Day 012 - 18 Jul 94 - Page 12


     
     1        notice at the bottom that this letter is copied to H T
              Elkins, Attorney General of California's office, and
     2        Steve Gardner, Texas Attorney General's office, and to you
              personally?
     3        A.    Yes.
 
     4   Q.   I will come back in a moment but while we notice it, do
              you know Mr. Steve Gardner?
     5        A.    Yes, I do.
 
     6   Q.   We will leave that there for the moment.  Turn over to tab
              10, we see a document dated July 3rd 1986.  It looks like
     7        a McDonald's press release -- no, it is not.  It is to the
              people within the organisation?
     8        A.    This is an internal publication.
 
     9   Q.   Internal memorandum:  "Subject: National Distributions.
              Dated July 3, 1986.  National Distribution of McDonald's
    10        Ingredient Brochures.
 
    11         "This is to advise you that on Monday, July 7, we will
              announce to the media that ingredient information
    12        brochures will be available at all U.S. McDonald's
              restaurants, effective August 15, 1986.
    13
               "By way of background ... As you know, the enclosed
    14        brochure (McDonald's Food the Facts ....)" ----  Is that
              the one we have been looking at?
    15        A.    Yes, it is.
 
    16   Q.  " --- was developed  for use in our New York state
              restaurants. 'Pre- market' copy testing and initial in-
    17        store customer reaction has been positive- customers feel
              good about our making this information available."  So far
    18        as you were aware, Mr. Horwitz, was that a true statement?
              A.    Yes, Sir.
    19
         Q.   "As a result of this customer response, and because of the
    20        increasing attention being given to the area of ingredient
              disclosure by state  and federal legislators, and the
    21        media, we feel this national announcement is both timely
              and appropriate". Mr. Horwitz, was there at this time in
    22        1986 increasing attention being given to the question of
              ingredient disclosure?
    23        A.    Yes, there was.
 
    24   Q.   Was that a national thing or was it focused in one or two
              states, or how did it work, so far as you were aware?
    25        A.    Well, in terms of governmental action, the three
              most interested governmental entities were the Attorneys 
    26        General of New York California and Texas.  Certainly 
              nutrition generally was, in my opinion, of greater 
    27        interest throughout the United States increasing interest
              throughout the United States at this point in time.
    28
         Q.   Skip the next paragraph; that is just about the timely
    29        distribution and so on.  Go to the paragraph beginning:
               "In addition"?
    30        A.    Yes.
 

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