Day 046 - 04 Nov 94 - Page 63


     
     1        A.  I think the meaning of promotions for children would be
     2        synonymous in most cases with Happy Meals.
     3
     4   Q.   OK.  Just leave that and go to the middle column, "taking
     5        kids seriously, more than just clowning around".  This is
     6        an interview with ronald mcdonald.  Do you know whether
     7        this is a ronald mcdonald, in particular, or whether this
     8        is just supposed to represent the thoughts of Ronald
     9        McDonald on the behalf of the company?
    10        A.  I would imagine that it would represent the thoughts of
    11        ronald mcdonald.
    12
    13   Q.   Right.  It mentions -----
    14        A.  I was not in preparation of this document so that would
    15        be my impression.
    16
    17   Q.   This mentions the thing about Santa Claus, in fact:  "Today
    18        he is almost as well-known as Santa Claus ... only Ronald
    19        has a busier year round schedule"?
    20        A.  Yes.
    21
    22   Q.   So that rumour is still doing the rounds; is that right?
    23        A.  I do not think it is a rumour.  Again I have not seen
    24        this specific survey, but I am sure it was taken from a
    25        specific survey.
    26
    27   Q.   Going into the second column, third paragraph down, just
    28        about level with the top McLean Deluxe advert, it says:
    29        "Ronald points out that a child's first money transaction
    30        will probably be at a McDonald's".
    31
    32   MR. JUSTICE BELL:  I would have thought Ronald had a busier year
    33        round schedule than Santa, but I suppose perhaps one must
    34        not take it too pedantically.  Yes, where are we?  Second
    35        column just above the DLT ad on the right.
    36
    37   MS. STEEL:  "Ronald points out that a child's first money
    38        transaction will probably be at a McDonald's", is that
    39        something -----
    40        A.  Could well.  I mean, a parent will give some money to a
    41        child and he will come up to the counter, he or she will
    42        come up to the counter, and actually order a product.
    43
    44   Q.   That is something McDonald's would hope for, that a child's
    45        first money transaction would be at McDonald's?
    46        A.  It is certainly educational.
    47
    48   Q.   Educational?  This is Ronald's own words.  He appears to be
    49        saying here that he thinks it is worth making all this
    50        effort with children, so that that is the first place they 
    51        will think of going to when they want to spend money for 
    52        the first time? 
    53        A.  I do not think -- I think that is taken out of
    54        context.  You have to read the whole thing.  But I would
    55        agree that one of the times that many children have their
    56        first money transaction is at McDonald's.  It gives them a
    57        sense of what money is all about, and how you can purchase
    58        something with it.
    59
    60   Q.   He is saying underneath that:  "It is my favourite place in

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