Day 032 - 06 Oct 94 - Page 41
1 amount, and yet several of these nutrients are well below,
2 are very low. There is only 8.2 per cent of vitamin A
3 coming from this meal; only 34 per cent of calcium and 32
4 per cent of iron.
5
6 MR. JUSTICE BELL: How does it work out if it is an adult
7 though? Let us suppose, what is it for a man? Is it
8 3,000 or three and a half or two and a half?
9 A. Taking -- I think Mr. Wheelock's, yes, 2,500 was
10 recommended for the adult as an average.
11
12 Q. So it is 830 calories of fat would be about 92 grammes of
13 fat; it is, therefore, providing about two-thirds of the
14 fat recommendation?
15 A. Yes, I make it 70 per cent -- just over the two-thirds
16 mark.
17
18 Q. While you are just looking at that, there is a McDonald's
19 ad running on the television at the moment -- I have to
20 confess I did not concentrate on it enormously -- it is a
21 youngish man who flips a coin. I think the meal turns out
22 to cost £2.98. It looks to me it has a Big Mac in it, a
23 carton of french fries -- I do not know whether they are
24 regular, medium or large french fries -- and a drink of
25 some kind. Have you seen the ad?
26 A. I do not believe I have, but I can imagine the meal.
27 Is there an implication?
28
29 Q. No, there is not. I would just like to know what meal
30 they are promoting in that advertisement. Obviously, the
31 purpose is to promote McDonald's but what meal it is they
32 are showing; whether they are showing regular, medium or
33 large fries with what I take to be a Big Mac which has two
34 hamburgers in it and what size the drink is, I think it
35 may be a coke, whether it is diet or straight, regular
36 coke, I do not know, but there we are, you cannot answer.
37 A. It would be fairly similar, I think, to these meal
38 combinations.
39
40 MS. STEEL: They do say on that page that these are typical
41 meal combinations.
42
43 MR. JUSTICE BELL: Yes, very well. Thank you.
44
45 THE WITNESS: The point I am trying to draw from this exercise
46 is that the fat contribution here represents 70 per cent
47 for adults, 83 per cent for children, of their total daily
48 needs but only represents 8.2 per cent of a child's
49 vitamin A, 5.3 per cent for an adult's vitamin A. Now,
50 there is much lower proportions of several of the
51 essential nutrients; that in order to eat healthily the
52 conclusion would be a child or an adult would have to find
53 an extremely low fat meal, very rich in nutrients to end
54 up with an average daily intake that meets government
55 guidelines.
56
57 A meal basically containing less than 20 per cent of a
58 child's fat needs or recommended maximum fat intake, and
59 yet over 90 per cent of its vitamin A; in other words, you
60 are talking about carrots, spinach, seeds and nuts as a
