Day 124 - 10 May 95 - Page 54


     
     1        United States, I think they probably would be a little more
     2        zealous about separating the materials than in other parts
     3        of the country.
     4
     5   MR. JUSTICE BELL:  What happens to it then?  Do you know, is it
     6        paper particularly which is recycled because you have
     7        largely gone over to paper wrapping, is it not?
     8        A.  It is paper.  It is cardboard.  The window panels or
     9        the panels underneath the windows of our restaurant are
    10        made with recycled cardboard materials.  We have had
    11        actually the building itself made with recycled materials.
    12
    13   MR. MORRIS:  No, but in terms of the actual specific packaging
    14        waste the customers put into separate bins, what then
    15        happens to that or if you know?
    16        A.  It is picked up by -- it is collected by outside
    17        companies, taken to a plant where they process it and then
    18        it is used by, you know, various companies.  Again, that
    19        whole process is constantly under review and study to see
    20        what value it presents to the stream, the user stream.
    21
    22   Q.   Are you aware of a similar scheme in New Zealand?
    23        A.  I am not aware of what is going on in New Zealand, no.
    24
    25   Q.   If I could move on to another matter:  I am sorry we are
    26        dodging about with issues but that is just part of the way
    27        it has developed.  When you referred to ronald mcdonald you
    28        said something like he was a representative of the Company,
    29        obviously not one but the ronald mcdonald character.  When
    30        ronald mcdonalds do their whatever they do, safety shows
    31        and kids' shows, how can you feel confident that they are
    32        aware, they truly represent what you believe McDonald's
    33        stands for?
    34        A.  Well, we have some assurance of that because they are
    35        put through a rather intensive training programme.  They
    36        receive, and after they complete the training programme,
    37        then they are able to practise their craft, so to speak,
    38        with another Ronald, experienced Ronald.
    39
    40        There is frequent communication with all of the individuals
    41        that wear the uniform.  We in the past have had Ronald
    42        McDonald conventions every year where they are updated on
    43        different acts that can be added to their magic shows or,
    44        you know, some of their exhibitions, performances.
    45
    46        There are various things that are communicated during those
    47        conventions.  I believe the conventions now are held every
    48        other year, but there is ongoing communication that takes
    49        place with the Ronalds.  They are expected to -- I mean,
    50        they are held to a pretty high standard.  From time to time 
    51        they receive performance reviews from representatives of 
    52        our local ad agency as well as members of our local 
    53        advertising co-op which is made up of various franchisees
    54        of the area.  Some of the larger metropolitan areas in
    55        America will have more than one Ronald because of the
    56        number of requests.  So, there is ongoing communication,
    57        ongoing review, of the Ronalds just to make certain that
    58        they are doing a good quality job.
    59
    60        So, we try not to take a chance on that.  I think we have

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