Day 032 - 06 Oct 94 - Page 27


     
     1        A.  They might indeed mix it; almost the majority just
     2        going for that reason alone, that they can pick up a meal
     3        very quickly without having to wait.  Overleaf you can see
     4        these ratios did not appear to change much between lunch
     5        time and the afternoon sample.
     6
     7   MS. STEEL:   I do not know how much of the next couple of pages
     8        you think are important.
     9        A.  Well, the complicated table on page 18 bears, I think,
    10        a moment's examination:  The essence of it is how often
    11        were respondents saying that they used various types of
    12        food, that they ate those types of fastfood and take-away
    13        food, of which, if they are eating them very frequently,
    14        once a day, it tends to be a hamburger.  That is the most
    15        common; indeed, hamburger dominates for two or three times
    16        a week as well.  But if they are eating less often, then
    17        it may well be other foods.  The same applies with snacks,
    18        but hamburgers tend to be the most popular amongst those
    19        that are eating frequently.  It is pointed out in the
    20        footnote that certain types of outlets were not available
    21        locally, so the judgment has to be put in that
    22        perspective.
    23
    24   MS. STEEL:   So is that right, that almost 7 per cent of
    25        people  -----
    26
    27   MR. MORRIS: - were eating hamburgers every day?
    28
    29   MR. JUSTICE BELL:  What are you ----
    30
    31   MR. MORRIS:   Top left-hand corner of the chart:  Once a day
    32        for a meal. Is that what that says, that 7 per cent of
    33        those interviewed were eating hamburgers every day?
    34
    35   MR. JUSTICE BELL:  That is what it appears to say, is it not?
    36        A.  It does appear to say that.  I am just reluctant to
    37        commit myself to it because I am not sure.  No, I would
    38        actually withdraw that.  I think it may well be that of
    39        those who ate hamburgers, in which case my previous
    40        conclusion would be wrong, that is to say, the hundred at
    41        the bottom.
    42
    43   MR. RAMPTON:  My Lord, they all have hundreds at the bottom, so
    44        that last answer must be right.
    45
    46   MR. JUSTICE BELL:  Tell me what you think it means, bearing in
    47        mind that also there is 2.5 on once a day for a snack, so
    48        one wonders whether -----
    49        A.  They should be added in.  Of those who ate hamburgers,
    50        12.7 per cent never ate a hamburger.  There was, if you 
    51        like, a clustering in the once, two and three, and once a 
    52        week as a meal and, similarly, two or three a week as a 
    53        snack; whereas those who ate -----
    54
    55   Q.   Can you tell me what the definition of a snack is?  It is
    56        not purely in the mind of -----
    57        A.  It was.
    58
    59   Q.   Was it purely in the mind of the person being questioned?
    60        A.  Yes.

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