Day 298 - 11 Nov 96 - Page 31


     
     1        I am just seeing if I have got anything else.
     2
     3   MR. JUSTICE BELL:    Sit down and take stock.
     4
     5   MS. STEEL:   I have Miss Brophy to do.  I was seeing if
     6        Mr. Morris had anything left at all.
     7
     8   MR. JUSTICE BELL:   Yes.
     9
    10   MR. MORRIS:   I might as well finish off anything I have to say
    11        on the subject.
    12
    13        I think that we believe that it is significant that
    14        McDonald's put up a very fierce case on the links between
    15        diet and disease, in terms of they had sought to challenge
    16        the defence case in a number of respects while at the same
    17        time having to gradually concede, make admissions formally
    18        and informally, throughout the evidence, and I think that
    19        only shows the strength of the defence case on the
    20        subject.
    21
    22        I would say my last final point is that there is a number
    23        of issues in this part of the case, which we think we have
    24        established all of them, the links between diet and the
    25        diseases that we have heard about referred to in the
    26        leaflet.  We think that is conclusively established.  In
    27        fact, most of them were made by admission, formal
    28        admission, by McDonald's.
    29
    30        Then we have said that these links were causal, which was
    31        the result of a later admission.  And, in any event, all
    32        the evidence shows that on all the relevant diseases
    33        mentioned in the fact sheet.  We have shown that McDonald's
    34        food is of the kind which contributes negatively rather
    35        than positively to the diet, and that they promote such
    36        foods on a world scale and that they promote them
    37        deceptively.
    38
    39        On top of that, as regards McDonald's own customers, we
    40        have shown how they eat regularly, some of them,
    41        substantial numbers, hundreds of thousands, millions, in
    42        America, eat regularly at McDonald's, a substantial part of
    43        their diet, and we have shown that they eat at other fast
    44        food places; those kind of customers, McDonald's
    45        specifically accepted, eat at other fast food places as
    46        well.  And McDonald's target them to increase their usage
    47        at McDonald's.
    48
    49        I did not put those in necessarily the right order, but
    50        I think that, as a whole jigsaw, we feel we have proven our
    51        case.
    52
    53   MR. JUSTICE BELL:   Yes.
    54
    55   MS. STEEL:   If I just go through some of the more important
    56        points of Jane Brophy's evidence now.  This is all day 266,
    57        so I will not keep reading out that.  You may remember that
    58        Jane Brophy was employed ----
    59
    60   MR. JUSTICE BELL:  I remember her very well.

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