Day 025 - 16 Sep 94 - Page 73
1 April, which would certainly be beyond February or March,
2 and into the second quarter.
3
4 Q. Right. Does it also appear that many of the ones that are
5 not underlined do not appear to be -- if you look, for
6 example at -----
7
8 MR. JUSTICE BELL: Look at calcium in April. It is the first
9 time it has arrived in that, in Better Homes & Gardens,
10 but it is not underlined. In TV Guide balance appears for
11 the first time in March. That is not underlined. It
12 seems to me, at the moment, I cannot draw any conclusion
13 about what the underlining means.
14
15 MR. MORRIS: I do not know whether it is something I ought to
16 ask the witness or just draw to the court's attention. It
17 also strikes me that some of the magazines in one list are
18 different from magazines in other lists. We do not know
19 if they are a comprehensive list anyway.
20
21 MR. JUSTICE BELL: Make that comment later. That is something
22 which you can say just as well as Mr. Gardner.
23
24 MS. STEEL: The other point is, looking at page 183, do you
25 notice that June, apart from one, the adverts scheduled to
26 be run are salad advertisements?
27 A. That is what is reflected on 183, yes.
28
29 Q. It does not appear, does it, as though salad appears
30 anywhere before June on that schedule?
31 A. I sure do not see it.
32
33 Q. Looking through the Time Magazine, or perhaps you can
34 remember anyway, is there a salad advertisement in that
35 series?
36 A. No.
37
38 Q. So it would appear, would it not, that the salad
39 advertisement was not part of the original series; it was
40 a new advert?
41 A. A new advertisement that, at least, from 183 would be
42 part of the nutrition series. I do not recall exactly
43 what was in the salad advertisement. I recall having seen
44 it.
45
46 MR. MORRIS: If we stay on that page, in May there was a wide
47 range of the adverts from that campaign; is that correct?
48 A. Yes.
49
50 Q. Then by June the only advert that remained was the "Pinch"
51 one?
52 A. As scheduled in this memo, yes.
53
54 Q. As scheduled in the memorandum, yes. If we now just have
55 a look at the adverts that were shown after May, as we
56 have the details here.
57
58 MS. STEEL: They are behind Mr. Horwitz' statement in the
59 yellow volume.
60
