Day 246 - 09 May 96 - Page 67
1
2 MS. STEEL: OK. (To the witness): If you could get blue
3 bundle VI, the darker blue ones, not the light ones.
4 Defendants' list of documents.
5
6 MR. JUSTICE BELL: Original or supplemental?
7
8 MS. STEEL: Original. It is actually tab 206, but because they
9 have not got the hundreds on it will just be No 6 towards
10 the back. If you could turn to the 11th page which is from
11 "The New American", December 30th, 1985, entitled "Britain
12 Loves Big Mac"; have you got that one?
13 A. It starts "Entrepreneur in Britain Loves Big Mac".
14
15 Q. If you could just read the first column and down to about
16 the middle of the second column, and then do not worry
17 about what comes after that.
18 A. OK.
19
20 Q. Is there anything there that you disagree with or say was
21 inaccurate?
22 A. Well, it is difficult to comment on other people's
23 quotes. I could comment on my own. I think it tells part
24 of the story.
25
26 Q. Right.
27 A. Certainly does not tell all that...
28
29 Q. So you might have said more than that?
30 A. Well, I may very well have; I do not remember -- the
31 man Alan Ellesnor, is that it?
32
33 Q. Yes. It is 1985.
34 A. I do not remember it. Certainly, I would have said
35 things like that. I think I would have gone on to say
36 more, but I would have said many of those things, yes.
37
38 Q. Right. OK.
39
40 MR. JUSTICE BELL: There is one I would particularly like to ask
41 you about. It is at the bottom of the first column. Can
42 you, first of all, say what is in quotes, or something like
43 it, "most of our television commercials...", do you see at
44 the bottom there someone has put a mark?
45 A. This was not 1985. I am trying to remember about what
46 I was speaking. If it was our very, very first television
47 ads, certainly they were played in crossover-time. They
48 were ronald mcdonald ads, appealing to the children, where
49 they were put in times when Mum and the kids would have
50 been watching together. As for most of our television
51 commercials went out in the afternoon when kids were
52 watching, I do not know that that is true. There were
53 certainly limited periods of time when you could buy
54 television advertising. There were very few children's
55 shows. There was no Channel 4 in the early start-up days
56 here. There was no satellite. There was one ITV with no
57 possibility of us buying every programme that was out
58 there. Money budgets were too small.
59
60 Q. What about the second sentence, "It was pressure from kids
