Day 007 - 06 Jul 94 - Page 71


     
     1        included in the paper-based packaging for the customer.
 
     2   MR. MORRIS:  OK, that is fair enough.  Just going back to page
              50, I did not understand the heading on page 50.  When you
     3        say "material discarded to municipal solid waste stream",
              does that assume that -- I did not understand that.  Just
     4        to go straight to the point, rather than beating around
              the bush, does matter that gets discarded as environment/index.html">litter go
     5        into the municipal solid waste stream?
              A.  I would suppose so.
     6
         MR. JUSTICE BELL:  It does for the purposes of your -----
     7        A.  Quantification.  I mean, what I presented here is
              everything that, essentially, is shipped to the back of a
     8        McDonald's restaurant, so I guess .....
 
     9   Q.   You have assumed that it does?
              A.  Yes.
    10
         Q.   In fact, it probably does because it probably goes into
    11        municipal refuse and so on, but whether or not that be
              sound a comment, you have included the lot on that table?
    12        A.  Right.  I have not gone and quantified what went into
              landfills, what went incinerators, what was environment/index.html">litter.
    13        I took what it started with.  So if it was disposed of
               ----
    14
         MR. JUSTICE BELL:  You have said this is what is used; this is
    15        going to be solid waste?
              A.  Right.
    16
         MR. MORRIS:  Yes.
    17
         MR. JUSTICE BELL:  End of matters so far as this table is
    18        concerned?
              A.  Correct.  Thank you, your Lordship.
    19
         MR. MORRIS:  That is fair enough.  So just something that
    20        struck me at this time on the recycled paper front:  Was
              there a lot of consumer concern and general public concern
    21        about the whole recycled paper issue in the late 80s in
              America?
    22        A.  I do not recall doing any research in the late 80s.
              We have done recent research where we have asked consumers
    23        how they would feel if McDonald's put post-consumer
              recycled materials in food contact packaging for the US
    24        market; there was a small study done in the US.  The
              consumers that were surveyed were done off site; they were
    25        not at McDonald's, and the results indicated that the
              customer felt confident that McDonald's would take the 
    26        necessary measures to ensure good sanitation of their 
              products. 
    27
         MR. JUSTICE BELL:  I am not sure that is what Mr. Morris was
    28        asking.
 
    29   MR. MORRIS:  No.  Were you aware that in the Americas, for
              example, there was great public concern?  There were
    30        groups formed and articles in the paper, the whole area of
              recycling of paper was a public issue and a public concern

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