Day 125 - 12 May 95 - Page 44
1 our job right, day in and day out, we think, or time has
2 shown us that we ought to continue to build our share of
3 the market. In Cantelupo's case, in his comment, in many
4 foreign countries we have zero market share. So we are new
5 to the scene and we are going to try to implement our
6 system in such a manner that we become a substantial part
7 of the community, that we have a significant market share.
8
9 Q. Obviously there may have been laughter because you realised
10 that it is a bit of an impossible task to convince
11 everybody to eat your food. But that would be your desire,
12 if you could, to have the entire market?
13 A. Well, let me answer it this way. I would say that as
14 in a case when you go out on the field if you are
15 participating in athletic contest, baseball, football, you
16 want to win every game. It is you to win every game. You
17 are not going to win every game. If you boxer you go out
18 with the idea that you are going to win every match. Very
19 rarely are you going to win every match. In the case of a
20 business you want to go out and win every customer you
21 can. To do that you do it, you know, one customer at a
22 time, one hour at a time, one day a time and that takes a
23 long, long time. Yes, it is impossible to have 100 per
24 cent of the market. Of course it is. I mean there are
25 thousands and thousands of businesses located in the
26 market, and the only thing we try to do is the best we can
27 to the customers that come in, and hopefully we do well
28 enough they come back again and tell their friends and
29 relatives.
30
31 MS. STEEL: I have only got really one more question left, but
32 I have to find something that I am trying to
33 cross-reference -----
34
35 MR. JUSTICE BELL: What we have done so far is when we have
36 thought you are near the end of your cross-examination we
37 have chosen to have the break then. Is that what you would
38 like to do now?
39
40 MS. STEEL: I think that would be helpful. Do you have any
41 more things to ask, Mr. Morris?
42
43 MR. MORRIS: Probably not, but I would like the opportunity to
44 check.
45
46 MR. JUSTICE BELL: Let us have five-minute break. I will ask
47 Mr. Stiles to come out. If you need a bit longer, tell
48 him.
49
50 (Short Adjournment)
51
52 MS. STEEL: I just wanted to confirm something with Mr. Beavers
53 which we asked Mr. Green about, but he was not 100 per cent
54 sure. It is on a video.
55
56 (A video recording was then shown).
57
58 MS. STEEL: My video recording has mangled the video. I will
59 have to try to get another copy. (To the witness): The
60 man that was speaking there, Mr. Green said he thought that
