Day 005 - 04 Jul 94 - Page 37
1 practise of using foam packaging a paper base alternative
would not be 'Fully recyclable'. The authority also found
2 that it was misleading for McDonald's to refer to the
'recycleability' of their packaging if they themselves
3 were not engaged in recycling the material, and (d)
McDonald's admitted that they had only a small and
4 temporary recycling scheme at four Nottingham stores". Is
it accepted that is part of your admission?
5 A. If it is an admission I accept it.
6 Q. Are you aware that on your packaging you still say on some
of it that it is recyclable?
7 A. Yes.
8 Q. Does it not concern you that the advice you were given by
the Advertising Standards Authority about not using the
9 word "recyclable", unless you are doing it yourself, is
something that you have not heeded?
10 A. I am sure if the symbol is continuing to be used there
is a justifiable reason for doing so. We are entitled to
11 use that symbol. I suggest again you ask the people who
are directly related to the project as to their answer. I
12 do not know what the answer is; just as I do not remember
the ad.
13
Q. But the Advertising Standards Authority ruled ----
14 A. They were apparently ruling on an ad.
15 Q. - that it was deceptive to use the word "recyclable" when
you yourself were not engaged in recycling that material
16 and yet you are still using that word. Does it not bother
you?
17 A. No.
18 Q. Do you accept that on the streets of this country there is
a great deal of environment/index.html">litter which has originated in McDonald's
19 stores?
A. Sorry, would you say that again.
20
Q. Do you accept that on the streets of this country there is
21 a great deal of environment/index.html">litter which is packaging that has
originated in McDonald's stores?
22 A. I accept that environment/index.html">litter is a social problem caused by
people. McDonald's is certainly a source of packaging, as
23 is the local newsagent or the tobacconist or the grocery
store. It is really rather an unfortunate thing we have a
24 small minority of the population who choose to dispose of
their waste in an unthinking, uncaring way. That is all
25 I accept.
26 Q. Just bear with me. I am looking for a particular
document. Are you a member of the Tidy Britain Group?
27 A. Me personally or my company?
28 Q. Your company.
A. We are involved and have been for years with the Tidy
29 Britain Group, yes.
30 Q. Are you aware that the Tidy Britain Group produced a
document called "Litter and the Law"?
