Day 045 - 03 Nov 94 - Page 57


     
     1
     2   Q.   You would hope that they would do that rather than eating
     3        at home?
     4        A.  No, I think the meals at home are meals at home with
     5        your family.  If they are out and they are also going
     6        out  -----
     7
     8   MR. JUSTICE BELL:  No, I think, to give you an example, a 12
     9        year-old, for instance, might be going to meet some friends
    10        on a Saturday afternoon.  He may have the choice, if
    11        parents allow, or his parents allow him or her to make it,
    12        as to whether they have something to eat before they leave
    13        or go out, meet their friends outside a McDonald's, have
    14        their lunch there and then go on with whatever they are
    15        going to do on the Saturday afternoon?
    16        A.  Yes, I think that is a perfectly acceptable scenario.
    17
    18   MS. STEEL:  In that case you would be hoping that they would eat
    19        out rather than at home?
    20        A.  Again, if they make a decision that they would like to
    21        go to McDonald's, I hope that they would.  I do not think
    22        it is a matter of how many times they choose McDonald's.
    23        It is a matter of hoping that they will come to McDonald's
    24        when they think about it, yes.
    25
    26   Q.   But part of the reason they think about it, would it not be
    27        fair to say, might be either what they see on television or
    28        what their friends are thinking of doing or whatever?
    29        A.  It may be a number of reasons, yes.
    30
    31   Q.   Right, but at any rate you would be very glad of their
    32        custom?
    33        A.  Excuse me?
    34
    35   MR. JUSTICE BELL:  I think the answer to that really is obvious;
    36        you do not need to ask that question.  Again I will repeat
    37        what I said yesterday afternoon (because we have been over
    38        some of this ground already) and the answers given when
    39        Mr. Green was answering then are exactly the same.
    40
    41        If his advertising brings new customers in of whatever age,
    42        and whether or not they are already quick service
    43        restaurant customers or not, he is only too happy -- he has
    44        expressed a view as to where his most likely targets are --
    45        to draw them in from any age group and from any previous
    46        eating pattern.
    47
    48   MR. RAMPTON:  Mr. Green nodded.  Could he be stimulated to say
    49        "yes"?
    50 
    51   MR. JUSTICE BELL:  You nodded.  It has to be on the tape. 
    52        Anyway, you were agreeing with that? 
    53        A.  Yes, in general, absolutely.
    54
    55   MS. STEEL:  OK.  Page 221 looking at those, the first graph in
    56        1988, 69 per cent of customers purchased "Any Sandwich"; is
    57        that right?
    58        A.  Yes, the shading is a bit missing from my copy, but
    59        I believe that "Any Sandwich" and the 69 per cent go
    60        together.

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