it unusual
    16        if they did not complete a personal appearance that some
              conversation did not take place as to how it went or what
    17        one or other think about the job done but I am not party
              to any of that.
    18
         Q.   The company would not know, would it, whether Ronald
    19        McDonald was having an affect on children that you did not
              agree with?  For example, we are saying  that the affect
    20        on children is in some way pernicious and you are saying
              it is not, and you would not know what the effect was,
    21        certainly in those personal events unless they were
              reporting back and or attending meetings in some advisory
    22        capacity. Would you not think it would be irresponsible if
              they did not?
    23        A.  Well, as I said, there may very well be meetings and
              conversations taking place after a Ronald appearance with
    24        people charged with overseeing that appearance. I have no
              knowledge of any specifics coming out of them that are
    25        problematical in any way.
  
    26   Q.   Have you ever been to any meeting at any level where a 
              ronald mcdonald character has attended? 
    27        A.  No.  I have seen Ronald appearances, I have been to
              many of those.
    28
         MR. JUSTICE BELL:  No, I do not think that is what you are
    29        asking.
 
    30   MR. MORRIS:  I mean at the company level you do not really know
              what effect ronald mcdonald is having on children,

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