Day 186 - 10 Nov 95 - Page 17


     
     1        that point, the food text does concentrate on McDonald's,
     2        does it not?
     3
     4   MR. MORRIS:  I would say -----
     5
     6   MR. JUSTICE BELL:  I take the diet point.
     7
     8   MR. MORRIS:  I would say it does not.  I would say the food text
     9        entirely concentrates on diet.
    10
    11   MR. JUSTICE BELL:  Let me make a note of that.  The food text
    12        does not concentrate on McDonald's; it concentrates on
    13        diet?
    14
    15   MR. MORRIS:  Yes.
    16
    17   MR. JUSTICE BELL:   Does it not concentrate on both?
    18
    19   MR. MORRIS:  It obviously refers to McDonald's, but if you look
    20        at, if you like, the micro-context of that section, we have
    21        -- can I just refer to some other parts of the leaflet
    22        before I come on to that section?  I just feel that it is
    23        important, because it does run throughout the whole
    24        leaflet.
    25
    26   MR. JUSTICE BELL:  I am accepting that.  But, at the end of the
    27        day, your big point is: "Look at the text."
    28
    29   MR. MORRIS:  I understand that.
    30
    31   MR. JUSTICE BELL:  If I look at the text, I accept that it uses
    32        the word "diet".  If I accept for the purpose of argument
    33        (although Mr. Rampton does not accept it), if I accept it
    34        for the purpose of your argument that it concentrates on
    35        diet, it also concentrates on McDonald's, does it not?
    36        Does it not concentrate, putting your argument at its
    37        highest, on the part which eating McDonald's food might
    38        play in diet?
    39
    40   MR. MORRIS:  Their part in promoting a certain kind of food.
    41
    42   MR. JUSTICE BELL:  That is just another way of putting it, is it
    43        not?
    44
    45   MR. MORRIS:  Yes.  Let me just -- I know you are trying to
    46        resist me putting the overall leaflet -----
    47
    48   MR. JUSTICE BELL:  No, I am not.  I am accepting that.  Suppose
    49        I accept that, where do we from there so far as
    50        interpretation of the text is concerned?  That is what I am 
    51        asking. 
    52 
    53   MR. MORRIS:  Right.  OK.  Let me just say very briefly, on the
    54        overall context, if I can just very briefly say, in other
    55        sections it is talking about junk food in general; for
    56        example, the last column on the opened out page, on the
    57        right-hand side above the words "toy food", "junk-food".
    58        This is important in terms of, say, the cartoon is talking
    59        about "junk food", not about McDonald's food. "Ronald's
    60        dirty secret.  Once told the grim story about how

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