Day 186 - 10 Nov 95 - Page 28
1 MS. STEEL: Yes, I do, yes.
2
3 MR. JUSTICE BELL: If it read as follows: "McDonald's food is
4 unhealthy because", and then let us insert some words "it
5 is high in", etcetera, and "low in", etcetera -- this is
6 really just elaboration -- "McDonald's food is unhealthy
7 because it is high in", etcetera, and "low in" etcetera,
8 I will not repeat all the words, "and eating it may well
9 make your diet high in fat, sugar, animal products and salt
10 (sodium) and low in fibre, vitamins and minerals, with some
11 risk that you will suffer cancer of the breast" and then
12 onto the end, would you really ---
13
14 MS. STEEL: I think.
15
16 MR. JUSTICE BELL: -- join any issue with that as a meaning?
17
18 MS. STEEL: Also "will" to "may".
19
20 MR. JUSTICE BELL: There was some risk that you might suffer --
21 I mean, I am not doing this as bargaining, you understand
22 it, just make sure I understand how big the issue is, you
23 see?
24
25 MS. STEEL: Yes.
26
27 MR. JUSTICE BELL: So just take a moment to think about that,
28 because it occurs to me that if altered in that way, it is
29 very much the same as the meaning equivalent of F which you
30 put forward.
31
32 MS. STEEL: Right.
33
34 MR. JUSTICE BELL: You have put the portrayal of the food as
35 useful and a nutritious part of the diet first, and the
36 possible risks of it second, but that does not matter.
37 That is just the way it is expressed.
38
39 MS. STEEL: Can I just say, in some ways it does not matter but
40 in other ways it is actually the key because it is
41 rebutting. The purpose of the section that says: "What
42 they do not make clear is that a diet high in", etcetera,
43 "is linked", etcetera, is to say that their products are
44 not a useful and nutritious part of any diet. They are the
45 part that we are being advised to cut out because if you do
46 not cut out products that are high in fat, etcetera, you
47 are going to, you know ---
48
49 MR. JUSTICE BELL: Yes, I understand.
50
51 MS. STEEL: -- you are running the risk that you are going to
52 make your diet high -----
53
54 MR. JUSTICE BELL: I understand the point you are making in that
55 respect.
56
57 MR. MORRIS: I think the word "high" should be "higher" in the
58 second line. If you are going to link McDonald's food with
59 the diet issue, because we believe it is all about the diet
60 ---
