Day 042 - 31 Oct 94 - Page 35


     
     1
     2   Q.   Again, was that a different one each week?
     3        A.  Yes, it is.
     4
     5   Q.   I think this has probably been noted before, but just in
     6        case it has not, it does say "excluding pure orange juice
     7        and milk", for the Happy Meal?
     8        A.  That actually is an old commercial.  We do substitute
     9        orange juice and milk now.
    10
    11   Q.   When did that change?
    12        A.  I am not sure.
    13
    14   Q.   When you say "substitute", is that when someone actually
    15        asks for it specifically?
    16        A.  Yes.
    17
    18   Q.   Why did that change?
    19        A.  Because people, customers, said that they wanted a
    20        choice, not just a soft drink but also the orange juice or
    21        the milk.
    22
    23   Q.   Did they say why?
    24        A.  To do with how they wished to feed their child,
    25        I suppose; they just want a greater choice.
    26
    27                  (The next advertisement was shown)
    28
    29   Q.   That is McDonald's food.  Again, it says there is a
    30        different one each week?
    31        A.  That is right.
    32
    33                  (The next advertisement was shown)
    34
    35   Q.   That was a hamburger being shown there, was it not?
    36        A.  Yes.
    37
    38   MR. JUSTICE BELL:  What was that one called, again?
    39
    40   THE WITNESS:  "Ghost train".
    41
    42   MR. JUSTICE BELL:  Yes.
    43
    44   MS. STEEL:  I do not know whether you can see from there, but
    45        there do not appear to be any adults in that picture?
    46        A.  That is probably correct.  I cannot see.  It may well
    47        be correct.
    48
    49   Q.   Is that not something that is contrary to your own
    50        guidelines? 
    51        A.  Not when we are with Ronald, no. 
    52 
    53   Q.   So when they are with Ronald, it is all right if they are
    54        on their own?
    55        A.  Yes. They are in a totally fantasy place there, with
    56        Ronald and the characters.
    57
    58   MR. JUSTICE BELL:  Have a closer look.  I am not sure whether
    59        that is right.  Is that not a man sitting in the immediate
    60        foreground, with children either side of him?

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