Day 006 - 05 Jul 94 - Page 41
1 did not do any business.
2 Q. Did you have people from the company?
A. On October the 1st?
3
Q. Yes, apart from strictly the workers in there?
4 A. I do not know, there might have you been one more but
that's all. There was no party, there was no celebration
5 on October the 1st 1974.
6 Q. Did any members of public come in at all off the street?
A. A few, yes.
7
Q. How many?
8 A. Enough to spend about 130/£140, I suppose- I suppose
we must have had, you know, a couple of hundred over the
9 day, maybe a few more.
10 Q. What did you conclude after that non-event, as you say,
what did you conclude about what McDonald's would have to
11 do?
A. I figured we would have do work very hard just as I
12 originally thought, I knew we had a large job to do when I
arrived on this soil and this merely confirmed in my mind
13 the monumental nature of the task.
14 Q. Did you conclude that you would have to use a lot of
advertising?
15 A. Advertising would most definitely play a part in the
building of McDonald's here.
16
Q. You said yesterday, I believe, in fact both yourself and
17 Mr. Justice Bell looked shocked at the suggestion that
your advertising budget could be instead given to the
18 employees to increase their wages. And ----
19 MR. JUSTICE BELL: Since this is going on the record, I do not
remember being shocked- I cannot say by anything I have
20 heard in case so far as all.
A. I did not say I was shocked either- all I said was I
21 do not believe we ever would have built a business without
advertising; there would have been no people to employ in
22 the first place.
23 MR. MORRIS: Well, right.
24 MR. JUSTICE BELL: What are you meaning to ask on that?
I am not laughing it off.
25
MR. MORRIS: No.
26
MR. JUSTICE BELL: What I queried was the premise to the
27 questions you were asking: If for instance one spent 5 per
cent of turnover on advertising, that 5 per cent could be
28 spent on increasing employees' pay.
29 MR. MORRIS: Yes.
30 MR. JUSTICE BELL: What I queried with you was whether you were
really suggesting that if, for instance, you cut
