Day 006 - 05 Jul 94 - Page 32
1 A. Yes, I do.
2 Q. Just to move on slightly, this may sound like a sillly
question, but what is the purpose of ronald mcdonald's?
3 A. He is a spokesman to children.
4 Q. For what reason?
A. An advertising symbol. It has been around for many,
5 many years. He is a character who has become known and
loved with children on many fronts in an educational
6 sense, synonymous with McDonald's, the food, the fun
involved; it is multi-faceted.
7
Q. Is that a part of what is known as "the McDonald's
8 experience"?
A. Is what part of McDonald's experience?
9
Q. ronald mcdonald's and, you know, that kind of thing?
10 A. I think for young children if three, four, five, six
year old age group, I would say it is very much part of
11 the experience. All you have to do is watch one of his
magic shows, watch him entertaining a group of children at
12 a school or conduct safety at swimming or bicycle safety
class with the local police, it becomes blatantly clear
13 what power he has in terms of an educational, influencing
factor on young people.
14
Q. What about an influencing factor in terms of, you know,
15 what those people might eat, those children, might eat?
A. Well, certainly he is a factor. If he promotes
16 McDonald's, he is obviously there to help promote the
business.
17
Q. Right. So you are selling, you are using McDonald's to
18 sell your products directly to children -- sorry, you are
using ronald mcdonald's to sell your products directly to
19 to children?
A. ronald mcdonald's does not sell food. Ronald
20 McDonald's is seen in restaurants. He does not sell large
boxes of fries or Big Macs. He never has to children. He
21 has never been seen in a McDonald's advertisement selling
big sandwiches, big fries, drinks to children ever once.
22
Q. No. You said he would be a factor in promoting McDonald's
23 business.
24 MR. JUSTICE BELL: Yes. I think because you are using Ronald
McDonald's to sell your products "directly" to children,
25 you said in your question, which I think is why the answer
came as it did.
26
MISS STEEL: Indirectly.
27
MR. JUSTICE BELL: Put it a different way.
28
MISS STEEL: So you are using McDonald's to sell Ronald
29 McDonald's indirectly to children?
A. ronald mcdonald's is a spokesman to children, yes, on
30 many fronts.
