Day 298 - 11 Nov 96 - Page 18


     
     1        consumption of McDonald's food, that that is more than we
     2        would have to prove by any standard, because we don't
     3        believe we have to show that anyway, but even if you think
     4        that we have to, it is the link between consumption of
     5        McDonald's food itself and people's diet, that we only have
     6        to show that some people consume such a substantial amount
     7        of McDonald's food, like three times a week or six times a
     8        week, that it may make their diet high in fat, sugar,
     9        animal products and salt.
    10
    11   MR. JUSTICE BELL:  Why do you say that?
    12
    13   MR. MORRIS:   It is what you have said ----
    14
    15   MR. JUSTICE BELL:   The meaning I have taken is because eating
    16        it may well make your diet high in fat, and that is the
    17        best I could say, because the leaflet does not say that if
    18        you eat a lot of it, it may.  It is completely silent about
    19        whether you have to eat a lot of it or not.
    20
    21   MR. MORRIS:   Yes.  So what I am saying is that in your meaning,
    22        which I am working from now, you say because eating it may
    23        well make your diet high in fat, sugar, and animal
    24        products, all I am saying is that if you think we have to
    25        show that some people have eaten a substantial amount of
    26        McDonald's food to influence their diet, that we only have
    27        to show, if we do, that some people eat a substantial
    28        amount of McDonald's food so that it may affect their
    29        overall diet in -----
    30
    31   MR. JUSTICE BELL:  That is what you say is actually happening.
    32        The meaning does not -----
    33
    34   MR. MORRIS:   We are saying it does ----
    35
    36   MR. JUSTICE BELL:  What the leaflet does not say and what the
    37        meaning does not say is that a certain proportion of people
    38        eat an awful lot of McDonald's food, and because they do
    39        so, they may well make their diets high in fat with the
    40        undesired result.  It does not spell that out, does it, by
    41        my interpretation?  It just says eating it may well make
    42        your diet high in fat.
    43
    44   MR. MORRIS:   Yes.  We are saying the leaflet does not say that
    45        at all.  Obviously it just talks about diet.
    46
    47   MR. JUSTICE BELL:   Well, you are stuck with my meaning.
    48
    49   MR. MORRIS:   I know.  All I am saying is on your meaning you
    50        use the word "may", not because eating it will make your
    51        diet ----
    52
    53   MR. JUSTICE BELL:  May well make your diet high in fat.
    54
    55   MR. MORRIS:   Yes.  What I am saying is we have to show that
    56        some people eat -- McDonald's food plays a contribution to
    57        an extent where it may, for those people, affect their diet
    58        in a negative way.  So we do not have to haul somebody into
    59        the witness box to say "I have been eating McDonald's food
    60        seven days a week".  We have to show that some of these

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