Day 006 - 05 Jul 94 - Page 46


     
     1        A.  No, we do not.
 
     2   Q.   So you still think it is rubbish to suggest that these
              activities are carried out for good PR and tax advantages?
     3        A.  I think they are carried out to demonstrate our
              concern for the community we live in, in keeping with the
     4        McDonald's ethos of putting something back where we trade,
              supporting the people who have supported us.  In some
     5        cases there are tax advantages, in some cases there may
              never have been tax advantages.  We did what we did
     6        anyhow.
 
     7   Q.   You mentioned about free orange bowl drinks?
              A.  Yes.
     8
         Q.   And meal vouchers for fries as well.  I do not know
     9        whether you mentioned that, but you give out meal vouchers
              for prizes at fetes and stuff like that?
    10        A.  We will make meal vouchers available to charities and
              fetes for giving as prizes in their events, yes.
    11
         Q.   Is it not right that is just another way of getting more
    12        custom?
              A.  Well, I suppose it is in the end, but there is no
    13        obligation for anyone to ever come back again.  They
              receive a gift and redeem it at McDonald's; it is free.
    14        If I never see them again, it is their choice.  If I see
              them again, equally, it is their choice.  I did not give
    15        them a voucher and say:  "Bring it in and you are married
              to McDonald's forever".
    16
         Q.   No, but you know that if you give someone a voucher for a
    17        free meal they are likely to come in and buy something
              else as well?
    18        A.  No, I am not.
 
    19   Q.   You do not think so?
              A.  It is not my intention.  If I gave them a voucher for
    20        a hamburger, a fry and a drink or a Mcchicken sandwich, a
              french fry and a drink, that is about as complete a meal
    21        as we do.  There is nothing really else to buy.
 
    22   Q.   Do you give them a voucher for all those things at one go?
              A.  We give out many, many, many all star meal, hamburger,
    23        fry, drink vouchers, yes.
 
    24   Q.   Is that the standard sort of?
              A.  That is the normal voucher given out, all star meal,
    25        hamburger, fry, drink.  There may be other things given on
              a local basis, but that is the standard.  You raised the 
    26        question in connection with fetes and prizes, that would 
              be the standard given out, yes. 
    27
         Q.   I do not think up these documents in the files behind, so
    28        I have a copy for you.  They were disclosed by the
              plaintiffs.
    29
         MR. JUSTICE BELL:  Can you identify them?
    30
         MISS STEEL:  Yes, it is in part of document 46 but I do not

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