Day 006 - 05 Jul 94 - Page 29
1 a standard portion.
2 Q. But you do not say to them, Is that a regular fries"?
A. I ask the question: "Is that a large size, madam?"
3
Q. Yes, that is right. Does it concern you that you might be
4 encouraging people to eat more than they want to?
A. No.
5
Q. It does not bother you?
6 A. No.
7 Q. Not even if you bear in mind that you feel McDonald's food
should only be eaten as part of a balanced diet?
8 A. It does not concern me at all.
9 Q. That they may be getting extra fat, extra sugar and extra
salt?
10 A. It does not concern me at all.
11 Q. More than they originally wanted?
A. I have said on numerous occasions now, McDonald's
12 believes wholeheartedly that lifestyle diet and your
health are interrelated. Balance is the name of the game.
13 I also think if someone is hungry or not hungry, they
have it totally within their power to say "I will" or "I
14 will not". So most people have learned to say "no" or
"yes" at a relatively young age.
15
Q. So what is the point of suggestive selling?
16 A. To clarify size, mainly.
17 Q. Why to say: "That is regular fries?"
A. We do it the other way round.
18
Q. Because you want to sell more.
19
MR. JUSTICE BELL: What is the large in the three, where does
20 that come?
21 MISS STEEL: Regular, medium, large.
A. There are three sizes, regular, medium, large. It
22 saves time. It is efficient. We have numerous meal
combinations on the menu which do require some
23 clarification at the counter.
24 Q. But always clarification upwards?
A. No, not necessarily.
25
Q. You are changing your mind now?
26 A. No, I am not. Sometimes we have a special product --
one you have alluded to the other day, vegetable
27 McNuggetts which, when they were suggestive sold, was very
much a trade down, dramatically a trade down, so there is
28 no one, hard and fast: We do this because of that; we are
marketing an organisation, we are a growth organisation,
29 we are a "satisfy the customer" organisation so they will
come back over and over again. Hopefully, we will widen
30 our customer base in time. That which happens in a store
is multifaceted.
