Day 037 - 14 Oct 94 - Page 50


     
     1        A.  This is No. 2.
     2
     3   Q.   "Mega Mac"?
     4        A.  Yes.
     5
     6   Q.   Yes?
     7        A.  And the exterior photograph is No. 3.  That is all.
     8
     9   Q.   The other two are not important?
    10        A.  No.
    11
    12   Q.   The one that says "Extra Value Meals" is that worth
    13        noting?
    14        A.  Well, I would like to .....
    15
    16   MR. JUSTICE BELL:  Number it anyway next and then number the
    17        last one because if they are referred to after you have
    18        left the witness box, if you are content to leave your
    19        copies behind so that there are two sets ---
    20        A.  Of course.
    21
    22   Q.   -- then they are identified.  How many are there
    23        altogether?
    24        A.  That is it.
    25
    26   MR. MORRIS:  Five.
    27
    28   MR. JUSTICE BELL:  How many?
    29        A.  I do not need to refer.
    30
    31   Q.   How many are there altogether, Mr. Cox?
    32        A.  Four.
    33
    34   MR. MORRIS:  I have five including the last one as well.
    35        A.  I do not need to refer to that.
    36
    37   Q.   No, but just in case somebody else may want to.
    38
    39   MR. JUSTICE BELL:  I want to know how many photographs there
    40        are?
    41        A.  The last one is this one, which is the menu No. 5.
    42
    43   MR. MORRIS:  We will make that five.
    44        A.  Very good.
    45
    46   MR. JUSTICE BELL:  Tell us what you want to refer, Mr. Cox, and
    47        why?
    48        A.  I just want to refer to photograph No. 1 as an example
    49        of a huge advertising campaign, very recent advertising
    50        campaign, in fact, by McDonald's. 
    51 
    52   MR. MORRIS:  Sorry.  This was taken on 11th October 1994 at 
    53        Baker Street?
    54        A.  At Moorgate, in fact.
    55
    56   Q.   This was on tube stations all over London, I believe?
    57        A.  Yes, they have been extremely prominent in recent
    58        months.  I found them very disturbing when I first saw
    59        them for this simple reason, because the advertisement is
    60        simplicity itself.  It does not really say the word

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