Day 012 - 18 Jul 94 - Page 33
1 file: "More about your balanced diet and McDonald's good
food". Mr. Horwitz, can I ask you this, since you are an
2 American lawyer and American law is a question of fact in
these courts? For the purposes of construction,
3 interpretation of a document, is it a rule of American law
one must read things in their proper context?
4 A. That is correct.
5 Q. "More about your balanced diet and McDonald's good food.
Before we talk about our good food let us see what the
6 U.S. Government has to say about balancing your diet.
7 Seven keys to building a good diet. The U.S. Department
of Agriculture and Health and Human Services have issued
8 dietary guidelines for Americans". That has an asterisk
on it; is there an asterisk at the bottom of that column -
9 "For reprints of complete dietary guidelines for
Americans" ---?
10 A. That is correct.
11 Q. "Contact the US Consumer Information Centre, Pueblo,
Colorado"?
12 A. Yes.
13 Q. "These guidelines recommend: Eat a variety of foods,
maintain a desirable weight, avoid too much fat, saturated
14 fat and cholesterol, eat foods with adequate starch and
fibre; avoid too much sugar; avoid too much sodium; if you
15 drink alcoholic beverages do so in moderation.
16 Nutrition experts agree these seven steps are the most
important things you can do for your diet to stay
17 healthy. Whether you eat at McDonald's or not, please
observe them".
18
Then there is a passage about variety. Then in the middle
19 column under the heading: "How to get the most out of
McDonald's: Now ... about our good food. Let's say you
20 order a Big Mac, regular french fries, and a medium diet
Coke for lunch today. In order to balance your diet, here
21 are the minimum additional servings recommended for the
rest of your day: Low fat dairy products two servings;
22 fruits and vegetables four servings; protein one serving.
23 This example will give you a good start. But don't stop
with today. You should think about your diet everyday in
24 order to truly eat healthfully." Then some more about
balance, "Balance is best"; then this: "How to find out
25 even more about McDonald's nutrition. Ask your McDonald's
Restaurant Manager for this booklet, 'McDonald's Food, the
26 Facts'". Is that the one we looked at earlier?
A. Yes, it would be, that would be a later updated
27 version.
28 Q. Then there is a telephone number given, it says: "We want
you to know everything about our food. And about good
29 nutrition. Because the smarter you are about food, the
smarter you can eat. It is as simple as that".
30
MR. JUSTICE BELL: Could I have in due course another photocopy
