Day 257 - 06 Jun 96 - Page 31


     
     1        of the population do not claim to eat out within a typical
     2        year.  That is a percentages that is very comparable to a
     3        country like Germany or a country like Portugal where there
     4        has not previously been much of a eating out culture.
     5
     6   MR. JUSTICE BELL: If your figures are right, it is about 38 per
     7        cent of the population eat at McDonald's in a given year
     8        because those who eat out are about 77 per cent, and about
     9        half of those go to McDonald's at some stage in the year?
    10        A.  Yes, that would be right.
    11
    12   Q.   So it would be about 38 per cent of the population go to
    13        McDonald's in the year?
    14        A.  Yes, that would be reasonable.
    15
    16   MS. STEEL:   I know everyone wants to get this over and done
    17        with, but on the last occasion that Mr. Fairgrieve was here
    18        we did ask for the raw data and, as I understood it, that
    19        was what the witness was going to try and get, and it
    20        appears he has got it and then not given it to us but
    21        instead done some kind of summary for himself, sort of
    22        thing.
    23
    24   MR. JUSTICE BELL: Well.
    25
    26   MS. STEEL:  I must say I am not entirely happy about this.
    27
    28   THE WITNESS:  I think on the previous occasion we reminded
    29        ourselves of the fact that the raw data is, in fact, an
    30        AS400 computer database and therefore does not exist in
    31        hard form.
    32
    33   MS. STEEL:   But the witness managed to get from the company
    34        some raw figures?
    35        A.  Which answered the question that was asked of me at
    36        that time.
    37
    38   MR. JUSTICE BELL: Just pause a moment.  Perhaps it does not
    39        matter, I am not sure that was right.  On the transcript
    40        giving a summary of what I understood the position was
    41        I said it was agreed that further inquiries would be made
    42        and there might be some further discovery, and indeed
    43        -- although this was not said -- perhaps even some further
    44        evidence-in-chief from Mr. Fairgrieve, and then what
    45        I wanted, I enumerated what Mr. Fairgrieve was going to
    46        look for, the '88 and '91 surveys, which he said were done,
    47        he drew reservations about their comparability with the
    48        Taylor Nelson and fast track Harris research ones.  Well,
    49        that brought limited reward because there was no trace at
    50        all of the '88 one and only one sheet from the 1991 one you 
    51        still had? 
    52        A.  That is correct. 
    53
    54   Q.   There was a question of a hard copy of the questionnaire
    55        used for the Taylor Nelson survey, which he thought was
    56        about ten sheets, and a hard copy of the fast track Harris
    57        research questionnaire which was said to be twice as long.
    58        And then there was also the question of you trying to work
    59        out what the percentages of frequency of eating meant in
    60        numbers of people.

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