Day 046 - 04 Nov 94 - Page 67


     
     1        A.  Yes, the same persons are hired over a period of time.
     2        Sometimes in markets that can use them all the time, they
     3        are hired on a permanent basis, and other times they are
     4        hired on an event by event basis.  But over -- they may
     5        have a long term contract, but it is paid for on an event
     6        by event basis.
     7
     8   MS. STEEL:  You said -- this is just like a little point that I
     9        forgot earlier -- that you had competition in Japan from
    10        other quick service restaurants; is that right?
    11        A.  That is correct.
    12
    13   Q.   Was there that competition there when you set up in Japan?
    14        A.  I do not know.  I know Kentucky Fried Chicken was there
    15        before we set up and, as to any of the other competitors, I
    16        do not know when they entered the marketplace.
    17
    18   Q.   You do not know?
    19        A.  No.
    20
    21   MR. MORRIS:  One further question, the last question:  In your
    22        statement, point 9, the last sentence, you said -- the
    23        whole of point 9 is:  "Obviously children are an important
    24        target for our advertising as we want them to visit our
    25        restaurants.  We attempt to convey the message to them that
    26        McDonald's is a comfortable and enjoyable place for them to
    27        come to eat with their families by promoting the fact that
    28        a meal at McDonald's is a fun social occasion to be shared
    29        by the family.  Therefore all", and I emphasise "all", "our
    30        advertising is very pro-social and tries to promote family
    31        values whilst also reinforcing the benefits of education,
    32        good nutrition and being part of the community".  Do you
    33        believe, as it says there, that all your advertising is
    34        promoting good nutrition?
    35        A.  No, I believe the "all" from the perspective of this
    36        particular was meant to say that all of our advertising is
    37        very pro-social and tries to promote family values.  That
    38        is where the "all" talks about.
    39
    40   Q.   Whilst also ----
    41        A.  In addition, we reinforce the benefits of education,
    42        good nutrition and being part of the community.
    43
    44   Q.   So, in other words, good nutrition is not a core purpose of
    45        your advertising then?
    46        A.  That is correct, but nutrition is reinforced by school
    47        programmes and educational materials that go into the
    48        school system.
    49
    50   MR. MORRIS:  Thank you. 
    51 
    52                       Re-examined by MR. RAMPTON 
    53
    54   MR. RAMPTON:  Mr. Green, you will be delighted to hear that your
    55        ordeal is nearly at an end because I have very few
    56        questions to ask by way of re-examination.  Can I start
    57        and go backwards, please?  The question seems to be put
    58        that you would like the whole world as your marketplace;
    59        you would like to have every person in the world going into
    60        McDonald's as often as possible.  I think your response is

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