Day 006 - 05 Jul 94 - Page 42
1 advertising by half you could give the half budget, say,
to the employers, because it occurred to me that
2 advertising might be vital to keep the business going, and
Mr. Preston gave an answer to the effect that if they did
3 not advertise there would not be any business to employ
the 31,000 people. That was the context of it.
4
MR. MORRIS: Yes. So when you promote McDonald's to children
5 as a fun place to be, do you take that responsibility
seriously when children come to your restaurant?
6 A. I take my entire job seriously, every single aspect of
it.
7
Q. Whose idea was it to to have children's parties?
8 A. It has been done in McDonald's since 1955; it is
endemic to the organisation.
9
Q. How did the staff know how to organise these parties?
10 A. Well it depends first of all on how big they are- is
it five kids or 25 kids.
11
Q. Let us say 20 kids?
12 A. There is a procedure book for running birthday
parties, which I am not familiar with every word of but it
13 involves fun, it involves games, it involves food, it may
or may not involve a birthday cake purchased from us, it
14 may involve a tour of the restaurant for the birthday
child and a friend; again, it depends on the specific
15 facility, what we may or may not be capable of doing at a
given site. Most of sites, unlike the current free-
16 standers that we are building, are not all the same;
multi-story one level, wide/narrow- they run the whole a
17 gamut. So, we have to leave something to their own
initiative.
18
Q. Right. When the staff organise these parties they have
19 guidelines?
A. They do.
20
Q. Yes. Do the guidelines include that the staff -- I am
21 just trying to ...
A. Maybe I can short stop you. I do not know what
22 guidelines say paragraph by paragraph, word by word- I am
not familiar.
23
Q. It might be helpful again later if we can relate
24 advertising to the guidelines for parties.
25 MR. RAMPTON: My Lord, there is quite lot of evidence about
that from Mr. Green from America, Mr. Hawkes from his
26 country, there is the expert Mr. Miles and ...
27 MR. JUSTICE BELL: You probably better asking someone who is
really familiar with that than Mr. Preston.
28
MR. MORRIS: Right. It seems to be a suitable time to stop; I
29 believe we have finished that section on advertising.
30 MISS STEEL: We have, but I would rather leave it until after
the break.
