Day 295 - 06 Nov 96 - Page 36


     
     1        ceiling will fall down on me at this moment, but it is not
     2        a real risk, because it is just never going to happen.  We
     3        do not have to put policies or systems into place.  But
     4        with anybody, anywhere, eating a burger, there is a risk, a
     5        serious risk, that requires policies and procedures to be
     6        put into place to try to reduce or eliminate that.
     7        Therefore, we say that is a recognition that this is an
     8        issue that has to be taken seriously.
     9
    10        After all -- something which I think is a theme throughout
    11        this whole case, we would say -- after all, we are
    12        defending the right to make criticisms, and McDonald's
    13        should welcome public concern and criticisms which are
    14        geared to addressing real concerns.  I think the court
    15        should do so as well.  That is all I have to say on this.
    16
    17   MR. JUSTICE BELL:  Thank you.  Where do we go next, then?
    18
    19   MS. STEEL:   I should be starting on advertising tomorrow
    20        morning.
    21
    22   MR. JUSTICE BELL:   Sorry?
    23
    24   MS. STEEL:   I should be starting on advertising.
    25
    26   MR JUSTICE BELL:  Are you saying you would like to start in the
    27        morning rather than now?
    28
    29   MS. STEEL:   Definitely, yes, please.
    30
    31   MR JUSTICE BELL:  Yes.  Very well.  10.30.
    32
    33                         (The Court Adjourned)
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