Day 032 - 06 Oct 94 - Page 32


     
     1        Dr. Lobstein so I will read it.  You can make up your mind
     2        whether you want to call Miss Carruthers or not when you
     3        have heard Mr. Rampton's cross-examination of
     4        Dr. Lobstein.  You know what, if any, issue there is about
     5        the taking of the information.
     6
     7   MR. MORRIS:  Yes.  There is another survey -- maybe we could
     8        get that out of the way -- which is referred to in your
     9        statement, Dr. Lobstein, the Gordon Simmons Research
    10        Limited Survey 1987, which is roughly in the same
    11        territory we have just been discussing, regularity of
    12        using fastfood outlets.
    13
    14        We could not trace -- again this survey served and
    15        authorised the press release from the organisation Gordon
    16        Simmons Research Limited -- I actually approached Gordon
    17        Simmons Research Limited.  There is a letter that the
    18        conclusions would cost us £50; the rest of it, I think,
    19        was some enormous sum like £1,000 or something.  Do you
    20        want to -----
    21
    22   MR. JUSTICE BELL:  That is ----
    23
    24   MR. MORRIS:  This is (5) in the list of expert references.  Do
    25        you have those Dr. Lobstein?  Do you have the press
    26        release?
    27        A.  I have the press release.  I think that is probably
    28        all we ever did have because we too were not prepared to
    29        pay large sums of money for more than this.
    30
    31   Q.   If I just give an introduction in the part B, it says:
    32         "The research is based on personal interviews with a
    33        national sample approximately 2,000 adults aged 16 years
    34        and over to assess awareness, penetration, usage, image
    35        and to provide an overall assessment of each major
    36        restaurant chain.  Interviews were conducted in June/July
    37        1987".  It mentions the various chains, including
    38        McDonald's.  "The current research is a repeat of work
    39        carried out in May and June 1985, with some minor
    40        differences".  Then it has the actual contents of the
    41        report.  You have not got that?
    42        A.  No.
    43
    44   Q.   The rest of the people in court do have that.  I mean,
    45        that does not give any details; that is just really for
    46        the benefit of the court so they can see the type of
    47        survey it was, contents overall.  But if you just refer us
    48        to the press release and anything you want to draw our
    49        attention to in that particular press release.  If it
    50        becomes an issue, then we will have to deal with it. 
    51        A.  Yes.  The point I was trying to make in my expert 
    52        witness report was the frequency of visits to these 
    53        fastfood chains identified, I think, in table 5, which, at
    54        that time, showed that McDonald's, as they say in their
    55        own statement, McDonald's and Kentucky Fried Chicken are
    56        reaching over half the population.  Then the following
    57        page.
    58
    59   Q.   Which page are we on?
    60        A.  Mine are not page numbered, but it is paragraph 5.

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