Day 025 - 16 Sep 94 - Page 28


     
     1        and Van der Kemp, the office desired to send a strong
     2        signal to McDonald's, and therefore Mr. Mattox, Attorney
     3        General Mattox, elected to sign it himself.  Therefore,
     4        while I believe I did draft the letter, it went from
     5        Dallas to Austin, where it was reviewed, possibly revised,
     6        and then signed by Attorney General Mattox.
     7
     8   Q.   At all events, can I assume this before we have our short
     9        break?  You do not disassociate yourself from its
    10        contents?
    11        A.  I do not, no.
    12
    13   Q.   Or its sentiments?
    14        A.  Or its sentiments, no.
    15
    16   MR. RAMPTON:  Thank you very much.
    17
    18   MR. JUSTICE BELL:  Are you going back to the cholesterol ad at
    19        some stage?
    20
    21   MR. RAMPTON:  Yes, I am.
    22
    23   MR. JUSTICE BELL:  All I will say is, no doubt I have missed
    24        something, but at the moment it is not clear to me why
    25        Mr. Gardner, or rather Mr. Mattox, in the letter, point 3
    26        on the second page, said that the cholesterol ad
    27        emphasises the relatively low (29 milligram) cholesterol
    28        content of the regular hamburger, because I think there is
    29        a column on the page which suggests the national
    30        guidelines where there should not be more than 100
    31        milligrams of cholesterol per thousand calories.
    32
    33   MR. RAMPTON:  That is right.
    34
    35   MR. JUSTICE BELL:  I think it is 29 over 263, which would come
    36        out at about, probably, 110; it would be over a hundred,
    37        so it would be over the limit.  If someone cares to pursue
    38        that rather than me, because Mr. Gardner may have a ready
    39        explanation which I have missed of why it said that the
    40        cholesterol ad emphasises the relatively low (29
    41        milligram) cholesterol content.
    42
    43                            (Short Adjournment)
    44
    45   MR. RAMPTON:  The question that his Lordship raised just before
    46        that short break, Mr. Gardner, is this:  You complain in
    47        your letter that McDonald's have emphasised the relatively
    48        low cholesterol content of the regular hamburger.  Yes?
    49        A.  Yes.
    50 
    51   Q.   The recommendation of the American Heart Association is 
    52        that there should not be more than 100 milligrams of 
    53        cholesterol for every 1,000 calories of food; is that
    54        right?
    55        A.  I do not know.  That sounds approximately right.
    56        My -----
    57
    58   Q.   It says so in the left-hand column of this advertisement.
    59        It should not exceed, this is dietary cholesterol,
    60        300 milligrams a day?

Prev Next Index