Opportunity in Financial Services
FIND / SVP (October 1996) Market Research
- 37.8 million US users of the Internet
- 9 million (24%) use the net daily
- 9 million use the net to access financial services
- 2.1 million homes bank on-line now
- 2.5 million are very likely to begin
- 4.7 million are somewhat likely to begin
Approximately 6 million consumers are
ready to use the Internet for financial services
Opportunity in Shopping
CommerceNet / Nielsen (Spring 1997) Market Research
Of people on-line:
- 80% believe it is unsafe to use credit cards
over net
- 80% afraid their name will be used for junk Email
Only 15% have purchased on-line
- 15% of the 85% haven’t found anything
worth buying
- 20% of the 85% don’t trust payment
mechanisms
- 10% of the 85% don’t know how to
buy on-line
Consumers need a familiar, trustworthy
way to shop on-line
Goal: Electronic Commerce in Our
Lifetime
- Make purchasing a seamless part of the Internet
- Create profitable channels for content and
software
- Create an open platform for purchasing, banking,
and finance
- Be the certified delivery service for the
Internet
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