Day 126 - 17 May 95 - Page 13
1 see it? I do not have one, that is the trouble. Would you
2 write a "4" on that, please? Can you look inside and see
3 what the date of that is, Mr. Fairgrieve, please?
4 A. It says: "Prepared February 1993".
5
6 Q. What did you write on that, a "4"?
7 A. I wrote a "4" on that, yes.
8
9 Q. Could you cross out the "4" which you have written on that
10 and put a "5" on it because I would like you to see if you
11 can find in that file (which apparently has been
12 disclosed), the 1991 equivalent?
13 A. I may be able to help here. This document was prepared
14 in 1993 on data collected in 1991/1992. It was an analysis
15 done in arrears on the original pricing research conducted
16 by MWR.
17
18 Q. This is really what we have called the 1991 survey?
19 A. We previously called that, yes, the 1991 survey.
20
21 MR. JUSTICE BELL: Shall we have that as "4" again?
22
23 MR. RAMPTON: Yes, sorry, entirely my fault. (To the witness):
24 In 7, Mr. Fairgrieve, you should find a similar document,
25 I am told.
26 A. In 7 I have the quantified version of what we call the
27 Brand Audit of 1994, 1993/94 in fact, which is one of the
28 two documents we submitted following requests from my
29 previous appearance. We also submitted the 1991/92 version
30 of the same. To be of assistance with reference to the
31 previous document, the "Who Eats What?" study, another
32 piece of information we were asked to submit, following my
33 last appearance, was what we called the "demographics" or
34 basically who we spoke to to get the results from the "Who
35 Eats What?" survey. That was actually conducted, I think,
36 in 1991/92 and was submitted following, as I say, following
37 my previous appearance. That may help your -----
38
39 Q. What I would like to do, if I may -- that I think your
40 Lordship does not have; is that right?
41
42 MR. JUSTICE BELL: I have just been given these now.
43
44 MR. RAMPTON: Has your Lordship got that which is the third
45 one?
46
47 MR. JUSTICE BELL: McDonald's Price Sensitivity Research?
48
49 MR. RAMPTON: Yes.
50
51 MR. JUSTICE BELL: Yes, I had that already.
52
53 MR. RAMPTON: You have those two in your file, Mr. Fairgrieve?
54 A. I have the documents you are holding.
55
56 Q. The McDonald's Brand Audit Research?
57 A. Yes.
58
59 Q. Those are what I mistakenly have described as the 1991 and
60 1993 surveys; is that right or not? What I am asking you
